Farma LIDER en cuidarte ♥

What Farma LIDER en cuidarte ♥ does

FarmaLIDER en cuidarte (legal entity Farmacias Lider Buenos Aires) is a privately-held Argentine pharmacy retailer founded in 2010, operating two physical branches in the Buenos Aires metropolitan area (Av. Eva Perón 3642 and Av. Rivadavia 8749) alongside a direct-to-consumer e-commerce storefront at farmacialider.com.ar. The company serves local residents of CABA and AMBA with same-day delivery for orders placed before 1pm, provides nationwide shipping through a partnership with OCA courier (2-5 business days), and accepts health insurance (Obras Sociales) at its branches.

The product portfolio spans seven retail categories: dermocosmetics, skin care, personal care, fragrances, makeup, baby and maternity, and nutrition supplements, with featured brands including Aveno, Fortisip, LAPPIEL, Fulton, and Vidol. The e-commerce platform is built on the third-party Tiendastic/BatiTienda stack, and WhatsApp Business serves as the primary communication channel for orders, prescription photo submission, and delivery coordination.

Revenue is generated through one-time retail product sales priced in Argentine pesos (ARS) across a range of approximately ARS 1,400 to over ARS 158,000. Payment options include major credit cards, Mercado Pago, bank transfer, and installment plans via the Ahora 3, 6 y 12 program and Cuota Simple. The company employs 8 people, has no disclosed institutional ownership, and shows no funding rounds, named executives, or M&A activity in the available record.

Name

Farma LIDER en cuidarte ♥

Legal name

Farmacias Lider Buenos Aires

Website

https://farmacialider.com.ar

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

FarmaLIDER en cuidarte is an Argentine pharmacy retailer operating two physical branches in Buenos Aires alongside an e-commerce platform serving CABA/AMBA via same-day delivery and nationwide shipping of medications, dermocosmetics, baby products, nutrition supplements, and personal care items.

Ownership category

akta.pro rank

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: One-time product sales through e-commerce website and physical pharmacy locations. Products include dermocosmetics, personal care, baby products, nutrition supplements, perfumes, and makeup. Accepts installment payments via Ahora 3, 6 y 12 program.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels2 records

Core offering

FarmaLIDER en cuidarte is an Argentine retail pharmacy that sells medications, dermocosmetics, personal care, baby and maternity products, nutritional supplements, perfumes, and makeup through two physical stores in Buenos Aires and an e-commerce website. Customers can order online, via WhatsApp (with photo prescription submission), or in-store, with same-day delivery in CABA/AMBA and nationwide shipping via OCA.

Product overview

FarmaLIDER en cuidarte is an Argentine pharmacy e-commerce platform operating as a single unified online store. The offering consists of a comprehensive product portfolio organized across seven main categories: Dermocosmetics (facial/body creams, cleansers, sunscreens, hair care), Personal Care (hygiene products, talcum powders), Hair Care (shampoos, conditioners, treatments, color), Baby & Maternity (bath products, infant nutrition, maternity items), Nutrition Supplements (nutritional and sports supplements), Perfumes & Fragancias (men's, women's, and children's fragrances), and Makeup. The platform features several key brands including Aveno (oat-based skincare), Fortisip (nutritional supplements), LAPPIEL (collagen and wellness supplements), Fulton (personal care and fragrances), and Vidol (baby care and personal care). Products are sold through same-day delivery in CABA and AMBA, nationwide shipping via OCA, and at two physical store locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Dermocosmetics Dermatological cosmetics including facial creams, body creams, cleansers, hair care, and sunscreens, sold to individual consumers via the online storefront and physical pharmacies.
• Personal Care Body hygiene products including soaps, body washes, talcum powders, and foot care products, sold to individual consumers.
• Hair Care Hair care products including shampoos, conditioners, hair treatments, dyes, gels, and styling products, sold to individual consumers.
• Baby & Maternity Baby care products including bath products, infant formulas, baby care items, and maternity products, sold to individual consumers.
• Nutrition Supplements Nutritional and sports supplements including vitamins, protein powders, and specialized nutritional products, sold to individual consumers.
• Perfumes & Fragrances Fragrances and perfumes including men's, women's, and children's fragrances along with body splashes, sold to individual consumers.
• Makeup Cosmetic makeup products for facial application, sold to individual consumers.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• OCAcoreChannel Partner/ Reseller/ DistributorPrimary courier partner for nationwide delivery services. Handles web orders with WhatsApp tracking updates. Estimated delivery time 2-5 business days nationwide.
• Correo ArgentinominorChannel Partner/ Reseller/ DistributorAlternative postal shipping option coordinated via WhatsApp for customers preferring this carrier.
• Tiendastic (BatiTienda)coreTechnology or IntegrationE-commerce platform provider powering the online store. Technology infrastructure supporting product catalog, shopping cart, and order management.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• MercadoLibre: Latin America's largest e-commerce marketplace with a Health & Wellness category selling pharmacy-adjacent products (supplements, dermocosmetics, personal care). Broad incumbent competitor to specialty pharmacy e-tailers in Argentina and across the region.

Regional players

• Farmacias del Dr. Simi: Major Latin American pharmacy chain (primarily Mexico) operating self-service pharmacy stores with broad product assortment across health, personal care, and beauty categories. Comparable self-service retail pharmacy model in a different geography.
• Cruz Verde: Major Chilean pharmacy chain operating an omnichannel model (physical stores plus e-commerce) with similar product categories (dermocosmetics, baby care, nutrition supplements, prescription medications). Comparable business model in a neighboring Latin American market.

Direct peers

• Farmacity: Argentina's largest pharmacy chain with multiple physical stores plus e-commerce, offering similar product categories including dermocosmetics, personal care, baby products, nutrition supplements, and prescription medications with national delivery. Direct omnichannel competitor in Buenos Aires.
• Farmacias Dr. Ahorro: Discount-focused Argentine pharmacy chain with multiple stores and online shopping, competing in the same retail pharmacy categories (supplements, dermocosmetics, personal care, baby) and offering nationwide delivery. Direct peer in the Buenos Aires market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/farmacia-l%C3%ADder-buenos-aires

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farma LIDER en cuidarte ♥