famila Verbrauchermarkt Einkaufsstätte GmbH & Co. KG

What famila Verbrauchermarkt Einkaufsstätte GmbH & Co. KG does

famila Verbrauchermarkt Einkaufsstätte GmbH & Co. KG operates a chain of 20 self-service department stores (SB-Warenhäuser) and consumer markets across Northwest Germany, headquartered in Oldenburg as part of the Bünting Unternehmensgruppe. The company operates under a "regionality" strategy — "Wir handeln in der Region für die Menschen in der Region" — emphasizing local sourcing, regional suppliers, and community connection. Its core offering is grocery retail, spanning fresh produce, meat, cheese, bakery, organic, and specialty dietary items (gluten-free, lactose-free), complemented by specialty in-store service counters (Marktfleischerei butcher, Käsebedientheke cheese counter, Backstube bakery) and a Snack & Schnack lunch menu at select locations.

The product portfolio is anchored by eight private label brands spanning value (Jeden Tag, Jeden Tag Bio), regional (Küstengold), organic (Naturwert Bio), and premium (HofWerte, Goldmarie, Bünting Tee, Like) positioning. The technology layer includes Scan & Go mobile self-checkout, the Moin Card loyalty app, a WhatsApp communication channel, and the myTime.de e-commerce platform enabling home delivery and click-and-collect (Abholservice) independent of store opening hours. Ancillary revenue streams include the CEWE Fotowelt in-store photo service and a Genießer-Plattenservice catering platter offering.

The business model is traditional retail: revenue is generated through in-store transactions across the 20-store physical footprint, supplemented by private label margin contribution and a growing digital delivery channel. The customer base is broad-based consumer households in Northwest Germany, with no public enterprise or B2B anchor customers. Marketing is multi-channel — social media (Facebook, Instagram, YouTube), WhatsApp, email newsletter, weekly promotional offers, and the myTime print and digital magazine. The company is privately held with no standalone funding events, no public listing, and no M&A activity disclosed in the available data.

Name

famila Verbrauchermarkt Einkaufsstätte GmbH & Co. KG

Legal name

famila Verbrauchermarkt Einkaufsstätte GmbH & Co. KG

Website

https://famila-nordwest24.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

famila Verbrauchermarkt Einkaufsstätte GmbH & Co. KG operates 20 self-service department stores and consumer markets in Northwest Germany as part of the Bünting Unternehmensgruppe, serving regional households with groceries, fresh produce, specialty counters, private label brands, Scan & Go checkout, and the myTime.de online delivery service.

Ownership category

akta.pro rank

Headquarters

HQ city

Oldenburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Sales: Traditional retail revenue through in-store sales of groceries, fresh produce, meat, bakery items, and specialty products including regional and organic offerings. Revenue generated through individual customer transactions at point of sale.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

famila operates a chain of 20 self-service department stores and consumer markets in Northwest Germany under the Bünting Group, offering groceries, fresh produce, meat, bakery items, and specialty products including regional and organic offerings. The offering is supplemented by in-store service departments (butcher, cheese counter, bakery), eight private label brands, online home delivery via myTime.de, the Moin Card loyalty program, and Scan & Go mobile self-checkout.

Product overview

famila operates as a retail supermarket chain of 20 self-service department stores and consumer markets in northwest Germany, part of the Bünting Group. The company offers a unified retail platform combining physical stores with digital services including Scan & Go mobile checkout, myTime.de delivery service, and the Moin Card loyalty program. The product portfolio includes 8 private label brands (Küstengold, naturwert Bio, Jeden Tag, Jeden Tag Bio, Goldmarie, HofWerte, Bünting Tee, and Like) spanning budget, organic, and premium segments. In-store services encompass specialty departments (Marktfleischerei butcher, Käsebedientheke cheese counter, Backstube bakery), the Genießer-Plattenservice catering service, CEWE Fotowelt photo service, and a Frischenetz reusable bag program. The myTime Magazin serves as the company's branded publication. The offering integrates physical retail with digital convenience services to serve regional customers.

Differentiator

Problem solved

Functional benefit

Brands

• HofWerte: Quality meat and sausage products from animal welfare-friendly farming - found in service counters
• Küstengold
• Naturwert Bio
• Jeden Tag
• Goldmarie
• Like

Products and services

• famila Verbrauchermärkte

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Bünting GruppecoreOthersParent company affiliation - famila is a dynamically growing retail company of the Bünting Gruppe with 20 SB-Warenhäusern and Verbrauchermärkten in Northwest Germany. Strategic significance lies in regional focus 'handeln in der Region für die Menschen in der Region' (acting in the region for people in the region).

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kaufland: Schwarz Group's hypermarket banner, operating large full-service stores similar to famila's SB-Warenhäuser. Comparable in-store service counters and broad assortment model.
• Netto Marken-Discount: Edeka Group's discounter banner with extensive Northwest German footprint. Competes with famila on price-sensitive grocery baskets while sharing the same parent-group ecosystem.
• REWE Group: Major German supermarket chain with full-service stores, strong private label portfolio, and active online delivery (REWE Lieferando). Operates similar store formats and competes directly with famila in the same Northwest German markets.
• EDEKA: Germany's largest supermarket cooperative, operating full-service grocery stores nationwide with comparable formats including service counters, private label brands, and regional sourcing programs. Directly competes with famila in Northwest Germany.
• Aldi Nord: German discounter and the dominant grocery competitor in Northwest Germany after EDEKA. Heavy presence in the same Lower Saxony and Bremen geographies as famila, competing on price and increasingly on fresh/organic ranges.
• Lidl: Schwarz Group's German discounter with dense geographic coverage and rapidly expanding fresh, organic, and premium ranges. Direct price competitor to famila across Northwest Germany.

Regional players

• Combi: Sister brand of famila within the Bünting Group, operating consumer markets in Northwest Germany. Same parent group, overlapping geography, but somewhat different positioning.

Others

• Metro AG: German wholesale/cash-and-carry operator (Metro, Makro). Relevant as a wholesale supplier and competitor in the food service/catering segment where famila also operates (Genießer-Plattenservice).
• Markant (Markant Deutschland): German retail trade and services company providing wholesale, private label, and supply chain support to independent and regional retailers. Relevant ecosystem partner for a regional grocery chain like famila.

Emerging players

• Globus Handelshof: German hypermarket chain with strong fresh, butcher, and regional sourcing programs. Comparable full-service store model with service counters and strong private label focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/familamaerkte/videos
• Facebookfacebook.com/famila.nordwest
• Instagraminstagram.com/famila_nordwest
• LinkedInlinkedin.com/company/famila-verbrauchermarkt-einkaufsst%C3%A4tte-gmbh-&-co.-kg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about famila Verbrauchermarkt Einkaufsstätte GmbH & Co. KG