The Fairfield

What The Fairfield does

The Fairfield Inn is a single-location, family-friendly gastropub at Fairfield Road, Hurst Green, Halesowen, West Midlands (B62 9JA), operated as a managed venue within the Marston's PLC pub estate (Marston's PLC, founded 1834, England & Wales, Company No. 31461, operates 1,000+ UK pubs and bars). The venue serves the local Halesowen community with a traditional pub offer: pub classics, lighter bites, sharers, pizzas, Sunday roast carvery, cask ales, craft beers, wines, spirits, and seasonal cocktails, with food service daily from 12pm to 8pm and drink service until 11pm on weekdays and midnight on Friday and Saturday. Core on-site amenities include a beer garden, dog-friendly bar area with water bowls and treats, pool table, dartboard, car park, and accessible access and parking.

The product portfolio extends beyond food and drink into a recurring entertainment programme — PubLife summer series with themed decade parties, live music, bingo nights, and a weekly pub quiz — plus a Bank Holiday weekend offering. The venue's underlying technology stack is built primarily on Marston's corporate infrastructure: an Order & Pay digital table-ordering system accessed via QR codes and a venue-specific ordering URL, supporting re-ordering, Apple Pay, and voucher code redemption; the Marston's Pub App for offers, event invites, and Order & Pay; the Love My Locals e-gift card platform (redeemable across 1,000+ UK pubs); and a VIP email newsletter funnel. Marketing is conducted through the Marston's Pub App, organic social, email newsletters, and event-driven footfall campaigns.

The business model is transaction-based, pay-as-you-go unit pricing on food and drink, supplemented by gift card sales through Love My Locals that provide upfront cash flow. The go-to-market combines a direct-to-consumer walk-in model with an event-driven engagement layer and a product-led-growth digital ordering layer. The customer base is segmented horizontally by persona and geography: primary segment is the local Halesowen community, with secondary segments including traditional pub enthusiasts and dog owners. The pub is operated under Marston's PLC corporate branding and support, with no independently disclosed revenue, headcount beyond six reported employees, or standalone financial statements.

Name

The Fairfield

Legal name

Marston's PLC

Website

https://fairfieldinnpub.co.uk

Company type

Public

Founded year

1834

Operating status

Operating

Headcount range

1–10 employees

Short description

The Fairfield Inn is a single-location, family-friendly gastropub in Halesowen, West Midlands, operated by Marston's PLC. It serves local residents with pub classics, Sunday roasts, a beer garden, dog-friendly bar area, and a recurring events programme, supported by Order & Pay digital ordering and the Marston's Pub App.

Ownership category

akta.pro rank

Product category

Gastropub / Hospitality Foodservice

NAICS

Drinking Places (Alcoholic Beverages) (7224), Drinking Places (Alcoholic Beverages) (722410), Drinking Places (Alcoholic Beverages) (72241)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Pubs & Gastropubs (THAFAEAB)

akta.pro secondary industries

Neighborhood Bars & Taverns (CRANACAA), Pubs & Gastropubs (CRANACAB)

Keywords

• Gastropub dining
• Pub food service
• Community pub events
• Sunday roast carvery
• Dog friendly pub

Headquarters

HQ city

Halesowen

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Food and Drink Sales: On-site consumption of food and beverages including pub classics, Sunday roasts, lighter bites, sharers, and desserts. Alcohol offerings include cask ales and summer promotions.
2. Gift Cards: E-gift cards sold through Love My Locals platform, redeemable at over 1,000 pubs and bars across the UK. Provides upfront cash flow from card sales.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

The Fairfield Inn is a single-site gastropub in Halesowen, West Midlands, that sells on-site food and drinks including pub classics, Sunday roast carvery, lighter bites, sharers, desserts, cask ales, craft beers, wines, and spirits. The venue runs a regular entertainment programme (pub quiz, bingo nights, themed decade parties, and the PubLife summer series) and offers digital table-side ordering through the Order & Pay system and gift card redemption via the Love My Locals network.

Product overview

The Fairfield Inn is a family-friendly gastropub offering a unified hospitality experience centered on food, drink, and entertainment. Its core product portfolio includes an extensive Food Menu and Drinks Menu (including cask ales and cocktails), a traditional Sunday Roast carvery, and the digital Order & Pay system for table-side mobile ordering. Entertainment is provided through the PubLife Events programme featuring live music, themed nights, quizzes, and bingo. Physical amenities include a Beer Garden and Dog-Friendly facilities. Additional services include E-Gift Cards via the Love My Locals platform and the Marston's Pub App for loyalty access and digital ordering. The pub is operated by parent company Marston's PLC.

Differentiator

Problem solved

Functional benefit

Products and services

• Food Menu A full pub food offering including pub classics, lighter bites, pizzas, sharers, and desserts, with vegetarian and vegan options, prepared in a shared kitchen. Food is served daily from 12pm to 8pm.
• Drinks Menu Beverage selection featuring cask ales, craft beers, wines, spirits, soft drinks, and seasonal specials, including a selection of sharers and cocktails.
• Sunday Roast Carvery Traditional Sunday carvery serving roast meats with roast potatoes, vegetables (green beans, carrots, peas), and gravy, along with vegetarian options.
• PubLife Events Programme Seasonal entertainment programming featuring themed party nights, live music, pub quizzes, bingo nights, and events inspired by various decades (70s, 80s, 90s, 00s), with associated food and drink promotions such as 3 for £10 Hooch.
• E-Gift Cards (Love My Locals) Digital gift cards sold through the Love My Locals platform and redeemable at over 1,000 pubs and bars across the UK, including The Fairfield Inn.
• Beer Garden Outdoor seating area with tables set up for customer comfort, suitable for enjoying food and drinks in the open air.
• Dog-Friendly Facilities Dogs are welcome in the bar area with water bowls and treats available for pets accompanying their owners.
• Order & Pay Digital Table Service A digital table ordering system allowing customers to browse menus, place food and drink orders, and make payments directly from their seat via a mobile device or QR code at the table, supporting Apple Pay and voucher redemption.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

One partnership is on record.

• Marston's PLCcoreStrategic or Co-development PartnerThe Fairfield Inn is operated as part of the Marston's PLC pub estate. Marston's PLC (Company No. 31461) is headquartered at St Johns House, St Johns Square, Wolverhampton, WV2 4BH. Parent company provides corporate branding, marketing support, the Marston's Pub App platform, Order & Pay technology, and the Love My Locals gift card network spanning 1,000+ UK pubs.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Stonegate Pub Company: One of the largest pub companies in the UK operating brands like Slug & Lettuce and Yates's. Comparable as a large UK pub operator with community-focused food/drink venues and event programming.
• Young's: Historic London-focused pub and hotel operator with a portfolio of premium pubs serving food and drink on-premise. Comparable UK pub operator running food-led community venues with event-driven footfall.
• Ember Inns (Marston's brand): Marston's all-day food-led pub brand focused on traditional pub fare and Sunday roasts. Highly comparable as a Marston's sibling brand with overlapping food, drink, and community pub positioning.
• Wetherspoons (JD Wetherspoon): One of the UK's largest pub operators with hundreds of high-street and destination pubs serving food and drink on-premise. Directly comparable as a UK-wide pub chain competing for similar local community customers with similar food/drink/entertainment propositions.
• Towngate (Marston's brand): Marston's value-focused pub brand catering to local community dining and socialising. Comparable as another Marston's portfolio brand targeting the same broad community pub customer base.
• Chef & Brewer (Marston's brand): Marston's own premium pub and dining brand offering traditional British food in heritage-style pubs. Directly comparable as a sibling Marston's format targeting similar family/community dining occasions.
• Greene King: Major UK pub retailer and brewer operating hundreds of managed and tenanted pubs across the country. Comparable as a large-format UK pub estate offering food, drink, and event programming to local communities.
• Loungers: UK operator of neighbourhood café-bars under Lounge and Cosy Club brands. Comparable as a community-focused food and drink venue operator targeting local repeat visitation in suburban and regional UK locations.
• Mitchells & Butlers: UK operator of pub and restaurant brands (e.g., Harvester, Toby Carvery, All Bar One) with estate-level marketing and digital ordering platforms. Comparable multi-brand UK pub operator with similar food-led community pub formats.
• Fuller, Smith & Turner: Long-established UK brewer and pub operator running a managed pub estate in the South of England. Comparable UK pub operator offering cask ale-led food and drink venues with traditional pub atmospheres.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/the-fairfield

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Fairfield