Exton Park

What Exton Park does

Exton Park Vineyard is a single-estate English sparkling wine producer operating a 60-acre vineyard in the South Downs of Hampshire, UK, within an Area of Outstanding Natural Beauty. Founded in 2009 by Malcolm Isaac (the post-war entrepreneur behind Vitacress Salads Ltd) and now operating as Exton Park Vineyard LLP, the estate produces premium wines entirely from on-site grown grapes using traditional Champagne methods, including a 10-year reserve wine library, pure Pinot Meunier Rosé from Plot 4, and a pioneering sea-aged series where wines are aged 60 metres below sea level off the Brittany coast. The portfolio spans two tiers: a Reserve Blends range (RB|32 Brut, RB|23 Rosé, RB|28 Blanc de Noirs, RB|45 Blanc De Blancs, Demi Sec) priced £39–£49, and a Limited Release range (Vintage 2013/2014 wines, Cuvée M. Isaac 2015, 60 Above & 60 Below Prestige Pack) priced £65–£225.

The business runs a direct-to-consumer model primarily through a Shopify e-commerce platform, on-site cellar door at Exton Hall, and experiential wine tourism (tours and tastings from £50–£75 per person, plus a Tour & Tasting with Lunch programme launched for 2026). Secondary revenue streams include Exton Hall venue hire for corporate away days and private events across six configurable rooms, and The Vault wine club, a no-fee loyalty programme that grants 20% off all purchases after £500 in annual spend, priority access to limited releases, complimentary tours, and free cellar storage. The estate serves premium wine consumers and collectors, corporate clients, and wine tourism visitors, with prestige endorsements from Michelin-starred chefs Adam Handling and Simon Rogan (L'Enclume), hand-sold placement in top UK wine shops, and critical acclaim from Decanter (94 points), Jancis Robinson (17/20), and WineGB (Gold Medal 2023). The 12-person team is led by CEO Robin McMillan (joined 2022), Head Winemaker Corinne Seely (joined 2011), and Vineyard Director Fred Langdale (joined 2008) following the October 2024 passing of founder Malcolm Isaac.

Name

Exton Park

Legal name

Exton Park Vineyard LLP

Website

https://extonparkvineyard.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Exton Park Vineyard is a single-estate English sparkling wine producer in Hampshire, UK, selling premium DTC wines, wine tourism experiences, and corporate venue hire at Exton Hall to premium wine consumers, collectors, and corporate clients.

Ownership category

akta.pro rank

Product category

Premium English Sparkling Wine

NAICS

Wineries (312130), Wineries (31213)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Fine Wine & Luxury Spirits Retail (CRANABAE), Vineyard Certification & Sustainability Programs (Organic, Biodynamic, Regenerative, GAP) (AFAGAJAL)

Keywords

• English sparkling wine
• Single estate vineyard
• Champagne method production
• Wine tourism experiences
• Vineyard event venue

Headquarters

HQ city

Exton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Wine Sales (Direct-to-Consumer): Direct sales of English sparkling wines through own e-commerce platform and on-site at Exton Hall. Products include Reserve Blends, Limited Release vintages, gift boxes, and accessories. Prices range from £39-£225 for wines.
2. Wine Tourism & Experiences: Revenue from vineyard tours, tastings, and experiences including Tour & Tasting (£50/person), Tour & Tasting with Lunch (£75/person), and gift cards. Additional revenue from corporate events and venue hire at Exton Hall.
3. Wine Club Membership (The Vault): Tiered loyalty programme where customers spending £500+ annually qualify for 20% discount on all purchases for remainder of year and following year. No upfront fee required.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Exton Park is a single-estate Hampshire vineyard and winery producing premium English sparkling wines made by the traditional Champagne method from estate-grown grapes. Its portfolio spans Reserve Blends (RB|32 Brut, RB|23 Rosé, RB|28 Blanc de Noirs, RB|45 Blanc de Blancs, Reserve Blend Demi Sec), Limited Release vintages including the pioneering sea-aged 60 Above & 60 Below series and prestige cuvée Cuvée M. Isaac, gift sets and accessories, vineyard tours and tasting experiences, and Exton Hall event venue hire.

Product overview

Exton Park is a single-estate vineyard and winery producing premium English sparkling wine. Its portfolio is divided into two core wine collections: the Reserve Blends (RB|32 Brut, RB|23 Rosé, RB|28 Blanc de Noirs, RB|45 Blanc de Blancs, and Reserve Blend Demi Sec) — curated from a library of reserve wines dating back to 2011 to ensure consistency — and the Limited Release range, which includes experimental wines such as the pioneering sea-aged series (60 Above & 60 Below) and prestige cuvées like the Cuvée M. Isaac. The estate also offers wine accessories (gift boxes, wine stoppers), tour and tasting experiences (Friday tours, Saturday tours, tours with lunch), event hire at Exton Hall, and The Vault Wine Club membership programme.

Differentiator

Problem solved

Functional benefit

Brands

• The Vault: Exclusive wine club offering 20% off all wines, complimentary tours, member events, priority access to new releases, and free personal cellar storage for members who spend £500 or more annually.
• Exton Hall

Products and services

• RB|32 Brut Signature Brut sparkling wine blending an average of 32 reserve wines from the library; pale gold in colour with brioche, baked apple, and mineral freshness. Sold directly to consumers via the Exton Park online store.
• RB|23 Rosé Delicate dry rosé blending 70% Pinot Noir and 30% Pinot Meunier from reserve wines; salmon pink colour with floral character and notes of white peach and red berries. Sold directly to consumers via the Exton Park online store.
• RB|28 Blanc De Noirs Limited-production Blanc de Noirs from 100% Pinot Noir, mastered with an average of 28 Pinot Noir reserve wines; expressive with tropical fruit, white pepper, and a touch of richness. Sold directly to consumers via the Exton Park online store.
• RB|45 Blanc De Blancs Blanc de Blancs containing the highest number of reserve wines in the Reserve Blend range; flinty smokiness with a rounded, complex, and savoury finish, and vibrant gold colour. Sold directly to consumers via the Exton Park online store.
• Reserve Blend Demi Sec Sweetest alternative to the Brut, containing the oldest reserve wines; lychee, mango, and orange blossom aroma with a pear and honey finish; blend of 60% Pinot Noir and 40% Chardonnay. Sold directly to consumers via the Exton Park online store.
• 60 Above & 60 Below Prestige Pack - Blanc de Noirs 2014 Prestige pack comparing cellar-aged (60 Above) and sea-aged (60 Below) Blanc de Noirs from the 2014 vintage, with the 60 Below spending 12 months ageing 60 metres beneath the sea off Brittany. Sold directly via the Exton Park online store.
• Blanc de Noirs Vintage 2014 Vintage wine from 100% Pinot Noir sourced from the estate's sunny south-eastern slopes; pale lemon colour with orchard fruits, pastry, marzipan, and hazelnut. Sold directly via the Exton Park online store.
• Blanc de Blancs Vintage 2014 Premium 100% Chardonnay from the first 20 rows of 20-year-old vines; WineGB Gold Medal 2023, 94 points Decanter, 17/20 jancisrobinson.com; only available in Magnum. Sold directly via the Exton Park online store.
• Pinot Meunier Rosé Plot 4 Pure Pinot Meunier Rosé from Plot 4; pale copper colour with fennel, clove, plum jam, tangerine, and almond notes; 25 years in the making, described as a 'sleeping beauty' by the winemaker. First UK pure Pinot Meunier Rosé.
• Blanc de Blancs Vintage 2013 Late release with 11 years on lees, the longest aged English wine of its kind from the 2013 vintage; bright golden colour with honeycomb, marzipan, brioche, stewed apple, and saline edge. Sold directly via the Exton Park online store.
• Cuvée M. Isaac Blanc de Blancs Vintage 2015 'BBB' Prestige cuvée dedicated to founder Malcolm Isaac; fermented and aged in barrels for 3 years, then on lees for 5 years; sherbet lemon colour with burnt orange, marzipan, and smoky undertones; awarded 91 points by Decanter in June 2025.
• Discovery Pack Half-case taster pack featuring full-sized bottles of RB|32 Brut, RB|23 Rosé, and RB|28 Blanc de Noirs; introduction to the Reserve Blend collection.
• Reserve Blend Half Bottle Gift Set Four half-sized bottles (RB32 Brut, RB23 Rosé, RB28 Blanc de Noirs, RB45 Blanc de Blancs) in a stylish gift box.
• Tour & Tasting (Fridays) Guided 1.5-hour tour of the 60-acre private vineyard and winery, followed by a tasting of three Reserve Blends in Exton Hall; Fridays 11am–12:30pm, March–October; maximum 8 people.
• Tour & Tasting (Selected Saturdays) Guided 1.5-hour Saturday tour and tasting experience, available on selected dates with a maximum of 16 people.
• Tour & Tasting with Lunch Tour and tasting with a seasonal buffet lunch on the terrace or in the Dining Room; selected Saturdays 10:30am–1pm; maximum 16 people.
• Tour & Tasting for Two Gift Card Downloadable gift voucher for two people for the Tour & Tasting experience at Exton Park Vineyard.
• Exton Hall event venue hire Multi-functional event venue in the South Downs National Park featuring six rooms (The Boardroom, Dining Room, Club Room, Tasting Room, Great Hall, and Mezzanine) used for corporate away days, board meetings, presentations, and private events.
• The Vault Wine Club Loyalty programme offering 20% off all wines for customers spending £500 or more per calendar year; benefits include complimentary tour and tasting for two, priority access to new releases, invitations to exclusive member events, and free personal cellar storage.

Quantifiable outcome

• Gold Medal at WineGB 2023 Awards
• +5 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature4 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• Simon Rogan (3 Michelin Star Chef, L'Enclume)flagshipStrategic or Co-development Partner · 6 October 2022Award-winning chef Simon Rogan from 3 Michelin Star restaurant L'Enclume in Cumbria hosted a special dining event at Exton Hall, treating guests to a seasonal four-course menu paired with Exton Park wines. Simon described Exton Park as 'the most exciting English sparkling wine producer'.
• Vineyards of HampshirecoreStrategic or Co-development PartnerExton Park is an active member of the Vineyards of Hampshire group which champions all vineyards and wineries in Hampshire. Together they organize Fizz Fest, the annual flagship celebration of Hampshire wines held at various member estates.
• WineGB (WineGB's Sustainable Wines of Great Britain)coreStrategic or Co-development PartnerExton Park is a founding member of WineGB's Sustainable Wines of Great Britain accreditation scheme, demonstrating commitment to sustainable viticulture practices and environmental responsibility.
• Underwater Cellar Specialists (Brittany, France)coreTechnology or IntegrationCollaboration with underwater cellar specialists to age wine 60 metres below sea-level off the coast of Brittany, France. This partnership enables Exton Park's pioneering sea-aged wine production, a UK first.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hush Heath Estate: Kent-based premium English sparkling and still wine producer combining vineyard, winery, and visitor experience. Comparable scale, product range, and DTC-driven business model with similar target customers.
• Nyetimber: One of England's leading premium sparkling wine producers, based in West Sussex. Comparable to Exton Park as a single-estate-focused, traditional-method English sparkling producer with national distribution and high-end on-trade presence.
• Ridgeview Wine Estate: Sussex-based English sparkling wine producer with strong international awards and DTC model. Comparable as a single-estate premium sparkling brand with extensive on-trade listings and wine tourism.
• Gusbourne Estate: Premium English sparkling wine producer in Kent with single-estate vineyard focus and DTC e-commerce. Comparable tier of product pricing and prestige with similar emphasis on traditional method production.
• Camel Valley: Cornwall-based premium English sparkling wine producer with multiple international awards and a strong DTC/wine tourism model. Comparable premium positioning and family-business heritage.
• Bolney Wine Estate: Sussex-based English wine producer with vineyard, winery, restaurant, and event venue. Comparable as a multi-revenue estate combining DTC wine sales, wine tourism, and corporate events.
• Chapel Down: England's largest premium wine producer, listed on AIM, based in Kent. Most direct peer in scale and ambition, producing sparkling and still wines, with extensive retail, on-trade, and DTC distribution plus a visitor centre.
• Hambledon Vineyard: Hampshire's oldest commercial vineyard, also based in the same county as Exton Park. Direct regional peer producing traditional-method sparkling wines, with shared South Downs terroir and market positioning.
• Coates & Seely: Hampshire-based English sparkling wine producer with strong prestige positioning and Michelin-star on-trade presence. Closest geographic peer to Exton Park with similar premium DTC and fine-dining distribution strategy.

Emerging players

• Roebuck Estates: Up-and-coming English sparkling wine producer in Sussex with strong on-trade positioning. Emerging competitive threat in the same premium English sparkling category targeting Michelin and fine-dining channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ExtonVineyard
• Facebookfacebook.com/extonvineyard
• LinkedInlinkedin.com/company/exton-park-vineyard
• Instagraminstagram.com/extonparkvineyard

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Exton Park