Fada Bike Coflee Tours & Rentals

What Fada Bike Coflee Tours & Rentals does

Fada Bike Café, Tours & Rentals (legal entity SARL EBTM) is a Marseille-based hybrid bike tourism and hospitality operator that has run from the same Vieux-Port-area site since 2014. From a single venue at 34 rue Plan Fourmiguier, the company combines guided electric-bike tours, e-bike and bike rentals, an on-site café-restaurant, a bicycle workshop offering repairs and refurbishment, and a small retail shop. It was founded by Emmanuel and Hélène Darley and operates with a team of approximately 6 employees as a privately held SARL with no external funding disclosed.

The company's core offering is an integrated venue experience: customers can book a guided e-bike tour, rent a bike, drop in for a sandwich or a vegetarian plate at the café, commission a repair, purchase curated accessories (including items from partner artist-brand VIRÁG), store luggage via partner Bounce, or host a corporate event for up to 120 guests. Tour and event pricing is quote-based rather than publicly standardized, while the café operates a standard à la carte menu (e.g., €8 sandwiches, €12 vegetarian plates). Revenue mechanics therefore span transactional tour fees, per-cover café spend, rental day-rates, repair labor, retail margin, event fees, and partnership-derived luggage-storage traffic.

In November 2024 the company expanded its service surface by opening the Fada Bike Café on-site, formalizing the hybrid concept. Distribution is supported by a multilingual website in English, French, and Dutch, by a partnership with Bounce for luggage storage, and by ancillary partnerships with La Nef (ethical banking), Les Alchimistes (composting), and Schwalbe (tire recycling). Recent visibility has come from coverage in Le Figaro, La Marseillaise, Gomet, Destimed, and Love Spots, and from participation in the Cycle Cities Symposium 2025. There is no evidence of AI, automation, or proprietary software in the operating stack.

Name

Fada Bike Coflee Tours & Rentals

Legal name

SARL EBTM

Website

https://fada.bike

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Fada Bike Café, Tours & Rentals is a Marseille-based hybrid bike tourism operator combining guided e-bike tours, rentals, a café-restaurant, a workshop, and a retail shop from a single Vieux-Port venue, serving tourists, cruise passengers, corporate groups, and local residents.

Ownership category

akta.pro rank

Product category

Bike Tourism and Cycling Services

NAICS

Recreational Goods Rental (532284), Tour Operators (56152)

akta.pro primary industry

Bike Rental, Demo & Tour Operators (Retail-Adjacent) (CRAMAHAJ)

akta.pro secondary industries

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH), Cycling, Mountain Biking & E-bike Adventures (THAJABAF)

Keywords

• Electric bike tours
• Bike rentals
• Bike café
• Bicycle repairs
• Eco-tourism services

Headquarters

HQ city

Marseille

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Bike Tours: Guided electric bike tours of Marseille ranging from 1.5 to 6 hours, including city center, Calanques, and cruise passenger shore excursions
2. Bike and E-bike Rentals: Rental of electric and standard bicycles for self-guided exploration, with durations from 2 hours to multiple days
3. Café and Restaurant: Food and beverage sales including specialty coffee, sandwiches, tapas, seasonal dishes, homemade panisses, and pinsa. Continuous service from 9am to 6pm, 7 days a week
4. Bicycle Workshop and Repairs: Professional bike repair services, prioritizing second-hand parts, with workshop accepting walk-ins without appointment
5. Shop and Accessories: Sale of bicycle accessories, VIRÁG hand-painted floral accessories, and Marseille-themed souvenirs
6. Events: Event hosting including FadaJam live music sessions, Irish music sessions, Marche des créatrices markets, and private event bookings
7. Luggage Storage: Baggage storage services free for rental and tour clients, with paid option via Bounce partner for other customers

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Fada Bike operates a hybrid bike café in Marseille combining a café-restaurant, bicycle workshop, and retail shop. The company sells guided electric bike tours (1.5 to 6 hours covering Marseille's city center, coastline, and Calanques National Park), electric bike rentals (2 hours to multiple days), professional bicycle repair services, café and cantine service, cargo bike delivery, and accessories retail under the VIRÁG sub-brand, serving tourists, cruise passengers, corporate groups, and locals.

Product overview

Fada Bike Café, Tours & Rentals operates as a multi-service bike tourism company in Marseille offering a unique hybrid concept combining a café-restaurant, bicycle workshop, and retail shop. The core offerings include guided electric bike tours for individuals and groups, electric and standard bicycle rentals, cruise passenger excursions, and corporate team-building tours. Supporting services include professional bike repairs, luggage storage, and a calendar of events including live music jam sessions. The company also features VIRÁG, a branded line of hand-painted floral bicycle accessories created by the co-founder.

Differentiator

Problem solved

Functional benefit

Products and services

• Guided Electric Bike Tours Guided group tours on electric bikes through Marseille covering the city center, coastline, and Calanques National Park, with tour durations ranging from 1.5 to 6 hours and pricing starting from €9 per person. Designed for tourists, cruise passengers, and groups.
• Electric Bike Rental Self-guided rental of electric bikes for durations ranging from 2 hours to multiple days, allowing visitors and locals to explore Marseille and the Calanques National Park independently.
• Cruise Passenger Tours Tailored electric bike tours and services for cruise passengers arriving at Marseille's port, including pick-up at the cruise port and luggage storage during the tour.
• Corporate E-Bike Tours and Group Events Event hosting for corporate groups, seminars, team-building events, and birthday parties at the Fada Bike venue, with capacity for up to 120 participants.
• Fada Bike Café and Cantine On-site café and cantine service offering local, seasonal, and ethically sourced food and drinks, including Fair Trade coffee and homemade savory and sweet options, served to tour participants, walk-in customers, and groups.
• Bicycle Workshop and Repair Services On-site bicycle repair workshop providing professional repair and maintenance services to customers' own bikes and to Fada Bike's rental fleet, with hourly service pricing.
• VIRÁG Accessories (Hand-Painted Bags, Handbags, Jewelry) Retail sale of hand-painted bags, handbags, jewelry, and accessories under the VIRÁG brand, designed by a Hungarian designer and sold in the Fada Bike shop.
• Luggage Storage Luggage storage service for visitors and tour participants, offered free of charge to tour participants and also available to outside customers via the Bounce partner platform.
• Cargo Bike Delivery Local delivery service using cargo bikes, supporting local producers and customers and reinforcing Fada Bike's zero-waste and eco-friendly positioning.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Four partnerships are on record, tiered minor.

• Les AlchimistesminorOthersComposting partner for organic waste collection. All plant and animal waste is collected and composted by Les Alchimistes as part of zero waste initiatives.
• SchwalbeminorStrategic or Co-development PartnerPartner in tire recycling program. When 15kg of used inner tubes accumulate, they are sent for recycling through Schwalbe's recycling program.
• BounceminorChannel Partner/ Reseller/ DistributorExclusive partner for luggage storage services for non-rental/non-tour customers. Customers without bike rentals or tours can book luggage storage through Bounce platform.
• VIRÁG (Hélène Szabo Darley)minorStrategic or Co-development PartnerArtist partnership for hand-painted floral bicycle accessories. Hélène Szabo Darley transforms bicycle accessories with beautiful hand-painted floral designs into exclusive works available at the shop.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Locabeille: Provence-based bike tour operator offering guided electric bike tours of Marseille and surrounding regions. Targets similar tourist and cruise-passenger segments with comparable e-bike guided experiences.
• Le Petit Train de Marseille: Tourist transportation service in Marseille offering guided city tours. Competes with Fada Bike for the same individual tourist sightseeing spend, particularly cruise passengers seeking short-format city discovery experiences.
• TUB Sainte-Anne: Bike tour and rental operator in Marseille offering guided cycling experiences and e-bike rentals across the city. Directly competes with Fada Bike for the same individual tourists and cruise passenger segments in the same geography.

Regional players

• Provence eBike Tour: Regional Provence-based e-bike tour operator offering guided cycling experiences around Marseille and the Calanques. Competes for the same tourist customer base but typically without the integrated café/workshop concept.
• Marseille Provence Cruise Terminal: Regional cruise port operator managing cruise passenger flows in Marseille. Not a direct competitor but a key ecosystem partner and channel through which cruise passenger shore-excursion demand flows to operators like Fada.

Broad incumbents

• EasyBike: French network specializing in electric bike rentals and sales across multiple locations. Operates as a broader incumbent in French e-bike rental with more standardized services and broader geographic reach than Fada's single Marseille site.
• Holland Bikes: European bike rental chain operating across multiple cities including France. Provides standardized rental services that compete with Fada's rental offering from a multi-location platform perspective.
• Décathlon: Global sporting goods retailer offering bike rentals, accessories, and repair services. While not a direct tour operator, it competes for casual rental customers and accessory sales with much greater scale and brand recognition.

Others

• Bounce: Luggage storage platform that Fada Bike partners with for non-rental customer storage services. While not a direct competitor, Bounce represents adjacent ecosystem infrastructure in the tourism services space.

Emerging players

• Cyclo Café Paris: Paris-based bike café combining cycling services with food and beverage. Operates a similar hybrid concept to Fada Bike in a different French city, providing a comparable model for concept validation and potential geographic expansion reference.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/fadabike
• LinkedInlinkedin.com/company/fadabikecafetoursandrentals
• Instagraminstagram.com/fadabikecafemarseille

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fada Bike Coflee Tours & Rentals