Familyworksni

What Familyworksni does

Familyworks is a counselling, mediation, and training service provider operating in Northern Ireland under the legal entity Northdown Enterprises Limited. Founded in 2020 and headquartered in Newtownards, the organization delivers school-based counselling across primary, primary-special, post-primary, and EOTAS (Education Other Than At School) settings. It operates with a team of approximately 7 employees and processes client intake through Microsoft Forms-based referral portals rather than proprietary software.

The business model is anchored on institutional contracts rather than direct-to-consumer billing. Familyworks secures government-funded work through the HOPE Post Primary Schools Contract and the HOPE Special Schools and EOTAS Contract, and partners with Imagine If (imagineif.org.uk), which acts as the contracting body for primary and primary-special school counselling across Northern Ireland. The technology stack is minimal: no proprietary platform, no mobile application, no disclosed API, and no integration partners. Pricing is not publicly disclosed, and the firm does not publish revenue, contract values, or financial statements. Mediation and training services are advertised alongside counselling but show no public case evidence or named customers.

The firm is privately held with no disclosed institutional investors, no funding rounds, no M&A activity, and no leadership team identified in public sources. All operations are confined to Northern Ireland, and customer concentration is structurally high — the entire revenue base depends on the renewal of a small number of education-sector contracts and the Imagine If partnership. There is no evidence of expansion outside Northern Ireland, of product diversification into adjacent verticals, or of any technology investment beyond basic website and form infrastructure.

Name

Familyworksni

Legal name

Northdown Enterprises Limited

Website

https://familyworksni.co.uk

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Familyworks (Northdown Enterprises Limited) is a Newtownards-based provider of counselling, mediation, and training services to primary, post-primary, and special schools across Northern Ireland, delivered through HOPE government contracts and an Imagine If partnership.

Ownership category

akta.pro rank

Product category

School Counselling Services

NAICS

Other Individual and Family Services (624190), Educational Support Services (611710), Child and Youth Services (62411)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

School Counseling Services (Individual & Group) (EDAKAMAB)

akta.pro secondary industries

Family & Parent Support Services (Parent Coaching, Advocacy) (EDAJALAK), Autism Parent/Caregiver Education & Training (School-Linked) (EDAKAKAJ), Family & Parenting Support Services (BPAGAEAC)

Keywords

• School counselling services
• Student mental health
• Mediation services
• Counselling training
• Educational wellbeing

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations

Distribution channels1 record

Core offering

Familyworks provides counselling, mediation, and training services, with school-based counselling as the primary offering. The counselling is delivered to primary schools and primary special schools via an Imagine If partnership, and to post-primary schools and special schools/EOTAS via HOPE government contracts across Northern Ireland.

Product overview

Familyworks is a service provider offering counselling, mediation, and training services in Northern Ireland. The organisation operates primarily as a contracted service provider delivering school-based counselling across different educational levels: Post Primary Schools Counselling (via HOPE Post Primary Schools Contract), Post Primary Special Schools and EOTAS Counselling (via HOPE Special Schools and EOTAS Contract), and Primary Schools Counselling (via Imagine If partnership). The counselling services operate through referral forms built on Microsoft Forms/Office platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Post Primary Schools Counselling Counselling service for post-primary school students delivered under the HOPE Post Primary Schools Contract across Northern Ireland, accepting self, child, or pupil referrals via Microsoft Forms.
• Post Primary Special Schools and EOTAS Counselling Specialised counselling for students in special schools and EOTAS (Education Other Than At School) settings in Northern Ireland, delivered under the HOPE Special Schools and EOTAS Contract.
• Primary Schools Counselling Private counselling contracts delivered to primary schools and primary special schools across Northern Ireland through the Imagine If partnership, with referrals accepted via Microsoft Forms.
• Mediation Services Mediation services offered by Familyworks as part of its broader service portfolio in Northern Ireland.
• Training Services Training services offered by Familyworks as part of its broader service portfolio in Northern Ireland.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Imagine IfcoreStrategic or Co-development PartnerFamilyworks partners with Imagine If (imagineif.org.uk) to deliver Primary Schools and Primary Special Schools counselling services across Northern Ireland. Imagine If acts as the primary contracting body while Familyworks provides the counselling services.

Recent moves4 records

Expansion highlights2 records

Regional players

• Action Mental Health: Northern Ireland charity providing mental health programmes including in schools and youth settings. Geographic and service overlap with Familyworks.
• Inspire Mental Health: Northern Ireland's largest mental health and learning disability charity, delivering school-based wellbeing and counselling services. Overlaps territorially and by service category with Familyworks.

Broad incumbents

• Childline (NSPCC): National free helpline and counselling service for children and young people. An incumbent in the broader youth counselling space where Familyworks also operates.

Direct peers

• Place2Be: UK-wide charity providing in-school counselling and mental health support for primary and secondary pupils. Closest direct peer to Familyworks given the shared school-based counselling model and contract-driven delivery.
• Imagine If (Northern Ireland): Northern Ireland-based wellbeing and counselling provider contracted for primary schools; Familyworks is explicitly a delivery partner. Operates the same customer segment and through the same contract mechanism.

Emerging players

• Papyrus ( Prevention of Young Suicide): UK charity providing suicide prevention support, training, and HOPELINEUK for young people. Adjacent service category and frequently co-funded through the same education and health commissioning streams.
• Charlie Waller Trust: UK charity delivering mental health training in schools and to young people. Adjacent to Familyworks' training service line and to the broader school mental health commissioning market.
• Kooth (Xenzon): Digital mental health platform commissioned by UK local authorities to provide counselling and wellbeing support to children and young people. Competes for the same commissioning budget as Familyworks' school contracts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/familyworksni

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Familyworksni