Fair Go Finance Pty Ltd
Fair Go Finance is an Australian online non-bank lender providing personal loans ($500-$10,000), secured car loans ($5,000-$24,000), and revolving lines of credit to everyday Australians, including borrowers with credit challenges, via a fully digital application and real-time funding model.
- Company typePrivate
- Founded-
- HeadquartersPerth, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Fair Go Finance Pty Ltd does
Fair Go Finance Pty Ltd is an Australian non-bank consumer lender that operates a 100% online direct-to-consumer lending platform serving everyday Australians seeking small-ticket personal credit. The company, founded in 2008 and headquartered in Perth, Western Australia, holds Australian Credit Licence 387995 and distributes personal loans, secured car loans, and a revolving line of credit to borrowers across all Australian postcodes, with a particular focus on customers who have been declined by traditional lenders or are rebuilding credit.
The product portfolio is anchored on three unsecured personal-loan tiers (Small Loans $500-$2,000, Medium Loans $2,050-$5,000, Large Loans $5,050-$10,000), supplemented by secured Car Loans ($5,000-$24,000) and a revolving Line of Credit ($1,000-$2,000). The platform is built around a six-minute online application, e-signing via SMS, real-time same-day funding through Split Payments and Osko integrations, and risk-based personalised pricing. Affordability assessment leverages read-only bank statement aggregation through a partnership with illion Open Data Solutions (BankStatements.com.au), and a free eligibility checker performs soft-credit pre-assessment. A self-serve Customer Portal, a loan calculator, and a Content Marketing knowledge hub complete the digital ecosystem. Car loans are additionally distributed through registered vehicle dealerships and a private-seller Car Concierge service.
The business model is straightforward consumer credit economics: interest income is the primary revenue stream, supplemented by establishment fees, recurring monthly fees, and discharge fees on car loans. Effective interest rates range from 15.95% to 47.00% p.a. depending on loan type, amount, and creditworthiness. Distribution is direct-to-consumer via the website and phone-based inside sales, with no disclosed institutional customer concentration.
Fair Go Finance Pty Ltd firmographics
Firmographics- Name
- Fair Go Finance Pty Ltd
- Legal name
- Fair Go Finance Pty Ltd
- Website
- https://fairgofinance.com.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fair Go Finance is an Australian online non-bank lender providing personal loans ($500-$10,000), secured car loans ($5,000-$24,000), and revolving lines of credit to everyday Australians, including borrowers with credit challenges, via a fully digital application and real-time funding model.
- Ownership category
- akta.pro rank
Fair Go Finance Pty Ltd industry classification
Industry- Product category
- Consumer Lending
- NAICS
- Activities Related to Credit Intermediation (5223), Sales Financing (52222)
- SIC
- Personal Credit Institutions (6141)
- akta.pro primary industry
- Single-Payment Payday Loans (FSAKAMAA)
- akta.pro secondary industry
- Overdraft & NSF Fee-Based Short-Term Credit (FSAKAMAF)
Keywords
Where Fair Go Finance Pty Ltd is headquartered
LocationHeadquarters
- HQ city
- Perth
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Fair Go Finance Pty Ltd business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Interest Income: The primary revenue stream comes from interest charged on personal loans, car loans, and lines of credit. Interest rates range from 15.95% p.a. to 47.00% p.a. depending on loan type, amount, and creditworthiness of the borrower.
- Establishment Fees: Upfront fees charged when loans are established. Small loans ($500-$2,000) have establishment fees of $60-$400; medium loans ($2,050-$5,000) have $400 fee; large loans ($5,050-$10,000) have $546-$795 fee; car loans ($5,000-$24,000) have $550 application fee.
- Monthly Fees: Recurring monthly service fees on loans. Small loans have $15-$80 monthly fees; medium loans have $0-$18; large loans have $9-$14; car loans have $15-$28 monthly fees.
- Discharge Fees: Fee charged when loans are fully repaid and discharged. Car loans have a $125 discharge fee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Small Amount Loans: $500 - $2,000, 3-12 months |
| Unit Pricing | Monthly | Medium Amount Loans: $2,050 - $5,000, 6-24 months |
| Unit Pricing | Monthly | Large Amount Loans: $5,050 - $10,000, 14-24 months |
| Unit Pricing | Monthly | Car Loans: $5,000 - $24,000, 2-5 years |
| Usage-based | Pay-as-you-go | Line of Credit: $1,000 - $2,000, Revolving |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
Fair Go Finance Pty Ltd product offering
Product offeringCore offering
Fair Go Finance is an Australian online non-bank lender that provides unsecured personal loans ($500–$10,000), secured car loans ($5,000–$24,000), and a revolving line of credit ($1,000–$2,000) to individual consumers. Applications are completed online in about six minutes, with same-day real-time funding, SMS-based e-signing, and personalised risk-based pricing. The company positions itself as a responsible alternative to payday lenders, also serving customers with impaired credit histories through Comprehensive Credit Reporting-based underwriting.
Product overview
Fair Go Finance operates as an online non-bank personal lender offering a unified digital lending platform. The product portfolio is structured around three core personal loan tiers (Small Loans $500-$2,000, Medium Loans $2,050-$5,000, Large Loans $5,050-$10,000), a secured Car Loans product ($5,000-$24,000), and a Line of Credit facility ($1,000-$2,000). These core products are supplemented by purpose-specific sub-products including Emergency Loans, Wedding Loans, Education Loans, Travel Loans, Bond Loans, Car Repair Loans, Household Bill Loans, Vet Loans, Cosmetic Surgery Loans, Bad Credit Loans, Debt Consolidation Loans, Medical Loans, Dental Loans, Christmas Loans, Online Loans, Quick Loans, Same Day Loans, Short Term Loans, Secured Loans, Unsecured Loans, and Cash Loans. The platform also includes customer-facing self-service tools: a Customer Portal for account management, an Eligibility Checker for soft credit assessment without score impact, and a Loan Calculator for repayment estimation. All products share a common 100% online application process with real-time funding, e-Sign contract acceptance via SMS, and personalised risk-based pricing.
Differentiator
Problem solved
Functional benefit
Products and services
- Small Loans Unsecured personal loans ranging from $500 to $2,000 with 3-12 month terms, featuring tiered establishment fees and personalised risk-based pricing for Australian consumers.
- Medium Loans Personal loans ranging from $2,050 to $5,000 with 6 to 24 month terms, featuring a $400 establishment fee and interest rates of 29.90%-47.00% p.a.
- Large Loans Personal loans ranging from $5,050 to $10,000 with 14 to 24 month terms, featuring establishment fees of $546-$795 and interest rates of 21.90%-25.90% p.a.
- Car Loans Secured vehicle loans ranging from $5,000 to $24,000 for purchasing or refinancing cars, motorbikes, boats, jet skis, caravans and trailers, with 2-5 year terms and interest rates of 15.95%-27.99% p.a.
- Line of Credit Revolving credit facility with limits of $1,000 to $2,000, featuring zero setup and monthly fees, allowing flexible drawdowns with interest charged only on used funds at 29.90%-47.00% p.a.
- Customer Portal Online self-service portal allowing existing customers to manage loans, view statements, make payments, and track credit score progress.
Quantifiable outcome
- Customers can boost credit score by making timely repayments on responsible loans
- +1 more outcomes
Companies that use Fair Go Finance Pty Ltd
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Fair Go Finance Pty Ltd technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
Fair Go Finance Pty Ltd partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- illion Open Data Solutions (BankStatements.com.au)coreProvides bank statement aggregation service allowing read-only access to customer bank statements for loan affordability assessment. Customers log in using internet banking credentials which are encrypted and stored securely. The service enables Fair Go Finance to assess loan applications without requiring document uploads. illion is located in South Australia and can be contacted at (08) 7122 9452.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Fair Go Finance Pty Ltd competitors and assessment
Company assessmentDirect peers
- Cash Converters: ASX-listed Australian provider of SACC personal loans alongside its pawnbroking and second-hand retail business. Competes directly with Fair Go Finance in the small-amount, short-term, high-fee lending segment.
- Plenti Group: ASX-listed Australian fintech lender offering automotive, renewable energy, and personal loans. Comparable as a technology-led, non-bank consumer lender serving Australian borrowers through digital channels.
- SocietyOne: Australian online consumer lender offering personal loans from $5,000-$50,000 with risk-based pricing. Overlaps with Fair Go Finance's medium and large loan products on target borrower and digital-only distribution.
- Nimble Australia: Australian online personal lender offering small-to-medium unsecured personal loans to near-prime and credit-challenged borrowers. Closest direct competitor to Fair Go Finance in product structure, target customer, and digital distribution model.
- Wisr: ASX-listed Australian non-bank lender providing personal loans and credit-building products. Comparable in targeting near-prime and credit-rebuilding borrowers through a digital platform.
- Wallet Wizard: Australian SACC-style personal lender offering small, medium, and large personal loans online with similar establishment and monthly fee structures. Direct competitor in the small-loan, fast-decision segment.
- MoneyMe: ASX-listed Australian digital lender offering personal loans, car loans, and revolving credit products online. Direct competitor across multiple Fair Go Finance product lines with similar risk-based pricing and instant-decision positioning.
Broad incumbents
- Liberty Financial: Australian non-bank lender offering personal loans, car loans, and secured finance through broker and direct channels. Comparable as a non-bank consumer lender but materially larger and broader in product offering.
- Pepper Money: Established Australian non-bank lender specialising in non-conforming residential, asset, and personal loans. Competes in the specialist/alt-doc personal loan segment but at significantly larger scale and product breadth.
- Latitude Financial: Large ASX-listed Australian non-bank consumer lender offering personal loans, credit cards, and vehicle finance. Overlaps with Fair Go Finance across personal and car loans but operates at materially larger scale and broader product scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Fair Go Finance Pty Ltd social profiles
Digital presenceFair Go Finance Pty Ltd compliance and trust
Trust signalCompliance1 record
Fair Go Finance Pty Ltd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fair Go Finance Pty Ltd leadership team
Management profileNumber of profiles
Fair Go Finance Pty Ltd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fair Go Finance Pty Ltd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fair Go Finance Pty Ltd
What does Fair Go Finance Pty Ltd do?
Fair Go Finance is an Australian online non-bank lender that provides unsecured personal loans ($500–$10,000), secured car loans ($5,000–$24,000), and a revolving line of credit ($1,000–$2,000) to individual consumers. Applications are completed online in about six minutes, with same-day real-time funding, SMS-based e-signing, and personalised risk-based pricing. The company positions itself as a responsible alternative to payday lenders, also serving customers with impaired credit histories through Comprehensive Credit Reporting-based underwriting.
Is Fair Go Finance Pty Ltd a public or private company?
Fair Go Finance Pty Ltd is a private company. It is classified as unknown and is currently operating.
When was Fair Go Finance Pty Ltd founded?
Fair Go Finance Pty Ltd was founded in -1. It employs 11 to 50 people.
Where is Fair Go Finance Pty Ltd based?
Fair Go Finance Pty Ltd is headquartered in Perth, Australia, in the Oceania region.
How does Fair Go Finance Pty Ltd make money?
Four revenue lines are on record. Interest Income is the primary driver. The others are establishment Fees, monthly Fees and discharge Fees.
Who are Fair Go Finance Pty Ltd's main competitors?
Direct peers on record are Cash Converters, Plenti Group, SocietyOne, Nimble Australia, Wisr, Wallet Wizard and MoneyMe. Broad incumbents are Liberty Financial, Pepper Money and Latitude Financial.
Does Fair Go Finance Pty Ltd have an API?
No public API is recorded for Fair Go Finance Pty Ltd.
What industry is Fair Go Finance Pty Ltd in?
Fair Go Finance Pty Ltd's product category is Consumer Lending. Its primary akta.pro industry code is FSAKAMAA, Single-Payment Payday Loans, with a secondary code of FSAKAMAF, Overdraft & NSF Fee-Based Short-Term Credit. Its NAICS code is 5223 and its SIC code is 6141.