Farmacia Moreno Murillo

What Farmacia Moreno Murillo does

Farmacia Moreno Murillo is a privately held, family-owned community pharmacy business operating two physical locations in the Barcelona metropolitan area: Farmacia Hospitalet at Av. Prat de la Riba 161 (acquired by Raquel Moreno Murillo in 2005, with the pharmacy's own history dating to 1928) and Farmacia Cornellà at Calle Garrofer 5 (acquired by Juan Pablo Moreno Murillo in 2009). The Hospitalet branch operates 8:30h to 20:30h Monday through Sunday, providing 12 continuous hours of service, including weekends. The combined headcount is 16 employees and there are no institutional investors, subsidiaries, or parent entities. The business is operated directly by the founding Moreno Murillo family members without disclosed external backing.

The core offering is pharmaceutical dispensing supplemented by a set of professional clinical services: pharmacotherapy follow-up (priced at 20-40 EUR per session or 15-30 EUR per month via subscription), the free SPD personalized dosage system for polymedicated patients, free home pharmaceutical care for mobility-limited patients, blood pressure monitoring, and point-of-care blood testing via Reflotron and Cobas systems covering glucose, cholesterol, triglycerides, GPT, creatinine and uric acid from a single finger-prick in minutes. The Cornellà branch operates an in-house compounding laboratory that prepares personalized fórmulas magistrales priced at 20-60 EUR per unit with a 24-72 hour turnaround. Secondary product lines include dermocosmetics, orthopedics, nutritional supplements, custom earplugs, hypoallergenic earring piercing, and Anita breast prostheses sold under an advisory partnership with AnitaFarm. Distribution is purely physical-retail (counter sales at both branches, plus phone and WhatsApp for appointments and home-care coordination), with top-of-funnel demand generated through an educational blog on seasonal health topics and Google Maps local search presence.

The customer base is fragmented across the general population of Hospitalet and Cornellà del Llobregat, weighted toward two primary segments: polymedicated patients with chronic conditions and elderly patients with reduced mobility. Both segments generate recurring engagement through SPD enrollment and pharmacotherapy follow-up subscriptions. Revenue is generated through three streams: (1) one-time retail sales of medications, dermocosmetics, orthopedics, supplements and other pharmacy merchandise; (2) fee-for-service and subscription professional services; and (3) unit-priced compounded medications. Several anchor services (SPD and home care) are provided at no cost to the patient, functioning as loyalty mechanisms that drive retail cross-sell rather than as standalone revenue lines. The company has no mobile app, no public API, no disclosed data assets, and no digital health integrations.

Name

Farmacia Moreno Murillo

Legal name

Farmacias Moreno Murillo

Website

https://farmaciamorenomurillo.com

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

11–50 employees

Short description

Farmacia Moreno Murillo is a family-owned community pharmacy chain operating two locations in Cornellà and Hospitalet de Llobregat (Barcelona), providing pharmaceutical dispensing, SPD medication management, pharmacotherapy follow-up, compounded medications, and point-of-care blood testing primarily for polymedicated and elderly patients.

Ownership category

akta.pro rank

Product category

Community Pharmacy

NAICS

Pharmacies and Drug Retailers (456110)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Retail & Community Pharmacies (Chain/Independent) (HLAFALAA)

Keywords

• Community pharmacy services
• Pharmaceutical care
• Compounded medications
• Medication management
• Point-of-care diagnostics

Headquarters

HQ city

Cornellà del Llobregat

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Pharmacy Retail Sales: Sale of medications, dermocosmetics, health products, orthopedic aids, sunscreen, nutritional supplements, and general pharmacy merchandise across both physical locations.
2. Professional Services: Fee-for-service model including pharmacotherapy follow-up consultations, SPD (Sistema Personalizado de Dosificación), and home care visits. Follow-up consultations are priced between 20-40 EUR per session, with monthly plans ranging from 15-30 EUR per month.
3. Compounded Medications (Fórmulas Magistrales): Preparation and sale of personalized compounded formulas tailored to individual patient prescriptions, typically priced between 20-60 EUR depending on active ingredients, concentration, size, and packaging type (tube, jar, or airless).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Farmacia Moreno Murillo operates two community pharmacies in the Barcelona metropolitan area (Cornellà del Llobregat and Hospitalet de Llobregat) that dispense medications and offer personalized pharmaceutical services including pharmacotherapy follow-up, a free personalized dosage system (SPD), home pharmaceutical care, compounded medications prepared in an in-house laboratory, point-of-care blood testing via Reflotron and Cobas systems, and retail sale of dermocosmetics, orthopedic products, and nutritional supplements.

Product overview

Farmacia Moreno Murillo operates two community pharmacies in the Barcelona metropolitan area (Cornellà del Llobregat and Hospitalet de Llobregat), offering pharmaceutical care services rather than a unified software product. The core offering centers on personalized medication management through the SPD (Sistema Personalizado de Dosificación) service and pharmacotherapeutic follow-up. Supporting services include point-of-care diagnostic testing (Reflotron blood analysis), a compounding laboratory for custom formulas magistrales, home pharmaceutical care, blood pressure monitoring, custom earplugs, hypoallergenic earring piercing, and Anita breast prosthesis sales. The pharmacies also retail dermocosmetics, orthopedic products, and nutritional supplements, complemented by an educational health blog.

Differentiator

Problem solved

Functional benefit

Brands

• Farmacia Cornellà: Pharmacy location at Calle Garrofer, 5, Cornellà del Llobregat, acquired in 2009
• Farmacia Hospitalet

Products and services

• Seguimiento Farmacoterapéutico (Pharmacotherapy Follow-up) Clinical service in which pharmacists evaluate, accompany, and optimize patient treatments for safety and effectiveness, including medication review, adherence monitoring, and coordination with prescribing physicians; available as individual sessions (20-40 EUR) or monthly plans (15-30 EUR).
• SPD - Sistema Personalizado de Dosificación (Personalized Dosification System) Professional service that organizes all patient medication into clearly identified blisters or sachets by day and time of administration, reducing errors and omissions particularly for polymedicated and elderly patients; provided free of charge.
• Atención Farmacéutica Domiciliaria (Home Pharmaceutical Care) Personalized pharmaceutical care delivered at the patient's home at no additional cost, serving patients with limited mobility in the Hospitalet and Cornellà del Llobregat communities, subject to legal restrictions.
• Toma de Tensión Arterial (Blood Pressure Monitoring) Blood pressure measurement service performed at the pharmacy using precision medical equipment to provide reliable results for patients.
• Fórmulas Magistrales (Compounded Medications) Custom-compounded medications prepared in the Cornellà pharmacy's in-house laboratory based on medical prescriptions, including personalized creams for dermatological conditions; priced between 20-60 EUR depending on active ingredients, concentration, size, and packaging type, with 24-72 hour preparation time.
• Pruebas Analíticas por Sistema Reflotron/Cobas (Point-of-Care Blood Tests) Point-of-care blood testing using Reflotron and Cobas systems requiring only a single drop of blood from the fingertip to deliver results within minutes for glucose, cholesterol, triglycerides, GPT, creatinine, and uric acid.
• Colocación de Pendientes Hipoalergénicos (Hypoallergenic Earring Piercing) Earring placement service using a sterile, hypoallergenic pressure-based system available to infants, children, and adults.
• Tapones para Oídos a Medida (Custom Earplugs) Custom-made earplugs produced through a painless, non-invasive process tailored to individual customer needs where off-the-shelf products are unsuitable.
• Venta de Prótesis Mamarias Anita (Anita Breast Prosthesis Sales) Sale of Anita brand breast prostheses with qualified professional advisory services for selection, proper placement, and maintenance, serving breast cancer patients and post-surgical needs.
• Dermocosmética (Dermocosmetics) Range of dermocosmetic products for skincare including cleansers, humectants, emollients, and specialized products for dry skin, atopic skin, and seasonal skin conditions, retailed at both pharmacy locations.
• Ortopedia (Orthopedic Products) Retail category offering orthopedic products including knee braces, compression stockings, and mobility aids, complemented by professional advisory services.
• Nutrición y Suplementos (Nutrition and Supplements) Retail category offering nutritional supplements including multivitamins, magnesium, B-complex vitamins, probiotics, royal jelly, and cranberry extract for urinary tract health.

Quantifiable outcome

• Glucose, cholesterol, triglycerides, GPT, creatinine, and uric acid results available within minutes via single-finger-prick blood test using Reflotron system

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• AnitaFarmminorChannel Partner/ Reseller/ DistributorFarmacia Moreno Murillo serves as a distributor for AnitaFarm breast prosthetics, offering professional consultation on available prosthetic options, proper fitting, and maintenance. Qualified professionals at the pharmacy provide personalized advisory services for breast cancer patients and post-surgical needs.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CVS Health: Largest US pharmacy retail and healthcare conglomerate, operating retail drugstores, PBM services, and clinical care. Useful as a broad industry incumbent reference for the direction pharmacy retail is heading (clinical service integration) but does not directly compete in the Spanish market.
• Walgreens Boots Alliance: Global pharmacy retail and wholesale conglomerate operating Walgreens, Boots, and Alliance Healthcare. Provides broad industry context for pharmacy retail models and shares Alliance Healthcare's wholesale relationship with Spanish independents, but does not directly compete at the local community level.

Others

• Cofares: Spain's largest pharmaceutical distribution cooperative, supplying independent community pharmacies including Farmacia Moreno Murillo with prescription and OTC inventory. A critical ecosystem participant and indirect business partner rather than direct competitor.
• Alliance Healthcare España: Spanish pharmaceutical wholesaler (subsidiary of Alliance Healthcare, part of Walgreens Boots Alliance) supplying independent pharmacies. Functions as an upstream supplier and ecosystem enabler for community pharmacies like Farmacia Moreno Murillo rather than a direct competitor.
• Fedefarma: Catalan pharmaceutical cooperative providing distribution and services to community pharmacies across Catalonia, including the Barcelona metro area where Farmacia Moreno Murillo operates. Closely tied to the local pharmacy ecosystem that the subject company participates in.
• Grupo Hefame: Spanish pharmaceutical distribution cooperative serving community pharmacies with logistics, branded product distribution, and support services. Comparable ecosystem role to Cofares and Fedefarma, providing wholesale supply to independent pharmacies nationwide.

Regional players

• DocMorris: Dutch-headquartered online pharmacy (now part of Redcare Pharmacy) serving multiple European markets including Spain. Competes for the same OTC and parapharmacy demand in Spain but operates primarily from a different geographic base, making it a regional rather than local competitor.

Direct peers

• Atida: European online pharmacy operating across multiple countries including Spain, offering OTC medications, parapharmacy, and supplements with home delivery. Comparable business model targeting the same Spanish consumer health wallet, though operating at significantly larger scale.
• Mifarma: Spanish online pharmacy selling OTC medications, dermocosmetics, and supplements direct-to-consumer across Spain. Competes with Farmacia Moreno Murillo's retail OTC and dermo basket, particularly for price-sensitive and digitally-inclined customers in the Barcelona metro area.
• PromoFarma: Spanish online marketplace connecting pharmacies with end consumers for OTC, parapharmacy, and personal care products. Targets the same discretionary health and personal care spend that anchors Farmacia Moreno Murillo's retail business, representing direct competition for the OTC basket.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/farmacia-moreno-murillo

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farmacia Moreno Murillo