Factorial
Factorial is an AI-powered all-in-one business management platform serving 16,000+ SMEs across 90+ countries, unifying HR, payroll, finance, IT, and talent workflows around its Factorial One AI agent, priced from $8 per user per month.
- Company typePrivate
- Founded2016
- HeadquartersBarcelona, Spain
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
What Factorial does
Factorial is a Barcelona-headquartered software company founded in 2016 by Jordi Romero and Bernat Farrero that sells an all-in-one business management platform to small and medium-sized enterprises. The product unifies time management, talent management, payroll, finance, and IT management into a single cloud-based system, with the company reporting 16,000+ customers, 600,000+ end-users, and operations in 90+ countries. Pricing is per-seat subscription starting at $8 per user per month, with tailored quotes based on selected modules (Time Off, Time Tracking, Shift Management, Performance, Recruitment, Onboarding, Training, Payroll, Expenses, Procurement, IT Inventory, MDM, EDR, SaaS Management) and headcount; an AI Acceleration Fund and General Catalyst's Customer Value Fund provide customer-facing subsidies that effectively reduce acquisition cost.
The underlying platform is built on Microsoft Azure and exposes both a web application, native iOS and Android apps (4.7 rating across 30,000 users), an integration marketplace with 20+ pre-built connectors (Slack, Google Workspace, Microsoft 365/Dynamics 365, SAP Business One, Zapier, Sage, Jira, LinkedIn, Workable, Indeed, etc.), and an open API. The strategic centerpiece is Factorial One, an embedded AI agent layer described as a 'two-agent workspace' where people and agents work as one, providing permission-scoped generative AI, NLP, knowledge retrieval over customer HR/finance/talent data, autonomous workflow execution (screening candidates, coordinating shifts, calling and confirming), predictive analytics, and multimodal document understanding, with explicit EU AI Act alignment.
The go-to-market combines inside sales (request-a-demo with tailored quotes), a product-led growth self-serve tour, a three-tier Reseller/Referral/Product Integration Partner Program (LabourGenie.net in southern Africa, Cloud9 Insight, ReThinkHR), content-led demand generation (blog, eBooks, webinars, the Factorial Play podcast, The Rocket newsletter), and event marketing (Microsoft AI Tour Madrid). The company has raised over $490 million in equity across rounds led by Creandum, CRV, Tiger Global, Atomico, and General Catalyst, with a $150 million Series D in June 2026 at a $2.5 billion valuation plus up to $540 million of non-dilutive Customer Value Fund commitments.
Factorial firmographics
Firmographics- Name
- Factorial
- Legal name
- EVERYDAY SOFTWARE, S.L.
- Website
- https://factorialhr.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Factorial is an AI-powered all-in-one business management platform serving 16,000+ SMEs across 90+ countries, unifying HR, payroll, finance, IT, and talent workflows around its Factorial One AI agent, priced from $8 per user per month.
- Ownership category
- akta.pro rank
Factorial industry classification
Industry- Product category
- Human Resources Management Software
- NAICS
- Employment Placement Agencies (561311)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Financial Services Personalization (Banking, Investing, Insurance) (HDAAAGAH)
- akta.pro secondary industry
- Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG)
Keywords
Where Factorial is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices6 records
Markets served
Factorial business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Per-seat subscription (Factorial Core + modules): Subscription-based SaaS pricing starting at $8 per user per month, with tailored bundles combining Core HR plus selected modules (Time, Talent, Finance, Payroll, IT Management). Pricing is customized per company based on selected functionality and employee count.
- AI Acceleration Fund subsidizing adoption: €10M / $10M fund offering direct cost reductions and One AI platform credits to new customers (20-1,000 employees) adopting Factorial People or PRO Bundles, supporting land-and-expand growth.
- Reseller and Referral Partner Program revenue: Channel revenue via Reseller, Referral, and Product Integration partners (e.g., LabourGenie.net, Cloud9 Insight, ReThinkHR, Rectec) who distribute, refer, or integrate Factorial for SMB clients.
- Premium feature add-ons (mobile, e-signature, corporate cards): Add-on features including Factorial Cards (physical/virtual corporate cards) and Digital E-Signature provided as upsells within the subscription bundle.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Factorial Core (included in all plans) |
| Per seat | Monthly | Tailored plans with add-on modules |
| Subscription | Annual | Custom/Enterprise pricing |
Go-to-market motion5 records
Distribution channels5 records
Marketing channels10 records
Factorial product offering
Product offeringCore offering
Factorial is an AI-powered, all-in-one business management platform that unifies HR, payroll, talent, finance, and IT processes for small and medium-sized enterprises (20–2,000 employees). It is delivered as a per-seat SaaS subscription starting at $8 per user per month, with configurable modules (Time, Talent, Finance, Payroll, IT Management) bundled around a Core HR foundation and an embedded AI agent layer branded Factorial One. The platform is used by 16,000+ companies across 90+ countries and is accessed via web, iOS/Android apps, and an open API.
Differentiator
Problem solved
Functional benefit
Brands
- Factorial One: AI-powered agentic workspace platform at the core of Factorial's product, providing AI agents that execute tasks, conduct research, and generate insights across time, talent, and finance processes.
- Factorial IT
Products and services
- Factorial (All-in-One Business Management Platform) Core SaaS platform that unifies HR, payroll, talent, finance, and IT management for SMEs; used by 16,000+ companies across 90+ countries and accessed via web, iOS/Android apps, and an open API.
- Factorial One (AI Agent Layer) AI agent layer of the Factorial platform that co-creates surveys, reports, and reviews; performs database research; screens candidates; coordinates shifts; makes calls; and integrates with Slack, HubSpot, and email — with permission-based answers aligned to the EU AI Act.
- Time Management Module Module covering Time Off, Time Tracking, Shift Management, and Project Management — automates attendance, hours tracking, absences, schedules, and project-time/billing.
- Talent Management Module Module covering Employee Performance, Talent Acquisition (ATS), Onboarding & Offboarding, Training Management, and Goals & OKR Tracking.
- Payroll Module Module that centralizes and automates payroll from start to finish, including payslip distribution, Electronic Signature, and payroll management workflows.
- Factorial IT (IT Management Suite) IT management suite covering Device Management (MDM), IT Inventory, SaaS Management, and EDR & Cybersecurity, automated from onboarding to offboarding.
- Finance Module Module covering Expenses (expense management with OCR and approval workflows), Project Management, Procurement, and Factorial Cards, providing visibility into company spending and project costs.
- Factorial Employee Portal Self-service employee portal where employees can download payroll, request vacations, access procedures/applications/documentation, and see assigned tasks.
- Teleworking & Remote Work Software Dedicated product module for managing remote and hybrid work arrangements within the Factorial platform.
Quantifiable outcome
- 60% of working hours saved via automation
- +8 more outcomes
Companies that use Factorial
Customer profileNamed customers19 records
Segments9 records
Ideal customer profiles3 records
Factorial technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
AI capability12 records
Feature7 records
Factorial partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, minor and flagship.
- LabourGenie.netcoreStrategic reseller partnership announced in June 2026 to deliver cloud-based HR solutions to organizations across southern Africa. LabourGenie.net provides local sales, implementation, consulting, and support services while Factorial gains a trusted regional partner for African expansion.
- Kenya Private Sector Alliance (KEPSA)coreStrategic partnership announced in May 2026 launching a $10 million (KES 1.3 billion) AI Acceleration Fund to subsidize up to 50% of implementation costs for Kenyan SMEs adopting AI-powered HR tools from Factorial. Includes establishment of a Nairobi regional hub.
- FuellcoreAcquired by Factorial in September 2023; Fuell was a Madrid-based expense management startup. The acquisition brought Fuell's technological assets, customers, and team into Factorial, expanding Factorial's presence in the corporate expense sector.
- Cloud9 InsightcoreListed Factorial Partner Program member (Reseller/Referral); Partner Development Manager Owain McLoughlin cites Factorial's integrations with Dynamics 365 CRM as a standout solution.
- ReThinkHRminorListed Factorial Partner Program member (Reseller/Referral).
- RectecminorFactorial Partner Program member; Founder & CEO Rob Green cites partnership for delivering an intuitive all-in-one HR platform.
- PetaurumHRminorListed Factorial Partner Program member.
- SilverCloudminorListed Factorial Partner Program member.
- PayCaptainminorListed Factorial Partner Program member (referenced alongside Sage branding).
- MicrosoftflagshipDeep technology partnership: Factorial is built on Microsoft Azure, reducing its own admin time by 65%; Factorial was featured as a reference customer at Microsoft AI Tour Madrid in March 2026 alongside Almirall, Ferrovial, Prosegur, Repsol, Sanitas, and Telefonica; Factorial integrates with Microsoft Dynamics 365 and Microsoft 365 (Copilot, Foundry, Agent 365).
- SAP Business OnecoreFeatured Factorial integration partner and listed Partner Program member with an SAP Business One connector.
- SlackcorePre-built Factorial-Slack integration enabling AI agents to connect with Slack workflows, and listed as a partner on the Factorial Partner Program page.
- Google WorkspacecoreIntegration partner and listed Factorial Partner Program member; Factorial integrates with Google Workspace productivity tools.
- ZapiercoreListed Factorial Partner Program member and integration partner enabling no-code workflows with thousands of apps.
Scale indicators17 records
Recent moves11 records
Expansion highlights10 records
Factorial competitors and assessment
Company assessmentBroad incumbents
- Workday: Workday is a leading enterprise cloud applications provider for HR, finance, and planning. A broader incumbent with overlapping HR, payroll, and talent capabilities that competes with Factorial at the upper end of the mid-market.
- ADP: ADP is the largest global provider of payroll, HR, tax, and benefits administration services. An incumbent player whose SMB products (RUN, Workforce Now) overlap directly with Factorial's core HR and payroll offerings.
- Sage HR: Sage HR (formerly Sage People / Sage HRMS) is an HR and people management platform from Sage Group targeting SMB and mid-market customers. Comparable as an established HR vendor with overlapping functionality and a Factorial integration partner.
Direct peers
- BambooHR: BambooHR is an HR software platform purpose-built for small and medium businesses, covering hiring, onboarding, compensation, culture, and people data. Comparable to Factorial's core SMB HR focus and per-seat subscription model.
- PayFit: PayFit is a European payroll and HR SaaS platform serving SMBs across France, Spain, Germany, and the UK. Direct competitor in the European SMB payroll-and-HR market that Factorial targets.
- HiBob: HiBob is a modern HRIS platform focused on mid-market companies globally, offering talent management, onboarding, time, and people analytics. Comparable to Factorial in SMB-to-mid-market positioning and modular product approach.
- Rippling: Rippling is a direct competitor offering an all-in-one workforce management platform spanning HR, IT, payroll, and finance for SMB and mid-market companies. Highly comparable to Factorial in target customer, product breadth, and PLG/inside-sales motion.
- Gusto: Gusto is an all-in-one HR, payroll, and benefits platform primarily serving US SMBs. Comparable to Factorial in target segment and integrated payroll-plus-HR offering, though more US-centric.
- Personio: Personio is a leading European HR and people operations platform targeting SMB and mid-market companies. Directly comparable to Factorial in customer segment, geographic focus (DACH and broader Europe), and all-in-one HR positioning.
- Deel: Deel is a global HR and payroll platform built for distributed teams, offering EOR, contractor management, and HRIS. Comparable to Factorial in multi-country HR/payroll coverage and SMB-to-mid-market focus.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat8 records
Key risks5 records
Key highlights7 records
Customer concentration
Factorial social profiles
Digital presenceFactorial compliance and trust
Trust signalCompliance3 records
Factorial financial estimates
Financial estimateRevenue estimate
Valuation estimate
Factorial leadership team
Management profileNumber of profiles
Profiles13 records
Factorial subsidiaries and ownership
Company hierarchySubsidiaries1 record
Factorial funding detail
Funding detailFunding overview
Funding rounds8 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Factorial M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Factorial
What does Factorial do?
Factorial is an AI-powered, all-in-one business management platform that unifies HR, payroll, talent, finance, and IT processes for small and medium-sized enterprises (20–2,000 employees). It is delivered as a per-seat SaaS subscription starting at $8 per user per month, with configurable modules (Time, Talent, Finance, Payroll, IT Management) bundled around a Core HR foundation and an embedded AI agent layer branded Factorial One. The platform is used by 16,000+ companies across 90+ countries and is accessed via web, iOS/Android apps, and an open API.
Is Factorial a public or private company?
Factorial is a private company. It is classified as venture growth investor backed and is currently operating.
When was Factorial founded?
Factorial was founded in 2016. It employs 1,001 to 5,000 people.
Where is Factorial based?
Factorial is headquartered in Barcelona, Spain, in the Europe region.
How does Factorial make money?
Four revenue lines are on record. Per-seat subscription (Factorial Core + modules) is the primary driver. The others are AI Acceleration Fund subsidizing adoption, reseller and Referral Partner Program revenue and premium feature add-ons (mobile, e-signature, corporate cards).
Who are Factorial's main competitors?
Broad incumbents on record are Workday, ADP and Sage HR. Direct peers are BambooHR, PayFit, HiBob, Rippling, Gusto, Personio and Deel.
Does Factorial have an API?
Yes. Factorial offers a public API for partners and customers. The product documentation references an "open API" enabling customers to "build your own customizable integrations" beyond the native integration marketplace. Developers can sign in via api.factorialhr.com and consult API documentation at apidoc.factorialhr.com. Developer documentation is at apidoc.factorialhr.com.
What industry is Factorial in?
Factorial's product category is Human Resources Management Software. Its primary akta.pro industry code is HDAAAGAH, Financial Services Personalization (Banking, Investing, Insurance), with a secondary code of HDAEANAG, Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII). Its NAICS code is 561311 and its SIC code is 7372.