Farang

What Farang does

Farang is a privately held, direct-to-consumer e-commerce retailer specialising in Thai and South East Asian arts, crafts, and design products. The company sells through a Shopify-based online store at farangshop.co.uk, shipping from its headquarters in Perth, Scotland, to customers across the UK and globally. Its catalogue spans roughly 25 product categories including Buddha statues and sacred images, fine teak wood carvings, paintings (including genuine elephant art sourced from Thai conservation centres), furniture, textiles, lacquerware, lighting, mirrors, books, and Japanese homewares, with price points ranging from approximately $5 for small accessories to over $600 for premium sculptures and antiques.

The business sources inventory directly from artisans and suppliers across Thailand, Burma, Laos, Cambodia, Vietnam, and Japan, and maintains a core partnership with Thai Elephant Conservation Centres to procure elephant-painted artwork. A dedicated sister website, lannaantique.com (Lanna Antique), hosts the higher-value antique collection, allowing the main storefront to focus on accessible gift and homeware price points. The technology footprint is intentionally lean: Shopify powers the storefront, payment is processed in multiple currencies with USD display, and marketing is concentrated on the e-commerce site and a Facebook page.

Commercially, Farang operates a one-time unit-sale revenue model with no subscription or recurring component. Its primary customer segment is individual consumers seeking authentic Asian home decor, gifts, and collector pieces, with a secondary commercial segment comprising interior designers, restaurants, Thai spas, hotels, and film/TV/magazine production buyers sourcing props and decorative items. The company is independently owned, discloses no funding rounds, and has no reported headcount or revenue figures; ownership commentary shows no institutional backing or parent company.

Name

Farang

Legal name

Farang

Website

https://farangshop.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Farang is a privately held UK-based e-commerce retailer operating a Shopify storefront that sells authentic Thai and South East Asian arts, crafts, antiques, and homewares directly to individual consumers, interior designers, and hospitality businesses worldwide.

Ownership category

akta.pro rank

Product category

Asian Arts and Crafts Retail

NAICS

Gift, Novelty, and Souvenir Retailers (459420), Art Dealers (45992), Used Merchandise Retailers (459510)

SIC

Retail-Variety Stores (5331), Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Local Artisan, Handmade & Craft Gifts Retail (CRALAJAL)

akta.pro secondary industries

Tourist Souvenir & Destination Gift Shops (CRALAJAA), Gift, Novelty & Souvenir Variety Stores (CRAGAJAG)

Keywords

• Thai home decor
• Asian art retail
• South East Asian crafts
• Handmade Buddha statues
• Asian antiques e-commerce

Headquarters

HQ city

Perth

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales: One-time retail sales of Thai and South East Asian arts, crafts, and design products through their e-commerce website. Products range from low-cost items under £20 to premium antiques and sculptures priced over £300.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Farang is an online e-commerce retailer specializing in Thai and South East Asian arts, crafts, and design products. Operating through a Shopify-based storefront at farangshop.co.uk, the company sells handcrafted goods including Buddha statues, wood carvings, paintings, furniture, textiles, lacquerware, lighting, antiques, and decorative items sourced directly from artisans across Thailand, Burma, Laos, Cambodia, Vietnam, and Japan. Products are shipped worldwide from the company's headquarters in Perth, Scotland, and a sister website (lannaantique.com) handles the main antique collection.

Product overview

Farang is an online e-commerce retailer specializing in Thai and South East Asian arts, crafts, and design products. The company operates as a single unified Shopify-based online store offering a diverse portfolio of handcrafted goods across multiple product categories including Buddha statues and sacred images, fine wood carvings, traditional and contemporary paintings (including authentic elephant art), furniture, textiles, lacquerware, lighting, homewares, and Japanese products. The store also features antiques, natural art pieces, and decorative items. Products are sourced directly from Thailand, Burma, Laos, Cambodia, Vietnam, and Japan. The company is based in Perth, Scotland and ships products within the UK and worldwide. A separate sister website (lannaantique.com) handles the primary antique collection.

Differentiator

Problem solved

Functional benefit

Brands

• Lanna Antique: Sister website dedicated to authentic South East Asian antiques, operated at lannaantique.com

Products and services

• Antiques Authentic South East Asian antiques including old Thai woodcarved statues, Buddha images, and traditional artifacts. The main antique collection is hosted on a dedicated sister website (lannaantique.com).
• Buddha and Sacred Images Buddha statues and sacred images in bronze, sandstone, and wood, with finishes ranging from textured stone effect to dark wood. Targeted at individual buyers and collectors.
• Fine Carvings Exquisite Thai woodcarvings typically carved in teakwood by highly skilled craftsmen, including statues, sculptures, and wall panels featuring traditional designs.
• Paintings Art paintings including Thai Buddha paintings and Khmer-style artworks spanning traditional and contemporary styles.
• Furniture Hand-crafted furniture from Thailand including Thai side tables, reclaimed teak wood benches, bamboo bird cages, and plant holders.
• Textiles Thai textiles including Thai cushions and Karen Hilltribe fabric products.
• Lacquerware Traditional and contemporary lacquerware from Burma (Myanmar) and Thailand, including bowls, lidded boxes, and offering vessels.
• Lighting Traditional Thai lighting using natural materials, including bamboo bird cages as light fittings, tealight candle holders, and silk lamps, all made to EU standards.
• Boxes and Bowls Storage boxes and bowls in metal, bamboo, wood, stone, pottery, ceramic and lacquer sourced from Thailand, Burma, Vietnam and Japan.
• Candle and Incense Holders Decorative candle and incense holders including Buddha hand holders, teak candle holders, driftwood holders, and antique wagon wheel candle holders.
• Elephant Art Paintings Authentic elephant art paintings created by elephants trained at Thai conservation centres, with proceeds supporting elephant welfare work.
• Sculpted Wall Panels Decorative wall panels including carved teak panels featuring three-headed elephant Erawan designs and Buddha face panels.
• Nature's Own Art Natural art forms including driftwood sculptures, jungle vine sculptures, bamboo bird cages, and coconut shell bowls.
• Japanese Products Japanese arts and crafts including lacquer bowls, ramen noodle bowls, sushi sets, calligraphy supplies, bento boxes, and vintage metal signs.
• Homewares and Tableware Home decoration and tableware items including Japanese lacquerware serving trays, sake sets, and decorative accessories.
• Mirrors Decorative mirrors from Thailand including contemporary textured frame mirrors and Shirokuma table mirrors.
• Music and Musical Instruments Thai-related music including CDs and rare Thai 7-inch 45 EPs featuring Western artists released in Thailand.
• Child's Play Products for children including Burmese marionette puppets, children's lunch boxes, sauce pots, bento accessories, and Japanese food picks.
• Books and Manuscripts Modern Asian books, stationery materials, and calligraphy supplies, with antique and rare books available via the sister website lannaantique.com.
• Traditional Craftwork Traditional handicrafts from South East Asia including bamboo products, Thai brass items, and authentic cultural artifacts.
• Decorator's Pieces Specialty items targeted at interior designers, including restaurant props, spa decorations, and unique pieces for hotels and home decorators.
• Exotica Unusual and exotic items from South East Asia including Indonesian Nagaland throws and rare collectible pieces.
• Pillows and Bolsters Thai cushions and pillows including authentic Karen Hilltribe fabric cushions and Thai fabric cushions.
• Gift Ideas Curated gift selections at various price points including items under £20 and products priced £20 to £100.
• Natural Plant Products Handmade natural flower products from Thailand including air-dried decorative elements, Thai loofah, and hanging lotus head decorations.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Thai Elephant Conservation CentrescoreStrategic or Co-development PartnerFarang purchases elephant art paintings directly from elephant conservation centres in Thailand. These centres use elephant art as a means of supporting their conservation work. The elephants are trained to paint and the paintings are genuinely created by the elephants.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• NOVICA: Online retailer of handcrafted artisan products from around the world, including a significant Thai and South East Asian category. Closely comparable to Farang in direct-to-consumer e-commerce, multi-country artisan sourcing, and consumer/decorator target customer.
• Ten Thousand Villages: Fair-trade retailer of handcrafted home decor and gifts sourced from artisans in developing countries, with a strong Asian product mix. Similar DTC and B2B/wholesale model, similar gift/home-decor positioning, and a comparable ethical-sourcing narrative to Farang.
• The Citizenry: Online home-decor brand that sells artisan-made textiles, furniture, and decorative accessories sourced through global artisan partnerships. Comparable in DTC model, premium artisanal positioning, and emphasis on provenance storytelling.
• The Thai Silk Company: Specialist retailer of Thai silk textiles, cushions, garments, and home decor. Comparable in Thai artisanal sourcing, textile-forward product mix, and a similar customer base of importers, designers, and Asian-decor enthusiasts.
• BUNNAK (Thai home and lifestyle brand): Thai homewares and lifestyle retailer selling handcrafted Thai ceramics, lacquerware, textiles and decorative items. Directly comparable product mix to Farang's Thai-focused collections and serves overlapping consumer and B2B interior customers.

Broad incumbents

• Anthropologie: Large multi-channel lifestyle and home-decor retailer with global-bazaar inspired product lines, including Asian-import decorative items and textiles. Competes for the same premium home-decor and gifting customer, but at significantly larger scale and broader assortment.
• World Market (Cost Plus World Market): Large multi-category home goods, furniture, and gift retailer with a substantial Asian / import decor assortment. Operates at much greater scale but competes for the same consumer wallet on Asian-inspired home decor and gifts.
• Etsy (Asian craft sellers): Global marketplace hosting thousands of small Asian craft and antique sellers, including many Thai and South East Asian vendors. Competes with Farang on the same SKU categories and tail-end of the same target customer, but at much larger scale and with vastly broader seller competition.

Others

• LAPADA (Association of Art & Antiques Dealers): UK-based trade association and marketplace for vetted antiques dealers, including South East Asian antiques. Comparable to Farang's sister Lanna Antique brand in the antique and provenance-verification segment rather than mass gifting.

Emerging players

• Made Trade: Online marketplace for ethically sourced and artisan-made home goods, apparel, and accessories, with a meaningful Asian artisan assortment. Comparable in DTC artisan positioning, ethical-sourcing narrative, and multi-category gifting/decor focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/farangshopuk
• LinkedInlinkedin.com/company/farang

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farang