What FarmPlus does

FarmPlus, the trading name of Coöperatieve Zuidelijke Aan- en Verkoopvereniging U.A. (registered with the Dutch Chamber of Commerce in Middelburg under number 931703), is a member-owned agricultural cooperative headquartered in Wemeldinge, Zeeland, with 124 employees serving farmers across the Netherlands. The cooperative originated under the CZAV and CAV Agrotheek brands and has consolidated its operations under the FarmPlus name. Its members are SMB farmers operating across arable, livestock, flower bulb, fruit, organic, open-field vegetable, ornamental, greenhouse, and sports/turf sectors, with primary concentration in Zeeland and Noord-Holland. As a cooperative U.A., FarmPlus is owned by its farmer-members and operates without external venture capital, private equity, or institutional investor ownership.

The cooperative offers an integrated stack of agricultural inputs (crop protection products, fertilizers, seeds, animal feed, flower bulb nets, biological products), expert advisory services delivered by regional crop advisors, harvest intake and grain collection, equipment rental and workshop services (including the PotatoCare nebulization machine), and digital tools built on the Check planning and registration software, Teelt Alert disease pressure monitoring mobile app, INTERRA Scan precision soil scanning (partnered with Syngenta), satellite imagery, weather stations, and GIS-based variable-rate task maps. FarmPlus's distribution combines a field advisor force, a 24/7 weighbridge for account holders in Wieringerwerf, a physical green trade store (Uw Groene Vakwinkel), and the Mijn FarmPlus self-serve customer portal, with delivery direct to farm businesses.

FarmPlus monetizes through inputs distribution margin, professional advisory and consulting services bundled with membership, transaction-based grain intake, equipment rental and workshop fees, and subscription digital services including INTERRA Scan (€124–€154/ha across three tiers), Teelt Alert, BOS decision support modules, license renewal training (Licentie 1/2 and BHV), and the CAF Bericht fruit advisory. The cooperative holds GMP+ FSA, GMP+ FRA, ISO 22000, SKAL, On the Way to PlanetProof, CDG trade, and Ringrot hygiene certifications, positioning it as a regulatory intermediary for member access to certified food and feed supply chains. Go-to-market is sales-led via regional advisor relationships supported by a biannual member magazine, sector-specific technical newsletters, demo field days, and an annual Open Day.

Name

FarmPlus

Legal name

Coöperatieve Zuidelijke Aan- en Verkoopvereniging U.A.

Website

https://farmplus.nl

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

101–250 employees

Short description

FarmPlus is a Dutch farmer-owned agricultural cooperative (Coöperatieve U.A., 124 employees) serving SMB farmers in Zeeland and Noord-Holland with integrated agricultural inputs, crop advisory, harvest intake, equipment rental, and precision agriculture digital tools across multiple farming sectors.

Ownership category

akta.pro rank

Product category

Agricultural Cooperative Services

NAICS

Soil Preparation, Planting, and Cultivating (115112)

SIC

Agricultural Services (700)

akta.pro primary industry

Farm Technology Enablement & Data Integration Advisory (FMIS/ERP, IoT, Decision Support) (AFACAJAG)

akta.pro secondary industries

Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links) (AFAAAFAO), Farm Data Management & Decision Support Services (FMIS Setup, Data Integration, Analytics) (AFACACAC), Irrigation & Water Use Efficiency Agronomy (AFACABAF), Farm Management Information Systems (FMIS) & Digital Recordkeeping (AFABAMAD)

Keywords

• Agricultural inputs
• Crop advisory services
• Precision agriculture
• Farmer cooperative
• Crop protection products

Headquarters

HQ city

Wemeldinge

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Agricultural Inputs Sales: FarmPlus sells a broad range of agricultural inputs including crop protection products, fertilizers, seeds, animal feed, and flower bulb nets to its member farmers. The cooperative serves multiple agricultural sectors: arable farming, livestock, flower bulbs, fruit, organic, open-field vegetables, ornamental horticulture, and sports/horticulture.
2. Advisory and Consulting Services: Experienced advisors provide personalized advice and support throughout the growing season, including fertilization planning, crop protection planning, precision agriculture advice, and integrated crop management (ICM). Services are bundled with product sales for members.
3. Harvest Intake and Grain Collection: FarmPlus collects and purchases grain harvests from member farmers through its grain collection and intake services (Collecteren en inkoop van granen).
4. Equipment Rental and Maintenance: FarmPlus rents equipment including the PotatoCare nebulization machine, shower and foam machine rental, and provides workshop maintenance and repair services for agricultural machinery through the Agrotheek green trade store.
5. Digital Tools and Subscriptions: Digital tools including the Check planning software (online version), Teelt Alert app, and crop and weather advisories are provided. The company also organizes paid training courses for crop protection licenses (Licentie 1 and 2) and BHV (emergency response).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

FarmPlus is a Dutch agricultural cooperative that sells crop protection products, fertilizers, seeds, animal feed, and flower bulb nets to its member farmers, and bundles these inputs with field advisory, planning software (Check), disease pressure alerts (Teelt Alert), precision agriculture services (INTERRA soil scans, satellite imagery, GIS task maps), certification support (GMP+, ISO 22000, SKAL, PlanetProof), and harvest intake/grain collection across multiple agricultural sectors.

Product overview

FarmPlus is an agricultural cooperative offering integrated crop management solutions for sustainable and efficient food production. The core platform is Check, a planning and registration program managing crop protection plans, fertilization, and compliance reporting. This is complemented by Precisielandbouw (precision agriculture), a suite of tools combining Interra Bodemscan soil scanning, satellite imagery, weather stations, and GIS task maps for variable-rate input application. Supporting services include Teelt Alert for disease pressure monitoring, BOS-systemen for decision support, PotatoCare Vernevelmachine for potato treatment equipment rental, sector-specific solutions across 8 agricultural sectors (arable farming, livestock, flower bulbs, fruit, organic, vegetables, greenhouse, sports/turf), plus training programs and an innovation demo field. Customers access offerings through the Mijn FarmPlus portal and Uw Groene Vakwinkel e-commerce shop. FarmPlus Magazine provides regular communication to members. The portfolio spans crop protection products, fertilizers, animal feed, seeds, and biological products alongside advisory and certification services.

Differentiator

Problem solved

Functional benefit

Products and services

• Check Planning and Registration Software

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Component AgrocoreTechnology or IntegrationComponent Agro provides the GLB Adviestool (Common Agricultural Policy advisory tool) used by FarmPlus to help farmers navigate the new GLB regulations and eco-schemes. The tool is always up-to-date and allows farmers to model different scenarios for their farms.
• Sturm Jacobs (Loonwerker)minorStrategic or Co-development PartnerLocal contractor Sturm Jacobs collaborated with FarmPlus, Municipality Hollands Kroon, and other partners to develop an innovative 45-hectare demo field for demonstrating sustainable cultivation methods and testing various crops.
• LandbouwagendaminorStrategic or Co-development PartnerFarmPlus events are listed on the Landbouwagenda platform, a Dutch agricultural event calendar that aggregates farming events across the Netherlands.
• CAF (Centrale Adviesdienst Fruitteelt)coreStrategic or Co-development PartnerFarmPlus is affiliated with CAF, an overarching advisory organization for fruit cultivation. Through this partnership, FarmPlus offers the CAF Bericht to fruit growers, providing advisories on crop protection, growth regulation, cultivation matters, and fertilization, including scab warnings. Three subscription packages are available.
• Syngenta (INTERRA Scan)coreTechnology or IntegrationFarmPlus offers the INTERRA Scan soil scanning technology, developed by Syngenta, using SoilOptix sensor technology to map fields with over 800 measurement points per hectare and generate up to 27 soil maps. Syngenta's digital platform delivers results to FarmPlus advisors and farmers.
• STORLminorOthersFarmPlus participates in the STORL collection campaign for empty plastic packaging from crop protection products. Farmers can return empty cans in 400-liter STORL bags obtained from FarmPlus locations. STORL coordinates collection planning across the Netherlands.
• Gemeente Hollands KroonminorStrategic or Co-development PartnerThe municipality of Hollands Kroon is a partner in FarmPlus's 45-hectare innovation demo field project, contributing to the societal relevance of sustainable agriculture in the region.
• AgrotheekcoreChannel Partner/ Reseller/ DistributorThe Agrotheek green trade store operates as FarmPlus's retail arm, selling agricultural and horticultural products, spare parts, and providing workshop services. Agrotheek.nl is one of the legacy customer portals serving FarmPlus members.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Avebe: Dutch cooperative focused on potato starch and protein, providing agronomic advisory and contract farming for starch potato growers. Comparable to FarmPlus's potato-focused advisory, seed treatment, and contract-teelt services within the same Dutch market.

Emerging players

• xFarm Technologies: European farm-management SaaS platform offering FMIS, sensor integration, and sustainability modules. Comparable to FarmPlus's Check planning software and Precisielandbouw stack as a competing digital-advisory platform for European farmers.
• AgriPlace: Dutch agtech platform focused on sustainability compliance, certification, and supply-chain data for growers. Comparable to FarmPlus's certification (GMP+/SKAL/PlanetProof) and GLB advisory offering as a digital compliance layer for farmers.

Others

• CZAV (historical predecessor): CZAV is the predecessor branding that has been integrated into FarmPlus. Not an active competitor but referenced as the legacy identity through which FarmPlus absorbed prior cooperative operations in Zeeland and North Holland.
• Kramp: European agricultural parts distributor whose overnight parts-delivery service is integrated with FarmPlus's workshop at Wieringerwerf. An enabling supplier rather than a competitor, but it shares the agricultural distribution-channel ecosystem.
• Syngenta: Global agribusiness whose INTERRA Scan and SoilOptix soil-sensing technology is offered through FarmPlus. An enabling technology partner rather than a competitor, but it also sells crop protection directly to Dutch growers.

Broad incumbents

• Nufarm: Global crop protection and seed company with distribution into the Dutch market. Comparable as a crop-protection supplier competing for the same input wallet that FarmPlus services through its member cooperative.
• Royal Cosun: Dutch cooperative of sugar beet growers and broader arable farmers, offering agronomic advisory and crop inputs. Comparable as a Dutch cooperative providing integrated arable-farming support, though broader and more vertically focused on sugar processing.

Direct peers

• Agrodis: Dutch agricultural distributor serving greenhouse horticulture and arable farmers with crop protection, fertilizers, and technical advisory. Comparable as a regional Dutch input distributor with adjacent advisory and product assortment.
• Agrifirm: Royal Agrifirm Group is the largest Dutch agricultural cooperative, providing crop inputs, animal nutrition, and advisory across arable and livestock sectors. Direct competitor to FarmPlus in crop protection, fertilization, and member advisory within the Netherlands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/farmplusnl

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FarmPlus