Eye Concepts Optometrists

What Eye Concepts Optometrists does

Eye Concepts Optometrists is a multi-location Australian retail optometry group founded in 2009 in Fairfield, NSW, operating as Eye Concepts Pty. Ltd. (ABN 70 600 938 270). The group runs 10-11 clinics across Sydney and Melbourne, including locations in suburbs such as Fairfield, Wetherill Park, Mt Druitt, Carnes Hill, and Melbourne Southland, and employs roughly 22 people across the network. It is privately held and founder/owner-operated, with no third-party funding or M&A activity disclosed.

The company's offer combines clinical optometry services with a retail eyewear business. Clinical services include bulk-billed Medicare eye examinations, orthokeratology, contact lens fitting, dry eye therapy, macular degeneration assessment, children's vision care, and digital eye strain consultations. The retail side stocks designer frames from CHANEL, DITA, Prada, Tiffany & Co., Ray-Ban, Oakley, Oliver Peoples, and Miu Miu, alongside contact lenses, safety eyewear, Transitions lenses, and Ray-Ban Meta AI-enabled smart glasses. An e-commerce storefront at store.eyeconcepts.com.au extends the retail channel online.

The business model is multi-stream: government reimbursement via Medicare bulk-billing for the clinical exam, direct retail margin on premium frames and lenses, and incremental revenue from specialty services such as ortho-K and dry eye management. Customer acquisition is local and service-led, supported by community ties (local sporting clubs) and partnerships with Essilor Vision Foundation, MyHealth1st (online booking), and PayPal (payments). No proprietary technology platform, data assets, or AI capabilities are described; the company's moat rests on physical distribution, brand-portfolio access, and clinical accessibility rather than technology.

Name

Eye Concepts Optometrists

Legal name

Eye Concepts Pty. Ltd.

Website

https://eyeconcepts.com.au

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Eye Concepts Optometrists is an Australian multi-location retail optometry group operating 10-11 clinics across Sydney and Melbourne, delivering bulk-billed Medicare eye tests, specialty treatments (ortho-K, dry eye, myopia control), and designer eyewear to individual consumers and families.

Ownership category

akta.pro rank

Product category

Optometry Services

NAICS

Offices of Optometrists (62132), Optical Goods Retailers (45613)

SIC

Ophthalmic Goods (3851), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Optometry Clinics (Primary Eye Care) (HLAKAKAB)

akta.pro secondary industries

Comprehensive Eye Exams & Vision Care (HLAKAKAA), Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL), Ocular Imaging & Diagnostic Testing Centers (HLAKAKAN)

Keywords

• Optometry services
• Prescription eyewear
• Contact lens fitting
• Eye health examinations
• Orthokeratology treatment

Headquarters

HQ city

Burwood

HQ country

Australia

HQ region

Oceania

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Professional Eye Care Services: Comprehensive eye examinations, contact lens fittings, macular degeneration assessments, and specialized optometric consultations. Services are bulk-billed to Medicare for eligible patients, with private patients paying from approximately $65 for standard examinations.
2. Optical Retail Products: Sale of prescription eyewear including frames and lenses from designer brands such as CHANEL, DITA, Prada, Tiffany & Co, Ray Ban, Oakley, Oliver Peoples, Miu Miu, and many more. Also includes sunglasses and safety eyewear.
3. Contact Lens Sales: Sale of contact lenses including daily, fortnightly, and monthly options from leading brands with Price Match Guarantee. Online ordering available with 7-10 day delivery or click and collect.
4. Specialized Treatments: Orthokeratology (Ortho-K) overnight lens treatments for myopia control and vision correction, and dry eye therapy services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Multi-location Australian optometry practice group providing comprehensive eye examinations (bulk-billed via Medicare), contact lens fitting and supply, designer prescription eyewear, and specialized treatments including orthokeratology (Ortho-K), macular degeneration assessment, and dry eye therapy across approximately 10 practices in Sydney and Melbourne. The group also sells optical products through an online store.

Product overview

Eye Concepts is an optometry practice offering a comprehensive suite of eye care services and products across 11 locations in Sydney and Melbourne. The core offering includes bulk-billed eye examinations, orthokeratology (Ortho-K) for overnight vision correction, contact lens fitting and supply, and prescription eyewear. The product portfolio encompasses contact lenses (daily, fortnightly, monthly), designer spectacles and sunglasses from brands like Ray Ban, Prada, Miu Miu, Oakley, Oliver Peoples, Tiffany & Co, and CHANEL, as well as specialty products including Transitions photochromic lenses, safety eyewear, and low vision aids. Clinical services extend to children's vision care, macular degeneration assessment, digital eye strain relief, and dry eye therapy. Online and in-store purchasing options are available through their e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Comprehensive Eye Examinations Bulk-billed through Medicare, full-scope optometric eye examinations for individual patients covering refraction and ocular health assessment.

Quantifiable outcome

• No out-of-pocket cost for Medicare-eligible patients for standard eye examinations
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Essilor Vision FoundationcoreStrategic or Co-development PartnerEye Concepts is a proud partner of the Essilor Vision Foundation, working together to improve eye care quality in local communities. The partnership supports efforts to eliminate poor vision and its impact on quality of life. Over 2.5 billion people globally lack access to proper vision examinations and correction, and this partnership aims to address this gap in the communities served by Eye Concepts.
• Local Sporting ClubsminorStrategic or Co-development PartnerEye Concepts partners with local sporting clubs as part of its community involvement initiative. These partnerships help raise awareness of the importance of quality eye health and vision care among club members and their families.
• Ophthalmologists and Eye ClinicscoreTechnology or IntegrationEye Concepts works closely with leading eye doctors (ophthalmologists) and eye clinics for early detection of eye conditions, treatments, and ongoing care management. This clinical referral network ensures patients receive appropriate specialist care when required.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• ProVision: Australian optometry buying group and banner network representing independent optometrists. Provides comparable professional services and retail framework to Eye Concepts, although organised as an affiliate network rather than directly owned clinics.
• The Optical Shop: Independent Australian optical retailer focused on designer and niche eyewear frames. Comparable to Eye Concepts on premium-brand assortment and styling-led service, though with a smaller, more boutique footprint.

Direct peers

• Oscar Wylee: Fast-growing Australian optical retailer operating its own optometry clinics and retail showrooms nationwide. Directly comparable to Eye Concepts on bulk-billed eye tests, designer and own-brand frames, and online-to-store omnichannel.
• Eyecare Plus: Australian optometry group with multiple independent member practices offering eye exams, contact lenses and eyewear. Competes with Eye Concepts on suburban and regional optometry services and on clinical-led positioning.
• Bailey Nelson: Design-led Australian optical retailer with a strong Sydney and Melbourne presence, own-brand frames, eye exams and contact lenses. Competes directly with Eye Concepts for fashion-conscious eyewear customers in overlapping metro catchments.
• Clearly: Online-focused contact lens and eyewear retailer (part of the EssilorLuxottica group) competing directly with Eye Concepts' e-commerce contact lens and eyewear offering, including price-match positioning.
• George & Matilda Eyecare: Australian optometry group/network supporting independent optometrists with shared back-office, marketing and supplier access. Comparable to Eye Concepts as a multi-site Australian optometry operator, though operating more as a banner group than direct clinics.
• OPSM: Owned by EssilorLuxottica, OPSM is one of Australia's largest optical retailers with national presence, designer brand assortment (Ray-Ban, Oakley, Prada, etc.) and in-store optometry — overlapping directly with Eye Concepts' retail and clinical proposition.
• Specsavers: Australia's largest optometry and optical retail chain, with hundreds of stores offering bulk-billed eye tests, designer frames and contact lenses. Directly competes with Eye Concepts on bulk-billed exams, brand assortment and metro catchment coverage across Sydney and Melbourne.

Broad incumbents

• EssilorLuxottica: Global eyewear and eye care giant that owns LensCrafters, OPSM, Ray-Ban, Oakley, and numerous luxury eyewear brands. Comparable as upstream supplier to Eye Concepts via its brand portfolio and as a broad incumbent in optical retail globally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/eye-concepts-optometrists

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eye Concepts Optometrists