VP Centro de Nutrição Funcional

What VP Centro de Nutrição Funcional does

VP Centro de Nutrição Funcional (operating commercially as Faculdade VP) is a Brazilian MEC-recognized higher education institution founded approximately 25 years ago and headquartered in São Paulo. The company specializes in functional nutrition education, delivering a portfolio of 15+ postgraduate programs (Pós-graduação), an undergraduate degree in Public Security (Segurança Pública), and 10+ short certificate courses (Cursos Livres) targeting licensed nutritionists, medical doctors, and allied healthcare professionals. Courses are delivered primarily through a 100% live EAD (distance learning) model on the Gennera LMS, complemented by recorded content and limited in-person components at physical academic poles in São Paulo and Aparecida de Goiânia. The institution also operates a proprietary mobile app (Nutrimart), a social teaching clinic (Clínica Escola Social VP), a publishing line, and an event division.

The core technology stack comprises the Gennera student portal (apps.gennera.com.br) for course access and learning management, a WooCommerce-based e-commerce store (loja.faculdadevp.com.br) for enrollment and payments, and proprietary sub-brands (Nutrimart, Divertimente). Faculty consists predominantly of VP alumni, creating doctrinal continuity across programs covering endocrinology, sports nutrition, women's health, mental health, oncology, cardiology, fertility, gastroenterology, precision nutrition, and functional medicine for physicians.

The business model is tuition-driven and recurring, with postgraduate students paying monthly installments (typically 12–20x R$497) plus an R$350 enrollment fee; the Medicina Funcional program for physicians is priced at 15x R$1,480/month and the Segurança Pública undergraduate program at 24x R$199/month. Free courses are distributed via Hotmart and own channels to drive top-of-funnel demand. Revenue is supplemented by faculty-authored books and educational events. The company is privately held, founder-led by CEO Valéria Paschoal, with no disclosed institutional investors. Customer acquisition is community-led, leveraging a 30,000+ alumni base, student testimonials, organic social media (Instagram, Facebook, YouTube, LinkedIn), and WhatsApp-based direct enrollment support.

Name

VP Centro de Nutrição Funcional

Legal name

VP Centro de Nutrição Funcional

Website

https://faculdadevp.com.br

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

VP Centro de Nutrição Funcional (Faculdade VP) is a Brazilian MEC-recognized higher education institution in São Paulo that delivers 15+ postgraduate programs, short certificate courses, and an undergraduate degree in Public Security to licensed nutritionists, physicians, and allied healthcare professionals via a 100% live EAD model.

Ownership category

akta.pro rank

Product category

Functional Nutrition Education

NAICS

Colleges, Universities, and Professional Schools (6113)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAAALAM

Project, Quality & Operations (PMP PDUs, Six Sigma, Quality CE)

Education/Adult & Continuing Education/Professional Licensure & Continuing Professional Education (CE/CPE)

SECONDARYBPAMAJAL

Online Learning Content & Course Publishing Platforms

Business & Public Services/Web, Mobile & Digital Platforms/Media Streaming, Publishing & Content Platforms

SECONDARYMPACALAD

Workshops, Webinars & Live Masterclasses

Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Online Learning Content Platforms (Creator-Led Courses)

Keywords

• Functional nutrition education
• Postgraduate nutrition programs
• Clinical nutrition training
• Distance learning courses
• Nutrition certification

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Postgraduate Course Tuition (Mensalidades): Core revenue stream from tuition payments for postgraduate degree programs (pós-graduação). Students pay monthly installments over the course duration (typically 12–20 months), plus an enrollment fee. Programs include Nutrição Clínica Funcional, Nutrição Clínica em Endocrinologia, Nutrição Esportiva Funcional, Saúde da Mulher e Estética, Comportamento Alimentar, Materno Infantil, Nutrição de Precisão, Fitoterapia Funcional, Nutrição Funcional em Oncologia, Autismo e TDAH, Emagrecimento e Obesidade, Fertilidade, Cardiologia Funcional, Climatério & Menopausa, and Medicina Funcional.
2. Free Courses (Cursos Livres): Revenue from standalone professional development and continuing education courses offered independently or via third-party platforms such as Hotmart. Examples include Educação Nutricional (Divertimente partnership, R$167/month in 10x), Suplementação Nutricional, Exames Laboratoriais, Meditação (R$114.50/month in 12x), and Manejo Nutricional no Autismo.
3. Books (Livros): VP publishes and sells books authored by its faculty and coordinators, available through the loja.faculdadevp.com.br bookstore. Coordinator Denise Carreiro is the author of 19 clinical nutrition books.
4. Events (Eventos): Revenue from educational events, including online, hybrid, and in-person formats. Events are facilitated through dedicated event platforms.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

VP Centro de Nutrição Funcional (Faculdade VP) is a Brazilian higher education institution that sells postgraduate specialization programs (Pós-graduação), an MEC-recognized undergraduate degree (Graduação em Segurança Pública), and short certificate courses (Cursos Livres), all anchored in the Functional Nutrition framework. Courses are delivered primarily via live online distance learning (EAD 100% Ao Vivo) through the Gennera student portal, with supplementary offerings including faculty-authored books, educational events, and clinical practice opportunities at the Clínica Escola Social VP.

Product overview

VP Centro de Nutrição Funcional operates as a higher education institution (Faculdade VP) offering a structured portfolio of postgraduate programs (Pós-graduação), short certificate courses (Cursos Livres), and an undergraduate degree (Graduação), all anchored in the Functional Nutrition framework. The core product portfolio includes over 15 specialized postgraduate programs covering clinical functional nutrition and subspecialties such as endocrinology, sports nutrition, women's health, mental health and eating behavior, maternal-child health, precision nutrition, functional phytotherapy, oncology, autism/ADHD, weight management, fertility, functional cardiology, climatério/menopause, vegetarian nutrition, gastroenterology, and lifestyle medicine. Additionally, a postgraduate in Functional Medicine for physicians and a Gastronomia Funcional Integrativa program are offered. Short certificate courses complement the portfolio with targeted topics (weight loss phases, lab interpretation, supplementation, meditation, integrative women's nutrition, playful digital nutritional education, renal health, autism management, biophysics, diabetes, professional branding, yoga). The institution also offers a standalone undergraduate degree in Public Security. Supporting sub-brands include a book publishing line, an event division, an e-commerce store, a social teaching clinic, and the Nutrimart mobile application. Course delivery mixes live sessions (EAD 100% AO VIVO), recorded content, hybrid, and in-person formats depending on the program.

Differentiator

Problem solved

Functional benefit

Brands

• Divertimente: Nutritional education course focusing on playful methods for teaching children and families about healthy eating
• Nutrimart
• Clínica Escola Social VP
• MBA Formação em Estilo de Vida

Products and services

• Pós-graduação em Nutrição Clínica Funcional Flagship postgraduate program covering all foundational areas of functional nutrition practice, including clinical assessment, dietary prescription, and supplementation, with EAD 100% live delivery. Designed for licensed nutritionists seeking comprehensive functional nutrition training.
• Pós-graduação em Nutrição Clínica em Endocrinologia e Metabologia Specialized postgraduate program focusing on metabolic diseases, endocrine disorders, and clinical nutrition management for conditions such as diabetes, thyroid dysfunction, and metabolic syndrome. Delivered EAD 100% live.
• Pós-graduação em Nutrição Esportiva Funcional Postgraduate program applying functional nutrition principles to sports performance, athletic nutrition, body composition, and exercise recovery, delivered EAD 100% live.
• Pós-graduação em Saúde da Mulher e Estética Specialized postgraduate program covering female health across life stages and aesthetic nutrition applications, including hormonal health, dermatology, and body aesthetics. Delivered EAD 100% live.
• Pós-graduação em Saúde Mental e Comportamento Alimentar Postgraduate program addressing the intersection of mental health and nutritional practice, including eating behaviors, mindfulness, and psychological factors in dietary adherence. Delivered EAD 100% live.
• Pós-graduação em Materno Infantil Postgraduate program covering maternal and child nutrition from gestation through infancy, including prenatal nutrition, lactation, and pediatric feeding practices. Delivered EAD 100% live.
• Pós-graduação em Nutrição de Precisão Advanced postgraduate program on precision nutrition incorporating genomics, nutrigenomics, metabolomics, and biochemical individualization into clinical nutrition practice. Delivered EAD 100% live.
• Pós-graduação em Fitoterapia Funcional Postgraduate program on functional herbal medicine, covering the safe prescription of phytotherapics and medicinal plants within a functional nutrition framework. Delivered EAD 100% live.
• Pós-graduação em Nutrição Funcional em Oncologia Specialized postgraduate program on nutritional care for oncology patients, covering prevention strategies, adjunctive nutritional therapy during cancer treatment, and recovery support. Delivered EAD 100% recorded.
• Pós-graduação em Autismo e TDAH Specialized postgraduate program on nutritional approaches for neurodevelopmental disorders including Autism Spectrum Disorder (TEA) and ADHD, addressing dietary interventions and clinical management.
• Pós-graduação em Emagrecimento e Obesidade Postgraduate program on advanced weight management and obesity treatment using functional nutrition approaches, covering metabolic regulation, behavioral interventions, and sustainable weight loss strategies.
• Pós-graduação em Fertilidade e Nutrição Funcional Postgraduate program on functional nutrition for fertility, covering reproductive health, assisted reproduction support, hormonal balance, and epigenetic factors for both male and female fertility.
• Pós-graduação em Cardiologia Funcional Postgraduate program on functional cardiology nutrition covering cardiovascular disease prevention, metabolic risk factors, and nutritional interventions for heart health, dyslipidemia, hypertension, and cardiac rehabilitation.
• Pós-graduação em Climatério e Menopausa Postgraduate program on nutritional care during menopause and climacteric transition, covering hormonal changes, bone health, metabolic shifts, and integrative management of women's health mid-life. Includes social clinic practice.
• Pós-graduação em Nutrição Funcional Vegetariana Postgraduate program on plant-based functional nutrition covering vegetarian and vegan dietary approaches, protein complementation, micronutrient optimization, and disease prevention through plant-centered eating.
• Pós-graduação em Gastroenterologia e Modulação Intestinal Specialized postgraduate program on gastroenterology and intestinal modulation, covering gut microbiota, digestive health, SIBO, intestinal permeability, and the gut-brain axis in clinical nutrition. Delivered in hybrid format.
• MBA Formação em Estilo de Vida MBA program on lifestyle medicine and wellness, integrating functional nutrition with lifestyle interventions for health promotion and chronic disease prevention.
• Pós-graduação em Medicina Funcional com ênfase em Fisiologia Nutricional Postgraduate program in functional medicine for physicians, covering nutritional physiology, clinical biochemistry, and the integration of functional medicine principles into medical practice. Delivered 100% live monthly.
• Pós-graduação em Gastronomia Funcional Integrativa Postgraduate program in integrative functional gastronomy covering advanced culinary techniques applied to functional nutrition, food science, and therapeutic cooking.
• Curso Livre: Exames Laboratoriais Short certificate course on laboratory test interpretation for clinical nutrition practice, enabling nutritionists to request and analyze clinical biomarkers.
• Curso Livre: Suplementação Nutricional Short certificate course on nutritional supplementation prescribing, covering supplement types, dosages, interactions, and evidence-based protocols.
• Curso Livre: Meditação Short certificate course on meditation and mindfulness techniques for personal practice and clinical application, including neuroplasticity, emotional regulation, and stress management.
• Curso Livre: Nutrição Integrativa da Mulher Short certificate course on integrative nutrition for women covering body recomposition, hormonal cycles, and female-specific nutritional interventions.
• Curso Livre: Educação Nutricional Short certificate course on playful and digital nutritional education methods for clinical practice, teaching innovative tools to engage patients in dietary behavior change. Co-developed with Divertimente.
• Curso Livre: Saúde Renal Short certificate course on renal nutrition and kidney health for nutritionists, covering dietary management in kidney disease and nephroprotective strategies.
• Curso Livre: Manejo Nutricional no Autismo Short certificate course on nutritional management in autism, addressing dietary interventions, food selectivity, and nutritional support for individuals with autism.
• Curso Livre: Diabetes na Prática Short certificate course on practical diabetes management for nutritionists, covering glycemic control, dietary planning, and diabetes-related clinical nutrition.
• Curso Livre: Nutri-Destaque Short certificate course on professional branding and market positioning for nutritionists, covering authority building and professional recognition strategies.
• Graduação em Segurança Pública MEC-recognized undergraduate degree (Tecnólogo) in Public Security, preparing professionals to manage, implement, and formulate preventive public security actions at local and international levels. 24-month duration delivered EAD, priced at up to 24x R$199 per month.
• Livros VP Published books authored by VP faculty members and founders, covering functional nutrition topics and clinical practice. Coordinator Denise Carreiro is the author of 19 clinical nutrition books.
• Eventos VP Educational events including congresses, workshops, and symposiums in functional nutrition and health, delivered in online, hybrid, and in-person formats through dedicated event platforms.

Quantifiable outcome

• 30,000+ nutrition professionals trained as alumni
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• DivertimentecoreStrategic or Co-development PartnerVP and Divertimente form a multi-year partnership offering the Educação Nutricional (Nutritional Education) free course. The course is led by Carina Scapinelli, founder of Divertimente, and combines VP's functional nutrition framework with Divertimente's playful and transformative method for child nutrition consultations. The partnership has resulted in thousands of nutrition professionals trained and hundreds of families impacted. VP co-brands and sells the course through its platform while Divertimente provides the methodology and teaching expertise.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Hotmart: Brazilian digital products marketplace enabling creators to sell courses online; VP itself uses Hotmart for some Cursos Livres, making it both a distribution channel and a competitive threat from creator-led nutrition content.

Broad incumbents

• Coursera: Global online learning platform offering university-graded courses including nutrition and health topics from top institutions; competes in the broader online health education market with academic credibility.
• Faculdade Unyleya: Brazilian EAD-focused higher education institution offering 1,500+ courses across many disciplines; competes for the same online postgraduate student base as VP with broader catalog depth.
• Universidade Anhembi Morumbi: São Paulo-based EAD and on-campus university offering health sciences programs including nutrition; competes in the Brazilian postgraduate nutrition market with broader institutional scale.
• Fundação Getulio Vargas (FGV Online): Brazilian elite education foundation with growing online course portfolio including executive health and lifestyle programs; represents a high-credibility broad incumbent in Brazilian online postgraduate education.
• Udemy: Global online course marketplace offering individual creator-led courses on nutrition and health topics; competes for budget-conscious students seeking functional nutrition content at lower price points.
• Cogna Educação: Brazil's largest education company operating Unopar, Anhanguera, and Kroton brands; offers broad higher education including health programs and has the scale to enter the functional nutrition niche at lower price points.
• Yduqs: Brazilian higher education group operating Estácio and Ibmec; offers broad health and EAD programs and could expand into functional nutrition specializations leveraging its existing student base.

Others

• Metagenics: Global functional medicine and nutritional therapy company with an established practitioner education program; an adjacent player in the functional medicine ecosystem that shapes the same practitioner market VP serves.

Direct peers

• Institute for Functional Medicine (IFM): US-based global leader in functional medicine education offering certification programs for physicians and healthcare practitioners. Directly comparable as a functional medicine training institution serving clinicians seeking advanced postgraduate credentials.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@vpnutricaofuncional
• Facebookfacebook.com/vpnutricaofuncional
• LinkedInlinkedin.com/school/vp-consultoria-nutricional
• Instagraminstagram.com/vpnutricaofuncional

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VP Centro de Nutrição Funcional