Falsken Water Systems

Name

Falsken Water Systems

Legal name

Falsken Water Systems, Inc.

Website

https://falskenwatersystems.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Water Treatment Equipment

NAICS

Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (42372)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Whole-House (Point-of-Entry) Water Treatment Systems (CRAJAJAE)

akta.pro secondary industries

Reverse Osmosis (RO) Systems (Residential) (CRAJAJAK), UV Water Purification Systems (Residential) (CRAJAJAJ), Water Softener, Filtration & Treatment System Installation (HSAOAAAH), Water Systems & Treatment (Pumps/Boilers/Water Heaters/Filtration) (IMAIABAK)

Keywords

• Water treatment systems
• Water softeners
• Reverse osmosis
• Scale prevention
• Water filtration equipment

Headquarters

HQ city

Brea

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Water Treatment Equipment Sales: Sale of water treatment equipment including water softeners, water conditioners, reverse osmosis systems, whole house treaters, Heater Treaters, bottleless water coolers, ultraviolet systems, and commercial/industrial treatment equipment. Products sold through plumbing wholesalers to professional installers and directly to end-users.
2. Replacement Filters and Parts: Ongoing sales of replacement filters, cartridges, membranes, and replacement parts for installed equipment including Heater Treater replacement filters, RO membranes, carbon filters, and UV lamps.
3. Custom Home Design and Consulting Services: Water treatment design and consulting services for custom homes, including planning stages, sizing, application, installation guidance, and after-sale support working with architects, contractors, and homeowners.
4. Commercial and Industrial Services: Professional services for commercial and industrial customers including design and consulting, preventative maintenance programs, emergency repairs, installation, water analysis, and rental and leasing programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Falsken Water Systems is an independent full-service California Licensed Water Treatment Contractor that sells and distributes residential, commercial, and industrial water treatment equipment, including water softeners, reverse osmosis systems, scale prevention units, ultraviolet treatment, whole house filtration, and bottleless water coolers. The company sells through plumbing wholesalers and provides design, consulting, installation support, and ongoing technical service to contractors and end-users.

Product overview

Falsken Water Systems is a full-service water treatment company founded in 1984, providing residential, commercial, and industrial water treatment solutions. The product portfolio centers on physical water treatment equipment rather than software or AI-enabled products. Core product lines include: (1) Water Softeners (5800 Cabinet, 5800 WS, 5810 High Flow, Twin Tank Analyzer) for removing calcium and magnesium; (2) Water Conditioners (5810 WC, 5810XTR with scale protection) for chlorine/chloramine reduction without salt; (3) The Heater Treater (FTHT series) for tankless water heater scale protection; (4) Reverse Osmosis Systems (RO5-35E, RO5-75HE High Efficiency, RO5-35ALK Alkaline, FreshPoint GRO-475B) for drinking water; (5) Whole House Treaters for whole-home filtration; (6) Ultraviolet Treatment Systems (Viqua-branded) for disinfection; (7) Bottleless Water Coolers (PWC series) for office hydration; (8) Food Service Products (Beverage Treater, Ice Treater, Commercial H2O Treater) for commercial kitchens; (9) Replacement Filters and Filter Housings; (10) Drinking Water Faucets; (11) Water Testing Equipment; and (12) Hot Water Dispensers and Chillers. Services include Custom Homes design integration, Private Well Water Treatment with lab testing, and Commercial/Industrial system design. Products are distributed through plumbing wholesalers including Ferguson, Reece, Hajoca, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• The Heater Treater (FTHT Series) Scale protection units for tankless water heaters, tank water heaters, solar hot water systems, boilers, and commercial heating applications. Uses food-grade treatment media approved by FDA, NSF, and World Health Association to prevent hard water scale buildup.
• Water Softeners (5800/5810/TTA Series) Residential and commercial water softeners that remove calcium and magnesium from water to eliminate hard water issues. Available in cabinet, twin-tank, and high-flow configurations with capacities from 1.0 to 2.5 cubic feet of softening resin.
• Water Conditioners (5810 Series) No-salt water treatment systems that reduce chlorine and chloramine content for improved taste and skin conditions. The 5810XTR model includes scale protection technology for added appliance protection.
• Reverse Osmosis Systems (RO5/GRO Series) Drinking water systems producing bottled-quality water via reverse osmosis filtration. Available in standard (35 gpd), high-efficiency (75 gpd with 50% recovery), alkaline, and FreshPoint configurations with multiple filtration stages.
• Private Well Water Treatment Specialized water testing and treatment design services for private well water supplies. Includes DIY testing kits from National Testing Laboratories analyzing over 90 potential contaminants, with custom treatment solutions for iron, lead, nitrates, bacteria, and other well water issues.
• Commercial/Industrial Water Treatment Complete systems and replacement parts for commercial and industrial water treatment including reverse osmosis, softening, ultrafiltration, microfiltration, DI water, UV, ozone, carbon filtration, and monitoring equipment for laboratories, manufacturing, printing, and food service applications.
• Custom Homes Water Treatment Design-stage water treatment planning and installation for custom homes, including equipment sizing, application design, and integration with plumbing for features like ice makers, wet bars, patio misting, and whole-house protection.
• Bottleless Water Coolers (PWC Series) Office water dispensers using reverse osmosis technology to produce fresh filtered water. Available in countertop and floor-standing models with capacities from 30 to 70+ users, offering hot, cold, and room temperature options with optional carbon or RO filtration.
• Ultraviolet Treatment Systems UV water disinfection systems including point-of-use, point-of-entry, and commercial/industrial models. Brands include Viqua systems with flow rates from 0.5 gpm to 46 gpm for germicidal treatment of bacteria, viruses, and microorganisms.
• Whole House Treater Whole-home filtration systems combining sediment and carbon block filtration in single cartridges. Protects plumbing from corrosion and scale while reducing chlorine taste and odor. Available in 10BB (up to 20,000 gallon capacity) and 20BB (up to 40,000 gallon capacity) sizes.
• Food Service Products Commercial water treatment for food service including the Beverage Treater, Ice Treater, and Commercial H2O Treater. Systems provide filtration and scale protection for espresso machines, ice makers, steam ovens, and beverage equipment with multi-stage configurations up to 116,000 gallon capacity.
• Replacement Filters Replacement filter cartridges and filter packs for all Falsken water treatment systems including RO membranes, carbon blocks, sediment filters, and specialty cartridges. Compatible with FAL-RO5, FAL-GRO, Cascade, and other Falsken systems.

Quantifiable outcome

• Reduce bottled water costs by 30% – 80% with bottleless water coolers
• +2 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

15 partnerships are on record, tiered primary, core and minor.

• FergusonprimaryChannel Partner/ Reseller/ DistributorMajor plumbing wholesale distributor carrying Falsken Water Systems products for distribution to licensed plumbing contractors throughout their branch network.
• ReeceprimaryChannel Partner/ Reseller/ DistributorPlumbing and HVAC wholesale distributor serving as a key distribution channel for Falsken water treatment products.
• HajocaprimaryChannel Partner/ Reseller/ DistributorPlumbing and waterworks distributor with multiple locations carrying Falsken products for contractor distribution.
• Pace SupplycoreChannel Partner/ Reseller/ DistributorPlumbing wholesale supply company distributing Falsken Water Systems products to licensed contractors.
• IPS (Irvine Pipe & Supply)coreChannel Partner/ Reseller/ DistributorRegional plumbing wholesale distributor serving Southern California with Falsken products.
• HirschcoreChannel Partner/ Reseller/ DistributorPlumbing wholesale distributor with multiple locations distributing Falsken water treatment equipment.
• WinsupplycoreChannel Partner/ Reseller/ DistributorWholesale plumbing and HVAC supply company network distributing Falsken products.
• Standard Plumbing SupplycoreChannel Partner/ Reseller/ DistributorPlumbing wholesale distributor serving contractors with Falsken water treatment products.
• Desert Industrial SupplyminorChannel Partner/ Reseller/ DistributorIndustrial supply distributor serving commercial and industrial customers with Falsken products.
• Todd PipecoreChannel Partner/ Reseller/ DistributorPlumbing wholesale distributor in Southern California distributing Falsken products.
• Express Pipe & SupplycoreChannel Partner/ Reseller/ DistributorPlumbing wholesale distributor with multiple branch locations serving contractors.
• MWI (Murray Company)coreChannel Partner/ Reseller/ DistributorPlumbing and HVAC wholesale supply company distributing Falsken water treatment products.
• MorscocoreChannel Partner/ Reseller/ DistributorPlumbing, HVAC, and waterworks wholesale distributor distributing Falsken products.
• Everpure (Pentair)coreChannel Partner/ Reseller/ DistributorFalsken is an authorized distributor for Everpure Food Service Division, a leading brand for commercial food service water filtration equipment including ice machines, beverage equipment, and cooking applications.
• National Testing LaboratoriescoreTechnology or IntegrationThird-party certified independent testing laboratory partnership providing comprehensive DIY water analysis test kits for private well owners, testing for over 90 possible elements and contaminants including bacteria, pesticides, herbicides, metals and chemicals. Results used by Falsken to design custom water treatment solutions.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• 3M Purification: Industrial and consumer water filtration products under brands like Filtrete, competing at the point-of-entry and point-of-use categories where Falsken sells. Comparable in residential filtration replacement-cartridge market.
• Pentair: Global water treatment company and parent of the Everpure brand that Falsken distributes. Overlaps with Falsken's commercial/industrial, food service, and residential filtration portfolio, and is the underlying OEM for many of Falsken's commercial offerings.
• A. O. Smith: Water heater and treatment incumbent with residential and commercial filtration lines (including Aquasana). Comparable in tankless water heater context where the Heater Treater is sold, and broader water treatment portfolio competitor.
• Watts Water Technologies: Plumbing, water quality, and water treatment equipment manufacturer with residential and commercial product lines. Comparable as a wholesale-distributed plumbing-adjacent water treatment brand competing for the same plumbing wholesaler shelf space.

Direct peers

• Hague Quality Water: Water softener and treatment equipment manufacturer selling through authorized independent dealers across North America. Comparable mid-sized independent water treatment player with overlapping product categories and dealer-channel go-to-market.
• Culligan Water: The dominant national water treatment franchise offering water softeners, RO systems, and filtration across residential and commercial segments. Overlaps directly with Falsken's product portfolio and wholesale-plus-contractor distribution model.
• Aquasana: Whole-house and point-of-use water filtration brand (owned by A. O. Smith) selling through online, retail, and pro channels. Comparable to Falsken's whole-house and drinking water product lines, with stronger digital and DTC orientation.
• EcoWater Systems: Major manufacturer and dealer-network provider of residential water softeners, conditioners, and drinking water systems. Closely comparable product set to Falsken's softeners, conditioners, and RO lines, with a similar contractor-led installation model.
• Kinetico: Non-electric, twin-tank water softener and treatment specialist serving residential and commercial customers through a dealer network. Directly comparable to Falsken's Twin Tank Analyzer positioning and similar whole-home treatment pitch.
• Pelican Water Systems: Direct-to-consumer and dealer-based provider of whole-house filtration, softening, and RO systems. Comparable in residential water treatment equipment mix with growing national distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/falsken-water-systems

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Falsken Water Systems