What Fake Off Asso does

Fake Off (Association Fake Off) is a French non-profit association (loi 1901) founded in 2018 by a collective of journalists that originated in 2015 following the Charlie Hebdo attacks. Headquartered in Paris at 17 rue de la Croix de Nivert, the association employs 30 staff and mobilizes 76 active professional journalists drawn from major French media outlets (France 2, France 3, Arte, France 24, Brut, Envoyé Spécial, Canal+, Le Monde, Bondy Blog) to deliver media literacy education. Its core offering is a participatory pedagogy methodology that places participants in the role of journalists, starting from their own media consumption habits to develop critical thinking about disinformation.

The association's product portfolio spans three tiers: sensitization workshops (2-session, 2-hour formats for youth aged 10-18), longer production cycles (4-10 sessions producing videos, podcasts, and social media content), and training programs for adults (educators, parents, and seniors). It also produces original educational documentaries (e.g., 'Casse tes préjugés sur les Roms', 'Casse tes préjugés sur le handicap'), podcasts ('Something I saw in a tabloid', 'Bondy la ville de nos vies'), and maintains the 'Boîte à outils pédagogique', an online resource hub. In 2024 alone, the association delivered 1,600+ workshops totaling 3,400 hours and reached 19,000 beneficiaries, with cumulative reach of 55,000+ youth since 2018.

The business model blends public funding, paid workshop services, and donations. Core funding comes from government partners including the Ministry of Culture, DRAC Île-de-France, multiple prefectures (Seine-Saint-Denis, Val-de-Marne, La Réunion, Bouches-du-Rhône), DILCRAH, and regional/municipal authorities. Workshops are also sold as fee-based services to schools and community organizations, with intervention requests processed via the website. Individual donations are collected through HelloAsso under France's 66% tax-deductible regime. The association operates in all French regions plus Réunion and French Polynesia, generating recognition through the Albert Londres Prize (2020), Prix Education aux Médias (2020), and Concours Mediatiks (2023).

Name

Fake Off Asso

Legal name

Association Fake Off

Website

https://fakeoff.fr

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Fake Off Asso is a French non-profit association of journalists that runs media literacy workshops and production programs for youth, educators, parents, and seniors across France, funded primarily through government grants and donations.

Ownership category

akta.pro rank

Product category

Media Literacy Education Services

NAICS

Educational Services (611), All Other Schools and Instruction (61169)

akta.pro primary industry

Information & Media Literacy (Evaluate Sources, Misinformation) (EDAAAAAI)

akta.pro secondary industries

Workshops, Webinars & Live Masterclasses (MPACALAD), Digital Skills & Tech Upskilling (Noncredit) (EDAAAEAE)

Keywords

• Media literacy education
• Fake news workshops
• Journalism training
• Disinformation awareness
• Critical thinking programs

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Partner Subsidies and Grants: Fake Off receives financial support from government ministries (Culture, Education), prefectures, regional councils, and municipal governments across France to fund workshops and operations.
2. Workshop Services: Interventions are offered as paid services to partners, schools, and community organizations. Some territories receive subsidized rates through partnerships.
3. Donations: Tax-deductible donations (66% deductible up to 20% of taxable income) accepted via HelloAsso platform.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Fake Off Asso is a non-profit association of journalists that delivers in-person media literacy workshops, multi-session production cycles (videos, podcasts, social media content), and adult training programs across France. Its core offering is participatory pedagogy sessions that teach youth aged 10-18, along with educators, parents, and seniors, to identify disinformation and develop critical thinking about media consumption.

Product overview

Fake Off is a non-profit association of journalists providing media literacy education services primarily to youth (ages 10-18) in schools and community settings across France. The organization offers sensitization workshops, production cycles (videos, podcasts, social media content), and training programs for adults. Their product portfolio includes educational videos like 'Casse tes préjugés sur les Roms' and 'Casse tes préjugés sur le handicap', podcasts produced with youth participants, and a pedagogical toolbox with resources on media, social networks, fake news, and cognitive biases. Services are delivered through in-person workshops (typically 2-10 sessions), adult training programs, and public conferences.

Differentiator

Problem solved

Functional benefit

Products and services

• Atelier de sensibilisation (Sensitization Workshop) Two-session workshop (2 hours each) for youth aged 10-18 covering journalism, media literacy, fake news, and critical thinking skills.
• Cycles de production (Production Cycles) 4 to 10 session programs where participants produce videos, social media content, or podcasts to learn journalistic and fact-checking methods.
• Formation pour encadrants (Training for Educators) Half-day (3.5h) or full-day (7h) training programs for teachers, educators, librarians, and other professionals on media literacy.
• Ateliers parentalité (Parent Workshops) 2-hour workshops for parents to understand their children's media consumption, social networks, and combat disinformation.
• Ateliers seniors (Senior Workshops) 2-hour workshops for seniors (65+) addressing media literacy, traditional and social media, and cognitive biases.
• Conférences et débats (Conferences and Debates) 1 to 3 hour conferences open to the public on media, journalism, fake news, and current topics.
• Boîte à outils pédagogique (Pedagogical Toolbox) Online resource hub with sections on media literacy, social networks, fake news, conspiracy theories, and cognitive biases, featuring recommended tools and educational materials.
• Vidéo - Casse tes préjugés sur les Roms A video documentary where high school students from Le Blanc-Mesnil investigate the rumor about 'white vans' targeting the Roma community, funded by DILCRAH.
• Vidéo - Casse tes préjugés sur le handicap A video documentary where middle school students investigate prejudices related to mental disability, following the 'white vans' project.
• Podcast - Something I saw in a tabloid English-language podcast produced with students from Lycée Joliot Curie, Nanterre, analyzing tabloid articles.
• Podcast - Bondy la ville de nos vies Radio emission created as part of a Fake Off production workshop in Bondy.

Quantifiable outcome

• 55,000+ young people trained since 2018
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• CLEMIcoreStrategic or Co-development PartnerCentre for Media and Information Education, collaborating on media literacy programs and competitions.
• Education NationalecoreStrategic or Co-development PartnerFrench National Education system providing institutional partnerships for school workshops.
• Association IDEESminorOthersLocal association in Sevran partnering on youth programs.
• Association AVVEJminorOthersChild welfare association for workshops in child protection centers.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Others

• IREX: International non-profit that runs media literacy and information integrity programs globally, including Learn to Discern. Comparable to Fake Off in delivering media literacy training to communities, though with international scope rather than a single-country focus.

Direct peers

• CLEMI (Centre pour l'Éducation aux Médias et à l'Information): French government-backed media and information education center operating within the Ministry of Education. Both CLEMI and Fake Off deliver media literacy programs to French schools, targeting overlapping educator and student audiences — making them closest mission-aligned comparables.
• AFP Factuel: Fact-checking service of the Agence France-Presse news agency, providing verified disinformation debunking in multiple languages. Overlaps with Fake Off's mission to fight mass disinformation targeting French-speaking audiences.
• News Literacy Project: US-based non-profit focused on teaching students how to identify credible news and misinformation through classroom curricula and educator training. Comparable to Fake Off in being a media literacy education non-profit relying on donor and grant funding to deliver programs to youth.
• CheckNews (Libération): Reader-driven fact-checking service at Libération newspaper that responds to questions about viral claims. Comparable to Fake Off as a French fact-checking and media literacy resource, though without a structured workshop delivery model.
• Les Décodeurs (Le Monde): Fact-checking and media literacy desk at the Le Monde newspaper that combats disinformation in French public discourse. Directly comparable to Fake Off in French-language fact-checking and media literacy mission, though delivered via journalism rather than school workshops.

Broad incumbents

• Snopes: Pioneer online fact-checking organization that publishes verification of viral claims and misinformation. Comparable to Fake Off in the broader anti-disinformation space, though operating as a large-scale digital reference rather than an in-person workshop provider.
• Information Futures Lab (formerly First Draft): Academic research and training program at Brown University focused on media literacy, misinformation research, and journalist training. Comparable to Fake Off in the media literacy space, operating from a university-backed platform with broader research scope.
• MediaWise (Poynter Institute): Media literacy program of the established Poynter Institute for journalism excellence. Comparable to Fake Off in digital media literacy education targeting youth and broader audiences, though operating from a larger, US-anchored journalism institution.

Emerging players

• France Verif: French government-backed public service that helps citizens verify information online. Comparable to Fake Off in the anti-disinformation space, though delivered as a public verification tool rather than a youth education program.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/asso_fake_off
• LinkedInlinkedin.com/company/asso-fake-off

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fake Off Asso