Fabom

What Fabom does

Fabom, legally Fundação Artur Leão, is a private nonprofit foundation established on 15 April 2004 to support the Corpo de Bombeiros Militar do Estado do Rio de Janeiro (CBMERJ), the military fire department of Rio de Janeiro state. Operating under the principles APOIAR (Support), SERVIR (Serve), and CUIDAR (Care), FABOM delivers administrative, cultural, sporting, technical-scientific, and welfare support to active and reserve CBMERJ military firefighters, veterans, pensioners, and their dependents. It also contributes to civil defense and public-safety programs for the broader Rio de Janeiro population.

The foundation's primary commercial product is the Clube FABOM de Benefícios, a subscription-based benefits membership platform accessible through a dedicated website (clubefabom.org.br) and a mobile application launched in December 2025. The platform aggregates more than 30,000 benefits spanning health insurance (Unimed Ferj, SulAmérica, Qualicorp), fitness and wellness (TotalPass, migrating from Gympass in February 2026), travel (Viajar Hei, HotelDo), insurance (Segplus, POUPEX), funeral assistance (RioPae), optical retail, and education (CCAA, Curso FO+). The foundation additionally offers fee-based professional training courses (first aid, CPR, pre-hospital trauma, and Lei Lucas pediatric first aid), priced between R$250 and R$700 and taught by CBMERJ instructors at its training facilities.

FABOM operates from a single headquarters at Praça da República, 31 in Centro, Rio de Janeiro, hosted within the CBMERJ Casarão Vermelho/Quartel do Comando Geral complex. Revenue derives from three streams: recurring subscription fees for the benefits club, affiliate/referral commissions from commercial partners, and one-time professional course registration fees. Distribution relies on digital self-service, a Monday–Friday concierge service, and on-site partner activations at CBMERJ barracks. The organization is led by President Cel BM RR Claucir Costa, with a Finance Director and Administrative Director, and operates with five employees as of the most recent data.

Name

Fabom

Legal name

Fundação Artur Leão

Website

https://fabom.org.br

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Fabom (Fundação Artur Leão) is a Brazilian nonprofit foundation that supports the Rio de Janeiro State Military Fire Department (CBMERJ) by operating a subscription-based benefits club (health insurance, fitness, travel, education, insurance) and delivering fee-based professional training courses for active firefighters, veterans, and their dependents.

Ownership category

akta.pro rank

Headquarters

HQ city

Rio de Janeiro

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Clube de Benefícios Membership Fees: FABOM operates a membership-based Benefits Club for which beneficiaries pay a subscription fee to access exclusive partner discounts across health, fitness, tourism, education, optical, insurance, and other categories. Members receive a welcome letter and access to a digital platform and app to browse and redeem benefits.
2. Partner Commissions and Commercial Relationships: FABOM generates revenue through commercial partnerships with health insurers (Unimed Ferj, SulAmérica), insurance brokers (Segplus), travel agencies (Viajar Hei, HotelDo), opticians, funeral assistance providers (RioPae), financial services (Poupex), fitness providers (TotalPass/Gympass), and educational institutions (CCAA, Curso FO+). Revenue is derived from referral fees, co-branded offerings, and negotiated commissions embedded in partner agreements.
3. Professional Training Courses: FABOM offers and promotes fee-based professional training courses (e.g., primeiros socorros, atendimento pré-hospitalar, suporte básico de vida em cardiologia, manobras de desengasgo) taught by CBMERJ instructors. Courses are held at CBMERJ training facilities and generate one-time registration revenue per participant.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Fabom operates the Clube FABOM de Benefícios, a membership-based benefits club providing exclusive discounts across education, health, fitness, beauty, insurance, tourism, automotive, gastronomy, decoration, and pet-care categories to active-duty military firefighters, reservists, veterans, and their dependents of the State of Rio de Janeiro (CBMERJ). The foundation also delivers professional training and qualifying courses to its member community. Services are accessed through a digital platform (website and mobile app) that aggregates partner offers and distributes member vouchers.

Product overview

FABOM (Fundação Artur Leão) operates primarily as a benefits club platform called Clube FABOM de Benefícios, offering a digital ecosystem where beneficiaries can access exclusive deals and services through a web portal and mobile app. The core product provides access to partner-offered benefits across health insurance (Unimed Ferj, SulAmérica), fitness (TOTALPASS/Wellhub), tourism (Viajar Hei, HotelDo), insurance (Segplus, RioPae, POUPEX), education (CCAA, Curso FO+, CBMERJ courses), and wellness (optical services). An associated product is the annual Corrida e Caminhada Soldado do Fogo event. The platform is accessible at clubefabom.org.br with a dedicated mobile application.

Differentiator

Problem solved

Functional benefit

Brands

• Clube FABOM de Benefícios: A membership benefit club offering exclusive discounts on health, wellness, tourism, education, and other services to FABOM beneficiaries.

Products and services

• Clube FABOM de Benefícios (Benefits Club) Membership-based benefits club providing exclusive discounts across education, health, fitness, beauty, insurance, tourism, automotive, gastronomy, decoration, and pet-care categories to active-duty military firefighters, reservists, veterans, and their dependents of the State of Rio de Janeiro (CBMERJ).
• Professional Training and Qualifying Courses Professional training and qualifying courses delivered to active-duty military firefighters, reservists, veterans, and dependents as part of Fabom's mission to support the professional development of the CBMERJ community.

Quantifiable outcome

• 5,000 children graduated through the Projeto Botinho beach safety education program (2025 edition, in partnership with SESC-RJ and across 29 beaches)
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core, secondary and minor.

• TotalPass (formerly Gympass)coreOthers · 10 February 2026FABOM migrated its gym and wellness benefit from Gympass to TotalPass due to delays in Gympass implementation. TotalPass provides beneficiaries with access to a broad network of gyms and wellness centers. A special launch offer was available to the first 500 beneficiaries, allowing inclusion of up to 4 dependents. The benefit is accessed through the Clube FABOM app and website.
• Viajar HeisecondaryOthers · 14 October 2025Viajar Hei is a travel agency offering exclusive travel packages, tours, and leisure services to FABOM beneficiaries. On 14 October 2025, Viajar Hei conducted a travel fair activation at the Casarão Vermelho (QCG), presenting special offers to CBMERJ firefighters. The agency maintains an exclusive WhatsApp group for FABOM military members.
• Segplus Corretora de SegurossecondaryOthers · 10 October 2025FABOM partnered with Segplus Corretora de Seguros to offer exclusive insurance products to CBMERJ military firefighters and their families. Available products include automobile insurance, residential insurance, life insurance, and mobile phone insurance. Segplus conducted an on-site mobile office at the Quartel do Comando Geral (13–16 October 2025) and serves beneficiaries through a dedicated 0800 line (0800 760 1111).
• PoupexsecondaryOthers · 9 September 2025Poupex provides financial products including consortium plans (real estate, automobiles, motorcycles), real estate financing, mortgage-backed credit (CGI), and various insurance products. FABOM promotes Poupex offerings through its channels, and beneficiaries access products via the Poupex app, website, or in-person service points. A dedicated 0800 line (0800 061 3040) and WhatsApp contact are available.
• Curso FO+minorOthers · 5 September 2025FABOM signed a partnership with Curso FO+ to promote digital educational products focused on preparation for the CBMERJ Administrative and Specialist Officer Qualification Course (CHOAE). The partnership expands access to online training and development opportunities for CBMERJ military personnel.
• CCAA (Culture and Arts Centre)minorOthers · 12 July 2024CCAA is an educational institution offering language courses. FABOM negotiated a partnership providing CBMERJ military members (active and inactive) and their dependents with discounts of 50% on basic courses, 40% on intermediate, and 30% on advanced language programs.
• Unimed FerjcoreOthersUnimed Ferj is a health insurance cooperative and FABOM's primary health insurance partner for CBMERJ beneficiaries. FABOM negotiated a contract renewal that reduced the proposed price increase from 17.98% to 15.58% on behalf of beneficiaries. Unimed Ferj also absorbed the client portfolio of Unimed-Rio following an ANS-mandated migration in 2024, making it the largest Unimed operator in the state of Rio de Janeiro. The partnership provides beneficiaries with health coverage, and FABOM manages support channels including a dedicated 0800 number (0800 517 0517).
• SulAméricasecondaryOthersSulAmérica provides health insurance coverage to FABOM beneficiaries. A dedicated service hotline (0800 760 1111) and a WhatsApp contact (21 96713-9258) are available for beneficiaries. The partnership also includes dental and hospital networks through SulAmérica's broader product suite.
• QualicorpsecondaryOthersQualicorp is a health plan broker and operator that enables FABOM beneficiaries to access collective health insurance plans. The company is listed as a partner on the FABOM website with a national contact center (0800 016 2000) and a local line (4004-4400).
• RioPaesecondaryOthersRioPae is a funeral assistance provider and partner of FABOM, offering coverage for end-of-life services to beneficiaries. The partnership was announced in September 2025 and RioPae participated in the CBA VI event as part of the FABOM partnership activation. Contact is available via 0800 061 304 or 21 2757-5656.
• HotelDosecondaryOthersHotelDo is a travel accommodation platform that provides FABOM beneficiaries with discounts on inns and hotels throughout Brazil. The benefit is accessible through the Clube FABOM de Benefícios platform, and FABOM's concierge service can assist with bookings, transfers, tours, and gastronomic experiences.
• Ótica JR VisãosecondaryOthersÓtica JR Visão is an optical retail partner offering vision exams and eyewear to FABOM beneficiaries. A second optical partner, Clínica de Olhos Itanhangá, is also listed. Additional optical partner Ótica Ideal is featured on the site with a physical location in Méier, Rio de Janeiro.
• Ultragaz S/AminorOthersUltragaz partnered with FABOM to execute the Projeto Botijão Seguro, a fire prevention and domestic gas safety initiative. The project, conducted at CBMERJ's training facilities on 23 January 2026, combined education, equipment replacement, and dissemination of technical knowledge to reduce gas cylinder accidents in Rio de Janeiro households.
• SESC-RJcoreOthersSESC-RJ partnered with CBMERJ on the Projeto Botinho, an annual beach safety education program. FABOM supported the 2025 edition which graduated 5,000 children and young people across 29 beaches of Rio de Janeiro state.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Pluxee (formerly Sodexo Benefits & Rewards): Global employee benefits and rewards platform — comparable as a benefits infrastructure provider serving captive user populations, though targeting corporate employees rather than a single military community.
• Qualicorp: Brazilian health-plan broker that specializes in collective/association-sponsored health insurance — directly comparable to FABOM's health-benefit aggregation role, though at much larger commercial scale and as a for-profit broker.
• SESC (Serviço Social do Comércio): Large Brazilian social and welfare organization for commerce-sector workers that operates a member benefits platform (health, education, recreation, culture) — comparable to FABOM as a welfare-association model, but at far greater scale and serving a different workforce.
• SESI (Serviço Social da Indústria): Brazilian industrial-sector welfare organization delivering health, education, and member benefits to industry workers — operates a comparable association-driven welfare model to FABOM, but for private-sector employees rather than military firefighters.

Emerging players

• Wellhub (formerly Gympass): Corporate wellness and gym-network platform that aggregates fitness benefits for employees of partner companies — comparable as a benefits-aggregation platform, though FABOM is a captive non-profit customer of its successor, TotalPass.
• TotalPass: Brazilian corporate wellness platform offering gym-network access to employees — currently FABOM's exclusive fitness partner via the Clube de Benefícios; comparable as a benefits infrastructure provider but operates in the B2B corporate market rather than captive-membership model.
• Caju: Brazilian employee benefits platform offering flexible benefits cards for food, meals, and wellness — comparable as a benefits-aggregation technology platform, though focused on corporate B2B clients rather than association-based captive membership.

Direct peers

• ABEPOM (Associação Beneficente da Polícia Militar): Brazilian military police welfare association that provides benefits, health coverage, and member services to police officers and their families — structurally the closest analog to FABOM's military-beneficiary support model in a different branch of public safety.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/fabomrio
• Instagraminstagram.com/fal_fabom
• LinkedInlinkedin.com/company/fabom

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fabom