FALCON HOMES LIMITED

What FALCON HOMES LIMITED does

Falcon Homes Ltd. is a family-owned, second-generation residential home builder founded in 1998 and headquartered in Sylvan Lake, Alberta. The company designs and constructs new homes serving Central Alberta communities including Sylvan Lake, Red Deer, Penhold, Blackfalds, and surrounding areas, with a product portfolio spanning townhomes, duplexes, single-family residences, custom estate homes, home renovations, and commercial projects (including the Sylvan Lake Rotary Lighthouse). Operations rely on in-house drafting for design customization of any floor plan to suit client needs, supported by an established network of regional trades and warranty administration through the National Home Warranty Program (1-2-5-10 year coverage) and industry memberships in BILD and Built Green Canada.

The company's go-to-market is direct-to-consumer: buyers engage via show home visits by appointment, browse quick-possession listings on falconhomes.net, or initiate custom build consultations, with sales handled through the 403-391-8530 line and [email protected]. Quick possession homes are priced between approximately $329,900 and $533,900 per unit, with model offerings (The Bridgeport, Victoria, Hazelwood, Magnolia, Windsor, Grand Cabot, Kelligrews, Cuthbert, Loft/Violet Point, Station Drive) available across the active community footprint. Customer segments span first-time buyers, growing families, real estate investors (townhome income properties), empty-nesters/retirees, and luxury/custom buyers, with a stated "hybrid" segmentation approach.

Falcon Homes is recognized through the 2025 BILD Builder of the Year - Large Volume award and annual Central Alberta Awards of Excellence in Housing, and runs the Falcon Project community giving initiative (completed charitable homes in 2023 and 2025) alongside commercial projects and a buyer-toolkit partner network including Mortgage Alliance, the Durling Group (realtor), Nicki Pike (mortgage broker), and Shaw Communications. The company is privately held with no disclosed institutional investors, parent company, or capital raises; revenue is not publicly disclosed and reported office headcount is 14, indicating a lean overhead supported by a subcontracted trade base.

Name

FALCON HOMES LIMITED

Legal name

Falcon Homes Ltd.

Website

https://falconhomes.net

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Falcon Homes Ltd. is a family-owned, second-generation residential home builder founded in 1998 and based in Sylvan Lake, Alberta, designing and constructing townhomes, duplexes, single-family homes, and custom estates across Central Alberta through direct-to-consumer sales from show homes and quick-possession listings.

Ownership category

akta.pro rank

Product category

Residential Home Building

NAICS

New Housing For-Sale Builders (236117), Residential Building Construction (2361)

akta.pro primary industry

Single-Family Home Construction (Detached Homes) (IMAFABAA)

akta.pro secondary industries

Multi-Family Residential Construction (Apartments, Condos, Townhomes) (IMAFABAB), Custom Home Building (IMAFABAC)

Keywords

• Residential home construction
• Custom home building
• Multi-family housing
• Single family homes
• Home renovation services

Headquarters

HQ city

WORCESTERSHIRE

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. New Home Sales: Falcon Homes generates revenue through the construction and sale of new residential homes including single-family homes, townhomes, duplexes, and custom estate homes. Revenue is realized as one-time transactions upon home delivery to buyers.
2. Multi-Family Projects: Construction and sale of multi-family residential projects including townhomes for investment purposes
3. Home Renovation: Renovation services for existing homes
4. Commercial Projects: Construction of commercial properties

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Falcon Homes Limited is a family-owned residential home builder founded in 1998 that constructs single-family homes, multi-family homes (townhomes and duplexes), custom estate homes, and commercial projects across Central Alberta. The company also offers home renovation services and operates a quick-possession program for ready-to-move-in homes. Their in-house drafting team enables customization of any design to suit individual client needs and budgets.

Product overview

Falcon Homes is a family-owned residential home builder serving Central Alberta since 1998, offering a comprehensive portfolio of housing products including Multi-Family Homes (townhomes and duplexes), Single Family Homes, Custom Estate Homes, Home Renovations, and Commercial Projects. The company operates a diversified model combining build-to-order floor plans (The Bridgeport, The Victoria, The Hazelwood, The Magnolia, The Windsor, The Grand Cabot, The Kelligrews, The Cuthbert) with Quick Possession homes ready for immediate or near-term occupancy. Their in-house drafting capability enables customization of any design. The company is recognized with the 2025 Builder of the Year (Large Volume) award and operates community initiatives through their Falcon Project program.

Differentiator

Problem solved

Functional benefit

Products and services

• Multi-Family Homes Innovative, spacious, turn-key, and affordable multi-family homes including townhomes and duplexes in desired locations throughout Alberta, suitable for both homeowners and real estate investors.
• Single Family Homes Custom-designed single-family residences built with quality craftsmanship, available as move-in ready or build-to-order options in communities across Central Alberta.
• Custom Estate Homes Luxury custom-built estate homes tailored to client specifications, featuring premium finishes and craftsmanship for discerning homeowners seeking acreage properties and unique designs.
• Home Renovation Minor and major renovation services for existing homes, including unique projects like pool houses, sunrooms, and specialty renovations.
• Commercial Projects Commercial construction projects including the Sylvan Lake Rotary Lighthouse and other unique commercial developments in Central Alberta.
• Quick Possessions Ready-to-move-in or near-completion homes including townhomes, duplexes, and single-family residences available for immediate or near-future possession across multiple communities.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• National Home Warranty ProgramcoreStrategic or Co-development PartnerFalcon Homes operates under the National Home Warranty Program providing 1,2,5,10 year warranty coverage for homes constructed after February 1, 2014. This partnership ensures warranty coverage and consumer protection for homebuyers.
• BILD (Building Industry and Land Development)minorStrategic or Co-development PartnerBILD association membership providing industry recognition and standards alignment. Falcon Homes displays BILD membership logo on their website footer.
• Built Green CanadaminorStrategic or Co-development PartnerBuilt Green Canada membership and certification program. Falcon Homes displays Built Green Canada logo indicating environmental building standards participation.
• Mortgage AllianceminorGTM or Marketing PartnerPreferred mortgage partner with promotional partnership displayed on footer. Referrals to Nicki Pike, mortgage specialist, for buyer financing needs.
• Kevin Durling - The Durling GroupminorGTM or Marketing PartnerFeatured realtor partner in Buyer Toolkit for homeowners who need to sell existing homes. Kevin Durling is a REALTOR/Owner available at 403-302-1511.
• Nicki Pike - Mortgage BrokerminorGTM or Marketing PartnerFeatured mortgage broker partner in Buyer Toolkit for home financing needs. Nicki Pike is affiliated with Mortgage Group at 403-391-2053.
• Shaw CommunicationsminorGTM or Marketing PartnerShaw New Home Package partnership offering TV, Internet, Home Phone packages to Falcon Home owners with special offers on Fibre+ Internet and Shaw TV.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Jayman BUILT: Large-volume Alberta home builder with multi-family, single-family, and quick possession inventory across Calgary and surrounding markets. Comparable product breadth, customer segmentation, and award-recognized builder positioning.
• Shane Homes: Family-owned Alberta residential home builder with a multi-decade operating history and diversified product portfolio (single-family, multi-family, custom estate). Operates across Alberta in a comparable price band, making it the closest scale-comparable peer to Falcon Homes.
• Homes by Avi: Established Calgary-area home builder producing single-family and multi-family product with show homes and quick possession inventory. Closely comparable in product line-up and direct-to-consumer selling motion.
• Cedarglen Homes: Calgary-based residential builder offering single-family, multi-family, and custom homes with comparable build-to-order and quick possession models. Overlaps with Falcon in product mix and target buyer.
• Calbridge Homes: Alberta-based builder operating across Calgary, Edmonton, and surrounding areas with a similar multi-family / single-family / custom estate mix. Comparable in geographic-region scope within Alberta.
• Albi Homes: Calgary-area home builder offering single-family, multi-family, and custom homes with a comparable Alberta regional positioning and product pricing tier.
• Pacesetter Homes: Alberta home builder with single-family and multi-family product in Calgary, Edmonton, and surrounding markets. Comparable in builder-size tier and product structure.

Regional players

• San Rufo Homes: Edmonton-area residential builder with comparable multi-family and single-family product, but with a more Northern Alberta geographic focus; useful as a regional price-and-operations benchmark.

Broad incumbents

• Mattamy Homes: North America's largest privately owned home builder with operations across Canada including Alberta. Useful as a national-scale benchmark for pricing, product breadth, and capital efficiency comparison.
• Brookfield Residential: Large national home builder with significant Alberta presence and master-planned community operations. Comparable in community-development model but at substantially larger scale and capital base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/falcon-homes-limited

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FALCON HOMES LIMITED