Farma Conde Arena

What Farma Conde Arena does

Farma Conde Arena is a multi-use arena located in São José dos Campos, São Paulo, Brazil, inaugurated in March 2022 and operated under a 20-year public concession (renewable for 10 more years) by Grupo Conde since 2021. The facility spans more than 40,000 m² of total area and offers 1,600 m² of court and stands with over 4,000 seats, accommodating 5,000 spectators for sporting competitions and up to 8,000 for shows and events. On-site infrastructure includes changing rooms, bars, a kitchen, snack bars, a medical clinic, LED panels, premium hospitality areas (Camarotes Exclusivos and Espaço Private rooms), accessibility features, and parking for more than 700 vehicles.

The venue generates revenue across six main streams: ticket sales for sporting events (basketball, volleyball, and futsal featuring three home teams), ticket sales for concerts and live entertainment (distributed via third-party ticketing platforms Ingressos10, Appticket, Icones, QueroIngresso, and Q2Ingressos), parking fees (R$ 60 cars / R$ 40 motorcycles / R$ 100 buses for shows; free for sports), venue rental for private events such as graduations, weddings, lectures, fairs, and corporate functions, premium hospitality package sales, and concession revenue sharing with the municipality (10% of gross revenue remitted to the city of São José dos Campos).

The customer base spans individual consumers (sports fans, concert-goers, social event hosts), enterprise clients (corporate events), and institutional tenants (three professional sports teams). Distribution relies on a multi-platform ticketing strategy, a direct commercial contact channel for private events, the official website, mobile app, and an Instagram presence with over 67,000 followers. Within the first 30 months of operation the arena received more than 500,000 visitors and hosted 35+ concerts featuring prominent Brazilian and international touring artists.

Name

Farma Conde Arena

Legal name

Farma Conde Arena

Website

https://farmacondearena.com.br

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Farma Conde Arena is a multi-use arena in São José dos Campos, Brazil, operated by Grupo Conde under a 20-year municipal concession. It hosts basketball, volleyball, futsal matches, concerts, corporate and private events, serving sports fans, entertainment consumers, and corporate clients with up to 8,000-person capacity.

Ownership category

akta.pro rank

Product category

Live Event Venue & Multi-Use Arena Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Spectator Sports (7112), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Arenas & Indoor Sports Centers (MPAKAEAB)

akta.pro secondary industries

Venue Operations, Management & Facility Services (MPAKAEAN), Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA), Venue-Owned/Operated Event Organizers (In-House Promoters) (MPAKADAI), Venue Booking, Ticketing & Event-Day Services (Box Office, Guest Services) (MPAKAEAO), Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF), Venue & Facility Sponsorship (Naming Rights, Venue Partners) (MPAKALAC)

Keywords

• Multi-use arena venue
• Live event hosting
• Sports venue rental
• Concert event hosting
• Private event space

Headquarters

HQ city

São José dos Campos

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Ticket Sales - Sports Competitions: Revenue generated from ticket sales for sporting events including basketball (Farma Conde São José), volleyball (Viapol São José), and futsal (São José Futsal) matches. The arena serves as home venue for these teams in national and state championships.
2. Ticket Sales - Shows and Concerts: Revenue from ticketed concerts and music events featuring national and international artists. Tickets sold through third-party ticketing platforms with the venue receiving a share of ticket sales.
3. Parking Fees: Paid parking for shows and events: R$ 60 for cars, R$ 40 for motorcycles, R$ 100 for buses and vans. Parking is free for sports competitions.
4. Venue Rental / Private Events: Revenue from renting the arena for private events including graduations (formaturas), weddings (casamentos), lectures (palestras), fairs, exhibitions, and corporate events. The arena promotes 'Faça seu Evento' (host your event) services with a commercial contact form.
5. Hospitality - Camarotes and Private Spaces: Premium hospitality revenue from exclusive camarote (VIP boxes) rentals and private corporate spaces (Espaço Private with 6 exclusive areas for 8-12 people each), including climate-controlled environments with AV equipment and exclusive elevator access.
6. Concession Revenue Sharing: Under the 20-year concession agreement (renewable for 10 more years), the municipality of São José dos Campos receives 10% of all gross revenue generated by the arena. This structured arrangement enables the arena to operate commercially while sharing returns with the public sector.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Farma Conde Arena operates a multi-purpose arena in São José dos Campos, Brazil, hosting sports competitions (basketball, volleyball, futsal), concerts and shows, corporate and private events (graduations, weddings, lectures), and exhibitions. The venue provides the physical infrastructure, ticketing, hospitality services (camarotes and private spaces), and event production support to promoters, sports teams, corporate clients, and individual attendees.

Product overview

Farma Conde Arena is a multi-purpose entertainment venue offering a unified platform of event hosting services. The core offering centers on the Arena Multiuso (multi-use arena) that hosts sports competitions and entertainment events, complemented by premium hospitality add-ons including Camarotes Exclusivos (exclusive suites) and Espaço Private (private spaces). The venue also provides specialized services for formaturas (graduations), casamentos (weddings), palestras (lectures), corporate events, and feiras e exposições (exhibitions), all leveraging the same physical infrastructure with varying configurations and service levels.

Differentiator

Problem solved

Functional benefit

Products and services

• Arena Multiuso (Multi-Use Arena) Multi-purpose event venue with 40,000+ m² total area, capable of hosting 5,000 spectators for sports competitions and up to 8,000 people for shows and events. Features 1,600 m² of court/stands space with 4,000+ seats, plus full infrastructure including dressing rooms, locker rooms, bars, kitchen, snack bars, and on-site medical clinic.
• Eventos Esportivos (Sports Events) Hosting of official sports competitions including basketball (NBB and Campeonato Paulista), volleyball (Superliga and Campeonato Paulista), and futsal (Liga Nacional and Campeonato Paulista). The arena is home venue for Farma Conde São José, Viapol São José, and São José Futsal, and has hosted major events such as the 2023 Superliga volleyball finals and LBF 2024 All-Star Game.
• Shows e Eventos (Concerts and Shows) Concert and event hosting services for national and international touring artists. Since opening, the venue has hosted more than 35 shows featuring artists such as Roberto Carlos, Dire Straits, Skank, Jota Quest, Marisa Monte, Luan Santana, Capital Inicial, Djavan, Roupa Nova, Titãs, Bruno e Marrone, Daniel, and Guilherme Arantes. Also accommodates religious and cultural events.
• Camarotes Exclusivos (Exclusive Suites) Premium hospitality suites offering exclusive comfort, sophistication, and privacy for events. Climate-controlled spaces with audiovisual resources and exclusive elevator access, providing a luxury service experience for guests at concerts and sports events.
• Espaço Private (Private Spaces) Six exclusive private spaces designed for groups of 8 to 12 people, offering an intimate and sophisticated atmosphere with climate control, audiovisual equipment, and exclusive elevator access for premium event experiences.
• Formaturas e Casamentos (Graduations and Weddings) Event hosting services for graduation ceremonies and weddings, utilizing the arena's complete infrastructure including climate-controlled spaces with audiovisual resources and exclusive access facilities.
• Palestras e Eventos Corporativos (Lectures and Corporate Events) Corporate event hosting services including lectures, presentations, and business gatherings in climate-controlled spaces with audiovisual equipment and exclusive access facilities.
• Feiras e Exposições (Fairs and Exhibitions) Exhibition and trade show hosting capabilities, having hosted events such as Empreenda Vale (3 editions) and Feira Vale Ink Tatoo (2 editions).
• Estacionamento (Parking Services) Paid parking for shows and events with capacity for 700+ vehicles. Pricing: R$ 60 for automobiles, R$ 40 for motorcycles, R$ 100 for buses and vans. Parking is free for sports competitions.

Quantifiable outcome

• 500,000+ visitors in 30 months of operation
• +3 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and minor.

• Grupo CondecoreStrategic or Co-development Partner · 1 January 2021Grupo Conde acquired the arena under a 20-year concession regime (renewable for 10 more years) in 2021. The group is responsible for all administration, management, maintenance, operation, and commercial exploitation of the public space. The municipality receives 10% of all gross revenue. Grupo Conde has invested approximately R$ 5 million in infrastructure improvements including new bathrooms, skate park, new frisas (box seats), LED panel installation, entrance canopies, and private corporate spaces/camarotes.
• Farma Conde (Pharmacy Chain)coreGTM or Marketing PartnerPrimary naming sponsor of the arena (Farma Conde Arena) and main sponsor of the Farma Conde São José basketball team. The pharmacy chain's brand identity is prominently featured in the arena name and team branding, serving as the primary activation channel for the group's brands.
• Ticket FacilitminorChannel Partner/ Reseller/ DistributorTicketing platform partner listed as a sponsor on the arena website, providing ticket sales infrastructure for events.
• Ingressos10minorChannel Partner/ Reseller/ DistributorThird-party ticketing platform used for ticket sales for select events (e.g., Humberto Gessinger, Guilherme Arantes).
• AppticketminorChannel Partner/ Reseller/ DistributorThird-party ticketing platform used for ticket sales for select events (e.g., Roupa Nova, Titãs, Samba 90 Graus, Daniel).
• QueroIngressominorChannel Partner/ Reseller/ DistributorThird-party ticketing platform used for ticket sales for select events (e.g., Bruno e Marrone).
• Q2IngressosminorChannel Partner/ Reseller/ DistributorThird-party ticketing platform used for ticket sales for the Me Leva Festival 2026 event.
• Grupo Oscar (Oscar Calcados)minorGTM or Marketing PartnerListed as a sponsor/partner on the arena website.
• Obelisko ChoperiaminorGTM or Marketing PartnerListed as a sponsor/partner on the arena website.
• NipcableminorGTM or Marketing PartnerListed as a sponsor/partner on the arena website.
• VinacminorGTM or Marketing PartnerListed as a sponsor/partner on the arena website.
• Band (TV)minorGTM or Marketing PartnerListed as a media partner on the arena website.
• Cerveja ImperiominorGTM or Marketing PartnerListed as a sponsor/partner on the arena website (beverage partner).
• LogmedminorGTM or Marketing PartnerListed as a sponsor/partner on the arena website.
• Porto Vale ConsórciominorGTM or Marketing PartnerListed as a sponsor/partner on the arena website.
• Água Monteiro LobatominorGTM or Marketing PartnerListed as a sponsor/partner on the arena website.
• Accor / Ibis / NovotelminorGTM or Marketing PartnerListed as hotel sponsorship partners on the arena website, providing accommodation links for event attendees.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Citibank Hall (Rio de Janeiro): Rio de Janeiro multi-use concert and event hall of comparable capacity and programming mix to Farma Conde Arena, sharing a similar business model of concerts, corporate events, and family shows with premium hospitality offerings.
• Jeunesse Arena: Multi-purpose indoor arena in Rio de Janeiro operating in the same Brazilian mid-to-large venue segment as Farma Conde, hosting concerts, sports events, and family shows with comparable capacity (~10,000–15,000) and similar business model of tickets, parking, and premium hospitality.
• Tom Brasil: São Paulo metro area indoor concert/event venue with comparable mid-tier capacity, hosting national and international tours, corporate events, and shows on a similar event-driven model and competing for the same pool of touring artists.
• Espaço das Américas: São Paulo–based mid-sized multi-use venue hosting concerts, religious events, fairs, and corporate functions in a similar capacity range and event mix as Farma Conde Arena, directly competing for Brazilian touring acts and regional event organizers.
• Espaço Unimed: São Paulo–based multi-use indoor venue of similar capacity (~8,000) hosting concerts, comedy, and corporate events, directly comparable to Farma Conde Arena in terms of programming, capacity range, and target market of mid-tier Brazilian and international touring acts.
• P12 Guarujá: Large-capacity event venue on the São Paulo state coast hosting major concerts, festivals, and corporate events in a similar format to Farma Conde Arena's shows business, targeting overlapping national touring artists and event sponsors in the São Paulo region.

Others

• Multiplan: Brazilian real-estate and entertainment company that develops and operates large multi-use venues (including arenas and entertainment centers); an adjacent ecosystem peer in Brazilian venue operation and concession-based monetization.
• T4F (Time For Fun): One of Brazil's largest concert and live-event promoters, comparable as an adjacent ecosystem participant that sources touring content and often rents venues like Farma Conde Arena for its events in the São Paulo and Vale do Paraíba markets.
• Live Nation Brazil: Largest concert promoter and venue operator in Brazil; while not a direct facility peer, it is a key counterparty that books Farma Conde Arena's shows and a comparable ecosystem participant for ticketing, promotions, and touring content in the Brazilian live entertainment value chain.

Broad incumbents

• Allianz Parque: Larger multi-purpose venue in São Paulo operated as a flagship arena-stadium for Palmeiras football and major concerts, sharing the same multi-use arena business model and competing for the same national touring artists and corporate clients, but with substantially greater scale and stadium capacity.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/farmacondearena
• LinkedInlinkedin.com/company/farmacondearena

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farma Conde Arena