FAME foundation

What FAME foundation does

FAME Foundation (Female Advocacy Mentoring Empowerment) is a Nigerian nonprofit organization headquartered in Abuja that mentors and empowers women and girls through a portfolio of sports-based, educational, and advocacy programs. The organization operates nine named initiatives including PlayIt DreamIt (sports for Sustainable Development Goals), HerSTEM (STEM education for women and girls with disabilities), The Green Ball Project (climate education through sport), Why Wait (early marriage prevention curriculum), Para-athletic Sports Mentoring, ORANGElympics (gender-based violence activism event), Obinrin (women's life stories), Women and Sport Dialogue, and Dance For Good. It also publishes the Femicide Report research series and the 'Success Tips for Internally Displaced Girls in Sports' handbook.

Beneficiaries include IDP girls, refugee women, rural women, and girls and women with disabilities, reached through monthly community outreach, school programs, IDP camp sensitization, and event-driven engagement. The organization runs a lean paid staff of 15 supported by a stated network of 1,000+ volunteers. Its go-to-market is community-led and event-driven, combining grassroots mobilization with institutional partnerships.

FAME Foundation is funded by donations, international grants, and volunteer contributions. Named institutional supporters include Laureus Sport for Good (core funder for Play It Dream It, partnership renewed through 2025), Manchester City (programmatic partner since 2022), the U.S. Mission in Nigeria, the French and Swiss Embassies, UN Women, FARE Network, the U.S. Department of State Global Sports Mentoring Programme, and Nigerian federal ministries (Youth and Sports Development, Science and Technology). Revenue figures are not publicly disclosed. The organization participates in the Global Observatory for Gender Equality in Sport (since 2026) and convenes continental advocacy forums, including a July 2026 forum on the African Disability Rights Protocol.

Name

FAME foundation

Legal name

FAME Foundation

Website

https://famefoundationwg.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

FAME Foundation is an Abuja-based Nigerian nonprofit that mentors and empowers women and girls through sports, STEM education, and advocacy programs, serving IDP girls, refugees, rural women, and women with disabilities via grants from Laureus, embassies, and UN partners.

Ownership category

akta.pro rank

Product category

Nonprofit Women and Girls Empowerment Services

NAICS

Social Advocacy Organizations (8133), Spectator Sports (71121), Other Similar Organizations (except Business, Professional, Labor, and Political Organizations) (81399)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

akta.pro secondary industries

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK), Gender Equality & Women’s Rights (BPADAGAF), Disability & Adaptive Sports Organizations (Paralympic, Special Olympics) (MPAKACAH), Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

Keywords

• Women and girls empowerment
• Sport for development
• Gender equality advocacy
• Nonprofit mentoring programs
• Community outreach programs

Headquarters

HQ city

Abuja

HQ country

Nigeria

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations: Accepts monetary donations from individuals and organizations to support programs for women and girls empowerment
2. International Grants and Partnerships: Funding and support from international organizations such as Laureus Sports for Good, US Mission Nigeria, French Embassy, and Swiss Embassy
3. Volunteer Contributions: Volunteers contribute time, skills, and resources to support organizational programs and outreach activities

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

FAME Foundation operates a portfolio of free, donor-funded programs that use sports, education, and advocacy to empower women and girls in Nigeria. Core offerings include the PlayIt DreamIt sports-for-development initiative, HerSTEM STEM education program, the Green Ball Project climate education initiative, the Why Wait curriculum, and additional mentoring, dialogue, dance, and para-athletic programs targeted at women, girls, internally displaced persons, refugees, and women and girls with disabilities.

Product overview

FAME Foundation (Female Advocacy Mentoring Empowerment) operates as a not-for-profit organization offering a portfolio of interconnected programs focused on women and girls' empowerment. The core offering centers on PlayIt DreamIt, using sports as a development tool, complemented by HerSTEM for technical education, The Green Ball Project for environmental advocacy, and Why Wait for early marriage prevention. Additional programs include Para-athletic Sports Mentoring, ORANGElympics, Women and Sport Dialogue, and Dance For Good. The organization publishes research through Femicide Reports and academic publications, and has released the 'Success Tips for Internally Displaced Girls in Sports' handbook. All initiatives work together to advance social, emotional, and economic wellbeing of women and advocate for gender parity.

Differentiator

Problem solved

Functional benefit

Brands

• PlayIt DreamIt: A sports-based initiative using sports as a tool to achieve SDGs and empower women and girls through athletic programs.
• HerSTEM
• Obinrin
• The Green Ball Project
• Why Wait
• Para-athletic Sports Mentoring Programme
• ORANGElympics
• Women and Sport Dialogue
• Dance For Good

Products and services

• PlayIt DreamIt A flagship sports-based initiative that uses athletics and physical activity as a development tool to mentor, empower, and promote gender equality for women and girls in Nigeria. Delivered through regular programs, conferences (PlayItDreamItTuesday webinars), and outreach to IDP camps, schools, and rural communities; offered free of charge to beneficiaries and funded through grants and partnerships.
• HerSTEM Program that equips women and girls with skills, mentorship, and opportunities in Science, Technology, Engineering, and Mathematics (STEM), with specific inclusion of girls and women with disabilities. Delivered in partnership with the Embassy of Switzerland and the Federal Ministry of Science and Technology.
• Obinrin Online storytelling platform that collects and publishes true-life stories of women, amplifying women's voices and lived experiences for advocacy and awareness purposes.
• The Green Ball Project Sports-based environmental initiative that uses athletic engagement as a unifying tool to deliver climate education, awareness, and advocacy (CLEAP) to communities and schools.
• Why Wait Curriculum-based educational program aimed at preventing early marriage and harmful traditional practices affecting girls, delivered through schools and community outreach.
• Para-athletic Sports Mentoring Programme Sports mentoring program designed to promote inclusion and athletic development for persons with disabilities, providing access to sports opportunities and mentorship.
• ORANGElympics Annual sports event organized in conjunction with the Ministry of Youth and Sports Development to mark the 16 Days of Activism against Gender-Based Violence, combining athletic competition with advocacy.
• Women and Sport Dialogue Annual dialogue and conference program that convenes stakeholders to discuss challenges and opportunities for women in sports and athletics.
• Dance For Good Dance and performing arts initiative that uses movement for social impact, empowerment, and community engagement for women and girls.
• FAME Women's Conference Annual conference convening stakeholders to discuss women's empowerment, gender equality, and advocacy strategies across Nigeria.
• Femicide Report Research and advocacy initiative that tracks and reports femicide cases in Nigeria to support advocacy for justice, policy reform, and gender-based violence prevention.
• FAME Empowerment Project Outreach initiative providing rural women and girls with information, knowledge, and skill acquisition for community development and economic empowerment.
• Success Tips for Internally Displaced Girls in Sports Book First-ever sports handbook for internally displaced girls in Nigeria, providing success tips from sports experts on starting and excelling in a sports career.

Quantifiable outcome

• Over 1,000 volunteers engaged in programs
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• Global Observatory for Gender Equality in SportcoreStrategic or Co-development Partner · 15 April 2026FAME Foundation participates in the Global Observatory for Gender Equality in Sport initiative, hosting events and contributing to international discussions on inclusive gender equality in sports.
• Laureus Sports for Good, LondoncoreStrategic or Co-development Partner · 19 February 2025FAME Foundation renewed its partnership with Laureus Sport for Good for 2025. The partnership supports the Play It Dream It program using sports as a tool for change and gender equality. Laureus provides funding and programmatic support for sports-based youth development initiatives.
• U.S. Mission in NigeriamajorGTM or Marketing Partner · 30 May 2024Partnership for the 2024 Sports Envoy Program featuring masterclass training and sports development activities. The U.S. Mission supports FAME Foundation's sports for development initiatives.
• Manchester CitycoreStrategic or Co-development PartnerFAME Foundation implements the Play It Dream It program under the Manchester City Partnership. Reports show continued collaboration through 2026 with community engagement and youth development efforts.
• French Embassy in NigeriamajorGTM or Marketing PartnerJoint organization of National Break Dance Championship qualifiers and other sports events. The French Embassy supports FAME Foundation's sports for development initiatives.
• FARE NetworkmajorStrategic or Co-development PartnerInternational foundation advocating against violence and standing for social change. Partnered on the Play It Dream It book launch and Football People Weeks activities.
• Global Sports Mentoring Programme (US Department of State)majorStrategic or Co-development PartnerInitiative of the U.S. Department of State supporting sports-based development programs. Collaborated on the Success Tips for Internally Displaced Girls in Sports publication.
• Embassy of Switzerland in NigeriamajorGTM or Marketing PartnerPartner in the HerSTEM Initiative launch for girls and women with disabilities, alongside the Federal Ministry of Science and Technology.
• Federal Ministry of Science and TechnologymajorStrategic or Co-development PartnerGovernment partner for the HerSTEM Initiative targeting girls and women with disabilities in Nigeria.
• UN WomenmajorStrategic or Co-development PartnerUN Women Nigeria supports FAME Foundation's gender equality initiatives through sports. Representatives participated in book launches and program activities.
• Ministry of Youth and Sports Development (Nigeria)majorStrategic or Co-development PartnerGovernment ministry collaborating on ORANGElympics and other sports programs. The Minister officially launched the Play It Dream It book.
• Zemmies ProductionminorGTM or Marketing PartnerPartnered with FAME Foundation for the Amazon Independence Day Dance Battle during Nigeria's 64th Independence anniversary celebration.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Youth Sport Trust International: UK-based charity using sport to improve young people's lives through education and wellbeing programs. Comparable youth sport-for-development mission with broader geographic and program reach.
• Women and Sports Foundation (UK): Established UK charity working to increase women's and girls' participation in sport, with research, advocacy, and policy influence — comparable thematic focus at a larger scale and longer operating history.

Direct peers

• WomenSport International: Global advocacy organization promoting gender equity in sport at every level. Comparable as a peer organization advancing women and girls through sports, with overlapping policy and conference engagement.
• Right To Play: International NGO using sport and play to educate and empower children and youth facing adversity, with strong presence across Africa. Comparable as a peer sport-for-development NGO operating in low-resource and conflict-affected settings.
• Women Win: Global nonprofit that uses sport to advance gender equality and the rights of girls and young women — directly comparable in mission, target population, and sport-for-development delivery model to FAME Foundation's PlayIt DreamIt program.
• International Working Group for Women and Sport (IWG): Global network advocating for gender equity in sport, hosting the IWG World Conference on Women and Sport. Overlapping policy and convening role with FAME's Global Observatory participation and Women and Sport Dialogue program.
• Magic Bus: Sport-for-development NGO working with adolescents in India and other emerging markets to deliver education, gender equality, and livelihoods outcomes — comparable delivery model and youth-focused program design.

Regional players

• Mathare Youth Sports Association (MYSA): Kenyan sport-for-development NGO linking football to community development, gender equity, and youth leadership — highly comparable as a regional African peer using sport as a tool for social outcomes.
• Special Olympics Nigeria: Disability-inclusive sports organization operating in Nigeria, directly comparable to FAME's Para-athletic Sports Mentoring Programme and the only Nigeria-based organization specifically targeting athletes with disabilities through sport.

Others

• Laureus Sport for Good: Global foundation funding sport-for-development programs, including FAME's own PlayIt DreamIt. Included as a peer because it sets the funding agenda and benchmarks outcomes for the entire sport-for-development niche FAME operates in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/hashtag/PlayitDreamitTuesday
• YouTubeyoutube.com/watch?v=IV628Puh5QU
• LinkedInlinkedin.com/company/fame-foundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about FAME foundation