Eyes On Fremont

What Eyes On Fremont does

Eyes On Fremont is an independent optical retailer founded in 1996 by Stan Jonasson and Linda Jangaard, headquartered on Fremont Avenue in Seattle, Washington. The company sells prescription eyewear, sunglasses, and custom lens products to individual retail consumers through two brick-and-mortar locations—its original Seattle store (1996) and a second store in Bellingham, Washington—and supplements these with an online shop. Its market positioning is explicitly anti-chain: a stated "Fight Evil" philosophy frames the business in opposition to corporate eyewear consolidation, and the company cultivates a community-oriented identity through support for Public Radio, Real Change, and Seattle Central Community College.

The company's core product offering is a hand-curated assortment of 4,000-5,000+ independent frame brands, refreshed through annual buying trips to the Paris eyewear tradeshow. Operationally, Eyes On Fremont runs an on-site optical lab capable of custom lens fabrication and edging, vertically integrating a service step that most retail optical competitors outsource. Eye exams are delivered through a co-located optometry partner, C Fast Optometry, supporting a one-stop dispensing model. The underlying technology is conventional retail optical—no proprietary software, digital platform, or AI component is disclosed; differentiation rests on curation, service, and brand rather than technology.

The business model is direct-to-consumer retail. Revenue is generated from frame sales, lens sales (including custom-fabricated lenses from the on-site lab), and ancillary dispensing services, with customers paying per unit at retail. The company employs 15+ staff, is privately held and bootstrapped with no external funding, and is operated as a lifestyle-independent business rather than a venture-backed growth entity. The two-store footprint, single-state geography, and absence of disclosed e-commerce scale metrics indicate a deliberately contained regional operation.

Name

Eyes On Fremont

Legal name

Eyes on Fremont

Website

https://eyesonfremont.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Eyes On Fremont is an independent optical retailer founded in 1996, operating two stores in Seattle and Bellingham, Washington. It serves individual consumers with 4,000-5,000+ curated independent eyewear frames, on-site custom lens fabrication, and co-located optometry services through partner C Fast Optometry.

Ownership category

akta.pro rank

Product category

Optical Retail / Independent Eyewear

NAICS

Optical Goods Retailers (45613), Optical Goods Retailers (456130), Ophthalmic Goods Manufacturing (339115)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL)

akta.pro secondary industries

Luxury & Designer Eyewear (CRAAAKAD), Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD)

Keywords

• Independent eyewear retail
• Prescription eyeglasses
• Custom optical services
• Designer eyeglass frames
• Optical retail store

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Eyewear Retail: Retail sale of independently sourced eyeglass frames with custom prescription lenses. Frames are hand-selected from independent designers worldwide. Every pair is custom fabricated for the specific prescription and frame combination.
2. Custom Eyewear Services: Custom services including sun clips, nose pad adjustments, vintage frame refurbishing, cable temple conversions, soldering repairs, custom lens shapes and tints, rhinestone settings. Also includes standard services like lifetime adjustments and maintenance.
3. Eye Exams (Partnership): Eye exams and contact lens fittings provided by co-located partner C Fast Optometry. Primary care, contact lens fittings, low vision, and pediatric services available on-site.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Eyes on Fremont is an independent optical retail store selling hand-selected designer eyeglass frames sourced from independent makers worldwide, with each pair custom-fabricated to match the customer's prescription and frame combination in an on-site lab. The store also offers custom eyewear services (repairs, vintage refurbishing, sun clips, custom tints) and co-located eye exams through partner C Fast Optometry.

Product overview

Eyes On Fremont is an independent optical retail store offering hand-selected independent eyewear frames (4,000-5,000+ frames) complemented by custom eyewear services (repairs, modifications, adjustments, custom lens fabrication). The company partners with C Fast Optometry for on-site eye exams. All products are designed to provide alternatives to mass-produced corporate eyewear, with a focus on individual style and prescription customization.

Differentiator

Problem solved

Functional benefit

Products and services

• Independent Eyeglasses Hand-selected prescription eyeglasses sourced from independent designers worldwide. The collection includes over 4,000-5,000 frames catering to every fit, taste, and prescription need, with lenses custom-fabricated for each unique Rx and frame combination.
• Custom Eyewear Services Custom services including custom-made sun clips, nose pad arm add-ons, vintage frame refurbishing and Rx services, cable temple conversions, basic soldering repairs, custom lens shapes and tints, and custom rhinestone setting and replacement.
• Eye Exams (C Fast Optometry Partnership) Comprehensive eye exams, vision prescriptions, and contact lens fittings provided by C Fast Optometry doctors Dr. Christina Fast and Dr. Alex Kwon, located inside Eyes on Fremont locations in Seattle and Bellingham. Specialties include primary care, contact lens fittings, low vision, and pediatrics.

Quantifiable outcome

• Same day service or fast turnaround for most prescriptions
• +2 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• C Fast OptometrycoreStrategic or Co-development PartnerC Fast Optometry operates inside Eyes on Fremont locations in both Seattle and Bellingham. Dr. Christina Fast and Dr. Alex Kwon provide primary eye care, vision prescriptions, and contact lens fittings. The partnership enables a one-stop-shop experience where customers can get eye exams and purchase/customize eyewear in the same location. Opticians and optometrists work hand-in-hand to provide comprehensive eye care.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• LensCrafters: National optical retail chain owned by EssilorLuxottica, offering prescription eyewear and on-site exams across hundreds of locations. Represents the consolidated 'evil empire' positioning that Eyes on Fremont's brand is built against.
• Pearle Vision: Established optical retail franchise chain providing eye exams, eyewear, and contact lenses through neighborhood locations. Competes at the same neighborhood level as Eyes on Fremont but within a corporate franchise structure.

Direct peers

• Warby Parker: Direct-to-consumer eyewear retailer combining curated designer-style frames with low price points and home try-on. Closest analog to Eyes on Fremont's positioning as a stylized alternative to chain optical stores, operating at vastly larger scale via omnichannel retail.
• Zenni Optical: Online-first eyewear retailer offering low-cost prescription glasses direct to consumers. Competes with Eyes on Fremont on price and convenience, with the inverse value proposition—mass affordability rather than curated independence.

Others

• Oliver Peoples: Luxury eyewear brand and one of the independent designers Eyes on Fremont stocks. Represents the supply-side of the curated independent-frame model and a key brand partner for shops like Eyes on Fremont.

Emerging players

• Classic Specs: Independent eyewear retailer focused on vintage and acetate frames with custom lens services. Closely aligned with Eyes on Fremont's emphasis on vintage refurbishing, independent designers, and curated selection over chain-store uniformity.
• EyeBuyDirect: Online eyewear retailer offering affordable prescription frames and lenses. Comparable to Eyes on Fremont's retail function but operates purely online, with lower price points and broader catalog selection.
• David Kind Eyewear: Boutique eyewear brand operating showrooms with curated designer frames, custom fittings, and direct-to-consumer model. Closely mirrors Eyes on Fremont's premium independent-designer positioning at smaller, single-market scale.
• Felix Gray: Direct-to-consumer eyewear brand focused on blue-light and computer glasses. Adjacent to Eyes on Fremont's prescription eyewear category, targeting niche consumer needs through digital channels.
• Pair Eyewear: Direct-to-consumer eyewear brand offering modular, customizable frames with magnetic tops. Shares Eyes on Fremont's emphasis on personalization and self-expression but targets a younger, digitally native consumer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/eyesonfremont
• Instagraminstagram.com/eyesonfremont
• LinkedInlinkedin.com/company/eyes-on-fremont

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eyes On Fremont