Fat Mike’s Pizza
Fat Mike's Pizza is a family-owned independent pizzeria founded in 1992 in Elk Grove, California, serving local families and community groups with dine-in, take-away, complimentary home delivery, party facility hosting, and a coupon-driven promotional program.
- Company typePrivate
- Founded1992
- HeadquartersElk Grove, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Fat Mike’s Pizza does
Fat Mike's Pizza is a family-owned, single-location independent pizzeria founded in 1992 and operating at 8970 Grant Line Road in Elk Grove, California. The business serves local families and individuals through dine-in, take-away, and complimentary home delivery, with operating hours spanning seven days a week. Its core product is handcrafted made-to-order pizza available in five sizes (8" to 20") as either build-your-own with over 30 toppings or one of 19 specialty recipes, all served with low-fat mozzarella and optionally gluten-free crust. The menu is broadened by appetizers (mozzarella sticks, garlic sticks, wings, tenders, pesto chips), salads, hot and cold sandwiches on pita or grinder roll, calzones and low-carb pizza bowls, Italian pasta dishes served with garlic bread and salad, beverages, and desserts.
The business model is straightforward retail food service: à la carte unit pricing across all SKUs, pay-as-you-go billing, and bundled free delivery with no separate delivery fee. Revenue streams include dine-in sales, take-away orders, home delivery, weekday lunch specials (11am–3pm), party facility reservations accommodating up to 50 guests for community and group events, and an aggressive coupon/promotional program (size-tier discounts, Buy 5 Get 1 Free, Monday/Tuesday half-off, family bundles). Customer segments are primarily local Elk Grove families and individuals with a secondary segment of community organizations (schools, churches, youth sports leagues, fundraisers) that book the party facility or order in bulk. Marketing and customer acquisition rely on community youth sports sponsorships, the company website with printable coupons, phone orders, in-restaurant signage, and word-of-mouth — there is no app, no e-commerce platform, and no third-party delivery marketplace presence.
Distinctive elements include 26+ years of continuous operation, a 17-year Consumnes Little League sponsorship, a Food Safety Award of Excellence, and dietary-flexibility options (gluten-free crust, low-carb pizza bowls) that differentiate from commodity pizza competitors. The company is privately held with no institutional investors, no funding rounds, no parent company, and no disclosed management team or headcount.
Fat Mike’s Pizza firmographics
Firmographics- Name
- Fat Mike’s Pizza
- Legal name
- Fat Mike's Pizza
- Website
- https://fatmikespizza.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Fat Mike's Pizza is a family-owned independent pizzeria founded in 1992 in Elk Grove, California, serving local families and community groups with dine-in, take-away, complimentary home delivery, party facility hosting, and a coupon-driven promotional program.
- Ownership category
- akta.pro rank
Fat Mike’s Pizza industry classification
Industry- Product category
- Pizzeria / Casual Dining Restaurant
- NAICS
- Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251), Limited-Service Restaurants (722513), Caterers (722320)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Family-Style Restaurants (THAFACAC)
- akta.pro secondary industries
- Pizza Fast Casual (THAFABAB), Specialty & Dietary Catering (Halal, Kosher, Vegan, Allergen-Free, Medical) (THAHAKAK)
Keywords
Where Fat Mike’s Pizza is headquartered
LocationHeadquarters
- HQ city
- Elk Grove
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Fat Mike’s Pizza business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Others
Revenue model
- Dine-in restaurant sales: Revenue generated from customers dining on-site at the Elk Grove pizzeria. Includes full menu access including specialty pizzas, sandwiches, salads, pasta, appetizers, and beverages.
- Take-away / takeout orders: Revenue from customers ordering food for off-premises consumption. No delivery fee mentioned; delivery is offered as a complimentary service.
- Home delivery: Complimentary home delivery service included with orders. Delivery revenue is bundled into order values rather than charged separately.
- Weekday lunch specials: Limited-time lunch promotions offered 11am–3pm on weekdays, including mini pizzas, calzones, sandwiches, and salads at reduced combo pricing with soda.
- Party facility reservations: Party facility bookings for birthdays, churches, schools, fundraisers, team activities, and social events. Facility accommodates up to 50 persons. Revenue from group bookings and catering-style orders.
- Coupon-driven promotions: Discount coupons drive incremental revenue through pizza size discounts, BOGO deals (buy 5 get 1 free), Monday/Tuesday half-off specials, and family meal bundles at fixed prices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Build Your Own Pizza — cheese only, sizes 8" to 20" |
| Unit Pricing | Pay-as-you-go | Specialty Pizzas — 8" to 20" sizes |
| Unit Pricing | Pay-as-you-go | Appetizers and starters |
| Unit Pricing | Pay-as-you-go | Salads |
| Unit Pricing | Pay-as-you-go | Sandwiches — pita pocket or grinder roll with chips |
| Unit Pricing | Pay-as-you-go | Pasta dishes — served with garlic bread and dinner salad |
| Unit Pricing | Pay-as-you-go | Calzones and Pizza Bowls |
| Unit Pricing | Pay-as-you-go | Weekday Lunch Specials — 11am–3pm weekdays only |
| Unit Pricing | Pay-as-you-go | Coupon — 20" Party Pizza discount |
| Unit Pricing | Pay-as-you-go | Coupon — 16" Large Pizza discount |
| Unit Pricing | Pay-as-you-go | Coupon — 13" Medium Pizza discount |
| Unit Pricing | Pay-as-you-go | Coupon — Buy 5 Get 1 Free Pizza |
| Unit Pricing | Pay-as-you-go | Coupon — $15.99 Specialty Pizza Bundle |
| Unit Pricing | Pay-as-you-go | Coupon — Party Special |
| Unit Pricing | Pay-as-you-go | Coupon — Monday & Tuesday Half-Off |
| Unit Pricing | Pay-as-you-go | Family Dine-in Special |
| Unit Pricing | Pay-as-you-go | Family Take-Out Special |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Fat Mike’s Pizza product offering
Product offeringCore offering
Fat Mike's Pizza is a family-owned, single-location pizzeria in Elk Grove, CA that prepares fresh, made-to-order pizzas — both customizable build-your-own and 19 specialty varieties — alongside a complementary menu of sandwiches, calzones, salads, appetizers, pasta, and beverages. The restaurant operates dine-in service, take-away, complimentary home delivery, and an in-house party facility accommodating up to 50 guests.
Product overview
Fat Mike's Pizza operates as a family-owned pizzeria offering a single-location restaurant with dine-in, take-away, and home delivery services. The core product offering centers on handcrafted pizzas available as build-your-own customizable options or 19 pre-designed specialty varieties, complemented by appetizers, salads, sandwiches, calzones, pasta dishes, and beverages. The menu features low-fat mozzarella cheese as standard and accommodates dietary restrictions through gluten-free crust options and low-carb pizza bowls. Additional services include party facility hosting for groups up to 50 and various promotional coupon deals.
Differentiator
Problem solved
Functional benefit
Products and services
- Build Your Own Pizza
- Specialty Pizzas
- Appetizers
- Salads
- Sandwiches
- Calzones & Pizza Bowls
- Pasta Dishes
- Beverages
- Pizza Party Facility
Quantifiable outcome
- Over 26 years of continuous operation in Elk Grove, CA, indicating sustained business viability and community acceptance
- +1 more outcomes
Companies that use Fat Mike’s Pizza
Customer profileSegments2 records
Ideal customer profiles2 records
Fat Mike’s Pizza technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fat Mike’s Pizza partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Fat Mike’s Pizza competitors and assessment
Company assessmentBroad incumbents
- Pizza Hut: National pizza chain with dine-in, delivery, and party packages — comparable product offering but at vastly broader scale and digital ordering maturity.
- California Pizza Kitchen: Full-service California-headquartered pizza-focused restaurant chain — comparable in menu breadth (pizza + pasta + salads + sandwiches) and California market orientation.
- Domino's Pizza: Largest pizza delivery chain in the US — comparable core product but with industry-leading digital ordering, app, and delivery infrastructure that the subject lacks.
- Papa John's: National pizza chain competing for dine-in/takeout/delivery occasions — comparable in product category with significantly broader geographic and digital reach.
- Jet's Pizza: Regional pizza chain known for deep-dish and square pizzas with delivery and dine-in — comparable in product category and family-oriented positioning.
Direct peers
- Blaze Pizza: Fast-casual build-your-own pizza chain — comparable in customization, dietary options (gluten-free, keto crust), and counter-service model.
- Straw Hat Pizza: California-focused pizza chain with dine-in, delivery, and family-friendly offerings — comparable in product mix and regional operating model.
- Round Table Pizza: Long-standing California pizza chain offering dine-in, takeout, delivery, and party packages — closely comparable in family-style dining and community-oriented positioning.
- Mountain Mike's Pizza: California-based pizza chain with dine-in, takeout, and delivery, family-friendly atmosphere, and party room offerings — directly comparable as a regional pizza operator in the same category.
- MOD Pizza: Fast-casual pizza chain offering customizable build-your-own pizzas with dietary options — comparable in product model and made-to-order customization.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Fat Mike’s Pizza social profiles
Digital presenceFat Mike’s Pizza compliance and trust
Trust signalCompliance1 record
Fat Mike’s Pizza financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fat Mike’s Pizza leadership team
Management profileNumber of profiles
Fat Mike’s Pizza funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fat Mike’s Pizza M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fat Mike’s Pizza
What does Fat Mike’s Pizza do?
Fat Mike's Pizza is a family-owned, single-location pizzeria in Elk Grove, CA that prepares fresh, made-to-order pizzas — both customizable build-your-own and 19 specialty varieties — alongside a complementary menu of sandwiches, calzones, salads, appetizers, pasta, and beverages. The restaurant operates dine-in service, take-away, complimentary home delivery, and an in-house party facility accommodating up to 50 guests.
Is Fat Mike’s Pizza a public or private company?
Fat Mike’s Pizza is a private company. It is classified as family owned and is currently operating.
When was Fat Mike’s Pizza founded?
Fat Mike’s Pizza was founded in 1992. It employs 1 to 10 people.
Where is Fat Mike’s Pizza based?
Fat Mike’s Pizza is headquartered in Elk Grove, United States, in the North America region.
How does Fat Mike’s Pizza make money?
Six revenue lines are on record. Dine-in restaurant sales are the primary driver. The others are take-away / takeout orders, home delivery, weekday lunch specials, party facility reservations and coupon-driven promotions.
Who are Fat Mike’s Pizza's main competitors?
Broad incumbents on record are Pizza Hut, California Pizza Kitchen, Domino's Pizza, Papa John's and Jet's Pizza. Direct peers are Blaze Pizza, Straw Hat Pizza, Round Table Pizza, Mountain Mike's Pizza and MOD Pizza.
Does Fat Mike’s Pizza have an API?
No public API is recorded for Fat Mike’s Pizza.
What industry is Fat Mike’s Pizza in?
Fat Mike’s Pizza's product category is Pizzeria / Casual Dining Restaurant. Its primary akta.pro industry code is THAFACAC, Family-Style Restaurants, with a secondary code of THAFABAB, Pizza Fast Casual. Its NAICS code is 722511 and its SIC code is 5812.