Exterior Design Inc
Exterior Designers Inc. (EDI) is a privately held, owner-operated residential exterior remodeling contractor serving homeowners across the western suburbs of Chicago with roofing, siding, windows, doors, soffit/fascia, and gutter services, in operation since 1986.
- Company typePrivate
- Founded1986
- HeadquartersDowners Grove, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Exterior Design Inc does
Exterior Designers Inc. (dba EDI) is a privately held residential exterior remodeling contractor founded in 1986 in Downers Grove, Illinois, and currently owned by Tim Johnson. The company serves homeowners across roughly a dozen western suburbs of Chicago — including Downers Grove, Naperville, Lisle, Wheaton, Glen Ellyn, Hinsdale, Lombard, Aurora, Bolingbrook, and Plainfield — through a portfolio of six core service lines: roofing, siding, windows, doors, soffit and fascia, and gutters/leaf guards. EDI holds manufacturer certifications from CertainTeed (Shingle Master), James Hardie, LP SmartSide, Alside, Marvin, Pella, and others, and is a member of NRCA and NARI, with an A+ BBB rating maintained for over 20 years and over 4,000 lifetime customers served.
The business operates on a direct-to-consumer, owner-led model with no external sales force: customers reach out via website quote requests or phone, and the owner is directly involved in project assessment and oversight. Revenue is generated entirely through one-time, project-based contracts (roof replacement, siding installation, window replacement, etc.) with quote-based pricing; no recurring or subscription revenue exists. The company employs roughly 30 people and uses certified installer crews with 10+ years of tenure, supported by an online resource center (EDI Plus) and an add-on product line (Versetta Stone panelized stone veneer).
Marketing is grassroots and community-embedded: word-of-mouth referrals, Nextdoor reviews, customer testimonials, and active participation in the Naperville Area Chamber of Commerce and Rotary Club of Naperville. There is no evidence of paid digital advertising spend, AI/ML tooling, proprietary technology, or external capital. Ownership has changed twice in the past five years — from founder John Gallagher to John Ferris in April 2020, and then to Tim Johnson in 2025 — while the brand name and operating model were preserved.
Exterior Design Inc firmographics
Firmographics- Name
- Exterior Design Inc
- Legal name
- Exterior Designers, Inc.
- Website
- https://exteriordesignersinc.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Exterior Designers Inc. (EDI) is a privately held, owner-operated residential exterior remodeling contractor serving homeowners across the western suburbs of Chicago with roofing, siding, windows, doors, soffit/fascia, and gutter services, in operation since 1986.
- Ownership category
- akta.pro rank
Exterior Design Inc industry classification
Industry- Product category
- Residential Exterior Remodeling Services
- SIC
- General Bldg Contractors - Residential Bldgs (1520)
- akta.pro primary industry
- Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)
- akta.pro secondary industry
- Soffit, Fascia & Eaves Repair/Replacement (HSAPAKAH)
Keywords
Where Exterior Design Inc is headquartered
LocationHeadquarters
- HQ city
- Downers Grove
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Exterior Design Inc business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- Residential Exterior Remodeling Services: One-time project-based revenue from roof replacement, roof repair, siding installation, window replacement, door installation, soffit and fascia services, and gutter systems. No recurring revenue streams; each project is a discrete transaction.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Project-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Exterior Design Inc product offering
Product offeringCore offering
Exterior Designers Inc. is a residential exterior remodeling contractor that installs roofing, siding, windows, doors, soffit and fascia, and gutter systems for homeowners in the western suburbs of Chicago. The company sources materials from leading manufacturers such as CertainTeed, James Hardie, LP SmartSide, Marvin, Pella, and Therma-Tru, and delivers each project as a one-time, quote-based installation service performed by its own crews.
Product overview
Exterior Designers Inc. is a residential exterior remodeling company offering a unified suite of home exterior services. The core portfolio consists of six integrated product lines: Roofing (asphalt, architectural, and cedar shake shingles), Siding (vinyl, fiber cement, engineered wood, and cedar/wood), Windows (vinyl, wood, and fiberglass), Doors (entry and patio doors in fiberglass, steel, and wood), Soffit and Fascia (installation and ventilation systems), and Gutters/Gutter Guards (seamless systems with leaf protection). These products work together as a comprehensive exterior renovation solution, with add-on offerings like Versetta Stone panelized stone veneer and the EDI Plus homeowner resource center. All products are installed by the company's own experienced crews and backed by manufacturer certifications from James Hardie, CertainTeed, and other industry leaders.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Over 4,000 satisfied customers served
- +2 more outcomes
Companies that use Exterior Design Inc
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles2 records
Exterior Design Inc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Exterior Design Inc partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- CertainTeedcoreManufacturer partner providing roofing materials including Landmark Pro shingles with StreakFighter algae-resistant copper technology. EDI is certified installer.
- James HardiecorePremium fiber cement siding manufacturer. EDI offers James Hardie siding products with ColorPlus Technology as a preferred installation partner.
- LP (Louisiana-Pacific) SmartSidecoreEngineered wood siding partner. EDI proudly installs LP SmartSide products, which are engineered for durability in extreme climates.
- AlsidecoreTrusted supplier for over 20 years. Provides vinyl siding, window and door trim accessories, and the Design Showcase tool for home visualization.
- MarvincorePremium wood window manufacturer. EDI specializes in Marvin wood windows as a key product offering.
- PellacorePremium wood window manufacturer. EDI offers Pella wood windows as a high-end window option.
- Midway Windows & DoorscoreRegional manufacturer partner providing window and door products for Chicago western suburbs installations.
- Naperville Area Chamber of CommercecoreActive member for over 35 years. John Gallagher served on Board of Directors and various committees including the HOME Team.
- Rotary Club of NapervilleminorJohn Gallagher has been active member for six years, served as Membership Chairman 2012-2013. Active in fundraising and community service.
Scale indicators4 records
Recent moves6 records
Expansion highlights2 records
Exterior Design Inc competitors and assessment
Company assessmentDirect peers
- LeafGuard: Seamless gutter and leaf protection brand with national footprint and direct-to-consumer sales motion. Competes directly with EDI's gutter and leaf guard product line.
- Window Nation: Midwest-based window and door replacement company. Operates across multiple states with similar premium product partnerships and direct-to-consumer installation model, overlapping EDI's window/door line.
- Feldco: Chicago-area exterior remodeler specializing in siding, windows, and doors for residential customers. Same geographic market as EDI with a multi-product installation model and direct-to-homeowner sales motion.
- Opal Enterprises: Naperville-based exterior remodeling contractor serving the same western Chicago suburbs. Offers roofing, siding, windows, and doors — a closely matched product portfolio to EDI with overlapping geographic territory.
Broad incumbents
- Long Home Products: Mid-Atlantic and multi-state exterior remodeler offering roofing, siding, windows, doors, and baths. Direct sales model targeting the same residential homeowner customer as EDI but at significantly larger scale.
- ABC Seamless: National franchise network specializing in seamless steel siding, roofing, gutters, and windows. Operates through dealer/franchise model in many markets including Chicago area, overlapping EDI's core exterior categories.
- Power Home Remodeling: National exterior remodeling company offering roofing, siding, windows, and doors across multiple U.S. markets. Significantly larger than EDI, with a heavier marketing model, but directly competes for the same exterior renovation category.
- Champion Window: National manufacturer-installer of replacement windows, roofing, siding, and sunrooms. Larger scale with factory-direct capabilities but competes with EDI in the same residential exterior replacement category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Exterior Design Inc social profiles
Digital presenceExterior Design Inc compliance and trust
Trust signalCompliance5 records
Exterior Design Inc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Exterior Design Inc leadership team
Management profileNumber of profiles
Profiles1 record
Exterior Design Inc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Exterior Design Inc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Exterior Design Inc
What does Exterior Design Inc do?
Exterior Designers Inc. is a residential exterior remodeling contractor that installs roofing, siding, windows, doors, soffit and fascia, and gutter systems for homeowners in the western suburbs of Chicago. The company sources materials from leading manufacturers such as CertainTeed, James Hardie, LP SmartSide, Marvin, Pella, and Therma-Tru, and delivers each project as a one-time, quote-based installation service performed by its own crews.
Is Exterior Design Inc a public or private company?
Exterior Design Inc is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Exterior Design Inc founded?
Exterior Design Inc was founded in 1986. It employs 11 to 50 people.
Where is Exterior Design Inc based?
Exterior Design Inc is headquartered in Downers Grove, United States, in the North America region.
How does Exterior Design Inc make money?
One revenue line is on record: residential Exterior Remodeling Services.
Who are Exterior Design Inc's main competitors?
Direct peers on record are LeafGuard, Window Nation, Feldco and Opal Enterprises. Broad incumbents are Long Home Products, ABC Seamless, Power Home Remodeling and Champion Window.
Does Exterior Design Inc have an API?
No public API is recorded for Exterior Design Inc.
What industry is Exterior Design Inc in?
Exterior Design Inc's product category is Residential Exterior Remodeling Services. Its primary akta.pro industry code is IMAFABAE, Residential Design-Build & Renovation-Integrated Builders, with a secondary code of HSAPAKAH, Soffit, Fascia & Eaves Repair/Replacement. Its SIC code is 1520.