Associação Fala Mulher

Name

Associação Fala Mulher

Legal name

Associação Fala Mulher

Website

https://falamulher.org.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Social Services / Domestic Violence Support

NAICS

Community Housing Services (62422), Emergency and Other Relief Services (624230)

SIC

Services-Social Services (8300)

akta.pro primary industry

Domestic Violence & Abuse Support Services (BPAGAEAD)

akta.pro secondary industries

Housing Assistance & Homeless Services (BPAGAEAB), Mental Health & Crisis Support Services (BPAGAEAH)

Keywords

• Domestic violence support
• Women shelter services
• Gender-based violence prevention
• Social assistance programs
• Victim support services

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Individual Donations: The NGO accepts individual donations through its donation portal (doe.falamulher.ong.br), with suggested values (R$20, R$50, R$100, R$150, R$200) and a recurring subscription option.
2. Institutional Funding / Government Contracts: Fala Mulher operates under public-private partnership agreements with municipal governments (CIOESTE consortium of 10 cities, City of São Paulo) and consulates (British Consulate), providing contracted social services in exchange for institutional funding.
3. Corporate Partnerships: Partnerships with corporations such as Instituto Mary Kay provide programmatic and financial support for anti-violence campaigns and training programs.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels11 records

Core offering

Associação Fala Mulher delivers integrated social services for women in situations of violence, including 24-hour crisis support via the SOS Fala Mulher hotline, emergency safe housing through Casa Abrigo CIOESTE shelter homes, and ongoing psychosocial, legal, and vocational support through CDCM (Centro de Defesa e Convivência da Mulher) centers. The organization also runs awareness campaigns and donor programs to sustain its operations across 10 municipalities in western São Paulo.

Product overview

Associação Fala Mulher operates as a non-governmental organization providing a coordinated set of social assistance services focused on combating violence against women. The core offerings include SOS Fala Mulher (a 24-hour emergency support channel), Casa Abrigo CIOESTE (emergency shelter services), and CDCM defense centers in multiple locations. Supporting programs include the Voz do Silêncio awareness campaign and the Loja DOE e Ganhe social commerce initiative. The organization also manages three donor programs (Madrinha, Defensora, and Protetora) for sustainable funding. Services encompass social work, psychological support, legal guidance, and professional capacity-building courses to promote women's autonomy and independence.

Differentiator

Problem solved

Functional benefit

Brands

• SOS Fala Mulher: 24-hour support channel for women in situations of violence offering guidance, orientation, and support.

Products and services

• SOS Fala Mulher 24-hour telephone support channel providing immediate acolhimento (reception), guidance, crisis intervention, and referral assistance to women experiencing violence in Brazil.
• Casa Abrigo CIOESTE (Emergency Shelter) Emergency shelter homes managed under the CIOESTE consortium agreement, providing 24-hour safe housing, social work support, psychological assistance, and pathways to autonomy for women in situations of violence and their dependents across 10 municipalities in western São Paulo.
• CDCM (Centro de Defesa e Convivência da Mulher) Specialized defense and community centers operating in Casa Verde and Butantã districts of São Paulo, providing social assistance, psychological support, legal guidance, vocational training activities, and ongoing support for women not in shelter housing.
• Campanha Voz do Silêncio Awareness campaign aimed at breaking the silence around domestic violence and encouraging women to seek help, raising public visibility and education on gender-based violence.
• Loja DOE e Ganhe Social commerce initiative selling artisan products crafted by women supported by the organization, with proceeds reinvested in programs and contributing to the financial independence of participating women.
• Programa Madrinha (Monthly Donor Program) Monthly recurring donation program allowing supporters to contribute regularly to the organization's operations and services for women in vulnerable situations.
• Programa Defensora (Donor Program) Donor program enabling supporters to make regular contributions to help sustain the organization's services and advocacy work against violence toward women.
• Programa Protetora (Donor Program) Donor program supporting the organization's mission to empower women and strengthen families through regular contributions.

Quantifiable outcome

• Multiple women transitioned from domestic violence situations to independence, including completing university education and entering professional employment
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered supporting and core.

• TV CIOESTEsupportingGTM or Marketing Partner · 1 January 2023TV CIOESTE is the media arm of the CIOESTE consortium. Fala Mulher regularly appears on TV CIOESTE programs (including episodes #20, #147, and others) to discuss shelter operations, gender-based violence challenges, and the organization's impact. This provides ongoing public visibility and community education.
• Prefeitura de São PaulocoreStrategic or Co-development Partner · 1 January 2023The City of São Paulo is listed as a public partner, alongside CIOESTE, indicating municipal government collaboration in funding and/or co-managing social assistance programs for women in situation of violence.
• SassaricandosupportingGTM or Marketing Partner · 1 January 2023Sassaricando is an artisan marketplace made by women and for women. It partners with Fala Mulher by offering free vocational training courses to beneficiaries throughout the year, and the most outstanding graduates are invited to work directly with Sassaricando, receiving income for their production. This partnership supports the economic independence and cycle-breaking goals of Fala Mulher's beneficiaries.
• Consulado Britânico (British Consulate)coreStrategic or Co-development Partner · 1 January 2022The British Consulate partnered with Fala Mulher to expand support for foreign women living in Brazil. As part of this collaboration, the organization's website was made available in English, enabling non-Portuguese-speaking women to access information and support resources. This partnership addresses a critical gap for immigrant and foreign women facing language barriers when seeking help.
• Instituto Mary KaysupportingGTM or Marketing Partner · 1 January 2019Instituto Mary Kay, the social investment arm of Mary Kay Inc., is engaged in the fight against violence toward women and supports Fala Mulher's programs. Mary Kay has featured the partnership in its communications and likely provides programmatic and financial support for training and awareness campaigns. Published January 2019.
• CIOESTE — Consórcio Intermunicipal da Região OestecoreStrategic or Co-development Partner · 1 January 2013CIOESTE is a consortium of 10 municipalities in western São Paulo (Barueri, Carapicuíba, Cotia, Itapevi, Jandira, Osasco, Pirapora do Bom Jesus, Santana de Parnaíba, Araçariguama, and Vargem Grande Paulista). Fala Mulher manages the Casa Abrigo CIOESTE shelter homes under a public management contract with the consortium. This is the organization's core operational partnership, enabling it to deliver shelter and social services across the entire region.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Casa da Mulher Brasileira: Federal-government-run centers offering integrated services (shelter, legal, psychosocial) to women in violence situations across Brazil. Directly comparable mission and service mix to Fala Mulher, but operated by the federal government at broader scale rather than by a single NGO.
• Centro de Referência de Atendimento à Mulher (CRAM): Government-run reference centers offering psychosocial and legal assistance to women in violence situations across Brazilian municipalities. Comparable service mix (psychosocial support, legal guidance) to Fala Mulher's CDCM centers, but operated as part of public social-assistance policy.
• Instituto Avon: Corporate foundation funded by Avon focused on combating violence against women in Brazil. Comparable mission and funding model (corporate-backed anti-violence work), but operates nationally through grants to partner NGOs rather than direct shelter delivery.
• Promundo (Instituto Promundo): International NGO active in Brazil working on gender equality and prevention of gender-based violence, including programs targeting masculinities. Comparable mission focus on violence prevention and women's empowerment at broader scale and scope.
• Instituto Maria da Penha: Brazilian NGO named after the landmark Maria da Penha law, focused on prevention, awareness, and policy advocacy against domestic violence. Comparable advocacy and anti-violence mission, with national reach rather than a single regional service footprint.

Direct peers

• Themis - Gênero, Justiça e Direitos Humanos: Brazilian feminist organization providing legal assistance and psychosocial support to women in violence situations, with strong focus on judicial accompaniment. Highly comparable service model (legal guidance, court accompaniment, shelter referrals) to Fala Mulher's offerings.
• AGENDE - Ações em Gênero, Cidadania e Desenvolvimento: Brazilian NGO working on women's rights, citizenship, and combating gender-based violence through advocacy and direct services. Comparable mission and Brazilian nonprofit operating model to Fala Mulher.
• Sempreviva Organização Feminista (SOF): São Paulo-based feminist NGO working on women's rights, gender-based violence, and economic autonomy. Closely comparable mission and beneficiary overlap with Fala Mulher, with similar advocacy and direct-service orientation.
• Cunhã Coletivo Feminista: Brazilian feminist collective providing direct services and shelter support to women in violence situations. Comparable direct-service mission and shelter orientation, focused on a specific Brazilian region.
• CFEMEA - Centro Feminista de Estudos e Assessoria: Brasília-based feminist NGO providing technical assistance and advocacy on women's rights and gender-based violence policy. Comparable mission and beneficiary focus, but oriented primarily to policy work rather than direct shelter delivery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/fala_mulher
• YouTubeyoutube.com/channel/UCvhiggubNB5bfp1TmundXFQ
• Facebookfacebook.com/associacaofalamulher
• LinkedInlinkedin.com/company/associacao-fala-mulher
• Instagraminstagram.com/associacao.falamulher

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Associação Fala Mulher