What EZiD does

EZiD (operated by The EZ Thing Pte Ltd) is a Singapore-based digital matching platform founded in 2023 that connects residential property owners with a curated panel of boutique interior design (ID) firms. Homeowners submit renovation details — including property type, budget, room count, and key collection timeline — through a self-serve web form and are matched with approximately five vetted interior designers, typically within one to three days. The service is free for homeowners and carries no obligation, addressing information asymmetry in Singapore's largely unregulated interior design market of more than 5,000 firms. Founder Ryan Tan personally vets each firm through site visits, restricts the panel to HDB-accredited and ACRA-registered operators, and re-evaluates the roster every six to twelve months.

The product surface has expanded beyond a single matching form into a small utility suite: a Reno Calculator (calc.ezid.sg) for budget estimation, an E-Books and Articles library of renovation guides, a Designer Grid directory filtered by property type, a Referral Dashboard for tracking giveaway entries, and a Be Our Partner onboarding flow for ID firms. The matching engine is described in marketing language as an "intelligent matching algorithm," but the input data discloses no specific AI/ML architecture, named models, training pipelines, or research artefacts — the system appears to operate as rules-based or scored filtering of stated inputs against curated ID profiles. The company's technology is a standard web application rather than a differentiated AI platform.

The business model is unconventional. EZiD charges homeowners nothing and generates no direct revenue from the matching service; instead, the primary revenue stream is professional photography and videography services sold to the ID firms on its curated panel. Growth is funded organically — no external funding rounds are disclosed — and go-to-market is content-led: a renovation blog, social media presence, and a series of high-profile giveaway partnerships including a 2024 Tesla Model 3 draw (won by Tan Wei Ming) and a 2025 Tesla Model Y grand prize of approximately S$95,000 in partnership with HomePay, a renovation payment escrow app that also serves as the official payment partner for the 2025 draw. The company has approximately 8 employees and serves a Singapore-only customer base to date.

Name

EZiD

Legal name

THE EZ THING PTE. LTD.

Website

https://ezid.sg

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

EZiD is a Singapore-founded (2023) digital matching platform that connects residential property owners with a curated panel of roughly 50 boutique interior design firms, offering free self-serve matching supported by renovation guides, a budget calculator, and giveaway-driven content marketing.

Ownership category

akta.pro rank

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Professional Photography and Videography Services: Our main source of income is from the production of videoshoots and photoshoots for interior design firms. The matching service remains free for homeowners with no hidden charges.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

EZiD is an intelligent matching platform that connects Singapore homeowners with 5 curated boutique interior design (ID) firms from a vetted panel of 50 IDs selected from over 5,000 ID firms. Homeowners submit their renovation details (property type, budget, key collection date, preferences) online and are matched with HDB-accredited, ACRA-registered designers at no cost. The company also curates a directory of IDs and operates supporting tools like a renovation cost calculator.

Product overview

EZiD is a Singapore-based intelligent matching platform that connects homeowners with vetted boutique interior design firms. The core offering is the EZiD Matching Platform, which pairs users with 5 interior designers based on property type, budget, and renovation preferences. The platform is complemented by supporting tools including a Reno Calculator for budget estimation, an E-Books library with free renovation guides, an Articles/Blog section with design tips, a Referral Dashboard for giveaway tracking, and a Designer Grid directory. EZiD operates a curated panel of 50 interior design firms selected from over 5,000 ID firms in Singapore. The company also runs promotional programs including a Tesla Giveaway for engaged homeowners.

Differentiator

Problem solved

Functional benefit

Products and services

• EZiD Matching Platform Intelligent web-based matching platform that pairs Singapore homeowners with 5 vetted boutique interior design firms selected from a curated panel of 50 IDs (drawn from 5,000+ firms). Matches are based on property type, rooms, budget band ($20K–$100K+), and key collection timeline. The service is free for homeowners with no obligations.
• Reno Calculator Standalone renovation budget estimation tool that helps Singapore homeowners estimate expected renovation costs based on property type and scope requirements.
• Professional Photography and Videography Services Videography and photography production services provided to interior design firms on the EZiD platform. This is EZiD's main source of income, sold to the boutique ID firms featured on the platform.

Quantifiable outcome

• 34,000+ Singaporean homeowners have used the platform
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• HomePaycoreStrategic or Co-development PartnerHomePay is EZiD's official payment partner and Singapore's first renovation payment escrow app. They serve as the official payment partner for EZiD's 2025 Grand Draw giveaway, where homeowners paying with HomePay can earn 50x draw chances for the Tesla giveaway.
• VeloceminorGTM or Marketing PartnerMonthly giveaway partner. Homeowners submitting renovation details in April received a chance to win Veloce's Poo Drops & Room Spray set worth $60.
• DongfengminorGTM or Marketing PartnerPartner brand featured in Dongfeng Giveaway campaign for EZiD users.
• FuturahausminorGTM or Marketing PartnerPartner of the Month featured in November. Homeowners submitting renovation details stood a chance to win Futurahaus products worth $922.
• TeslaminorGTM or Marketing PartnerTesla Model Y and Model 3 used as grand prize in EZiD's annual giveaway. The 2024 grand draw awarded a Tesla Model 3 to winner Tan Wei Ming. The 2025 grand draw features a Tesla Model Y worth approximately $95,000.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Livspace: Asia-focused interior design and home renovation marketplace operating in Singapore, India, and other markets. Highly comparable as a managed marketplace that matches homeowners with vetted interior designers.
• HomeLane: Asia-headquartered home interiors company offering end-to-end design and renovation services with an online-to-offline matching flow. Comparable business model and customer base to EZiD.
• Renotalk: Singapore-based renovation platform that helps homeowners compare interior designers and read reviews. Direct competitor to EZiD in the same Singapore market with a similar lead-generation model for ID firms.

Regional players

• Decorilla: Online interior design service that matches customers with multiple designers and provides design concepts. Comparable in using a multi-designer matching format for homeowners, but US-focused.
• Havenly: US-based online interior design service that matches customers with vetted designers. Comparable curated-designer matching model but primarily serves the North American market.
• Sweeten: US-based free matching platform that connects homeowners with vetted general contractors and interior designers. Closely mirrors EZiD's free-for-homeowner, curated-pro positioning but operates in North America.

Broad incumbents

• Houzz: Global home renovation and design platform with marketplace, pro directory, and visual design tools. Comparable in connecting homeowners with design professionals, but operates at much broader scale across geographies and categories.
• HomeAdvisor: Large US home services marketplace that matches homeowners with prescreened local service professionals including interior designers. Comparable marketplace mechanics but much broader category coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ezid.sg
• Instagraminstagram.com/ezid.sg
• TikToktiktok.com/@ezid.sg
• LinkedInlinkedin.com/company/ezidsg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EZiD