Holiday Inn Fargo

What Holiday Inn Fargo does

Holiday Inn Fargo is a 307-room full-service hotel and convention center located in Fargo, North Dakota, near the intersection of interstates I-29 and I-94 and adjacent to the West Acres shopping district and Hector International Airport. The property is owned by Fargo HI LLC and operated by Brandt Hospitality Group under a franchise agreement with InterContinental Hotels Group (IHG), operating as a Holiday Inn. It carries a 4.1/5 guest rating across 2,568 reviews and is TAG-Approved (Trafficking Awareness Guardian) certified.

The hotel's core product combines lodging with 27,000 square feet of meeting and event space capable of accommodating up to 1,250 guests, making it one of the larger convention-capable properties in the Fargo-Moorhead market. Amenities include the Shipwreck Bay pirate-themed indoor waterpark and multiple food and beverage outlets: The Gallery (full-service restaurant), Spirits Lounge (which also houses a casino operated by Bison Team Makers), Dakota Joe's, and Woodchipper Pizza. The property participates in IHG's loyalty platform, offers digital check-in and the IHG Clean Promise standard, and markets bundled pricing products including the "Everything" Package and IHG Rewards Packages.

Revenue is generated across four primary segments: corporate transient (with named accounts including Microsoft, John Deere, BNSF Railway, and Bobcat), group and convention business (leveraging the 27,000 sq ft event facilities), leisure and family travel (driven by the waterpark), and university-related demand (NDSU, MSUM, and Concordia). The property also pursues weddings and social-event business. Recent strategic activity has focused on room renovations, F&B concept expansion, casino partnership, and bundled pricing, signaling active reinvestment by ownership.

Name

Holiday Inn Fargo

Legal name

Holiday Inn Fargo

Website

https://fargohi.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Holiday Inn Fargo is a 307-room full-service hotel and convention center in Fargo, ND, operated by Brandt Hospitality Group under an IHG franchise. It serves corporate travelers, conventions, leisure families, weddings, and university clients across 27,000 sq ft of event space and an on-site waterpark.

Ownership category

akta.pro rank

Product category

Hotel & Convention Center Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Food Services and Drinking Places (722)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

akta.pro secondary industry

Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

Keywords

• Hotel accommodation services
• Convention meeting space
• Hospitality lodging services
• Wedding event venues
• Full-service hotel

Headquarters

HQ city

Fargo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Hotel Room Rentals: Primary revenue from 307 guest rooms including standard rooms, poolside rooms, poolview rooms, suites, and accessible rooms. Room types feature 42-inch flat panel HDTVs, complimentary high-speed wireless internet, and triple-sheeted bedding.
2. Food and Beverage - The Gallery Restaurant: Full-service restaurant serving breakfast, lunch, and dinner. Currently offering Woodchipper Pizza. Open daily with varying hours.
3. Spirits Lounge and Casino: Casino operated by Bison Team Makers offering Blackjack, Pulltabs, and Pig Wheel. Lounge features 7 televisions including 100-inch Hi-Def Big Screen for sports viewing.
4. Dakota Joe's Coffee House: In-house coffee house featuring freshly made coffees, cappuccinos, teas, baked goods, souvenirs, and artisan crafts.
5. Convention and Meeting Space Rental: Over 27,000 square feet of commercial meeting space with state-of-the-art audiovisual equipment, seating for up to 1,250 people. Venues include Dakota Hall (up to 100 guests), Great Hall (up to 600 guests), and Harvest Hall.
6. Wedding and Event Services: Wedding reception venue with complimentary amenities for booking couples including room upgrades, champagne toast, cake cutting, and anniversary dinner at Gallery Restaurant.
7. Pool Playland and Shipwreck Bay: Indoor pool complex with water slides, hot tub, pool patio featuring ping pong, air hockey, and arcade area. Pool Hut serves beverages and Godfather's Pizza.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Holiday Inn Fargo is a 307-room full-service hotel and convention center providing guest accommodations across five room categories, over 27,000 square feet of corporate meeting and wedding event space, four on-site food and beverage outlets (The Gallery Restaurant, Spirits Lounge and Casino, Dakota Joe's Coffee House, and Woodchipper Pizza), and Shipwreck Bay pirate-themed indoor waterpark with five slides. The property operates under the IHG (InterContinental Hotels Group) Holiday Inn franchise and serves business travelers, families, convention groups, wedding parties, and university visitors in the Fargo-Moorhead metropolitan area.

Product overview

Holiday Inn Fargo is a 307-room full-service hotel and convention center offering a comprehensive portfolio of hospitality services. The property features five distinct room categories (Standard Rooms, Poolside Rooms, Poolview Rooms, Suites, and Accessible Rooms) providing accommodation options for various traveler needs. Meeting and event capabilities include 27,000 square feet of commercial meeting space with corporate meeting services and wedding venues (Dakota Hall and Great Hall). Food and beverage offerings encompass The Gallery Restaurant, Spirits Lounge and Casino, Dakota Joe's coffee house, and Woodchipper Pizza. Entertainment includes Shipwreck Bay, a pirate-themed indoor waterpark with five slides. The hotel also offers IHG Rewards Club loyalty packages and special rates for NDSU. All services operate under the IHG (InterContinental Hotels Group) brand umbrella.

Differentiator

Problem solved

Functional benefit

Brands

• The Gallery Restaurant: Full-service restaurant offering breakfast, lunch, and dinner; considered the best restaurant in Fargo/Moorhead according to the hotel
• Spirits Lounge
• Dakota Joe's
• Shipwreck Bay
• Woodchipper Pizza

Products and services

• Standard Rooms Standard guest rooms at Holiday Inn Fargo offering complimentary high-speed wireless Internet access and 42-inch flat panel TVs, recently renovated with new color schemes, furniture, case goods, and triple-sheeted bedding. Suitable for individual business and leisure travelers.
• Poolside Rooms Guest rooms offering easy access to the pool area, with complimentary high-speed wireless Internet access and 42-inch flat panel TV. Recently renovated with new color schemes, furniture, and case goods. Targeted at families and leisure guests.
• Poolview Rooms Guest rooms offering overlooking views to the pool area, with complimentary high-speed wireless Internet access and 42-inch flat panel TV. Recently renovated with new furnishings.
• Suites Spacious floor-plan suites with a sitting area including sleeper sofa, ideal for families or longer stays. Include free wired and wireless Internet access, 42-inch flat screen TV, and microwave.
• Accessible Rooms Spacious accessible rooms designed for guests with disabilities, featuring complimentary high-speed wireless Internet access and 42-inch flat panel TV with recently renovated furnishings.
• Corporate Meetings and Events Convention and meeting services with over 27,000 square feet of commercial meeting space, state-of-the-art audiovisual equipment, and seating for up to 1,250 people. Venues include Dakota Hall (up to 100 guests), Great Hall (up to 600 guests), and Harvest Hall, with Banquet Event Coordinators providing planning assistance for corporate clients, trade shows, and large conferences.
• Wedding Services Wedding reception venues including Dakota Hall (up to 100 guests) and Great Hall (up to 600 guests). Full-service wedding planning with professional Banquet Event Coordinators, plus complimentary amenities for booking couples including room upgrades, champagne toast, cake cutting, and anniversary dinner at Gallery Restaurant.
• The Gallery Restaurant Full-service restaurant offering breakfast, lunch, and dinner in a relaxed environment. Open daily with varying hours and now serving Woodchipper Pizza. Available to hotel guests and visitors in the Fargo/Moorhead area.
• Spirits Lounge and Casino Hotel lounge featuring seven televisions including a 100-inch Hi-Def Big Screen for sports viewing. Casino operated by Bison Team Makers offering Blackjack, Pulltabs, and the Pig Wheel. Available to hotel guests and walk-in visitors.
• Dakota Joe's Coffee House In-house coffee house featuring freshly made coffees, cappuccinos, teas, baked goods, and other sweets, plus souvenirs and artisan crafts. Available to hotel guests and walk-in visitors.
• Shipwreck Bay Indoor Waterpark Pirate-themed indoor waterpark featuring 5 water slides, a pool area designed for kids, hot tub for parents, and the Pool Hut serving cold beverages, beer, mixed drinks, and Godfather's Pizza. Includes pool patio with ping pong, air hockey, and arcade area.

Quantifiable outcome

• Guest satisfaction rating of 4.1/5 based on 2,568 verified guest reviews
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• IHG (InterContinental Hotels Group)coreChannel Partner/ Reseller/ DistributorHoliday Inn Fargo operates as an IHG franchise property, utilizing IHG's global brand standards, booking platforms, loyalty program (IHG Rewards Club), and marketing systems. The property follows IHG Clean Promise protocols and participates in IHG's global distribution network.
• Brandt Hospitality GroupcoreStrategic or Co-development PartnerProperty owned by Fargo HI LLC and operated by Brandt Hospitality Group, a hotel management company handling day-to-day operations, staff management, and property oversight.
• TAG (Travelers Against Trafficking)coreStrategic or Co-development PartnerTAG-Approved Hotel certification demonstrates commitment to combat human trafficking. The hotel has been vetted and approved as a safe lodging option that actively participates in anti-trafficking awareness and training.
• Woodchipper PizzaminorGTM or Marketing PartnerWoodchipper Pizza is now serving hot pizza at The Gallery Restaurant, providing an additional food offering for hotel guests and visitors.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Kalahari Resorts: Indoor waterpark resort operator with convention and event capabilities. Useful peer for understanding how waterpark + convention center combinations monetize family and group demand outside the traditional full-service hotel model.
• Great Wolf Lodge: National indoor waterpark resort chain. Not a direct market competitor in Fargo but serves as the category benchmark for indoor waterpark-driven family leisure demand — directly relevant for evaluating Shipwreck Bay's pricing power.

Direct peers

• Hilton Garden Inn Fargo: Upper-midscale Hilton-brand hotel in the Fargo market. Targets similar business-traveler personas with meeting space and on-site dining, overlapping significantly with Holiday Inn Fargo's value proposition.
• Candlewood Suites Fargo (IHG): IHG sister-brand extended-stay hotel in Fargo sharing the IHG booking platform and loyalty program. Competes for the same corporate and project-based demand with a more limited-service cost structure.
• Staybridge Suites Fargo (IHG): IHG sister-brand extended-stay property in the same Fargo market, sharing loyalty economics and distribution via IHG Rewards Club but targeting longer-stay guests. Comparable in operational model and brand stack.
• Country Inn & Suites by Radisson, Fargo: Midscale Choice-brand hotel in the Fargo metro serving price-sensitive business and leisure travelers with breakfast-included rates. Direct substitute at the lower end of Holiday Inn's price band.
• Radisson Hotel Fargo: Full-service branded hotel in the same metro with meeting/event space and F&B. Competes for the same corporate, convention, and leisure demand pool as Holiday Inn Fargo.
• Holiday Inn Express & Suites Fargo (IHG): Limited-service IHG sister-brand property in the Fargo market. Diverts price-sensitive transient guests, but shares the IHG Rewards Club funnel and brand standards, making it a direct substitution at lower ADRs.
• Homewood Suites by Hilton Fargo: Extended-stay Hilton-brand property in Fargo competing for the same corporate relocation, project-based, and family-leisure demand with kitchenette suites. A meaningful substitute for longer-stay bookings.
• DoubleTree by Hilton Fargo: A full-service Hilton-flagged hotel operating in the same Fargo-Moorhead market with comparable room count, F&B operations, and group/event facilities. It is the most direct head-to-head competitor for corporate transient and group business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HolidayInnFargo
• LinkedInlinkedin.com/company/holiday-inn-fargo

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holiday Inn Fargo