Farmer's Daughters

What Farmer's Daughters does

Farmer's Daughters is a Melbourne-based, chef-led hospitality group built around a farm-to-table concept anchored to Gippsland produce. The group operates an integrated multi-venue precinct at 95 Exhibition Street in the 80 Collins Street corridor — The Deli on the ground floor, the flagship restaurant on Level 1, and a rooftop bar on Level 2 — alongside a dedicated Wine House at 71 Little Collins Street and a sister venue, Victoria by Farmer's Daughters, at Federation Square. Executive Chef Alejandro Saravia, appointed Gippsland Food & Drink Ambassador in 2025 and recognised for introducing Peruvian cuisine to Australia, sets the culinary direction across the portfolio, which earned a Good Food Guide One Hat rating in 2023. The group also curates the dining menu at the MCC Long Room, embedding the brand in an institutional hospitality setting.

The business sells directly to consumers across tiered formats — deli and casual daytime service, pre-theatre and à la carte restaurant dining, rooftop and event experiences priced from approximately AUD $25 to AUD $345 per person, plus a Wine Club subscription and themed experiences such as a Father's Day whisky and fire offering at AUD $135 per person. Revenue mechanics combine per-cover restaurant sales, function and private event hire, beverage-led sales across the Wine House and rooftop, and institutional catering via the MCC partnership. Co-branded collaborative dinners with external restaurants and producers (Yellow Sydney, Kismet Meze Bar, Lightfoot, Starward, Pizzini, chef Nat Wolf) function as both a marketing channel and a yield-management lever.

The group differentiates through direct producer relationships across Gippsland, a chef-driven narrative, and a layered venue ecosystem that captures multiple dayparts and occasions within a single brand. It does not disclose revenue, headcount growth, or funding data; operations are supported by approximately 34 employees across venues. Distribution is concentrated within Melbourne's CBD and adjacent precincts, with no disclosed geographic expansion beyond Victoria.

Name

Farmer's Daughters

Legal name

Farmer's Daughters

Website

https://farmersdaughters.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Farmer's Daughters is a Melbourne-based, chef-led hospitality group operating a multi-venue farm-to-table precinct at 95 Exhibition Street, a Wine House at 71 Little Collins Street, and a sister venue at Federation Square, serving CBD diners, event clients, and Wine Club members.

Ownership category

akta.pro rank

Product category

Farm-to-table restaurant dining

NAICS

Full-Service Restaurants (722511), Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Farm-to-Table & Contemporary American Restaurants (THAFACAF)

akta.pro secondary industries

Chef’s Table & Tasting Menu Restaurants (THAFACAG), Farm-to-Table & Agritourism Dining Experiences (Farm Visits, Harvest Meals) (THAJAGAK)

Keywords

• Farm-to-table dining
• Restaurant hospitality
• Wine bar services
• Private dining events
• Regional produce cuisine

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant Dining: Revenue generated from food and beverage sales across three distinct dining spaces: Deli (casual à la carte), Restaurant (formal set menu/dégustation), and Rooftop (full dining and drinks). Additional revenue from private events, functions, and special dining experiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Farmer's Daughters operates a multi-level farm-to-table restaurant venue in Melbourne's CBD, offering casual à la carte dining at The Deli, formal set menu and degustation dining at The Restaurant, an open-air rooftop bar, and a separate Wine House for casual wine bar dining and private events. Menus are built around produce directly sourced from Gippsland farmers and producers, with revenue generated primarily from food, beverage, and private function sales.

Product overview

Farmer's Daughters is a multi-level farm-to-table restaurant venue in Melbourne's 80 Collins Street precinct, offering four distinct dining spaces: The Deli (ground floor casual bistro), The Restaurant (Level 1 fine dining with campfire kitchen), The Rooftop (Level 2 open-air bar), and the Wine House (a separate wine bar at 71 Little Collins Street). The venue also operates a Coffee Window for takeaway service, Private Dining experiences, and Functions & Events hire. The venue celebrates Gippsland produce through direct relationships with regional farmers, producers, and growers. Additional offerings include Pre-Theatre Dining experiences, seasonal fondue events, a Wine Club membership program, and Gift Voucher purchases.

Differentiator

Problem solved

Functional benefit

Products and services

• The Deli Ground floor casual bistro offering an à la carte menu with small to medium dishes designed for sharing, Gippsland wines and beers, open for lunch and dinner and accommodating up to 10 guests.
• The Restaurant Level 1 fine dining restaurant featuring a set menu experience with Prix Fixe seasonal lunch ($85pp 2-course, $95pp 3-course) and the Gippsland Getaway 5-course degustation, with dinner offering a $150pp degustation celebrating Australian campfire cooking philosophy.
• The Rooftop Level 2 open-air rooftop bar showcasing locally sourced craft beer, wine and spirits with overhead coverage and heating, suitable for drinks and full dining, accommodating groups up to 20 for dining.
• Wine House Wine bar and shop located at 71 Little Collins Street, offering a produce-first, homestyle menu with a dynamic by-the-glass wine list and curated cellar, including a Private Dining Room for chef-guided experiences.
• Farmer's Daughters Wine Club Membership program providing first access to frequent wine events at Wine House, opportunities to sample wines from favourite producers, meet winemakers, and chance to win Sommelier's Wine of the Month.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Twelve partnerships are on record, tiered flagship, core and minor.

• Kismet Meze BarflagshipStrategic or Co-development Partner · 4 August 2026A Seasonal Table: Gippsland x Istanbul collaboration at Wine House. Turkish tavern-inspired menu combined with Gippsland produce and Victorian wines for one-night-only dinner event.
• Yellow Sydney (Chef Sander Nooij)flagshipStrategic or Co-development Partner · 25 July 2026Roots of Gippsland collaboration dinner celebrating Gippsland as vegetable bowl of Victoria. One-day collaborative dinner with contemporary plant-based menu combining Farmer's Daughters' Gippsland connection with Yellow's refined plant-based philosophy.
• Lightfoot WinescoreStrategic or Co-development Partner · 1 February 2026East Gippsland winery run by brothers Rob and Tom Lightfoot, featured as Wine House Winemaker of the Month for February 2026. Showcases exceptional Gippsland wines with winemaker Alastair Butt specializing in Chardonnay.
• Starward (Whisky)minorStrategic or Co-development Partner · 1 September 2025Partnership for Father's Day whisky and fire experience at Victoria by Farmer's Daughters, Federation Square. Starward whiskys featured alongside locally sourced meats cooked over open flame.
• Pizzini WinesminorStrategic or Co-development Partner · 1 July 2025Partnership for Sunday Roast series at Victoria by Farmer's Daughters. Victorian wine legends providing wines paired with campfire grill roast lunch menu.
• Nat Wolf (Nat Thaipun)flagshipStrategic or Co-development Partner · 1 May 20252024 MasterChef winner collaboration dinner celebrating Gippsland autumn produce with Thai-inspired sustainable menu. Hosted at Victoria by Farmer's Daughters, Federation Square.
• MCC Long Room (MCG)minorStrategic or Co-development Partner · 1 January 2022Executive Chef Alejandro Saravia curating the menu at the prestigious MCC Long Room at Melbourne's iconic MCG since 2022.
• Meeniyan Garlic FestivalcoreStrategic or Co-development Partner · 1 January 2017David Jones co-founded the annual festival in 2017; directs as Chair with 30 committee members, 200+ volunteers, 120 stall holders, and 10 community organisations. Farmer's Daughters maintains close ties to this event.
• Mirboo Garlic Farm (Kirsten & David Jones)coreStrategic or Co-development PartnerPrimary inspiration for the Specialisation pillar. David Jones co-founded Meeniyan Garlic Festival and forges Farmer's Daughters' relationships with farmers across Gippsland. Direct partnership bringing garlic and produce to the venue.
• Bass Phillip (Phillip Jones)coreStrategic or Co-development PartnerFeatured producer demonstrating the Patience and Research pillar. Renowned winery producing best-in-Australia wines. Featured as Wine House Winemaker of the Month.
• Alpine Trout Farm (David and Mate Batarilo)coreStrategic or Co-development PartnerDemonstrates Sense of Community pillar. Family-operated trout farm in Noojee supplying fresh trout for Restaurant and Wine House dishes.
• Gippsland Natural Beef (Paul Crock)coreStrategic or Co-development PartnerEmbodies Sustainability with Vision pillar. Sustainable farming philosophy from paddock to plate, providing premium beef to the venue.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Grossi Florentino: Long-established Melbourne CBD fine-dining Italian restaurant with cellar and event spaces. Comparable on Melbourne CBD location, multi-format venue (restaurant, cellar, private dining) and destination-dining positioning.
• Cumulus Inc. Andrew McConnell's Melbourne dining group spanning multiple formats (Cumulus Inc., Cutler & Co., Marion). Comparable as a multi-venue Melbourne operator targeting similar occasion-driven diners across casual-to-formal formats.
• Tipo 00: Melbourne CBD pasta restaurant with adjacent bar and a similar inner-city, walk-in-friendly dining experience. Comparable on Melbourne CBD location, walk-in availability, and competing for pre-theatre and casual diners.

Direct peers

• Dinner by Heston Blumenthal: Melbourne fine-dining set-menu restaurant at Crown complex. Comparable on premium set-menu pricing, Melbourne location, and tasting-menu format targeting experiential diners.
• Vue de Monde: Melbourne CBD fine-dining institution on Collins Street operating degustation and tasting experiences. Directly comparable on premium Melbourne location, set-menu/degustation model, and occasion-driven dining.
• Flower Drum: Iconic Melbourne CBD Cantonese fine-dining restaurant with a long-standing reputation. Comparable as a Melbourne-CBD premium destination restaurant built on provenance narratives and consistent award recognition.
• Attica: Melbourne fine-dining restaurant and fellow Good Food Guide recipient operating a multi-course tasting menu with indigenous Australian ingredients. Comparable on premium tasting-format positioning, Melbourne location, and chef-driven narrative.
• Brae: Single-village regional Victoria farm-to-table restaurant (Birregurra) widely regarded as Australia's benchmark for the category. Closely comparable concept to Farmer's Daughters — direct grower relationships, set-menu tasting format, chef-led identity, and a similar premium positioning in regional/seasonal cuisine.

Emerging players

• The Town Mouse: Melbourne CBD contemporary dining restaurant with a regional-produce-led European menu. Comparable on Melbourne CBD location, regional sourcing emphasis, and contemporary fine-dining positioning.
• Estelle by Scott Pickett: Melbourne fine-dining restaurant offering a chef-driven tasting menu with regional produce focus. Comparable on premium tasting format and Melbourne chef-led narrative, though smaller scale and single venue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/farmer-s-daughters

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farmer's Daughters