AppTicket

What AppTicket does

AppTicket is a Brazilian self-service event ticketing and management platform, headquartered in Mogi das Cruzes (Greater São Paulo) and operating as AppTicket Reservas e Estratégias Sociais Ltda. The platform enables event producers to create event pages, sell tickets, process payments, monitor real-time sales, and manage on-site check-in via QR/barcode scanning. It is offered through a web platform plus dedicated mobile apps for event discovery (consumer) and check-in (producer), with a White Label add-on for large producers seeking full brand customization.

The product is built around integrated Brazilian payment rails — PIX, boleto bancário, and credit/debit cards including local networks (Elo, Hipercard, Aura, JCB, Diners) — alongside real-time sales dashboards, financial reporting, and customizable event pages. Underlying technology is a cloud-based ticketing platform with no public API or developer-facing SDK. GTM is primarily product-led and self-serve (free tier for free events, Light plan at 5-7% take rate), augmented by specialist consultants and dedicated account managers for the Pro plan (10% take rate) and custom large-event solutions.

AppTicket monetizes exclusively through transaction fees on paid tickets, serving a horizontal mix of SMB and mid-market producers across concerts, theater, sports, religious events, tours, courses, and corporate/social events. The company has scaled to 22,000+ producers, 40,000+ events, and 1 million+ tickets sold over 12+ years, while remaining privately held and self-funded with no disclosed institutional investors, no acquisitions, and no public revenue figures. Co-founders Maike Robert (CEO) and Rodrigo Sakai (CCO) lead a team of 11-50 employees.

Name

AppTicket

Legal name

AppTicket Reservas e Estratégias Sociais Ltda.

Website

https://appticket.com.br

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

AppTicket is a Brazilian self-service event ticketing and management platform serving SMB and mid-market producers with web and mobile tools, PIX/boleto/card payment processing, real-time sales monitoring, QR code check-in, and white-label options across 40,000+ events.

Ownership category

akta.pro rank

Product category

Event Ticketing Software

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Convention and Trade Show Organizers (561920)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)

akta.pro secondary industries

Ticketing Platforms (Paid Events, Seat Maps, Access Control) (THAHAFAC), Ticketing Platforms & Primary Ticketing (MPAIAFAD), Event Discovery, Listings & Calendar Platforms (MPAGAJAL)

Keywords

• Event ticketing platform
• Online ticket sales
• Event management software
• Ticketing solutions
• Event registration

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Transaction Fees - Light Plan: 5% fee on PIX or boleto transactions and 7% on credit card transactions. Minimum fee of R$ 2.00 per transaction. Includes basic platform features for event creation and management.
2. Transaction Fees - Pro Plan: 10% fee for all payment methods. Minimum fee of R$ 2.00. Includes all Light Plan features plus dedicated account manager, WhatsApp tickets, advance payment, complete customization, AppTicket highlight, PRO badge, assigned seating, media sponsorship opportunities, promoter link, local operations team, white label system, and no ads.
3. Custom Large Event Solutions: Customized pricing and services for large events, including all AppTicket services plus exclusive financial negotiations, media sponsorship opportunities, local operations team, assigned seating, and custom solutions.
4. Free Tier for Free Events: 100% free for event producers organizing free events. Includes exclusive and customizable website, online control panel, ticket management, and check-in app.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

AppTicket is a self-service online ticketing and event management platform that enables Brazilian event producers to create event pages, sell tickets online with multiple payment methods (PIX, boleto, credit card), monitor sales in real-time, and manage attendee check-in via QR codes/barcodes. The platform supports shows, concerts, theater, corporate events, tours, courses, and sports events through a freemium model with transaction-based commissions.

Product overview

AppTicket is a unified event ticketing platform offering online ticket sales and event management solutions. The core platform enables event producers to create event pages, sell tickets (supporting PIX, boleto, and credit card payments), and monitor real-time sales through a producer dashboard. The product suite includes a dedicated mobile app for event participants (App de eventos) and a separate check-in application for organizers (App de check-in) with QR code/barcode scanning capabilities. Pricing tiers include a free plan for free events, a Light plan (5-7% commission), a Pro plan (10% commission with dedicated account manager and additional features), and a Customizable plan for large events that includes white-label capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• AppTicket Web Platform Cloud-based web platform that enables event producers to create event pages, manage ticket sales, process payments (PIX, boleto, credit card), monitor sales in real-time via dashboard, manage participants, and access financial reporting. Designed for Brazilian event producers of all sizes from small venues to large concert promoters.
• App de eventos (Event App)

Quantifiable outcome

• Over 2,000 tickets sold in 3 minutes during major event launches
• +1 more outcomes

Named customers4 records

Segments9 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• FanconcoreStrategic or Co-development PartnerFancon partnered with Animexgeek for the 2026 edition of the event, uniting forces to create a more comprehensive experience for the geek culture audience. The partnership combines Animexgeek's established event with Fancon's expertise in fan conventions.
• Payment Processors (PIX, Credit Cards, Boleto)coreTechnology or IntegrationAppTicket integrates with multiple payment providers including PIX (instant payment), major credit cards (Visa, Mastercard, American Express, Elo, Hipercard, Aura, JCB, Diners), debit cards, PayPal, and boleto bancário for comprehensive payment acceptance.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sympla: Brazil's largest self-service event ticketing platform. Closest direct competitor: same horizontal SMB-to-enterprise positioning, similar take-rate model, and overlapping set of Brazilian producers and event categories.
• Ingresse: Brazilian event ticketing and event-management platform. Direct competitor in the Brazilian market, focused on online ticketing and registration for shows, festivals, and corporate events.
• Tickets for Fun: Brazilian ticketing platform distributing tickets for live events, including concerts and shows. Overlaps with AppTicket in the music/concert vertical and Brazilian audience.
• Livepass: Brazilian event registration and ticketing platform serving corporate events, conferences, and entertainment. Comparable SMB/enterprise hybrid model with regional focus.
• Blue Ticket: Brazilian event ticketing platform serving concerts, festivals, and live shows. Competes with AppTicket for Brazilian event producers and concert-goers.
• Even: Brazilian online ticketing and event-management platform. Comparable SMB-friendly self-serve model with similar horizontal verticals.

Broad incumbents

• Eventbrite: Global self-service ticketing platform with Brazilian-market presence. Comparable in horizontal event verticals and PLG model, but lighter on local payment methods (PIX/boleto) and local operations than AppTicket.
• Eventim: Global primary ticketing incumbent with Brazilian operations. Comparable in primary ticketing and live entertainment focus, with stronger enterprise/primary relationships but broader geographic footprint.
• Ticketmaster Brasil: Brazilian arm of the global ticketing leader. Comparable primary ticketing and large-event capabilities, but typically focused on top-of-funnel primary relationships with major venues/promoters.

Regional players

• NFLabs / Ticket Maker (regional Brazilian ticketing): Smaller Brazilian regional ticketing platforms offering comparable PLG-style event creation and ticket sales in specific Brazilian states or verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCexample
• Facebookfacebook.com/appticket
• LinkedInlinkedin.com/company/AppTicket
• Instagraminstagram.com/appticket
• TikToktiktok.com/@appticket_oficial
• Xx.com/appticket

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AppTicket