Extreme Iceland
Extreme Iceland operates Adventures.com, a B2C online marketplace that aggregates 550+ tours from local operators across Iceland, Canada, Sweden, Norway, Finland, and Greenland, serving leisure and adventure travelers booking multi-day, private, and self-drive experiences.
- Company typePrivate
- Founded2009
- HeadquartersReykjavik, Iceland
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Extreme Iceland does
Extreme Iceland ehf. operates Adventures.com, a direct-to-consumer online travel marketplace that aggregates and resells tours from local operators across six destinations: Iceland, Canada, Sweden, Norway, Finland, and Greenland. Founded in 2009 and headquartered in Reykjavík with a 11–50 person team, the company functions as a curated reseller rather than a tour operator itself — the platform connects travelers to 550+ verified local tour products spanning day tours, multi-day packages, private guided tours, self-drive itineraries, accommodation bundles, and seasonal offerings (Northern Lights, glacier hiking, ice caving, snorkeling, whale watching). Its customer base is primarily adventure and sightseeing leisure travelers planning trips to the Nordic region and Canada, including special-occasion segments such as honeymooners, stopover passengers via Keflavík, and holiday-season visitors.
Extreme Iceland firmographics
Firmographics- Name
- Extreme Iceland
- Legal name
- Adventures.com
- Website
- https://extremeiceland.is
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Extreme Iceland operates Adventures.com, a B2C online marketplace that aggregates 550+ tours from local operators across Iceland, Canada, Sweden, Norway, Finland, and Greenland, serving leisure and adventure travelers booking multi-day, private, and self-drive experiences.
- Ownership category
- akta.pro rank
Extreme Iceland industry classification
Industry- Product category
- Online Travel Agency / Tour Marketplace
- NAICS
- Tour Operators (561520), Travel Agencies (561510)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Adventure & Expedition Multi-Day Tour Operators (THAKADAD)
- akta.pro secondary industries
- Outdoor Adventure Tour Operators (Hiking, Rafting, Climbing, Safari) (THAAAAAE), Adventure & Active Travel Agencies (THAKABAD), Hiking, Trekking & Backpacking Tour Operators (THAAADAA), Winter Activity & Experience Operators (Ice Climbing, Dog Sledding, Fat Biking, Ice Skating) (THAAAJAJ)
Keywords
Where Extreme Iceland is headquartered
LocationHeadquarters
- HQ city
- Reykjavik
- HQ country
- Iceland
- HQ region
- Europe
Offices1 record
Markets served
Extreme Iceland business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Marketing or Sales, Personnel, Technology or R&D, Others
Revenue model
- Tour Booking Commissions: Adventures.com acts as a marketplace/reseller for local tour operators, earning commissions on bookings made through their platform. They offer 550+ tours from local tour providers across Iceland, Canada, Sweden, Norway, Finland, and Greenland.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Individual tour bookings at various price points |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Extreme Iceland product offering
Product offeringCore offering
Extreme Iceland operates the Adventures.com brand, an online tour booking marketplace that aggregates 550+ tours from local operators across Iceland, Canada, Sweden, Norway, Finland, and Greenland. The platform resells day tours, multi-day packages, private tours, self-drive tours, and adventure activities (glacier hiking, ice caving, snorkeling, snowmobiling, kayaking, whale watching), earning commissions on bookings. Customers book and pay online with support for 8 currencies and multiple payment methods, backed by 7-days-a-week customer support.
Product overview
Adventures.com (operated by Extreme Iceland) operates as a B2C travel booking platform offering a unified marketplace for Nordic adventure tourism. The platform aggregates tour products across three regional markets: Iceland, Canada, and Nordic Countries (Sweden, Norway, Finland, Greenland). The product portfolio consists of multiple tour types organized by format (Day Tours, Multi-Day Tours, Private Tours, Self-Drive Tours), activity category (Glacier Hiking, Snorkeling, Snowmobiling, Ice Caving, Whale Watching, Kayaking, Horseback Riding, Fishing), and seasonal offerings (Winter Tours, Summer Tours). The platform connects customers directly with local tour operators, offering over 550 tours with booking, payment processing, and customer support services integrated into a single e-commerce experience.
Differentiator
Problem solved
Functional benefit
Products and services
- Day Tours Single-day guided and self-guided tour experiences in Iceland, Canada, and Nordic regions, including activities such as snorkeling, sightseeing, and day hiking; priced from approximately $106 USD per person.
- Multi-Day Tours Multi-day tour packages ranging from 2 to 6+ days covering Iceland's Ring Road, Canadian Rockies, and Nordic destinations, including accommodation and guided itineraries; prices range from $568 to $2,045 USD (e.g., 6-Day Ring Road Tour from $2,045 USD).
- Private Tours Customized private tours with dedicated guides for personalized experiences across Iceland, Canada, and Nordic countries; private/custom inquiries supported via phone line +354 588 1307.
- Self-Drive Tours Self-guided driving tours with pre-planned itineraries, vehicle rentals, and accommodation bookings for independent exploration of Iceland, Canada, and Nordic destinations.
- Adventure Activities Specific adventure activities including glacier hiking, ice caving, snorkeling, snowmobiling, kayaking, horseback riding, whale watching, fishing, and lava tube caving; example pricing includes Glacier Hiking from $106 USD, Silfra Snorkeling from $138 USD, Glacier Snowmobiling from $235 USD, and Katla Ice Cave Tour from $195 USD.
- Hotels and Accommodation Hotel bookings and accommodation services in Iceland, Canada, and Nordic regions, integrated with tour packages.
- Winter Tours Seasonal winter tours featuring Northern Lights viewing (e.g., Northern Lights Hunt from $180 USD, 15% discount), ice caving, glacier hiking, and snowmobiling experiences.
- Summer Tours Seasonal summer tours featuring midnight sun experiences, hiking, wildlife viewing, and extended daylight adventures in Iceland, Canada, and Nordic destinations.
- Honeymoon Tours Romantic couple-focused tours including premium accommodations, private experiences, and scenic destinations for newlyweds in Iceland and Nordic countries.
- Stopover Packages Short layover tour packages for travelers with limited time connecting through Iceland's Keflavik International Airport.
Quantifiable outcome
- 550+ tours available for booking
Companies that use Extreme Iceland
Customer profileSegments3 records
Ideal customer profiles3 records
Extreme Iceland technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Extreme Iceland partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Extreme Iceland competitors and assessment
Company assessmentDirect peers
- Viator: TripAdvisor-owned tours and activities marketplace; sells Nordic tours and is the operator behind many of the reviews that drive TripAdvisor Travelers' Choice recognition.
- TourRadar: Online marketplace specializing in multi-day adventure tour packages — directly comparable to Adventures.com's multi-day Ring Road and Nordic tour offerings.
- Arctic Adventures: Iceland-based adventure tour operator offering glacier hikes, ice caves, and northern lights tours; competes in the same Iceland adventure tour segment as Adventures.com's suppliers.
- Klook: Asia-headquartered activities and tours marketplace; direct competitor in cross-border Nordic/Arctic tour bookings, especially relevant given Adventures.com's Alipay/UnionPay integration.
- Guide to Iceland: Iceland-focused marketplace and travel platform selling tours, accommodation, and car rentals — the most direct Iceland-specific competitor to Adventures.com's Iceland offerings.
- Nordic Visitor: Iceland/Nordic tour operator specializing in self-drive and multi-day packages with accommodation — directly competes with Adventures.com's self-drive and package tour products.
- GetYourGuide: Global online marketplace for tours, activities, and attractions — direct competitor to Adventures.com in Nordic adventure tours with significantly larger scale and venture backing.
Broad incumbents
- Airbnb Experiences: Hosts local-led experiences and tours globally; emerging competitor in the Nordic adventure tour space leveraging Airbnb's distribution and review infrastructure.
- Booking.com: Global OTA that has expanded aggressively into tours and attractions (Booking Experiences) — competing with Adventures.com across Nordic destinations with massive distribution advantages.
Regional players
- Iceland Travel: Established Icelandic tour operator offering multi-day packages and guided tours; comparable product mix but more vertically integrated (operates tours directly rather than as a marketplace).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Extreme Iceland social profiles
Digital presenceExtreme Iceland financial estimates
Financial estimateRevenue estimate
Valuation estimate
Extreme Iceland leadership team
Management profileNumber of profiles
Extreme Iceland funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Extreme Iceland M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Extreme Iceland
What does Extreme Iceland do?
Extreme Iceland operates the Adventures.com brand, an online tour booking marketplace that aggregates 550+ tours from local operators across Iceland, Canada, Sweden, Norway, Finland, and Greenland. The platform resells day tours, multi-day packages, private tours, self-drive tours, and adventure activities (glacier hiking, ice caving, snorkeling, snowmobiling, kayaking, whale watching), earning commissions on bookings. Customers book and pay online with support for 8 currencies and multiple payment methods, backed by 7-days-a-week customer support.
Is Extreme Iceland a public or private company?
Extreme Iceland is a private company. It is classified as unknown and is currently operating.
When was Extreme Iceland founded?
Extreme Iceland was founded in 2009. It employs 11 to 50 people.
Where is Extreme Iceland based?
Extreme Iceland is headquartered in Reykjavik, Iceland, in the Europe region.
How does Extreme Iceland make money?
One revenue line is on record: tour Booking Commissions.
Who are Extreme Iceland's main competitors?
Direct peers on record are Viator, TourRadar, Arctic Adventures, Klook, Guide to Iceland, Nordic Visitor and GetYourGuide. Broad incumbents are Airbnb Experiences and Booking.com. Iceland Travel is listed as a regional player.
Does Extreme Iceland have an API?
No public API is recorded for Extreme Iceland.
What industry is Extreme Iceland in?
Extreme Iceland's product category is Online Travel Agency / Tour Marketplace. Its primary akta.pro industry code is THAKADAD, Adventure & Expedition Multi-Day Tour Operators, with a secondary code of THAAAAAE, Outdoor Adventure Tour Operators (Hiking, Rafting, Climbing, Safari). Its NAICS code is 561520 and its SIC code is 7990.