El-Amria For Rubber & Plastic Ind. - Faroplast

What El-Amria For Rubber & Plastic Ind. - Faroplast does

El-Amria For Rubber & Plastic Ind. (trade name Faroplast) is an Egyptian family-owned manufacturer of latex and plastic consumer goods, founded in 1993 by Farouk Ibrahim and headquartered in Alexandria. Its product portfolio centers on two categories: latex goods (primarily balloons, plus gloves) produced via latex dipping, and plastic toys produced via injection molding. The company operates a single 10,000 sqm production site with combined annual capacity of 1,000 tons of plastic and 600 tons of rubber, employing 18 people. Faroplast serves mass-market party, promotional, and children's toy demand rather than specialized industrial or medical applications.

The company's technology stack is conventional for the segment: standard plastic injection molding lines installed from the mid-1990s onward, plus dedicated latex balloon and glove production lines. There is no indication of proprietary process technology, certifications, or regulated-market qualifications (e.g., medical-grade glove certification, food-contact approvals). Sub-brands such as Faro Boys and Faro Girls provide some line differentiation within the toy range.

Faroplast generates revenue through a multi-channel go-to-market model: B2B wholesale, retail chain supply, export sales across 16+ countries, and a more recent direct-to-consumer e-commerce storefront. Pricing is commodity-grade, based on per-unit or per-kilogram economics on raw latex and plastic inputs. No enterprise contracts, anchor customers, or recurring revenue agreements are disclosed, and revenue figures are not publicly reported. Growth has historically been funded internally by the founding Ibrahim family, with no outside investment or public-market activity on record.

Name

El-Amria For Rubber & Plastic Ind. - Faroplast

Legal name

El-Amria For Rubber & Plastic Industry

Website

https://faroplast.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

El-Amria (Faroplast) is an Alexandria-based Egyptian manufacturer founded in 1993 that produces latex balloons and gloves plus plastic toys via injection molding, selling through wholesale, retail, export to 16+ countries, and D2C e-commerce.

Ownership category

akta.pro rank

Headquarters

HQ city

Alexandria

HQ country

Egypt

HQ region

Africa

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Plastic Toys Sales: Direct sales of plastic toys including ride-on cars, trucks, beach sets, bowling balls, puzzles, and building blocks through e-commerce and retail distribution.
2. Latex Products (Balloons & Gloves): Manufacturing and sale of latex balloons and latex gloves, serving both domestic and export markets across the Middle East.
3. Wholesale Distribution: B2B sales of products to wholesale dealers across all governorates of Egypt, including major retail chains and supermarkets.
4. Export: Export of latex and plastic products to over 16 countries in the Arab world and Europe.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels5 records

Core offering

El-Amria For Rubber & Plastic Ind. (Faroplast) manufactures and distributes plastic toys, latex balloons, and latex gloves from its factory in Borg Al-Arab Industrial Zone, Alexandria, Egypt. The company produces approximately 1,000 tons of plastic and 600 tons of rubber products annually, selling through wholesale dealers, retail chains, supermarkets, and direct e-commerce with door-to-door delivery across the Middle East and global markets.

Product overview

Faroplast is a leading Egyptian manufacturer of rubber and plastic products, primarily serving the children's toy market. The company produces a diverse portfolio including latex products (balloons, gloves, finger cots), plastic toys organized into themed groups (Faro Boys, Faro Girls), beach sets, ride-on vehicles, bowling sets, and building blocks/puzzles. Founded in 1993, the company operates manufacturing facilities in Borg Al-Arab Industrial Zone, Alexandria, with annual production capacity of approximately 1,000 tons of plastic products and 600 tons of rubber products. Products are distributed throughout Egypt and exported to over 16 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Faro Boys Group: Product line of toys targeted at boys, including vehicles, ride-on cars, and play sets
• Faro Girls Group
• Faro Plast

Products and services

• Latex Balloons

Quantifiable outcome

• Products exported to 16+ countries in the Arab world and Europe
• +1 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators8 records

Recent moves9 records

Expansion highlights4 records

Broad incumbents

• Mattel: World's largest toy manufacturer with brands including Barbie, Hot Wheels, and Fisher-Price. Competes with Faroplast in ride-on cars, dolls, and children's toys through international retail distribution.
• Spin Master: Global toy and entertainment company with a diversified children's products portfolio. Competes with Faroplast in toy retail channels and exports actively to Middle East markets.
• Qualatex (Pioneer Balloon Company): Pioneer Balloon Company's Qualatex is the leading balloon brand in North America, offering a broad latex and foil balloon catalog. Directly competes in balloon distribution but operates at much larger scale and brand presence.
• LEGO: Danish global leader in construction toys and broader children's play products. Competes with Faroplast's building blocks and puzzles category at premium price points.
• Hasbro: Global toy and game manufacturer with extensive brand portfolio. Competes broadly with Faroplast in children's toy categories but at significantly larger scale and with proprietary IP and licensed brands.

Direct peers

• CTI Industries: US-based manufacturer of foil and latex balloons including the consumer balloon brand. Comparable to Faroplast in balloon manufacturing technology and global wholesale distribution to party retailers.
• Gemar Balloons: Italian manufacturer of natural latex balloons and one of the established European producers. Comparable to Faroplast in latex balloon production and European export reach.
• Sempertex: Colombian-headquartered global manufacturer of latex balloons and one of the largest in the world. Directly competes with Faroplast in the latex balloon product line and serves similar party and retail channels across international markets.
• Anagram International: American manufacturer of foil and latex balloons supplying party retailers and wholesalers worldwide. Similar product line and channel strategy to Faroplast's balloon business.

Others

• Top Glove: World's largest manufacturer of latex and nitrile gloves, headquartered in Malaysia. Not a direct competitor in toys but comparable in the latex processing and dipping technology used by Faroplast's glove line.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/FaroPlastToys
• Instagraminstagram.com/toysfaroplast/?utm_medium=copy_link
• LinkedInlinkedin.com/company/faroplastco

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about El-Amria For Rubber & Plastic Ind. - Faroplast