Factcheck Bulgaria
- Company typePrivate
- Founded2021
- HeadquartersSofia, Bulgaria
- Headcount1–10
- GTM typeB2C
- OfferingServices
Factcheck Bulgaria firmographics
Firmographics- Name
- Factcheck Bulgaria
- Legal name
- AEJ EOOD (АЕЖ ЕООД)
- Website
- https://factcheck.bg
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Factcheck Bulgaria industry classification
Industry- Product category
- Fact-Checking and Media Literacy Services
- NAICS
- Marketing Research and Public Opinion Polling (541910), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Investigation and Security Services (5616)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- News & Media Comment/UGC Moderation (Comments, uploads, livestreams) (BPAAALAJ)
- akta.pro secondary industries
- Media Auditing, Verification & Compliance (Billing, Makegoods, QA) (BPAFABAM), Content Authenticity, Watermarking & Deepfake Detection (HDAAAKAK)
Keywords
Where Factcheck Bulgaria is headquartered
LocationHeadquarters
- HQ city
- Sofia
- HQ country
- Bulgaria
- HQ region
- Europe
Offices1 record
Markets served
Factcheck Bulgaria business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Institutional Grants and EU Funding: Factcheck.bg operates primarily through institutional and project-based funding. Major sources include the European Commission's initiatives for fighting disinformation, the European Union's Media Resilience and Media Literacy programs, and the Open Society Institute – Sofia. The platform is an initiative of the Association of European Journalists – Bulgaria (AEJ EOOD), which serves as the organizational and financial vehicle.
- Donations: The platform accepts public donations through its 'Support Us' (Подкрепете ни!) mechanism, allowing readers to financially support the organization's operations.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
Factcheck Bulgaria product offering
Product offeringCore offering
Factcheck.bg is a non-profit fact-checking platform that verifies claims in public discourse, political statements, social media, and traditional media in Bulgaria. It publishes fact-check articles under categories (Фактите за…/Facts About, Проверено/Checked, Дезинформация/Disinformation), the PolitiCheck political lying-meter for statements by Bulgarian politicians, video and podcast content under Виж и чуй (Look and Listen), and operates the VALIDAI AI-powered system that adapts verified content for distinct audience segments through media partners.
Product overview
Factcheck.bg is a specialized fact-checking platform in Bulgaria offering a unified content publishing system with multiple formats and audience segments. The core offerings include fact-check articles (Фактите за..., Проверено, Дезинформация), PolitiCheck for political statements, and 'Виж и чуй' multimedia content (video/podcast). The platform operates VALIDAI, an AI-powered adaptation system that tailors verified content for three target audiences (youth 18-24, regional adults 45-64, elderly 65+) through media partners. Supporting services include a fact-checking handbook, MediaWise teen network, sCOOL Check school program, and newsletter/claim submission services. The platform is an initiative of the Association of European Journalists - Bulgaria.
Differentiator
Problem solved
Functional benefit
Products and services
- Fact-Check Articles Primary fact-checking articles that verify claims in news, social media, and public statements, published under three categories: Фактите за… (Facts About deep-dives), Проверено (Checked), and Дезинформация (Disinformation). Free service targeted at the Bulgarian general public seeking verified information on current events, EU policy, health, elections, and international affairs.
- PolitiCheck (Политически лъжеметър) Political lying-meter feature specifically evaluating claims made by Bulgarian politicians, tracking statements and their veracity ratings (True/False). Targeted at politically engaged citizens and journalists monitoring politician accountability.
- Виж и чуй (Look and Listen) Video and podcast content section featuring visual fact-checks, explainer videos, and audio content on verified topics, published under the Виж и чуй (Look and Listen) section with sub-sections for Video and Podcast. Free service for Bulgarian audiences preferring multimedia formats.
- VALIDAI AI-powered content adaptation platform that tailors verified fact-checks for different audience segments through media partners, using generative AI for stylistic adaptation while maintaining factual accuracy. Coordinated by Association of European Journalists - Bulgaria.
- Наръчник за проверка на факти (Fact-Checking Handbook) Comprehensive free guide for fact-checking created in consultation with Pointer Media Research Institute, designed for journalists, researchers, and students who discover, debunk, and study disinformation. Available as a downloadable PDF.
- Fact Submission Service Online form allowing readers to submit claims encountered in news or social media for fact-checking review by the editorial team. Free service targeted at Bulgarian readers who want specific claims investigated.
- Newsletter Subscription Email newsletter service for receiving fact-checks and updates delivered directly to subscribers, with unsubscribe option available at any time.
Companies that use Factcheck Bulgaria
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles3 records
Factcheck Bulgaria technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Factcheck Bulgaria partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- sCOOL MediacoresCOOL Media is a youth media platform that serves as a media partner in the VALIDAI project, publishing AI-adapted fact-check content targeting young people aged 18-24 through short visual formats on social media.
- Трета възраст (Third Age)coreТрета възраст is a national daily newspaper targeting people over 65 years old. As a media partner in the VALIDAI project, it publishes AI-adapted fact-check content in print and online formats for senior audiences.
- TV ZagoracoreTV Zagora is a regional television station covering Stara Zagora region. As a media partner in the VALIDAI project, it publishes video-based AI-adapted fact-checks for regional audiences.
- Sevlievo OnlinecoreSevlievo Online is an online media outlet focused on Sevlievo and the surrounding region. As a media partner in the VALIDAI project, it publishes AI-adapted fact-check content for regional audiences.
- Association of European Journalists – Bulgaria (AEJ Bulgaria)coreFactcheck.bg is an initiative of AEJ Bulgaria. The Association serves as the parent organizational entity, providing institutional support, coordination, and the legal framework (AEJ EOOD) for the fact-checking platform. AEJ Bulgaria coordinates the VALIDAI project.
- MediaWise / Prepodavame.bg (Teen Fact-Checking Network)minorMediaWise is an innovative digital media literacy project teaching people of all ages to distinguish facts from fiction online. The Teen Fact-Checking Network (TFCN) is organized by Prepodavame.bg in partnership with Factcheck.bg, engaging young people in fact-checking and media literacy.
- Bulgarian-Romanian Digital Media Observatory (БРОД)minorБРОД is a multinational multidisciplinary regional center dedicated to detecting, analyzing, and combating disinformation and misinformation in Bulgaria, Romania, and Moldova. Fact-checks are shared through the БРОД platform.
- Pointer Media Research InstituteminorPointer Media Research Institute collaborated with Factcheck.bg in creating the updated and expanded 'Fact-checking Guide' for journalists, researchers, and students who discover, debunk, and study disinformation.
- Meta (Facebook) Fact-Checking ProgramminorFactcheck.bg is a partner in Meta's fact-checking program as an independent organization. Meta does not influence the editorial assessments of Factcheck.bg. This partnership enables fact-checks to be surfaced and labeled on Facebook.
- Zaistinata.comminorZaistinata.com is a regional journalism platform that serves as a partner in the PACT internship project, providing placement for journalism interns to create fact-checking content focused on local communities.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Factcheck Bulgaria competitors and assessment
Company assessmentDirect peers
- Politifact: Pioneering U.S. political fact-checking project originally from the Tampa Bay Times, now operated independently. Comparable through its 'Truth-O-Meter' political lying-meter concept, which directly mirrors Factcheck.bg's PolitiCheck political statement rating system.
- Newtral: Spanish fact-checking and disinformation platform producing video, audio, and written fact-checks with a strong youth-orientation. Comparable as a European non-profit fact-checker using multi-format content (video/podcast) and audience-segment targeting analogous to VALIDAI.
- Full Fact: UK-based non-profit fact-checking organization using AI tools for automated claim detection and verification. Comparable as a European non-profit fact-checker investing in AI-augmented verification workflows and operating across editorial, media-partner, and policy channels.
- Maldita.es: Spanish non-profit fact-checking platform that originated as a WhatsApp hoax-busting project and now publishes daily fact-checks with media partnerships. Directly comparable as a non-profit, IFCN-accredited national fact-checker using AI and media-distribution to scale verified content.
- Lead Stories: U.S.-based IFCN-accredited fact-checking platform that is a Meta Third-Party Fact-Checking partner. Comparable through the Meta partnership model and use of AI-assisted verification tools (Trendolizer) for viral claim detection.
- Snopes: One of the oldest internet fact-checking sites, IFCN-accredited, covering politics, science, and viral claims. Comparable as an established fact-checker using category-based content (verified, disinformation, deep-dives) similar to Factcheck.bg's three-category taxonomy.
- Faktograf: Croatian fact-checking outlet and member of the EFCSN network. Direct regional peer as a small national non-profit fact-checker in Southeast Europe using IFCN/EFCSN standards, similar audience-segment challenges and EU-grant funding model.
- Demagog: Czech fact-checking platform focused on political statement verification in Central Europe. Direct regional peer - same non-profit model, IFCN-accredited, fact-checks politicians' claims and partners with media outlets across the Visegrád region.
Broad incumbents
- EU DisinfoLab: European non-profit research organization focused on tackling disinformation across EU member states. Comparable as an EFCSN-adjacent non-profit combating disinformation with EU funding, though oriented toward investigation/research rather than daily fact-check publishing.
- AFP Fact Check: Global fact-checking operation of Agence France-Presse, one of the largest third-party fact-checkers partnered with Meta and Google. Comparable as a partner in Meta's Third-Party Fact-Checking Program with multi-language reach and similar journalistic methodology.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Factcheck Bulgaria social profiles
Digital presenceFactcheck Bulgaria compliance and trust
Trust signalCompliance2 records
Factcheck Bulgaria financial estimates
Financial estimateRevenue estimate
Valuation estimate
Factcheck Bulgaria leadership team
Management profileNumber of profiles
Factcheck Bulgaria funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Factcheck Bulgaria M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Factcheck Bulgaria
What does Factcheck Bulgaria do?
Factcheck.bg is a non-profit fact-checking platform that verifies claims in public discourse, political statements, social media, and traditional media in Bulgaria. It publishes fact-check articles under categories (Фактите за…/Facts About, Проверено/Checked, Дезинформация/Disinformation), the PolitiCheck political lying-meter for statements by Bulgarian politicians, video and podcast content under Виж и чуй (Look and Listen), and operates the VALIDAI AI-powered system that adapts verified content for distinct audience segments through media partners.
Is Factcheck Bulgaria a public or private company?
Factcheck Bulgaria is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Factcheck Bulgaria founded?
Factcheck Bulgaria was founded in 2021. It employs 1 to 10 people.
Where is Factcheck Bulgaria based?
Factcheck Bulgaria is headquartered in Sofia, Bulgaria, in the Europe region.
How does Factcheck Bulgaria make money?
Two revenue lines are on record. Institutional Grants and EU Funding is the primary driver. The others are donations.
Who are Factcheck Bulgaria's main competitors?
Direct peers on record are Politifact, Newtral, Full Fact, Maldita.es, Lead Stories, Snopes, Faktograf and Demagog. Broad incumbents are EU DisinfoLab and AFP Fact Check.
Does Factcheck Bulgaria have an API?
No public API is recorded for Factcheck Bulgaria.
What industry is Factcheck Bulgaria in?
Factcheck Bulgaria's product category is Fact-Checking and Media Literacy Services. Its primary akta.pro industry code is BPAAALAJ, News & Media Comment/UGC Moderation (Comments, uploads, livestreams), with a secondary code of BPAFABAM, Media Auditing, Verification & Compliance (Billing, Makegoods, QA). Its NAICS code is 541910 and its SIC code is 7370.