EASYBIKE GLOBAL LIMITED

What EASYBIKE GLOBAL LIMITED does

EASYBIKE GLOBAL LIMITED (trading as easyBike) is a UK-based direct-to-consumer e-commerce retailer of bicycles, electric bicycles, and cycling accessories, founded in 2022 by Sir Stelios Haji-Ioannou as part of the easyGroup family of brands. The company is headquartered at 89 High Street, Hemel Hempstead, Hertfordshire, and operates exclusively within the United Kingdom. It sells a curated multi-brand catalog spanning entry-level bikes from approximately £379 to premium models above £7,000, with electric bikes typically priced between £2,069 and £4,750.

The product portfolio is organized into three core categories — e-bikes (Adventure Gravel, Leisure/Urban, Mountain, Junior, and Cargo/Utility), traditional bikes (Adventure Gravel, Leisure/Urban, Mountain, Road, and Junior), and accessories (covering 16 subcategories from bags and helmets to pumps and tools). easyBike carries no proprietary products; all bikes are sourced from third-party brands including Cube, Lapierre, Raleigh, Ghost, Estarli, Haibike, and Merida. The company does not disclose proprietary technology and operates as a conventional retailer using a standard e-commerce platform with DPD as its next-day delivery partner and integration with UK Cycle to Work scheme providers.

easyBike monetizes exclusively through one-time hardware sales (no subscription or recurring revenue model disclosed), targets UK consumers as its primary segment and UK businesses via Cycle to Work schemes as a secondary segment, and differentiates through the easycare bundle — a 2-year warranty plus 10 days of free insurance — alongside the inherited brand equity of the easy® family. There is no publicly disclosed revenue, headcount, or funding history; ownership rests entirely with easyGroup, and the company has not raised external capital based on the available data.

Name

EASYBIKE GLOBAL LIMITED

Legal name

EASYBIKE GLOBAL LIMITED

Website

https://easybike.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

easyBike is a UK-based direct-to-consumer e-commerce retailer selling e-bikes, traditional bikes, and cycling accessories from third-party brands such as Cube, Lapierre, and Raleigh, founded in 2022 by Sir Stelios as part of the easyGroup family and serving UK consumers and businesses via Cycle to Work schemes.

Ownership category

akta.pro rank

Product category

Online Bicycle Retail

akta.pro primary industry

Bike Online Retail & Omnichannel Specialists (CRAMAHAL)

akta.pro secondary industries

E-Bike Retail (CRAMAHAE), Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD)

Keywords

• Online bike retail
• Electric bicycles
• Cycling accessories
• Cycle to work
• Multi-brand bicycle store

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Hardware Sales: Revenue generated from direct sales of e-bikes, conventional bikes, and accessories through the e-commerce platform. Products range from entry-level bikes at £379 to premium models at £7,299+.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

easyBike is an online retailer that sells e-bikes, conventional bicycles, and cycling accessories from third-party brands (Cube, Ghost, Lapierre, Raleigh, Estarli, Haibike) to UK consumers and businesses through the easybike.com e-commerce platform. The company curates multi-brand products across multiple price points and categories, supports the UK Cycle to Work scheme, and offers the easycare after-sale service package including 2-year warranty and 10-day free insurance.

Product overview

easyBike operates as a multi-brand e-commerce retailer specializing in bicycles and electric bikes. The product portfolio consists of three core categories: E-Bikes (Adventure Gravel, Leisure/Urban, Mountain, Junior, and Cargo/Utility), traditional Bikes (Adventure Gravel, Leisure/Urban, Mountain, Road, and Junior), and Accessories (spanning 16 subcategories from Bags to Tools). The company sells exclusively third-party brands including Cube, Ghost, Lapierre, Merida, Raleigh, Estarli, and Haibike. Products span multiple price points from entry-level (under £600) to premium (£7,000+) segments. easyBike differentiates through its easycare service package offering warranty and insurance benefits, positioning itself as a value-oriented retailer under the easyGroup brand family launched in 2022.

Differentiator

Problem solved

Functional benefit

Products and services

• E-Bikes Electric-assist bicycles spanning Adventure Gravel, Leisure/Urban, Mountain, Junior, and Cargo/Utility categories, sold to UK consumers and businesses via the easybike.com e-commerce platform. E-bikes are sourced from third-party brands including Cube, Raleigh, Haibike, and Lapierre, with prices ranging from approximately £2,069 to £4,750.
• Bikes (Non-Electric) Traditional non-electric bicycles across Adventure Gravel, Leisure/Urban, Mountain, Road, and Junior categories, sold alongside e-bike options from the same brand partners. Prices range from £379 for entry-level junior bikes to £7,299+ for premium mountain bikes.
• Accessories Complete range of cycling accessories including Bags and Panniers, Backpacks/Hydration packs, Bottles and Cages, Carriers/Racks, Cycle Computers, Family/Child Trailers/Strollers, Grips, Helmets, Lights, Locks, Maintenance tools, Mudguards, Pedals, Propstands, Pumps, and Tools.
• easycare Service After-sale service and support package offered by easyBike, providing 2 Years Warranty and 10 days Free Insurance with every bike purchase, along with dedicated friendly customer care and expert buying advice from the UK customer service team.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• DPDcoreOthersPrimary delivery partner for bike deliveries using DPD's next-day service. Customers receive tracking numbers and direct contact from DPD regarding delivery details.
• CubecoreChannel Partner/ Reseller/ DistributorMajor brand partner selling Cube mountain bikes, e-bikes, and urban bikes. One of the featured brands with extensive product catalog on easybike.com.
• LapierrecoreChannel Partner/ Reseller/ DistributorFeatured brand partner for road bikes, mountain bikes, and gravel bikes. Extensive product range including XELIUS DRS, PULSIUM, and Crosshill series.
• RaleighcoreChannel Partner/ Reseller/ DistributorEstablished brand partner featured on easybike.com, offering e-bikes and conventional bikes including the MOTUS HUB series.
• GhostminorChannel Partner/ Reseller/ DistributorGerman mountain bike brand partner offering hardtail and full suspension bikes including Kato and POACHA series.
• EstarliminorChannel Partner/ Reseller/ DistributorBrand partner featured on easybike.com.
• HaibikeminorChannel Partner/ Reseller/ DistributorE-bike specialist brand partner featured on easybike.com.
• CycleScheme / Bike2Work Scheme / Green Commute InitiativecoreGTM or Marketing PartnerUK government-approved Cycle to Work scheme providers enabling employees to purchase bikes through salary sacrifice programs. easybike.com integrates with these schemes for seamless purchases.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Canyon Bicycles: Canyon is a German DTC-first premium bike and e-bike brand selling direct to consumers in the UK and Europe. Comparable to easyBike in the online, multi-category bike and e-bike proposition, but produces its own proprietary bikes rather than reselling third-party brands.

Broad incumbents

• Halfords: Halfords is the UK's largest high-street retailer of bikes, e-bikes, and motoring products with a national store network. Comparable to easyBike through extensive UK e-bike and bike offerings, but operates a far broader automotive and service portfolio with much larger scale.
• Decathlon UK: Decathlon operates large-format sporting goods stores in the UK and online, with a strong owned-brand bike and e-bike range. Overlaps with easyBike in cycling category and value positioning, but is a global multi-sport incumbent with proprietary brands.
• Specialized UK: Specialized is a global premium bike and e-bike brand with a UK retail and direct-to-consumer presence. Comparable to easyBike through the e-bike and premium bike categories, but as a brand owner with proprietary IP and concept stores.
• Trek Bicycle UK: Trek is a global bike manufacturer with a UK dealer network and direct online sales. Comparable to easyBike in UK e-bike and bike retail, but operates primarily as an OEM brand with proprietary products and an authorized dealer network rather than a multi-brand reseller.

Direct peers

• Rutland Cycling: Rutland Cycling is a UK multi-brand bike retailer with online and physical stores across the Midlands. Comparable to easyBike in multi-brand bike and e-bike retail, Cycle to Work participation, and predominantly UK consumer base, though with a stronger in-store service bias.
• Merlin Cycles: Merlin Cycles is a UK online retailer of bikes, e-bikes, components, and accessories. Comparable to easyBike as a multi-brand DTC cycling retailer serving UK consumers, with deeper heritage in components and accessories.
• Chain Reaction Cycles: Chain Reaction Cycles is a major Northern Ireland-based online bike and cycling accessories retailer. Closely comparable to easyBike as a multi-brand online DTC cycling retailer with broad SKU coverage across e-bikes, road, mountain, and accessories.
• Wiggle: Wiggle is a UK-based online cycling retailer selling bikes, e-bikes, components, and accessories from multiple third-party brands. Direct overlap with easyBike in catalog, target audience, and DTC e-commerce model, with deeper scale and an established international footprint.
• Evans Cycles: Evans Cycles is a long-established UK bike retailer with both physical stores and a strong online presence. Comparable to easyBike through its multi-brand bike and e-bike assortment and UK consumer focus, with the addition of a service-led retail footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/easybike-com

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EASYBIKE GLOBAL LIMITED