Fundación Alfredo Harp Helú A.C.

What Fundación Alfredo Harp Helú A.C. does

Fundación Alfredo Harp Helú A.C. operates as the corporate vehicle behind the 1Win online gambling brand, a privately-held B2C platform offering casino gaming and sports betting. The platform is operated by parent company MFI Investments Limited, domiciled in Cyprus, and holds a Curacao gaming license (No. 8048/JAZ 2018-040). The core product surface consists of an online casino (slots, table games, live dealer games), a sportsbook covering football, basketball, tennis, hockey, esports and other sports with live in-play betting and live streaming of select events, and native iOS/Android applications (including direct Android APK download to bypass Google Play restrictions on gambling apps).

The business model is transaction-based: revenue is generated through the house edge on casino games and a stated average margin of ~7% on sports wagers, supplemented by player acquisition via an affiliate program, sports sponsorships, and bonus-driven promotions (up to 500% welcome bonus, up to 30% cashback). The primary customer segment is individual online gamblers located in Mexico, served through Spanish-language interfaces, MXN-denominated minimum deposits and withdrawals, local payment methods, and Mexico-tailored promotional campaigns. Marketing channels span Telegram, YouTube, VK, Instagram, sports sponsorships, and an affiliate/referral network.

The legal-corporate identity (Fundación Alfredo Harp Helú A.C., a 11-50 employee entity) appears to be the registered operator behind the 1Win-facing Mexican site at fahho.org. Source data indicates headcount in the 11-50 range, well below the staffing levels typical of a global online gambling operator at scale, which suggests significant outsourcing of game content, customer service, or platform operations. No funding history, revenue, or audited financials are disclosed in the available source material.

Name

Fundación Alfredo Harp Helú A.C.

Legal name

1Win

Website

https://fahho.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Fundación Alfredo Harp Helú A.C. operates the 1Win online gambling brand, a B2C casino and sportsbook platform serving Mexican players via Spanish-language web and mobile apps, operating under Cyprus-based parent MFI Investments Limited with a Curacao gaming license.

Ownership category

akta.pro rank

Product category

Online Gambling

NAICS

Other Gambling Industries (713290)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Mobile-First / App-Based Online Casinos (MPAEABAG)

akta.pro secondary industry

Live Dealer Online Casinos (MPAEABAB)

Keywords

• Online casino gaming
• Sports betting platform
• Live dealer games
• Mobile gambling apps
• Casino bonus programs

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Others

Revenue model

1. Casino Gaming Revenue: The platform generates revenue through house edge on casino games including slots, table games, and live dealer games. Players wager on games and the house maintains an edge on each bet placed.
2. Sports Betting Margin: Revenue generated from sports betting with an average margin of 7% on wagers. The platform offers betting on football, basketball, tennis, hockey, esports, and other sports with competitive odds.
3. Bonus Redemption: Welcome bonuses up to 500% on deposits and promotional offers attract players. These bonuses have wagering requirements that generate player activity and engagement.
4. Affiliate Program: Partnership with affiliates who drive player acquisition in exchange for revenue share or CPA payments. Uses tracking cookies to attribute player sign-ups.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

1Win operates an online gambling platform offering casino games (slot machines, table games, video poker, and live dealer games), a sportsbook with pre-match and live in-play betting across football, basketball, tennis, hockey, and esports, and proprietary crash-style games such as Aviator and Lucky Jet. The service is delivered via desktop website, mobile web, and native iOS/Android applications, and is localized for the Mexican market with Spanish-language support, local payment methods, and Mexican peso transactions.

Product overview

1Win operates as an online gambling platform consisting of casino games, sports betting, and mobile applications. The core platform offers slot machines, table games, and live dealer games, complemented by a dedicated sports betting section covering various international sporting events. Mobile apps for iOS and Android provide full platform functionality on mobile devices.

Differentiator

Problem solved

Functional benefit

Products and services

• 1Win Online Casino Online casino offering slot machines, table games, video poker, and live dealer games supplied by leading software developers such as Pragmatic Play. Targeted at adult individual players in Mexico and globally, with Spanish-language interface, Mexican peso transactions, local payment methods, and promotional bonuses.
• 1Win Sports Betting Sportsbook providing pre-match and live in-play betting on football, basketball, tennis, hockey, esports, and additional sports, with competitive odds, an average 7% margin, live streaming of selected events, and access to statistics. Targeted at adult sports bettors in Mexico and globally, with Spanish-language support and Mexican peso transactions.
• 1Win Mobile Applications (iOS and Android) Native iOS app and Android APK enabling players to access casino games, sports betting, deposits, withdrawals, customer support, and mobile-exclusive promotions on smartphones and tablets. Targeted at mobile-first individual players in Mexico and globally.

Quantifiable outcome

• Average sports betting margin of 7%

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• Pragmatic PlaycoreTechnology or IntegrationPragmatic Play is a leading game studio providing casino game content to 1Win. Their games including Sweet Bonanza are integrated into the 1Win platform, offering slots and live casino experiences.
• MFI Investments LimitedflagshipOthersMFI Investments Limited is the parent/owner company of 1Win Casino. The company is registered in Cyprus and operates the online gambling platform under Curacao gaming license.
• Curacao Gaming AuthoritycoreOthersLicensing and regulatory authority that issued 1Win's gaming license (No. 8048/JAZ 2018-040), authorizing the company to operate online gambling services.
• Game Software DeveloperscoreTechnology or IntegrationMultiple software development companies provide casino games to the platform including slots, table games, and live dealer games. Key partners include Pragmatic Play and other unnamed major developers in the industry.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• 22Bet: 22Bet is a Curacao-licensed operator offering casino, live dealer, and sports betting with aggressive bonus structures across LATAM and other emerging markets. Comparable in offshore licensing approach, broad game library, and bonus-led acquisition.
• LeoVegas: LeoVegas is a mobile-first online casino and sportsbook operator with a strong native-app distribution model. Comparable as a mobile-first multi-product operator targeting multiple regulated and offshore markets, including LATAM-adjacent jurisdictions.
• Caliente.mx: Caliente is the leading Mexico-licensed sportsbook and online casino operator, offering casino, live dealer, and sports betting to Mexican consumers. Directly comparable on product mix (casino + sports) and target market (Mexico) with localized payment methods.
• Parimatch: Parimatch is an offshore-licensed sportsbook and casino operator with significant LATAM presence, sports sponsorships, and mobile-first distribution. Comparable in sponsorship-driven branding, mobile apps, and multi-vertical product.
• BetWinner: BetWinner is a Curacao-licensed online casino and sportsbook with similar bonus structure, multi-country targeting, and crash-game integrations. Highly comparable peer given near-identical licensing, product mix, and emerging-market GTM.
• Codere Online: Codere operates a regulated online casino and sportsbook in Mexico and Argentina with localized Spanish-language offerings. Comparable as a vertically integrated LATAM operator with retail and online channels targeting the same Mexican player base.

Regional players

• Betsson: Betsson operates licensed online casino and sportsbook brands across Latin America with localized Spanish-language platforms. Comparable as a multi-brand European operator pursuing LATAM expansion with both casino and sportsbook products.

Broad incumbents

• Bet365: Bet365 is a global incumbent offering sports betting and online casino across dozens of markets. Comparable as a broad multi-product operator, though it does not specifically localize for Mexico and typically operates under stronger jurisdictional licenses.
• Betway: Betway is an established global sportsbook and casino brand with presence in LATAM via sponsorship-led marketing. Comparable in product scope (casino + sportsbook + mobile apps) and in targeting emerging-market consumers via offshore licensing.

Emerging players

• Stake.com: Stake is a Curacao-licensed crypto-friendly casino and sportsbook with major sports sponsorships (e.g., UFC, Premier League clubs) and a global digital-first player base. Comparable as an emerging offshore operator using sponsorship-led brand building and aggressive bonus positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCbqqiExhQIE6kajlZmii9xA
• Instagraminstagram.com/1win_live
• LinkedInlinkedin.com/company/fundaci-n-alfredo-harp-hel-a.c.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fundación Alfredo Harp Helú A.C.