First Assembly of Church

What First Assembly of Church does

First Assembly Church is a multi-campus Christian church headquartered at 6031 Elbow Drive SW in Calgary, Alberta, Canada, operating under a nonprofit organizational structure. It serves a broad congregation in the Calgary metro through two physical campuses — the Elbow Drive headquarters hosting three Sunday services (9AM, 10:45AM, 12:30PM) and the Seton Campus operating one Sunday service (10:30AM) out of Joane Cardinal-Schubert High School — supplemented by two online services (9AM and 10:45AM) streamed via YouTube and the Church Online platform. Beyond Sunday worship, the church runs a distributed weekly programming cadence including Tehillah Mondays (7PM worship and prayer), Spirit Life Gathering (Tuesday 10AM for the 55+ demographic), and Empower Worship & Prayer (last Wednesday monthly at 6:30PM).

The organization's service portfolio is organized around age-segmented ministries: Kids, Preteen, Youth (with a separate Youth Drop-in program at thedyc.ca), Young Adults via Tehillah, and Seniors, alongside community-building programs (FA Communities small groups), outreach (FA Cares), and missions (Kingdom Builders). The underlying technology stack is conventional and undifferentiated — a Squarespace-hosted marketing website, YouTube for sermon streaming, Spotify for podcast distribution, Mailchimp-style email capture, and the Church Center SaaS platform for event registration, people forms, and giving infrastructure. No proprietary technology, API, or AI/ML capability is referenced.

The business model is donation-funded: services are provided free of charge and revenue is generated entirely through voluntary tithes and offerings from congregants, including special offerings for specific causes and capital campaigns for facility improvements. The go-to-market motion is community-led, relying on word-of-mouth referral, in-person campus attendance, online streaming reach, and FA Communities small groups to attract and retain members. No pricing tiers, donation amounts, or financial figures are publicly disclosed. Leadership is led by Lead Pastor Ben Johnson, with a reported staff headcount of 6.

Name

First Assembly of Church

Legal name

First Assembly Church

Website

https://fachurch.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

First Assembly Church is a Calgary-based nonprofit multi-campus Christian church operating two physical campuses and online streaming, offering age-segmented ministries, small groups, and missions programs funded by voluntary congregational tithes and offerings.

Ownership category

akta.pro rank

Product category

Religious Services

NAICS

Religious Organizations (8131)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Local Congregations & Worship Communities (Churches, Mosques, Temples, Synagogues) (BPAGAJAA)

Keywords

• Christian worship services
• Religious ministry programs
• Church community outreach
• Youth faith programs
• Family ministry services

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Tithes and Offerings: Voluntary financial contributions from congregation members including regular tithes (10% of income suggested in Christian tradition), special offerings for specific causes, and capital campaigns for facility improvements or missions.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

First Assembly of Church provides Christian worship services and faith-based ministry programs across multiple physical campuses in the Calgary area. It serves children, families, and youth through age-targeted programs and reaches remote participants via Church Online, a YouTube channel, and the Church Center mobile app. The organization is funded by voluntary donations from congregants and the wider community.

Product overview

First Assembly Church is a multi-campus Christian church offering in-person and online worship services. The organization operates two physical campuses (Elbow Drive and Seton) with six weekly gatherings, supplemented by online streaming. Core programs include Sunday Gatherings, Tehillah Mondays worship services, and Spirit Life Gathering for seniors. The church provides age-specific ministries for Kids, Preteens, and Youth, alongside community groups (FA Communities), outreach (FA Cares), and missions (Kingdom Builders). Additional programs include Prayer Gatherings and Tehillah & Ministry Schools for leadership development. Events and registrations are managed through the Church Center platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Christian Worship Services Ongoing Christian worship services conducted in person at the church's campuses and broadcast online, intended for congregants and visitors seeking regular faith-based worship.
• Children's Ministry Programs Faith-based programs designed for children, providing age-appropriate Christian education and activities at the church's campuses.
• Family Ministry Programs Ministry offerings designed to support families in their faith journey together, providing resources and community programming for parents and children.
• Youth Ministry Programs Faith-based programs and community activities tailored for teenagers and young adults, fostering spiritual growth and peer fellowship.
• Church Online (Live Stream) Live-streamed worship services accessible online, allowing remote congregants and visitors to participate in the church's services from anywhere.
• YouTube Channel On-demand video content including sermon archives and ministry content, available publicly on the church's YouTube channel.
• Church Center Mobile App Mobile application providing congregants with church information, event access, and engagement tools, supporting ongoing participation in church life.

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Centre Street Church: A multi-campus evangelical Christian church headquartered in Calgary, Alberta. It is the most directly comparable peer because it shares the same city, multi-site model, evangelical Christian orientation, and community-group-driven GTM motion as First Assembly.
• Foothills Alliance Church: A large Calgary-based evangelical church offering multiple services and full family ministry programming. Directly comparable because it operates in the same Calgary market, runs age-segmented ministries, and competes for the same congregant demographic.
• Southview Community Church: A Calgary-based community church with multi-service programming and family ministry. Comparable as a direct local peer offering similar in-person Sunday worship, kids/youth programming, and small-group community structures to First Assembly.

Broad incumbents

• Elevation Church: A US multi-site evangelical church leveraging digital content (YouTube, podcast) similar to First Assembly's digital channels. Comparable as a broad incumbent because it shares the digital-first, multi-channel content strategy and contemporary worship model.
• Hillsong Church: A globally recognized multi-site charismatic Christian church network with comparable contemporary worship programming, donation revenue, and online streaming via YouTube. Comparable as a broad incumbent because it pioneered the multi-channel, multi-campus model First Assembly operates, though at vastly greater scale.
• Bethel Church: A large US charismatic Christian church known for worship ministry schools (analogous to First Assembly's Tehillah & Ministry Schools). Comparable as a broad incumbent in the charismatic worship and discipleship-training category, though operating at significantly larger scale.

Regional players

• Connexus Church: A Canadian multi-site Christian church based in Ontario with comparable contemporary worship, small-group community programming, and donation-based operations. Comparable as a regional peer because it follows the same multi-site Canadian evangelical model though in a different province.
• McKernan Baptist Church: A Canadian evangelical congregation based in Edmonton, Alberta. Comparable as a regional peer because it operates a similar denomination-adjacent multi-service Sunday model with kids, youth, and adult ministry streams — though it serves a different city from First Assembly.
• Northview Community Church: A multi-site Canadian evangelical church network with locations across BC and Alberta. Comparable as a regional peer sharing the same multi-site Canadian church model and volunteer/donation-based revenue structure, though at a larger scale than First Assembly.
• Church of the Rock: A Canadian charismatic Christian church with multi-site operations and family ministry programming. Comparable as a regional peer because it shares the same Canadian charismatic/evangelical tradition and small-group community structure as First Assembly.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/c/fachurch
• LinkedInlinkedin.com/company/first-assembly-of-church

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about First Assembly of Church