What F2D does

F2D S.r.l. is a private Italian company and subsidiary of F2A S.r.l. that operates a digital platform for payroll processing, HR administration, accounting, tax compliance, company formation, and related business administration. Its principal customers are Italian startups, SMEs, professional accounting and labor-consulting studios, freelancers, and sole proprietors; it also identifies seasonal businesses and household employers as served segments.

The platform supports self-registration, service configuration, document upload, payroll and accounting management, and online appointments. F2D uses Zucchetti cloud management software for accounting, Irideos infrastructure for hosting and backups, Stripe for payment processing, and Satispay for corporate-welfare meal vouchers; subscription packages also include AXA-backed device assistance. It reports GDPR compliance and relies on an expert team for consultation, while all accounting plans include Zucchetti access.

Its revenue model combines recurring monthly subscriptions with one-time and unit-priced services. Listed entry prices for Self Service payroll and simplified or ordinary accounting start at EUR 100 per month plus VAT, while Full Service payroll is quote-based; fiscal-compliance add-ons are EUR 65 or EUR 99 per month plus VAT, and consulting is EUR 95 per hour. F2D acquires and serves customers through its website, online video consultations, content and search marketing, webinars, and partner referrals, with service scope and pricing varying by package.

Name

F2D

Legal name

F2D S.r.l.

Website

https://f2d.biz

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

F2D is a Milan-based digital platform providing online payroll, HR, accounting, tax, and business administration services to Italian startups, SMEs, freelancers, and professional studios through modular subscriptions and expert advisory support.

Ownership category

akta.pro rank

Product category

Online Payroll and Accounting Services

NAICS

Accounting, Tax Preparation, Bookkeeping, and Payroll Services (5412), Office Administrative Services (5611)

SIC

Services-Prepackaged Software (7372), Finance Services (6199), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Payroll, Contractor Payments & SME HR Finance (FSAGAJAI)

akta.pro secondary industries

Record-to-Report (R2R) Operations (End-to-End Accounting Ops, Statutory Pack Support) (BPAAAGAL), Invoicing, Billing & Accounts Receivable Automation (FSAGAJAC)

Keywords

• Online payroll processing
• Cloud accounting services
• HR outsourcing
• Tax compliance advisory
• Company formation services

Headquarters

HQ city

Milano, Lombardia

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription-based HR & Payroll Services: Recurring monthly subscription fees for payroll processing, personnel management, and HR services. Tiers include Self Service (100 EUR/month+IVA) and Full Service (custom pricing). Services include monthly/annual payroll processing, entity communications, CU and 770 forms, F24 preparation, and initial setup.
2. Subscription-based Accounting & Tax Services: Monthly subscription fees for accounting services. Simplified accounting starts at 100 EUR/month+IVA; ordinary accounting at 100 EUR/month+IVA. Optional fiscal compliance add-ons range from 65 EUR/month+IVA (simplified) to 99 EUR/month+IVA (ordinary).
3. Company Formation & VAT Registration Services: One-time service fees for company incorporation (costituzione società) and VAT number opening (apertura partita IVA), bundled with ongoing subscription services.
4. Professional Services & Hourly Consulting: Hourly consulting services for fiscal advisory (95 EUR/hour), HR consulting, and administrative support billed separately from subscription packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

F2D is Italy's first 100% online platform providing integrated payroll processing, company accounting, tax compliance, and business administration services to Italian SMEs, startups, professional studios, and household employers. The core offering is delivered through two principal service lines — Buste Paga (payroll, with Full Service and Self Service tiers) and Contabilità Azienda (company accounting, with Simplified and Ordinary modes) — complemented by modular add-ons such as company formation, VAT registration, self-employed accounting, and outsourcing for professional studios. The platform is powered by Zucchetti cloud-based management software and backed by parent company F2A Group's 60 years of expertise in Italian HR and administrative services.

Product overview

F2D is a 100% online B2B platform providing integrated HR, payroll, accounting, and tax services primarily for Italian SMEs, startups, freelancers, and professional studios. The core platform consists of two principal services — Buste Paga (payroll processing, available in Full Service and Self Service tiers) and Contabilità Azienda (company accounting, available in Simplified and Ordinary modes) — supplemented by a modular suite of add-on services including Fiscalità (tax compliance advisory), Costituzione Società (company formation), Apertura Partita IVA (VAT registration), Contabilità Lavoratore Autonomo (self-employed accounting), and sector-specific packages for domestic workers (Pacchetto Colf e Badanti), plus outsourcing services for accounting firms and labor consultants. Additional modules cover Gestione Presenze (attendance management), Gestione Note Spese (expense reporting), Reportistica HR, Welfare Aziendale, and Digital Assistance (AXA-backed device protection). All accounting plans include access to Zucchetti cloud management software, while payment processing relies on Stripe and welfare/meal voucher services integrate with Satispay.

Differentiator

Problem solved

Functional benefit

Products and services

• Buste Paga (Payroll Processing) Online payroll processing and personnel management service available in Full Service (managed end-to-end) and Self Service (from 100 EUR/month+IVA) tiers, covering monthly and annual payroll computations, F24 payment preparation, mandatory entity communications, employee data management, and CU/770 model preparation for Italian businesses.
• Contabilità Azienda (Company Accounting) Online general and simplified accounting management service for Italian partnerships and capital companies, with Simplified and Ordinary modes (each from 100 EUR/month+IVA), covering invoice registration, periodic VAT and withholding returns, Intrastat declarations, annual financial statements (including XBRL-format), and periodic register printing.
• Fiscalità (Tax Compliance Services) Tax compliance advisory subscription (65 EUR/month+IVA simplified; 99 EUR/month+IVA ordinary) covering income tax calculation (advances and balance), annual VAT and income declarations, financial statement approval and filing, and corporate book maintenance for Italian businesses.
• Costituzione Società (Company Formation) Online company incorporation service that guides entrepreneurs and startups through legal entity formation, from document preparation through notary registration and initial tax filings in Italy.
• Contabilità Lavoratore Autonomo (Self-Employed Accounting) Accounting service tailored for Italian freelancers and sole proprietors, covering invoice recording, tax declarations, and regulatory compliance for independent workers and individual professionals.
• Apertura Partita IVA (VAT Registration) Online service for registering a new Italian VAT number (Partita IVA), guiding freelancers and sole proprietors through the registration process and subsequent tax setup.
• Servizi Outsourcing per Commercialisti Outsourcing service for Italian accounting firms (commercialisti), enabling accountants to delegate payroll processing, accounting, and tax preparation workflows for their own clients to F2D's cloud platform and expert teams.
• Servizi Outsourcing per Consulenti del Lavoro Outsourcing service for Italian labor consultants (consulenti del lavoro) and payroll studios, allowing them to delegate payroll processing and HR administrative tasks for their own clients to F2D's platform.
• Pacchetto Colf e Badanti (Household Worker Payroll Package) Specialized payroll and administrative management package for Italian household employees such as domestic workers (colf) and caregivers (badanti), including quarterly contribution calculations and labor compliance for domestic employment.
• Digital Assistance (AXA-Backed Device Protection) Digital device protection insurance included in F2D subscription plans, provided through AXA Partners, covering PCs, smartphones, tablets, virus attacks, and network issues for 12 months.

Quantifiable outcome

• AXA-backed Digital Assistance included in subscription, covering devices, virus attacks, and network issues for 12 months
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

15 partnerships are on record, tiered core, flagship and minor.

• SatispaycoreGTM or Marketing PartnerSatispay is a strategic GTM partner for welfare services. F2D offers Satispay Buoni Pasto (meal vouchers) as part of its welfare offering, providing digital meal voucher services through Satispay's platform with over 70,000 affiliated merchants across Italy. Same-day settlement and automatic invoicing benefit merchants.
• ZucchetticoreTechnology or IntegrationF2D integrates Zucchetti's cloud-based management software into its service platform, providing customers with a professional business management tool for document handling, accounting, and fiscal compliance.
• IrideoscoreTechnology or IntegrationIrideos is F2D's datacenter partner, providing state-of-the-art infrastructure for data hosting. Irideos holds certifications including UNI CEI ISO/IEC 27001:2014, ISO/IEC 20000-1:2011, and ISO 9001:2015, ensuring high security and service quality standards for F2D's data operations.
• AXA (AXA Partners)coreTechnology or IntegrationAXA provides Digital Assistance insurance coverage for F2D subscribers, protecting businesses from digital device failures, virus attacks, and network issues for 12 months. AXA Partners manages assistance requests under this bundled policy.
• Partner 24 Ore (Il Sole 24 Ore)flagshipGTM or Marketing PartnerF2D is an Official Business Partner of Il Sole 24 Ore's Partner 24 Ore program, gaining visibility and credibility through association with Italy's leading business media brand. F2D is featured on the Partner 24 Ore platform.
• F2A GroupflagshipStrategic or Co-development PartnerF2A Group is the parent company of F2D, providing the 60-year heritage, expertise, and brand reputation. F2D operates as the digital-first subsidiary of F2A, leveraging its parent company's established HR and administrative services capabilities. F2A handles shared services including datacenter operations managed by Irideos.
• LokkyminorGTM or Marketing PartnerLokky is an insurance partner providing tailored insurance policies (polizze su misura) offered to F2D clients as part of supplementary business protection services.
• JurisNetminorGTM or Marketing PartnerJurisNet provides legal services (servizi legali) to F2D clients, offering specialized legal advisory on employment, corporate, and tax matters as part of a comprehensive service ecosystem.
• ETAssminorGTM or Marketing PartnerETAss is a partner for training and funding for human resources (formazione e finanziamenti per le risorse umane), providing professional development and government-funded training programs accessible to F2D clients.
• iSapiensminorGTM or Marketing PartneriSapiens is a training partner providing educational programs and professional development courses for F2D clients seeking to upskill their workforce.
• 2A GroupminorGTM or Marketing Partner2A Group specializes in health and safety services (salute e sicurezza) for F2D clients, providing occupational health and safety compliance advisory and training as part of the F2D partner ecosystem.
• Doppia ElicaminorGTM or Marketing PartnerDoppia Elica is a communications, PR, and social media partner supporting F2D's marketing and brand visibility initiatives.
• AssintelminorOthersAssintel is the Italian association of computing and digital technology companies. F2D is associated with Assintel, positioning itself within Italy's tech and digital business community.
• ConfimpreseminorOthersConfimprese is an Italian business and trade association. F2D maintains an association with Confimprese for business networking and visibility within the Italian entrepreneurial ecosystem.
• MultiCOminorStrategic or Co-development PartnerMultiCO co-organized a F2D webinar titled 'Webinar per chi Vuole Avviare un'Impresa' (Webinar for those who want to start a business), aimed at helping participants transform business ideas into concrete enterprises.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• TeamSystem: Italy's leading provider of payroll, HR, and accounting software plus outsourcing services for SMEs and professional studios. Direct competitor to F2D across the same customer base and service categories.
• Buffetti: Italian SME-focused provider of accounting software, payroll services, and back-office outsourcing through a network of resellers. Comparable target customer and modular service mix.
• Zucchetti: Major Italian software house providing payroll, HR, and accounting solutions; F2D's technology partner but also a direct competitor offering its own end-customer cloud platform.

Emerging players

• Factorial: Spain-origin SME HR and payroll SaaS expanding across Southern Europe; comparable modular, self-serve, low-touch GTM approach targeting small business owners.
• Personio: European HR and payroll SaaS platform targeting SMEs; while focused on German-speaking markets, it represents the same digital-first, self-serve model F2D uses for Italian SMEs.

Regional players

• Datev: German cooperative serving tax advisors with payroll, accounting, and advisory software; analogous institutional model and professional-studio channel, though Germany-focused.

Broad incumbents

• Wolters Kluwer (TAA Italia): Global professional information provider offering tax, accounting, and compliance software plus advisory services to Italian accountants via the TAA brand; overlaps F2D's professional-studio segment.
• ADP: Global payroll and HR services provider with presence in Italy; broader portfolio but overlapping payroll/HR functionality for SME and mid-market segments.
• Sage: Global accounting, payroll, and HR software vendor with established Italian operations serving SMEs and accountants; competes broadly in the same category as F2D.
• Intuit QuickBooks: Global SME accounting and bookkeeping platform; while Italy penetration is limited, it represents the dominant digital-first incumbent competing for the same SMB mindshare F2D targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/f2ddigital

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about F2D