FALABRACKS

What FALABRACKS does

FALABRACKS is a privately-held Paris-based production company founded in 2009 by documentary filmmakers Thierry Demaizière and Alban Teurlai. The company produces premium content across three operational divisions: Grand Écran (theatrical documentaries such as RELÈVE, ROCCO, LOURDES, and ALLONS ENFANTS), Petit Écran (television and streaming documentaries for France Télévisions, Canal+, TF1, ARTE, Netflix, and Disney+), and Brand Content (digital and advertising films for luxury and institutional clients). Its core technology is a distinctive quasi-impressionist portrait filmmaking style — an aesthetic signature in image composition and editing that has been refined over the founders' 17+ years of weekly portrait work at TF1 and their subsequent 16 years running FALABRACKS. This house style is the primary technical and creative asset of the company.

The company's revenue model is project-based B2B content production with two principal streams: (1) documentary film production generating revenue through distribution rights, broadcast licensing fees, and production deals (one-time license model), and (2) brand content and advertising for luxury brands including CHANEL (flagship client since 2009, with 40+ INSIDE CHANEL episodes), Guerlain, L'Oréal, Frédéric Malle, Diptyque, Dinh Van, Clé de Peau Beauté, and institutional clients such as EDF and French Sécurité Routière (professional services model). Pricing is not publicly disclosed, consistent with bespoke project-based contracting. Distribution is entirely indirect: FALABRACKS licenses finished content to theatrical distributors (e.g., Mars Films), broadcasters, and streaming platforms rather than distributing to end consumers.

FALABRACKS serves two primary customer segments: broadcasters and streaming platforms seeking distinctive documentary content (French and international), and luxury brands requiring sophisticated brand storytelling with cinematic production values. The company has built festival and award credibility (Berlin 2022 opening film, César nominations in 2020 and 2023, Clio Award 2014, Grand Prix Stratégies du Luxe 2025 Gold) and operates from a single headquarters at 25 rue d'Hauteville in Paris's 10th arrondissement with a headcount of 6.

Name

FALABRACKS

Legal name

FALABRACKS

Website

https://falabracks.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

FALABRACKS is a Paris-based production company founded in 2009 that produces premium documentary films, television/streaming documentaries, and luxury brand content in a distinctive quasi-impressionist portrait style, serving French broadcasters (France Télévisions, Canal+, TF1, ARTE), streaming platforms (Netflix, Disney+), and luxury brands (CHANEL, Guerlain, L'Oréal).

Ownership category

akta.pro rank

Product category

Documentary and Brand Content Production

NAICS

Motion Picture and Video Production (512110), Advertising Agencies (541810), Advertising Agencies (54181)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYMPADADAK

Branded Documentary / Nonfiction (Corporate & NGO)

Media, Entertainment & Sports/Film & Video Production/Distribution/Documentary & Nonfiction Production

Keywords

• Documentary film production
• Luxury brand content
• Television documentaries
• Streaming series production
• Branded entertainment

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Documentary film production: Theatrical documentary releases (cinema distribution), television documentaries for French broadcasters (France Télévisions, Canal+, TF1, France 2, France 3, France 5, ARTE), and documentary series for streaming platforms (Netflix, Disney+). Revenue generated through production deals, distribution rights, and broadcast licensing fees.
2. Brand content and advertising: Producing branded digital content, advertising campaigns, and corporate films for luxury brands including CHANEL, Guerlain, L'Oréal, Diptyque, Dinh Van, and Clé de Peau Beauté. Revenue through production fees for brand content commissions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

FALABRACKS is a Paris-based production company that produces documentary films for cinema release, television documentaries for French broadcasters, streaming series for platforms such as Netflix and Disney+, and branded digital content and advertising campaigns for luxury brands. Its work is built on a distinctive quasi-impressionist portrait filmmaking style and spans three divisions: Grand Écran (theatrical documentaries), Petit Écran (TV and streaming), and Brand Content (luxury brand collaborations including CHANEL, L'Oréal, Guerlain, Diptyque, Dinh Van, and Clé de Peau Beauté).

Product overview

FALABRACKS is a Paris-based production company founded in 2009 by Thierry Demaizière and Alban Teurlai. The company operates across cinema, television, and digital content, producing documentary films (cinema and TV), streaming series for platforms like Netflix and ARTE, and brand content for luxury clients. Their core offerings include feature documentaries (RELÈVE, ROCCO, LOURDES, ALLONS ENFANTS), television documentaries, and the Netflix series MOVE. In digital/brand content, they produce content for luxury brands including CHANEL (INSIDE CHANEL series, Grand Parfumeur), L'Oréal/Louvre (De Toutes Beautés!), Guerlain, Frédéric Malle, Diptyque, Dinh Van, and Clé de Peau. The company is structured around three divisions: Grand Écran (cinema films), Petit Écran (television and streaming), and Brand Content (luxury brand partnerships).

Differentiator

Problem solved

Functional benefit

Products and services

• Cinéma Films (Grand Écran documentaries) Feature-length documentaries produced for theatrical release in cinemas, distinguished by a quasi-impressionist visual style. Titles include RELÈVE (about Benjamin Millepied at the Opéra National de Paris), ROCCO (about Rocco Siffredi), LOURDES (about pilgrims at the sanctuary), and ALLONS ENFANTS (about Paris high school students using Hip Hop).
• Television Documentaries (Petit Écran) Documentary productions created for French television networks, including À Corps Perdus (France 2, 2024, about Paralympic athletes, 2M+ prime-time viewers) and Cœur Sangu (ARTE, 2025, portrait of Vincent Lindon).
• MOVE (Netflix documentary series) Five-part documentary series produced for Netflix profiling six international choreographers who reinvent the art of movement worldwide.
• INSIDE CHANEL (digital series) Digital film series for CHANEL comprising 40+ films that tell the brand's century-long history through storytelling, animation, motion design, collage, and archival work.
• De Toutes Beautés! Web series produced for the Musée du Louvre in partnership with L'Oréal, featuring youth engaging with museum masterpieces; won Grand Prix Stratégies du Luxe 2025 Gold.
• Grand Parfumeur Digital series for CHANEL showcasing perfume-making expertise from flower fields to the bottle, featuring narration by Vanessa Paradis, Anna Mouglalis, Lily Rose Depp, and Gaspard Ulliel.
• Guerlain Private Digital content series produced for Guerlain, the luxury perfume house.
• Dinh Van Visionnaire Digital series celebrating Dinh Van's 60 years of creative freedom, launched in 2025 as part of the luxury jewelry brand's anniversary.
• Clé de Peau Beauté digital content Digital content series for luxury cosmetics brand Clé de Peau Beauté covering serum, cream, foundation, lipstick, and science campaign assets.
• Brand Content (commissioned production service) Commissioned production service for advertising campaigns, digital content, event visuals, and corporate films for luxury and premium clients including CHANEL, Guerlain, Frédéric Malle, Diptyque, Dinh Van, EDF, and L'Oréal.

Quantifiable outcome

• RELÈVE distributed in 35 countries
• +3 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

16 partnerships are on record, tiered core, flagship and minor.

• L'OréalcoreStrategic or Co-development Partner · 1 January 2025New partnership in 2025 for 'De Toutes Beautés' web series produced for the Louvre museum in partnership with L'Oréal. Series won Grand Prix Stratégies du Luxe 2025 Gold in Brand Content category.
• NetflixcoreChannel Partner/ Reseller/ Distributor · 1 January 2020MOVE documentary series (5x45min) produced for Netflix, featuring 6 international choreographers. Content distributed globally on the streaming platform.
• Opéra National de PariscoreStrategic or Co-development Partner · 1 January 2016Coproduction partner for RELÈVE documentary about Benjamin Millepied's appointment as director of the Paris Opera Ballet.
• CHANELflagshipStrategic or Co-development Partner · 1 January 2009Long-standing partnership since 2009 when FALABRACKS created 'Karl Lagerfeld: un roi seul'. CHANEL entrusted them with the INSIDE CHANEL series (40+ films) creating a distinctive storytelling grammar with animation, motion design, collage, and archive work. Ongoing collaboration includes brand content, digital campaigns, event visuals, and advertising. Created a 17-meter LED nave for NUMÉRO 5 exhibition in Shanghai 2021.
• GaumontcoreStrategic or Co-development PartnerCoproduction partner for MOVE documentary series on Netflix.
• Program 33minorStrategic or Co-development PartnerCoproduction partner for ROCCO documentary.
• Mars FilmsminorChannel Partner/ Reseller/ DistributorDistributor for ROCCO documentary in France.
• France TélévisionscoreChannel Partner/ Reseller/ DistributorMajor broadcast partner producing documentaries for France 2, France 3, and France 5 since 2003.
• Canal+coreChannel Partner/ Reseller/ DistributorBroadcast partner for various documentary productions including THURAM, LOST IN VEGAS, and coproduction of RELÈVE.
• TF1coreChannel Partner/ Reseller/ Distributor17-year partnership (2001-2018) creating weekly portrait segment for Sept à Huit show.
• ARTEcoreChannel Partner/ Reseller/ DistributorBroadcast partner for Cœur Sangu documentary (2025) and ROCCO coproduction.
• Centre National du Cinéma et de l'Image AniméecoreOthersFrench national film center providing participation funding for documentary productions.
• OCSminorChannel Partner/ Reseller/ DistributorFrench TV provider participating in ROCCO documentary production.
• Comité ColbertminorStrategic or Co-development PartnerCreated 'Love Story' film for Comité Colbert's itinerant exhibition about Chanel No.5 and the United States. Comité Colbert promotes French art de vivre through 14 luxury métiers.
• Musée du LouvrecoreStrategic or Co-development PartnerPartner museum for 'De Toutes Beautés' series in collaboration with L'Oréal, featuring young people engaging with museum masterpieces.
• CENTQUATRE-PARISminorStrategic or Co-development PartnerPartner venue for 'Anatomies' exhibition film as part of the pluridisciplinary Beaux Gestes festival exploring body as language.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Birth: Paris-based production company spanning commercials, branded content and documentary-style films with notable luxury and fashion clients. Closely comparable peer in the high-end French brand-content production market.
• Zadig Productions: Paris-based independent documentary production company behind major French docs (e.g., 'Demain', 'Visages Villages' co-production). Direct peer in the French premium documentary space, working with similar broadcasters, festivals and co-production partners.
• Elzévir Films: French independent production company producing cinema documentaries and branded content, with comparable festival exposure and a hybrid documentary-plus-brand content model similar to FALABRACKS' structure.
• Les Films du Worso: Paris-based independent film production company producing feature documentaries and fiction with strong festival pedigree (Cannes, Berlin, Venice). Closely comparable in scale and in targeting France's prestige documentary circuit.
• Solab: French independent production company producing feature documentaries, TV docs and branded content. Comparable peer in the French indie documentary space with a similar cinema/TV/branded-content mix.
• Iconoclast: Global creative production company with a strong luxury, fashion and beauty content practice. Direct comparable in producing premium branded films and digital content for high-end fashion and cosmetics clients.
• Wanda Productions: Paris-based boutique film and brand-content production company producing documentaries, commercials and digital content for French and international clients. Closely comparable in scale, genre focus and luxury/French broadcaster client mix to FALABRACKS.
• Agat Films & Cie: Established French documentary and factual production company with a deep filmography across cinema, TV and digital. Comparable as a peer French documentary producer with prestige-festival credentials and broadcast relationships.
• Caviar: International film production company with strong luxury and beauty advertising and documentary work. Comparable as a peer in premium branded film production serving global luxury and fashion houses.

Broad incumbents

• Havas Productions / Havas Studios: Production arm of a major global advertising holding group producing branded content, commercials and documentary-style films for large brand clients. Comparable as a scaled incumbent operating in the same luxury brand-content category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/falabrack's

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FALABRACKS