Far & Wild Travel

What Far & Wild Travel does

Far & Wild Travel is a privately held UK travel agency founded in 2017 and headquartered in Edenhall, Cumbria, with a stated 1-10 employees. It designs and books tailor-made international holidays and safaris for mid-market leisure travelers, especially bucket-list travelers, with use cases spanning honeymoons, family trips, luxury, adventure, beach, wildlife, small-group, and special-interest travel. Its listed destination coverage spans Africa, Asia, South America, the Indian Ocean, the Middle East, polar regions, Australia and New Zealand, Central America, the Caribbean, the South Pacific, and North America.

The service is delivered through travel consultants who collect dates, party size, budget, and preferences and return detailed itineraries within 24 hours. The underlying technology is a standard website enquiry and consultation system; the company discloses no app, API, SDK, integrations, proprietary models, or proprietary booking features. Complementary resources include the Wilder blog and Where To Go When guides, and trips are supported by ATOL financial protection and 24/7 emergency support.

Far & Wild sells direct to consumers through website enquiry forms and UK and US phone lines, with no disclosed reseller network. Revenue comes from commissions on accommodation, tours, airlines, and other travel suppliers, plus itinerary-planning and consultation fees. Package prices are quoted per person and vary by destination, duration, accommodation, and season; examples range from approximately £3,800 to £13,000, with website budget bands from £4,000-£6,000 through £10,000+ per person.

Name

Far & Wild Travel

Legal name

Far and Wild Travel Ltd

Website

https://farandwild.travel

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Far & Wild Travel is a UK-based, founder-led travel agency that designs and books bespoke holidays, safaris, and specialist trips for mid-market leisure travelers worldwide, using consultant-led enquiries rather than a proprietary technology platform.

Ownership category

akta.pro rank

Product category

Bespoke Travel Agency Services

NAICS

Tour Operators (56152), Travel Agencies (56151)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Custom Itinerary Planning with Booking & Fulfillment (Full-Service) (THAKAOAO)

akta.pro secondary industries

Bespoke Multi-Day Itinerary Planning & Custom Tour Design (THAJALAB), Honeymoon, Romance & Celebration Itinerary Planning (THAKAOAE), Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL), Group & Small-Group Custom Itinerary Planning (THAKAOAF)

Keywords

• Tailor-made holidays
• Safari holidays
• Sustainable tourism
• Honeymoon planning
• Travel consultation

Headquarters

HQ city

Penrith, Cumbria

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Holiday Package Bookings: The company generates revenue by arranging and booking tailor-made holidays, safaris, and travel experiences. Revenue is earned through commissions from accommodation providers, tour operators, airlines, and other travel service suppliers, combined with service fees for itinerary planning and consultation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Far & Wild Travel designs and books bespoke, tailor-made holidays, safaris, and travel experiences to destinations worldwide through expert travel consultants. The company creates personalised itineraries delivered within 24 hours, sourcing accommodation, tours, airlines, and local experiences on behalf of clients. The offering spans safari, honeymoon, family, luxury, adventure, beach, wildlife, small-group, and special-interest holidays, with a sustainability focus supported by WWF-endorsed trips and 1% for the Planet membership.

Product overview

Far & Wild Travel is a travel agency specializing in sustainable and tailor-made holidays and safari experiences. The company operates as a single unified service offering rather than a platform with separate modules. The core product is a personalized holiday planning service where expert consultants design custom itineraries based on individual client preferences, delivered with a 24-hour turnaround promise. The portfolio includes Safari Holidays, Honeymoons, Family Holidays, Luxury Holidays, Adventure Holidays, Beach Holidays, Off the Beaten Track experiences, Wildlife Holidays, Small Group Tours, WWF-Endorsed Holidays, and Special Interest Holidays (including food & wine, photography, culture & history, horse riding, rail trips, self-drive, and whale watching). The company also provides complementary content resources including the Wilder Blog and Where To Go When monthly destination guides. All trips are supported by ATOL financial protection, CAA licensing, and 24/7 emergency support. Geographic coverage spans Africa, Asia, South America, Caribbean, Middle East, Indian Ocean, Polar regions, Australia & New Zealand, Central America, USA & Canada, and South Pacific.

Differentiator

Problem solved

Functional benefit

Products and services

• Tailor-Made Holidays & Safaris

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• World Wildlife Fund (WWF)coreStrategic or Co-development PartnerFar & Wild offers WWF-endorsed holidays, a selection of trips that meet WWF's standards for sustainable travel. These holidays are designed to minimise environmental impact while supporting conservation efforts.
• 1% for the Planet / EcologicoreStrategic or Co-development PartnerEnvironmental partnership where the company commits to environmental giving. Logo displayed on website indicating membership and environmental commitment.
• African Travel and Tourism Association (ATTA)minorOthersIndustry membership organisation for African travel specialists. Logo displayed on website footer.
• Reviews.co.ukminorOthersThird-party review platform displaying verified customer reviews. Trust badge displayed on website.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Black Tomato: Boutique luxury travel company designing bespoke, experience-led itineraries worldwide, including adventure, safari, family and beach. Highly comparable to Far & Wild on bespoke advisory model, premium positioning, and content-driven brand.
• Audley Travel: UK-based bespoke tailor-made travel specialist with a global destination portfolio and country-specialist consultant model. Closest direct competitor to Far & Wild, with very similar product structure (tailor-made itineraries, multi-destination, Africa/safari focus) but materially larger scale and marketing budget.
• Africa Travel: UK-based Africa specialist designing tailor-made safaris and holidays across the continent. Highly comparable to Far & Wild's safari product line on consultant model, Africa depth, and luxury/bespoke customer segment.
• Journeys of Distinction: UK luxury tailor-made travel specialist curating bespoke safaris, beach escapes and adventure itineraries. Comparable to Far & Wild on luxury positioning, advisor-led model, and destination mix across Africa, Indian Ocean and beyond.
• Red Savannah: UK tailor-made travel specialist offering expert-led itineraries across Africa, Asia, the Indian Ocean, the Americas and polar regions. Closely comparable to Far & Wild on destination mix, bespoke consultant model, and customer demographic.
• Turquoise Holidays: UK specialist in tailor-made luxury and adventure holidays, including honeymoons, safaris and beach. Direct competitor on bespoke advisor model, UK customer base, and similar destination breadth across Africa, Indian Ocean and Latin America.
• Wexas Travel: UK specialist travel company offering tailor-made holidays, cruises and expeditions with expert-led advisory. Comparable to Far & Wild on bespoke consultancy model, expedition/polar offerings, and premium UK customer base.
• Imagine Travel: UK bespoke tailor-made travel company with a portfolio spanning honeymoons, safaris, family and adventure trips. Comparable to Far & Wild on advisory-led model, product mix, and mid-to-upper market UK customer demographic.

Broad incumbents

• Cox & Kings: Long-established heritage tour operator offering escorted tours, tailor-made holidays and luxury travel worldwide. Broader incumbent with overlapping bespoke and adventure capability, but much larger and more generalist than Far & Wild.
• Trailfinders: Large UK-based private travel company offering tailor-made holidays, flights and tours globally. A broader incumbent in the same bespoke/advisory category with much larger scale and a wider product portfolio (flights, packages, cruises) than Far & Wild's curated focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCSuDun3KhwzhigtT7gMifag
• Facebookfacebook.com/Farandwildtravel
• Instagraminstagram.com/farandwild
• LinkedInlinkedin.com/company/farwildtravel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Far & Wild Travel