Einsiedeln-Ybrig-Zürichsee AG

What Einsiedeln-Ybrig-Zürichsee AG does

Einsiedeln-Ybrig-Zürichsee AG is a Swiss regional Destination Management Organization (DMO) operating as the official tourism body for a three-part region in the canton of Schwyz: Einsiedeln (anchored by the 1,000-year-old Benedictine Kloster Einsiedeln pilgrimage site and a member of the Shrines of Europe network), the Ybrig valley (Oberiberg, Unteriberg — including the Hoch-Ybrig and Brunni-Alpthal ski and hiking areas), and the upper Lake Zurich shoreline (Rapperswil, Pfäffikon SZ, Lachen, Altendorf, Freienbach, Bäch). The organization does not sell tourism products directly; instead, it coordinates promotion across regional stakeholders and serves as the visitor-facing information layer via the eyz.swiss content portal, three physical tourist information offices, and partner-issued guest cards (Gästekarte Schwyz, ÖV-Karte Einsiedeln/Ybrig) that bundle accommodation with free local public transport and attraction discounts.

The core product is the eyz.swiss website — a content-managed regional portal aggregating accommodations, restaurants, summer and winter activities, cultural events, group tours, and practical travel information across the three sub-regions, with supplementary distribution through email newsletter, social sharing, partner-network quicklinks (Shrines of Europe, Sakrallandschaft Innerschweiz, Outdoor Schwyz, Ächt Schwyz, Blog Luzern, Kinderregion), and an Open Data portal for third-party developers. The technology stack is described as standard content-managed web with multimedia, event calendars, and mapping; no proprietary technology, no AI/ML capability, no public API or mobile app is disclosed.

Commercially, the organization operates as a non-profit association funded by municipal and stakeholder support (Raiffeisen, Spital Lachen, EW Höfe, Mobiliar Lachen, Theiler Druck are named regional partners/sponsors). Individual attractions and accommodations (Alpamare water park, MS Angelika lake cruises, Brunni-Alpthal ski area, Sihlpark Wellness, six Seebadis, Lebkuchenbäckerei-Museum Goldapfel, Vögele Kultur Zentrum, Kloster tours, Boutique Hotel St. Georg, Hotel Minster, etc.) are operated by independent third parties; ticket and lodging pricing is managed by those providers and is not publicly disclosed at the DMO level.

Name

Einsiedeln-Ybrig-Zürichsee AG

Legal name

Einsiedeln-Ybrig-Zürichsee AG

Website

https://eyz.swiss

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Einsiedeln-Ybrig-Z\u00fcrichsee AG is the official Destination Management Organization for the Swiss canton of Schwyz region covering Einsiedeln, the Ybrig valley, and the upper Lake Zurich shoreline, promoting cultural, pilgrimage, outdoor, and lake tourism through the eyz.swiss portal, three tourist offices, and partner-distributed guest cards.

Ownership category

akta.pro rank

Product category

Regional Tourism Services

NAICS

Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Experiential & Cultural Programming (Tours, Activities, CSR/Voluntourism) (THAHADAF)

akta.pro secondary industries

Adventure & Outdoor Local Operators (Trekking/Safari/Diving) (THAKAEAF), Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL)

Keywords

• Regional tourism promotion
• Destination management services
• Visitor information portal
• Guest card programs
• Cultural heritage tourism

Headquarters

HQ city

Einsiedeln

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Distribution channels3 records

Marketing channels5 records

Core offering

Einsiedeln-Ybrig-Zürichsee AG is a regional Destination Management Organization (DMO) that operates the official tourism portal eyz.swiss, providing curated information on attractions, accommodation, dining, activities, events, and guest card programs across the Einsiedeln, Ybrig, and upper Zürichsee region. It curates and promotes cultural, outdoor, and pilgrimage tourism experiences — including Kloster Einsiedeln, ski areas, hiking and biking trails, lake swimming facilities, museums, and event series — and channels visitors to third-party providers through its website, physical offices, and partner networks.

Product overview

Einsiedeln-Ybrig-Zürichsee AG operates the official regional tourism portal (eyz.swiss), serving as the comprehensive digital guide for the Einsiedeln, Ybrig, and Zürichsee region in Switzerland. The organization's offerings include summer activities (hiking trails like Panoramaweg Sihlsee, biking at Kabi Bike Park, water sports including MS Angelika boat tours, swimming at six Seebadis), winter sports (skiing at Brunni-Alpthal and Hoch-Ybrig, cross-country skiing, sledding), cultural experiences (Kloster Einsiedeln with the Schwarze Madonna, Skriptorium, museum visits at Vögele Kultur Zentrum and Lebkuchenbäckerei-Museum Goldapfel), event programs (Einsiedler Kultursommer, Hallo Kultur!), activity experiences (Urban Golf, Erlebnisweg Obersee, FoodTrail), and practical visitor services (Gästekarten guest cards with public transport benefits and discounts). The portfolio combines digital platform services with physical attractions and experiences across the Swiss pre-alpine region.

Differentiator

Problem solved

Functional benefit

Products and services

• eyz.swiss Regional Tourism Portal Official regional tourism portal providing comprehensive information about attractions, activities, accommodations, restaurants, events, and practical travel planning resources for visitors to the Einsiedeln, Ybrig, and Zürichsee region in Switzerland.
• Einsiedler Kultursommer Annual summer cultural event featuring open-air stage performances by regional music groups, including brass bands, yodeling, modern music, and dance, running from June to August.
• Hallo Kultur! Curated event series running April to November, showcasing new, surprising, and exciting cultural experiences in the region.
• Gästekarten (Guest Cards) Guest cards including the Gästekarte Schwyz offering discounts on leisure activities, and the ÖV-Karte Einsiedeln/Ybrig providing free local public transportation for hotel guests.
• Kloster Einsiedeln Tours Guided tours of Einsiedeln Abbey including the church, Abbey Library, wine cellar, and medieval scriptorium, as well as the Monkstrail scavenger hunt experience.
• Kabi Bike Park Family-friendly bike park in Ybrig with 750 meters of varied trails for different skill levels, located in Oberiberg next to Roggenstock Lodge.
• MS Angelika Sihlsee Boat Tours Motor vessel on Switzerland's largest reservoir offering scenic tours for up to 40 persons, also available for private charters including corporate events, associations, weddings, and seminars.
• Alpamare Water Park Switzerland's largest covered water park featuring 12 water slides totaling 2,100 meters, Alpine Therme (32°) with contrast cold water pools, and salt bath (35°).
• Skigebiet Brunni-Alpthal Family-oriented ski area at the foot of the Mythen mountains, 40 minutes from Zürich, featuring 5 lifts, 15 km of slopes, snowtubing park, and night sledding with fondue.
• Lebkuchenbäckerei-Museum Goldapfel Traditional gingerbread bakery museum in Einsiedeln offering hands-on learning experiences combined with tasting.
• Seebadis (Lake Swimming Facilities) Six lake swimming facilities across the region including Sihlseebadi Roblosen, Seebad Altendorf, Seebadi Freienbach, Strandbad Pfäffikon, and Strandbad Bäch.
• Urban Golf Einsiedeln Urban golf experience in Einsiedeln where the scenic monastery village transforms into an exciting golf course with swinging fun away from traditional fairways.
• Vögele Kultur Zentrum Exceptional 1970s architecture monument in Pfäffikon housing rotating cultural exhibitions.
• Erlebnisweg Obersee 37 km themed trail around the upper Zürichsee where mysterious characters from the 'Obersee' secret society tell their stories, with several lake access points.
• Dorfführung Einsiedeln Guided village tour through the Klosterdorf Einsiedeln covering the key sights and attractions.
• FoodTrail Einsiedeln Culinary scavenger hunt in Einsiedeln where guests discover regional specialties and explore the history of Einsiedeln.
• 1000 Engel Guided Tour 90-minute guided tour tracing 1,000 angels throughout Kloster Einsiedeln, exploring art, symbolism, and craftsmanship.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• RaiffeisencoreGTM or Marketing PartnerKey partner and sponsor of the Einsiedeln-Ybrig-Zürichsee region. Raiffeisen is a major Swiss banking cooperative with a local Einsiedeln branch that supports regional tourism initiatives as a key partner.
• Spital LachenminorGTM or Marketing PartnerRegional hospital serving the upper Zürichsee area, listed as a key partner supporting regional initiatives.
• EW HöfeminorGTM or Marketing PartnerRegional energy utility (Elektrizitätswerk Höfe) listed as a partner supporting regional sustainability and tourism activities.
• Mobiliar LachenminorGTM or Marketing PartnerThe Mobiliar Group is Switzerland's oldest private insurance company, with a local agency in Lachen listed as a regional partner.
• Theiler DruckminorGTM or Marketing PartnerRegional printing company (Theiler Druck) serving as a partner for printed materials and regional publications.
• Outdoor SchwyzcoreStrategic or Co-development PartnerQuicklink partner. Outdoor Schwyz is the central digital platform for outdoor activities in the canton of Schwyz, hosting detailed route maps for hiking, biking, and skiing across the Einsiedeln-Ybrig region. The eyz.swiss site links to outdoor-schwyz.ch for detailed route information.
• Sakrallandschaft InnerschweizcoreStrategic or Co-development PartnerEinsiedeln is the largest pilgrimage site in Switzerland and part of the Sakrallandschaft Innerschweiz (Sacred Landscape Central Switzerland), a UNESCO-quality cultural landscape initiative linking religious heritage sites. Listed as a quicklink partner.
• Shrines of EuropecoreStrategic or Co-development PartnerEinsiedeln is a member of Shrines of Europe, a network of Europe's seven most significant Marian pilgrimage sites. This international alliance positions Einsiedeln within a global religious tourism network.
• KinderregionminorGTM or Marketing PartnerThe Kinderregion (Children's Region) is a dedicated family-focused tourism platform for the region, providing curated family activity recommendations and listed as a quicklink partner on eyz.swiss.
• Ächt SchwyzminorGTM or Marketing PartnerÄcht Schwyz is a regional brand initiative promoting authentic, locally produced goods and experiences from the canton of Schwyz. Listed as a quicklink partner on the eyz.swiss website.
• Zürichsee Schifffahrtsgesellschaft (ZSG)coreStrategic or Co-development PartnerZSG operates lake boat services on the Zürichsee, connecting key destinations in the region including Rapperswil, Pfäffikon, and Altendorf. The eyz.swiss site promotes ZSG boat routes as a key way to combine hiking and water transport.
• SBB (Schweizerische Bundesbahnen)coreStrategic or Co-development PartnerSwitzerland's national rail operator provides train access to Einsiedeln. The site links to sbb.ch for schedules and tickets. Einsiedeln is reachable via the Südostbahn (SOB) line.
• Swiss Ski and Snowboard SchoolscoreStrategic or Co-development PartnerSchweizer Ski- und Snowboardschule Hoch-Ybrig and Schweizer Skischule Einsiedeln provide ski and snowboard instruction across the region's ski areas, co-promoted on the tourism website.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Luzern Tourismus AG: Official DMO for the Lucerne region in central Switzerland. Directly comparable as a Swiss regional tourism organization promoting cultural heritage, lake/mountain experiences, and year-round activities within driving distance of Zurich.
• Engadin Tourismus AG: Official DMO for the Engadin valley region. Comparable Swiss DMO promoting lakes, mountains, cross-country skiing, hiking, and cultural experiences to a similar premium leisure segment.
• Interlaken Tourismus: Regional DMO for the Jungfrau/Interlaken region. Comparable Swiss alpine DMO promoting hiking, skiing, lake activities, and cultural/heritage experiences to a similar European and Zurich-area visitor base.
• Graubünden Ferien (Graubünden Tourismus): Cantonal-level tourism marketing organization for Graubünden. Comparable Swiss regional DMO with overlapping outdoor, ski, and cultural offerings and a multi-sub-region structure similar to EYZ's three sub-regions.
• Ticino Turismo: Cantonal tourism organization for Ticino, Switzerland. Comparable Swiss regional DMO promoting lakes, mountains, cultural sites, and outdoor activities to a similar European leisure audience.
• Davos Klosters Tourismus: DMO for the Davos-Klosters region in Graubünden. Directly comparable Swiss alpine DMO with similar portfolio mix of winter sports, summer hiking, cultural attractions, and event programming.
• Zermatt Tourismus: DMO for the Zermatt/Matterhorn region. Comparable Swiss alpine DMO with a strong iconic-anchor (Matterhorn) and similar year-round activity portfolio (skiing, hiking, sightseeing, cultural).

Emerging players

• Outdoor Schwyz: Cantonal digital platform for outdoor activities in Canton Schwyz. Comparable as an outdoor/route content and discovery platform directly overlapping EYZ's hiking, biking, and skiing coverage; linked as a quicklink partner from eyz.swiss.

Broad incumbents

• Visit Switzerland / Schweiz Tourismus: National tourism marketing organization for Switzerland. Operates as a broader incumbent aggregating and promoting regional destinations including the EYZ area; comparable as a higher-tier DMO with overlapping content, branding, and distribution scope.
• Tirol Werbung (Tirol Tourist Board): State-level DMO for the Austrian state of Tirol. Comparable alpine regional tourism organization with similar portfolio of skiing, hiking, cultural, and lake experiences and similar non-profit DMO funding structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/einsiedeln-ybrig-z-richsee-ag

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Einsiedeln-Ybrig-Zürichsee AG