FATTES PIZZA

What FATTES PIZZA does

Fatte's Pizza is a privately held, single-location pizzeria that opened in August 2018 at 2767 W Shaw Ave #117 in Northwest Fresno, California, operating Tuesday through Sunday, 11:00 AM to 9:00 PM. The company serves local Fresno residents via dine-in, carry-out, and delivery within a defined local radius, with orders placed by phone at (559) 374-5555. Its core offering is pizza, organized into two lines: a build-your-own range with over 22 topping options and four sauce choices (red, garlic, white, BBQ) at no extra charge, and a specialty "Fatte's Favorites" line that includes Sticky Fingers, Meat Medley, Fatte's Special, and others. Menu extensions include hot toasted submarine sandwiches, chicken wings in six sauces, cheesy breadsticks, garlic bread, New York-style cheesecake, antipasto and tossed salads, and Coca-Cola brand beverages.

The core operational technology is a traditional in-store kitchen: dough is made fresh daily, toppings are sourced locally, and the gluten-free crust option is the only material product variant. Pricing is structured around a perpetual 2-for-1 pizza promotion embedded into base SKU pricing, supplemented by combo specials (Party Pack $39.99, Family Deal $29.99, Two Large Pizzas $17.99). The revenue model is one-time point-of-sale transactions accepting cash and major card networks (Visa, MasterCard, Discover, American Express), with no subscription, loyalty program, online ordering platform, app, or third-party delivery integration disclosed.

The go-to-market is direct-to-consumer and hyperlocal. The customer base is segmented horizontally around Fresno area individuals, families, and groups seeking affordable casual dining. Marketing relies on the company website (fattesoffresno.com), a Facebook page, and Google Reviews listings for social proof, augmented by 2018 community visibility through a Fresno Chamber of Commerce ribbon cutting and KFSN-TV/ABC30 earned media coverage. There are no franchise, multi-unit, or institutional customers; the ownership is local and independent with no disclosed external investors.

Name

FATTES PIZZA

Legal name

Fatte's Pizza

Website

https://fattesoffresno.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Fatte's Pizza is a privately held, single-location pizzeria in Northwest Fresno, California, founded in August 2018, serving local residents via dine-in, carry-out, and delivery. It sells build-your-own and specialty pizzas, subs, sides, and salads under a perpetual 2-for-1 pricing model.

Ownership category

akta.pro rank

Product category

Pizza Restaurant

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Pizza QSR (THAFAAAB)

Keywords

• Pizza restaurant
• Food delivery
• Casual dining
• Sandwich shop
• Italian takeout

Headquarters

HQ city

Fresno

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Food and Beverage Sales: Traditional restaurant revenue from sale of pizzas, submarine sandwiches, sides, salads, and beverages. All sales are one-time transactions at point of sale with no subscription component. Customers pay via cash, credit, or debit cards including Visa, MasterCard, Discover, and American Express.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Fatte's Pizza is a locally owned and operated pizzeria in Fresno, California that prepares made-to-order pizzas with daily fresh dough, alongside submarine sandwiches, salads, wings, breads, cheesecake, and beverages. The restaurant operates a single dine-in location while also providing carry-out and delivery service, anchored by an always-available 2-for-1 pizza policy and a build-your-own pizza concept.

Product overview

Fatte's Pizza is a locally owned and operated pizzeria offering a single-location restaurant operation. The core product portfolio centers on pizzas (both specialty Fatte's Favorites and build-your-own custom pizzas) available in small, medium, and large sizes with a consistent 2-for-1 pricing model. The menu extends to submarine sandwiches, salads (Antipasto and Individual Tossed), and sides including chicken wings, cheesy breadsticks, garlic bread, and New York-style cheesecake. A variety of Coca-Cola brand beverages are available. The company operates with multiple daily specials and combo deals including Party Pack, Family Deal, and two-for-one pizza specials. Services include dine-in, carry-out, and local delivery within Fresno.

Differentiator

Problem solved

Functional benefit

Products and services

• Build Your Own Pizza
• Fatte's Favorites Specialty Pizzas
• Mini Pizzas
• Submarine Sandwiches
• Chicken Wings
• Cheesy Bread
• Garlic Bread
• Cheesecake
• Salads
• Beverages
• Party Pack
• Family Deal
• Heart Healthy Special
• Two for Tuesday
• Fatte's Favorite Deal
• Two Pie Special

Quantifiable outcome

• Over 22 different types of toppings offered

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Fresno Chamber of CommerceminorOthers · 14 August 2018Fatte's Pizza participated in a ribbon cutting ceremony hosted by the Fresno Chamber of Commerce on August 14, 2018, marking their official opening in Northwest Fresno. This provided local business community visibility and networking opportunities.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Domino's Pizza: Dominant national pizza delivery chain with proprietary digital ordering, loyalty program, and aggressive value deals — the structural benchmark for delivery share that independent pizzerias compete against.
• Little Caesars: National pizza chain built on a value-price, hot-and-ready model — the most direct national analog to Fatte's 2-for-1 value positioning.
• Pizza Hut: National pizza chain with dine-in, carry-out, and delivery; offers broad menu and aggressive value promotions, setting the competitive benchmark for pizza value and delivery convenience in Fresno.
• Papa John's: National pizza chain with strong digital ordering and delivery; competes with Fatte's on quality and delivery convenience in the Fresno market.

Direct peers

• Blaze Pizza: Fast-casual build-your-own pizza chain with dine-in and delivery, sharing Fatte's customization-first model and California-based operating roots.
• Pieology Pizzeria: California-founded fast-casual pizza chain with custom build-your-own pizzas and dine-in service, comparable to Fatte's customization emphasis and California origin.
• Straw Hat Pizza: California-based pizza chain with dine-in and delivery, historically positioned around family dining and value — a comparable format and value proposition to Fatte's.
• Papa Murphy's: Take-and-bake pizza chain with strong value promotions and a custom-build menu, overlapping with Fatte's customization-driven, value-positioned approach in the pizza category.
• Mountain Mike's Pizza: California-headquartered pizza chain with dine-in, carry-out, and delivery; competes directly with Fatte's in Fresno and across California with a similar value-oriented, community-rooted positioning.
• Round Table Pizza: Long-standing California-based pizza chain offering dine-in, carry-out, and delivery with extensive topping variety and family-friendly specials, directly comparable to Fatte's menu and channel mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/fattesoffresno
• LinkedInlinkedin.com/company/fattes-pizza

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FATTES PIZZA