Ezen Trade

What Ezen Trade does

Ezen Trade is a UK-based B2B wholesale trade platform that distributes art-based printed products to retailers, gift shops, museums, and cultural institutions. Founded in 2010 and operating from London, the business is the wholesale division of the Ezen Designs brand, with a separate login-gated trade portal at ezen-trade.com that serves business stockists alongside a physical retail presence at 23 Camden Passage in Islington.

The company sells greeting cards (the core product, with over 2,659 unique designs), art prints in A4 and A3 sizes, bookmarks, stickers, wrapping paper, and postcards. Products are organised across multiple axes — by occasion (Birthday, Christmas, Easter, Sympathy, etc.), by art collection (Japanese, Victorian, Vintage, Patent, Pattern, Botanical, Modern Deco, etc.), and by theme (British, Animal, LGBTQ+, Spiritual, etc.). The design library spans historical, cultural, and contemporary references, and is the central asset of the business. A Bespoke Service provides customised designs, logo branding, themed exhibition ranges, and bespoke maps for museums and corporate clients.

Ezen Trade operates a wholesale account model with multi-currency support (GBP, EUR, USD), enabling stockists to access pricing after login. The customer base is fragmented across small and mid-sized retailers, gift shops, and museum gift shops in the UK and internationally (with a referenced presence in Victoria, BC, Canada). With a headcount of 8 and no disclosed funding, the business is privately held, self-funded, and operates as a lean niche wholesaler rather than a venture-backed growth company.

Name

Ezen Trade

Legal name

Ezen Trade

Website

https://ezen-trade.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Ezen Trade is a UK-based B2B wholesale platform distributing art-based greeting cards, prints, bookmarks, and stationery to retailers, gift shops, and museum gift shops. The 8-employee firm serves stockists globally via a login-gated trade portal backed by a 2,600+ design catalogue and bespoke design service.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale printed products: B2B wholesale revenue from selling greeting cards, art prints, bookmarks, stickers, wrapping paper, and postcards to retailers and businesses. Products are supplied ready for retail, indicating a wholesale distribution model.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Ezen Trade is the B2B wholesale division of Ezen Designs, supplying retailers, gift shops, museums, and cultural institutions with art-based printed products ready for retail. Its core offerings include greeting cards (2,659+ designs across multiple occasions, collections, and themes), art prints in A4 and A3 sizes, bookmarks, stickers, wrapping paper, and postcards, complemented by a bespoke design service for custom themed collections, logo-branded merchandise, custom maps, and exhibition-specific templates.

Product overview

Ezen Trade operates as a business-to-business trade platform offering a comprehensive portfolio of art-based printed products for retail stockists. The core product line consists of Greeting Cards (with over 2,659 products), Art Prints (available in A4 and A3 sizes), Bookmarks, and Stickers, all featuring diverse art styles including Japanese, Victorian, Vintage, Patent, Pattern, Photo, Poster, Botanical, Modern Deco, and the company's proprietary Ezen Frog character designs. Additional offerings include Wrapping Paper and Postcards. The company differentiates through its Bespoke Service, which provides custom design capabilities including logo branding, custom maps, and bespoke templates specifically targeting museums and cultural institutions. Products are organized by occasion (Birthday, Christmas, Easter, LGBTQ+, etc.), collection (Art/Painting, Japanese, Patent, etc.), and theme (Alcohol, Animal, British, Movie/Film, etc.).

Differentiator

Problem solved

Functional benefit

Products and services

• Greeting Cards A diverse range of greeting cards featuring art styles including Japanese, Vintage, Victorian, Watercolour, Patent, Pattern, Photo, and Poster, organized by occasion (Birthday, Christmas, Easter, Congratulations, etc.), collection, and theme. Supplied ready for retail to trade customers.
• Art Prints A4 and A3 art prints available in multiple styles including Antique Maps, Art/Painting, Botanical, Charcoal, Japanese, Modern Deco, Patent, Pattern, Photo, Poster, Victorian, Vintage, and Watercolour. Supplied ready for retail.
• Bookmarks Bookmarks featuring various art collections including Art/Painting, Classic Cat, Ezen Frog, Japanese, Map, Modern Deco, Pattern, Photo, Victorian, Vintage, and Watercolour designs, organized by collection and theme.
• Stickers Stickers featuring art from multiple collections including Art/Painting, Classic Cat, Ezen Frog, and Japanese designs.
• Wrapping Paper Decorative wrapping paper for gifts.
• Postcards Postcard prints featuring various art styles and designs from the Ezen collection.
• Bespoke Service Custom design services including themes or exhibitions, customized designs with logo branding options, maps designed to specification, and bespoke templates for museums and cultural institutions.

Quantifiable outcome

• Products shipped ready for retail - reducing business customer handling costs

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Lagardère Travel Retail: Lagardère operates one of the world's largest travel retail distribution networks, supplying cards, prints, and souvenirs into airport and tourist-venue gift shops—an adjacent wholesale distribution incumbent that competes for similar retail space in tourist and cultural sites.
• Hallmark UK: Hallmark is the dominant global greeting card publisher with broad retail distribution across UK supermarkets, pharmacies, and card shops, representing the leading broad-incumbent competitor in the wholesale greeting card category.

Direct peers

• BrownTrout Publishers: BrownTrout is a US-based publisher of art-licensed calendars, planners, and paper gift products distributed wholesale through retailers, gift shops, and museum stores, overlapping with Ezen's print-led gift product range and trade channel mix.
• The Art File: The Art File is a UK publisher of fine art greeting cards, art prints, and stationery sold wholesale to independent retailers and museum gift shops, with a near-identical product mix and B2B distribution approach to Ezen.
• Museums & Galleries: Museums & Galleries is a UK-based publisher of vintage, retro, and art-inspired greeting cards, prints, and gift stationery sold wholesale to gift shops, bookshops, and museum retailers—a directly comparable product-and-channel peer to Ezen Trade.
• Pomegranate Communications: Pomegranate publishes art-based greeting cards, prints, calendars, and puzzles distributed primarily through museum shops and gift retailers worldwide, sharing Ezen's focus on art-inspired products for cultural-institution retail.
• Woodmansterne Publications: Woodmansterne is a long-established UK publisher of fine art greeting cards and calendars sold wholesale to high-street retailers, garden centres, and museum shops—a near-direct UK peer with similar B2B distribution and art-led catalog.
• Galison Publishing: Galison publishes fine-art jigsaw puzzles, greeting cards, calendars, and stationery sold primarily through museum stores and gift retailers, offering a directly comparable mix of art-inspired B2B products and museum-shop channel focus.
• Paper Products Design: Paper Products Design is a US-based publisher of fine art greeting cards, stationery, and gift products distributed through museum shops and independent retailers, making it a directly comparable peer in the art-led stationery wholesale channel.

Regional players

• Cardology: Cardology is an Australian-based greeting card publisher sold through department stores, gift retailers, and independent shops across Oceania—a regional peer operating in the same wholesale greeting card category from a different geographic base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ezen-trade

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ezen Trade