Simon Rogan Restaurants

What Simon Rogan Restaurants does

Simon Rogan Restaurants, trading under UMBEL Restaurant Grp Ltd, is a UK-incorporated private restaurant group founded by acclaimed British chef Simon Rogan and headquartered in Cartmel, Cumbria. The group operates a global collection of Michelin-starred fine dining restaurants across the UK, Malta, Hong Kong, and Thailand, collectively holding nine Michelin stars and two Michelin Green Stars. Flagship L'Enclume in Cartmel holds three Michelin stars, supported by Aulis interactive tasting-menu venues (Cartmel, London, Phuket), Rogan & Co and Henrock (UK), Roganic (Hong Kong), and ION Harbour (Malta), plus restaurant-with-rooms at L'Enclume House. The group is vertically anchored by Our Farm, a Cartmel Valley farm that supplies ingredients across the estate, and is supported by a Simon Rogan Academy and Careers infrastructure that develops and recruits chef talent.

The commercial model blends on-premise dining with a significant direct-to-consumer e-commerce operation on simonrogan.co.uk. Revenue is generated through tasting-menu restaurant covers (L'Enclume tasting menu at £275 per guest, up to £1,130 for two with Select wine pairing; Aulis London from £390 for two), gift vouchers with 12-month validity (both experience-based and monetary, from £25 to £500+), at-home meal kits delivered nationwide via DPD, curated hampers and gift sets (£40-£240), stay-and-dine hospitality packages from £447 to £1,470, and an extended merchandise catalogue spanning pantry items, wines (including the Simon Rogan x Wiston Sparkling Rosé), kitchen equipment, bath and home products, books, apparel and limited-edition artisan pieces (e.g., butter dishes with local blacksmith Alex Pole, apparel screen-printed by Ben Dodge, Irish Linen tea towels with Flourish charity). Distribution is direct: physical restaurants, the e-commerce site, the Cartmel "Our Shop" retail location, and Click & Collect, with some geographic delivery exclusions for remote UK postcodes.

The technology stack is standard hospitality and commerce tooling rather than proprietary AI: Craft E-Commerce for the storefront, ResDiary for reservations, RoomRaccoon for accommodation, Fourth for HR, Stripe and First Data/Fiserv for payments, and Microsoft Office 365 for productivity. Customer acquisition relies on owned digital channels (website, newsletter, Instagram @rogan_simon, Facebook SimonRoganChef) plus PR outreach through a dedicated press contact and marketing lead Irene Lentsch, with the Michelin credentials and chef reputation providing most of the earned-media gravity. The primary customer segments are high-net-worth food enthusiasts, premium home cooks, and gift buyers, served through horizontal segmentation rather than enterprise contracts.

Name

Simon Rogan Restaurants

Legal name

UMBEL Restaurant Grp Ltd

Website

https://simonrogan.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Simon Rogan Restaurants operates a global collection of Michelin-starred fine dining restaurants across the UK, Malta, Hong Kong, and Thailand, founded by chef Simon Rogan. The group runs flagship L'Enclume and extends its brand via e-commerce, at-home meal kits, hampers, and hospitality packages.

Ownership category

akta.pro rank

Product category

Fine Dining Restaurants

NAICS

Full-Service Restaurants (722511), Other Specialty Food Retailers (44529)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Fine Dining Restaurants (THAFACAA)

akta.pro secondary industries

Chef’s Table & Tasting Menu Restaurants (THAFACAG), Special Occasion & Destination Restaurants (THAFACAK), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Fine dining restaurants
• Michelin-starred dining
• Farm-to-table cuisine
• At-home meal delivery
• Culinary tourism

Headquarters

HQ city

Cartmel

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Restaurant Dining: Fine dining experiences at multiple Michelin-starred restaurants including L'Enclume (3 stars), Aulis locations, Rogan & Co., Roganic, Henrock, ION Harbour, and Skof. Tasting menus ranging from £95 to £565 per person with optional wine pairings.
2. E-commerce Shop Sales: Online shop selling food products, merchandise, books, hampers, kitchen equipment, and home goods. Products include specialty salts, vinegars, chocolates, candles, and limited-edition items.
3. Gift Vouchers: Restaurant vouchers for specific dining experiences (L'Enclume, Aulis London) and monetary vouchers redeemable across the restaurant group.
4. At-Home Meals: Award-winning three-course menus delivered nationwide for home preparation, including step-by-step video instructions.
5. Stay & Dine Packages: Accommodation and dining packages including Cartmel Escape Package (£886-£1,470), Overnight Stay at Rogan & Co (£447), and combined hotel/dining experiences.
6. Hampers & Gift Sets: Curated food hampers including L'Enclume Hamper (£240), Provisions Hamper (£40-£55), and seasonal gift sets with wine pairings.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Simon Rogan Restaurants owns and operates a global collection of Michelin-starred fine dining restaurants led by chef Simon Rogan, including the flagship three-Michelin-starred L'Enclume in Cartmel and Aulis interactive dining concepts in London and Phuket. The group extends its culinary expertise through Home by Simon Rogan, an e-commerce and at-home dining division offering chef-created three-course menus delivered nationwide, plus curated hampers, pantry products, wines, kitchen equipment, books, apparel, gift vouchers, and stay-and-dine hospitality packages. The business is anchored by its own farm (Our Farm) supplying unique ingredients directly to its restaurant kitchens and consumer products.

Product overview

Simon Rogan Restaurants is a collection of Michelin-starred restaurants (L'Enclume with three stars, Aulis, Rogan & Co, and Henrock) operating across the UK, Malta, Hong Kong, and Thailand, collectively holding nine Michelin stars. The company extends its culinary expertise through Home by Simon Rogan, an at-home dining division offering chef-created three-course menus, BBQ boxes, and tasting menus delivered nationwide. The e-commerce shop complements the restaurant experience with curated hampers and gift sets (L'Enclume Hamper, Provisions Hamper, Wiston Sparkling Wine & Gift Hamper), Our Farm pantry products (herb salts, dressings, vinegars, chocolates), Our Cellar wines and beverages, professional Kitchen Equipment and Linens, Bath & Home products (candles, diffusers, skincare), and branded Apparel & Accessories. The company also publishes cookbooks and offers Stay & Dine hospitality packages. Gift vouchers for both restaurant dining and online purchases are available, along with exclusive Limited Editions and Stationery pieces.

Differentiator

Problem solved

Functional benefit

Brands

• Home by Simon Rogan: At-home meal kits, hampers, and culinary products for nationwide delivery
• Our Farm
• UMBEL Restaurant Group

Products and services

• Michelin-Starred Restaurant Dining Experiences Fine dining tasting menus and a la carte options across the group's restaurant portfolio, including flagship three-Michelin-starred L'Enclume in Cartmel, interactive Aulis venues (Cartmel, London, Phuket), Rogan & Co, Henrock, ION Harbour (Malta), Roganic (Hong Kong), Skof, and AO by Daniel Rogan. Tasting menus range from £95 to £565 per person with optional wine pairings.
• Home by Simon Rogan At-Home Meals Chef-created three-course menus delivered nationwide for home preparation, including BBQ boxes, sharing menus, and tasting menus. Includes step-by-step video instructions and limited availability. Premium restaurant-quality dining experience at home for premium home cooks.
• Hampers & Gift Sets Curated food hampers including the L'Enclume Hamper (£240), Provisions Hamper (£40-£55), and Wiston Sparkling Wine & Gift Hamper (£100-£130). Feature homemade treats, wine, candles, and artisan products for gifting to food lovers.
• Our Farm Pantry Products Specialty pantry essentials including herb salts, caramel sauces, vinegars, preserves, chocolates, and dressings produced using ingredients grown at Our Farm in Cartmel. Unavailable through retail channels.
• Our Cellar (Wine, Spirits, Beer) Curated wine selection alongside spirits, beer, and soft drinks, including the Wiston x Simon Rogan Rosé Sparkling Wine (£59-£67) developed in collaboration with Wiston Estate winery.
• Kitchen Equipment & Linens Professional-grade kitchen tools including Benriner Mandolin, Microplane graters, Hario V60 coffee equipment, cast iron teapots, chef's tweezers, and branded aprons and tea towels for premium home cooks.
• Bath & Home Products Home and personal care products including Fern+Fell x Simon Rogan Rosewood & Geranium candles (£22), handmade porcelain diffusers (£55), and Bath House Bamboo & Jasmine skincare range co-developed with regional artisans.
• Cookbooks & Books Published works including Rogan: The Cookbook (£35-£40 signed), One Dish 20th Anniversary Book (£5), and Open Kitchen: Great British Chefs (£35) featuring recipes and photography from the Simon Rogan restaurants.
• Apparel & Accessories Branded clothing including Our Farm organic cotton T-shirts (£25), hoodies (£52), tote bags (£30), KeepCup reusable cups (£24), and water bottles for fans of the brand and farm.
• L'Enclume Tasting Menu Gift Vouchers Gift vouchers for the three-Michelin-starred L'Enclume tasting menu experience, available for one or two guests with optional wine pairings (Taster £385, Signature £440, Select £565 per guest). Vouchers valid 12 months.
• Aulis London Tasting Menu Gift Vouchers Exclusive twelve-guest dynamic and interactive tasting menu experience vouchers for Aulis London, priced from £390 for two guests up to £2,340 for twelve guests. Vouchers valid 12 months.
• Monetary Gift Vouchers Monetary gift vouchers redeemable across the restaurant group (Henrock £25-£500, L'Enclume from £50, Rogan & Co) and Home by Simon Rogan online purchases (£125), valid 12 months.
• Stay & Dine Hospitality Packages Accommodation and dining packages including Cartmel Escape for Two (from £886), Overnight Stay at Rogan & Co (£447), Two Night Cartmel Escape (from £1,470), and Linthwaite House with Henrock dining (from £500). Combines accommodation with multi-course fine dining experiences.
• Stationery & Limited Editions Collector's items including stone notebooks with plantable pens (£4-£32), L'Enclume butter dishes hand-forged by local blacksmith Alex Pole (£120), and bespoke pieces created with local Lake District artisans.

Quantifiable outcome

• Three Michelin stars achieved at L'Enclume
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Wiston EstatecoreStrategic or Co-development PartnerCollaboration with Wiston Estate winery in West Sussex to create Simon Rogan x Wiston Sparkling Rosé. A blend of Pinot Noir, Chardonnay and Pinot Meunier grapes. The wine is rested on lees for eight months, with secondary fermentation taking 2-4 years. Multiple products developed including standalone wine and hamper sets.
• Fern + FellcoreStrategic or Co-development PartnerLongstanding partnership with Fern + Fell for home fragrance products. Exclusive collaboration for candles and diffusers with Simon Rogan's signature Rosewood & Geranium fragrance. Products handmade in Lake District using coconut & rapeseed wax with pure essential oils. Eco-friendly kraft paper gift boxes.
• Rebecca Callis PorcelainminorStrategic or Co-development PartnerExclusive collaboration with ceramicist Rebecca Callis for handmade wheel-thrown porcelain vases for diffusers. Each piece unique, created over 23 years of porcelain expertise. Studio recently relocated to North Yorkshire.
• Bath HousecoreStrategic or Co-development PartnerPartnership with Bath House for Bamboo & Jasmine scented skincare products used in Our Rooms in Cartmel and UK restaurants. Products include hand cream, handwash, hand lotion, and travel sets. Made locally in The Lakes with natural ingredients.
• Alex PoleminorStrategic or Co-development PartnerLocal blacksmith using traditional techniques to hand-forge black stainless steel butter dishes. Materials sourced locally.
• Ben DodgeminorStrategic or Co-development PartnerLocal screen printer creating hand screen-printed Our Farm illustrations on organic t-shirts and hoodies. Uses environmentally friendly water-based and phthalate-free textile ink.
• Flourish CharityminorStrategic or Co-development PartnerPartnership with Flourish 'Sew & Skill' programme for Irish Linen tea towels. 100% of profit supports individuals affected by human trafficking in Northern Ireland.
• BenrinerminorOthersJapanese mandolin slicer brand providing professional-grade kitchen equipment for the shop.
• SkeppshultminorOthersSwedish cast iron cookware brand for spice mills sold through the shop.
• Oliver HarveyminorOthersUK manufacturer producing branded aprons for L'Enclume, Rogan & Co., and Home by Simon Rogan.

Scale indicators3 records

Recent moves1 record

Expansion highlights7 records

Direct peers

• Restaurant Sat Bains: Two-Michelin-starred tasting menu restaurant with rooms in Nottingham, led by chef Sat Bains. Comparable UK fine dining operator with tasting menu focus, accommodation packages, and chef-led brand identity.
• The Fat Duck: Heston Blumenthal's three-Michelin-starred tasting menu restaurant in Bray, UK, also offering at-home dining products and cookbook merchandise. Closely comparable multi-Michelin-star tasting menu operator with adjacent retail/DTC revenue lines.
• The Waterside Inn: Three-Michelin-starred classic French fine dining restaurant in Bray run by chef Michel Roux's family. Comparable long-established UK Michelin three-star tasting menu destination with chef-family heritage.
• Ikoyi: Two-Michelin-starred restaurant in London offering an evolving seasonal tasting menu from chefs Jeremy Chan and Iré Hassan-Odukale. Comparable London fine dining tasting menu concept with strong DTC and gift voucher channels.
• Restaurant Gordon Ramsay: Three-Michelin-starred flagship restaurant in Chelsea, London, operated under chef Gordon Ramsay's global restaurant group. Comparable founder-led fine dining portfolio with multi-venue UK and international presence and strong brand monetisation.
• Daylesford: Organic farm and farm shop retail concept with on-site cafés/restaurants in the Cotswolds, founded by Lady Bamford. Comparable farm-to-table vertical model combining owned farm production, dining venues, and direct-to-consumer specialty food retail.
• Core by Clare Smyth: Two-Michelin-starred Notting Hill restaurant from chef Clare Smyth offering tasting menus and gift vouchers. Comparable UK-based Michelin-starred fine dining operator with strong DTC voucher and merchandise sales.
• Moor Hall: Two-Michelin-starred restaurant with rooms in Lancashire operated by chef Mark Birchall, featuring an on-site farm and tasting menus. Closely comparable UK tasting-menu-and-rooms concept with similar farm-to-plate philosophy and rural setting.
• Ynyshir: Two-Michelin-starred tasting menu restaurant and guesthouse in Eglwys Fach, Wales, run by chef Gareth Ward with accommodation packages. Directly comparable tasting-menu-plus-rooms operator with destination fine dining positioning.

Broad incumbents

• Alain Ducasse at The Dorchester: Three-Michelin-starred fine dining restaurant within The Dorchester hotel, London, operated under chef Alain Ducasse's broader hospitality portfolio. Comparable three-star tasting menu restaurant but operating within a wider luxury hotel and global restaurant group context.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SimonRoganChef
• Instagraminstagram.com/rogan_simon
• LinkedInlinkedin.com/company/umbel-restaurant-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simon Rogan Restaurants