Fairley House
Fairley House is a specialist London independent school founded in 1982, the UK's first dedicated dyslexia school, serving pupils aged 7-16 with specific learning difficulties. It generates revenue from tuition, an external Assessment Centre, and Teacher Training built around its proprietary Magic Formula pedagogy.
- Company typePrivate
- Founded1982
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Fairley House does
Fairley House is a specialist independent school founded in 1982 as the UK's first dedicated institution for pupils with dyslexia, operating across two London sites and serving students aged 7-16 with specific learning difficulties (SpLD). The school employs 64 specialist staff and is governed under Acting Chair Paul Barnaby, with Marc Broughton appointed as Head from 2026, building on the legacy of founder Daphne Hamilton-Fairley OBE. Its curriculum is anchored by a trademarked pedagogy referred to internally as the Magic Formula, structured around explicit literacy frameworks and individualised learning plans, with assistive technology integrated through Clicker 8, Microsoft Accessibility tools, TextHelp Read & Write, and the Firefly virtual learning environment. A research partnership with UCL underpins the academic credibility of the methodology.
The school generates revenue across three streams: termly tuition fees set at £16,756 inclusive of VAT for 2026-27, an Assessment Centre providing specialist diagnostic services to external referrers, and a Teacher Training programme that commercialises the Magic Formula to external educators. Regulatory standing is anchored by an ISI Excellent rating across all inspection categories in 2025, complemented by recognition in the Tatler Schools Guide 2025, Week Independent Schools Guide 2026, Talk Education Top 250, and the Sunday Times Gold Standard. Customer relationships are long-duration, family-funded, and concentrated within the London and South East SpLD market.
Capacity expansion is the principal strategic priority: a £5 million fundraising campaign is underway to finance a new building targeted for completion in late 2027 or early 2028, intended to increase physical capacity and support a larger enrolled cohort. Beyond tuition, the school is positioning the Assessment Centre and Teacher Training operations as scalable, IP-licensing revenue streams that extend the proprietary methodology beyond its own classrooms. The combination of premium pricing, recognised inspection outcomes, and a defensive specialist positioning produces a financially conservative but strategically expansion-oriented profile.
Fairley House firmographics
Firmographics- Name
- Fairley House
- Legal name
- Fairley House School
- Website
- https://fairleyhouse.org.uk
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Fairley House is a specialist London independent school founded in 1982, the UK's first dedicated dyslexia school, serving pupils aged 7-16 with specific learning difficulties. It generates revenue from tuition, an external Assessment Centre, and Teacher Training built around its proprietary Magic Formula pedagogy.
- Ownership category
- akta.pro rank
Fairley House industry classification
Industry- Product category
- Special Education Services
- NAICS
- Elementary and Secondary Schools (6111), Elementary and Secondary Schools (61111), Educational Support Services (611710), Exam Preparation and Tutoring (611691)
- akta.pro primary industry
- Learning Disabilities & Dyslexia Schools & Programs (EDAKAAAB)
- akta.pro secondary industries
- Dyslexia Screening & Diagnostic Evaluation (EDAKAJAA), Professional Development for Educators (Dyslexia/LD Training) (EDAKAJAK), Multisensory Learning Programs & Curriculum for Dyslexia/LD (EDAKAJAL)
Keywords
Where Fairley House is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Fairley House business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Tuition Fees: Primary revenue stream from termly tuition fees covering SEN teaching, Speech and Language Therapy, Occupational Therapy, ELSA support, trips, clubs, and exams with access arrangements.
- Assessment Centre Services: Diagnostic assessments offered to children not necessarily attending Fairley House, including Educational Psychology Assessments, Specialist Teacher Assessments, Speech and Language Assessments, and Occupational Therapy Assessments.
- Teacher Training Courses: Level 5 and Level 7 SpLD diplomas offered to external teachers and therapists. Gold-standard courses validated by CPD Standards Office and PATOSS approved. Since 2006, over 300 teachers trained in Level 5 and over 40 in Level 7.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual tuition covering full educational provision |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Fairley House product offering
Product offeringCore offering
Fairley House is an independent London day school that provides specialist education for pupils with specific learning differences (SpLD), including dyslexia, dyspraxia, dyscalculia, and dysgraphia, from Year 2 through Year 11. Beyond the core school, it operates an Assessment Centre offering diagnostic SpLD assessments and a Level 5 SpLD Diploma course that trains teachers in specialist SpLD support.
Product overview
Fairley House is a single-site day school offering specialized education for students with specific learning differences (SpLD). The core offering consists of the main school provision covering Key Stages 1-4 (Years 2-11) with a tailored GCSE programme, complemented by an Assessment Centre providing diagnostic assessments across Educational Psychology, Specialist Teacher, Speech and Language, and Occupational Therapy disciplines. The school also offers a Level 5 SpLD Diploma as a professional training course for external teachers and therapists, making it both an education provider and a training institution in the SpLD field.
Differentiator
Problem solved
Functional benefit
Products and services
- Fairley House School (Year 2 to Year 11) Independent day school providing specialist education for pupils with specific learning differences (SpLD), including dyslexia, dyspraxia, dyscalculia, and dysgraphia, from Year 2 through Year 11. Includes integrated specialist teaching, occupational therapy, speech and language therapy, and ELSA pastoral support.
- Assessment Centre Diagnostic assessment service for specific learning differences (SpLD), delivering expert SpLD assessments to families, schools, and external professionals to inform placement, EHCP applications, and access arrangements.
- Level 5 SpLD Diploma Accredited teacher training diploma for qualified teachers and SENCOs seeking specialist SpLD teaching skills, covering dyslexia, dyspraxia, dyscalculia, and dysgraphia.
Quantifiable outcome
- 67% of students achieved five GCSEs or equivalent qualifications (2025 cohort)
- +7 more outcomes
Companies that use Fairley House
Customer profileNamed customers9 records
Segments1 record
Ideal customer profiles3 records
Fairley House technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Fairley House partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- Pearson UKminorOccupational Therapy Department participated in Pearson UK's standardisation process for updated editions of DASH (Detailed Assessment of Speed of Handwriting) and Movement ABC gold-standard assessments.
- University College London (UCL)coreDr. Jackie Murray's PhD research conducted at Fairley House in partnership with UCL directly led to the establishment of the Assessment Centre and Teacher Training course. Original teaching diploma originated from UCL's RSA diploma in SpLD pilot course.
- Kingston UniversityminorAs part of the teacher training programme at Kingston University, Fairley House speech and language therapists delivered sessions to next generation of teachers and therapists on identifying SpLD learners.
- British Dyslexia AssociationminorOfficial sponsor of British Dyslexia Association Awards, specifically sponsoring the award for Inclusive Workplace won by East of England Ambulance Services.
- Ripple AfricaminorCurrent chosen charity partner for academic year. School raises funds through various activities including mufti days and bake sales.
- Neurodiversity Training UKminorColin Foley from Neurodiversity Training UK delivered INSET training for staff and presented at Parents and Professionals Evening on ADHD.
- Rye Oak Primary SchoolminorFairley House Occupational Therapy team delivered bespoke training session on sensory circuits to staff of Rye Oak Primary School in Peckham.
- HCB SolicitorsminorPresented EHCP Application Process Coffee Morning for Fairley House parents and professionals on navigating the EHCP process.
- Talk EducationminorListed in Talk Education's Top 250 Prep and Senior Schools in the UK, with comprehensive coverage in their publication.
Scale indicators10 records
Recent moves8 records
Expansion highlights4 records
Fairley House competitors and assessment
Company assessmentEmerging players
- Dyslexia Action: UK charity delivering SpLD assessments, training, and intervention services. Comparable to Fairley House on Assessment Centre and teacher training streams, though less focused on full-time school placement.
- Chrysalis Dyslexia Centre: Specialist independent school for dyslexic pupils. Comparable as a smaller SpLD-specific provider serving similar needs to Fairley House, though more limited in scale and secondary-stage coverage.
Others
- British Dyslexia Association: National charity that Fairley House sponsors and partners with. Comparable as a thought-leadership and community body that drives referral demand to Fairley House's specialist provision.
- National Association for Special Educational Needs (nasen): UK membership organisation supporting SEN practice across mainstream and specialist schools. Comparable as an ecosystem body that shapes policy, CPD frameworks, and referral patterns relevant to Fairley House's SpLD provision.
Direct peers
- Maple Hayes Hall School: Independent specialist day school in Staffordshire for dyslexic pupils aged 7-17, using a structured multisensory curriculum. Closely comparable to Fairley House in specialist SpLD schooling model, age range, and small-class teaching methodology.
- Helen Arkell Dyslexia Centre: Charity providing SpLD assessments, teacher training (Level 5/7 diplomas), and outreach across the UK. Co-developed the current Level 5/7 SpLD courses with Fairley House. Direct peer on assessment and teacher training streams.
- The Unicorn School: Independent specialist day school in Kew/Richmond for pupils with specific learning difficulties including dyslexia. Comparable to Fairley House in London geography, KS2-KS4 age range, and dedicated SpLD curriculum with small class sizes.
- Moon Hall College: Specialist day school in Surrey for children aged 7-16 with dyslexia and specific learning difficulties. Closely comparable to Fairley House in mission (specialist SpLD education), age range served (KS2-KS4), and small-class transdisciplinary model.
Regional players
- Broomwood Hall School (SEND provision): London independent preparatory school listed as a destination school for Fairley House alumni. Comparable as a London co-educational independent school accepting SpLD pupils with appropriate support, competing for the same post-Fairley-House family transitions.
- Eaton Square Senior School: Central London independent school listed as a destination school for Fairley House alumni. Comparable as a London independent senior school competing for the same families transitioning out of specialist SpLD provision.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Fairley House social profiles
Digital presenceFairley House financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fairley House leadership team
Management profileNumber of profiles
Profiles9 records
Fairley House funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fairley House M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fairley House
What does Fairley House do?
Fairley House is an independent London day school that provides specialist education for pupils with specific learning differences (SpLD), including dyslexia, dyspraxia, dyscalculia, and dysgraphia, from Year 2 through Year 11. Beyond the core school, it operates an Assessment Centre offering diagnostic SpLD assessments and a Level 5 SpLD Diploma course that trains teachers in specialist SpLD support.
Is Fairley House a public or private company?
Fairley House is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fairley House founded?
Fairley House was founded in 1982. It employs 51 to 100 people.
Where is Fairley House based?
Fairley House is headquartered in London, United Kingdom, in the Europe region.
How does Fairley House make money?
Three revenue lines are on record. Tuition Fees are the primary driver. The others are assessment Centre Services and teacher Training Courses.
Who are Fairley House's main competitors?
Emerging players on record are Dyslexia Action and Chrysalis Dyslexia Centre. Others are British Dyslexia Association and National Association for Special Educational Needs (nasen). Direct peers are Maple Hayes Hall School, Helen Arkell Dyslexia Centre, The Unicorn School and Moon Hall College. Regional players are Broomwood Hall School (SEND provision) and Eaton Square Senior School.
Does Fairley House have an API?
No public API is recorded for Fairley House.
What industry is Fairley House in?
Fairley House's product category is Special Education Services. Its primary akta.pro industry code is EDAKAAAB, Learning Disabilities & Dyslexia Schools & Programs, with a secondary code of EDAKAJAA, Dyslexia Screening & Diagnostic Evaluation. Its NAICS code is 6111.