Fattoria La Principina

What Fattoria La Principina does

Fattoria La Principina is a Tuscan resort estate in the Maremma region near Grosseto, Italy, operated by the private limited company ALPADA SRL. The property sits on 100 hectares of private parkland and operates as an integrated leisure and events destination, offering three accommodation formats — a 4-star Park Hotel, the boutique Relais Antica Fornace, and the Borghi & Casali farmhouse apartments — alongside two restaurants (Restaurant Tuscia and the seasonal Braceria-Pizzeria San Luigi), a wellness center with heated indoor pool and spa, three swimming pools, Technogym-equipped fitness facilities, outdoor sports fields, an educational farm, and conference and wedding venues. The company targets leisure families, couples, independent travelers, pet owners, and corporate event clients, with named engagements including the European Flag Football Championship, AS Roma youth soccer camp, and the Maremma que salsa congress.

The underlying technology is conventional hospitality SaaS rather than proprietary platform IP. Core systems include Zucchetti Hospitality for property management, SimpleBooking for the integrated online booking engine, WordPress with Elementor for content, and a layer of analytics and marketing tooling (Google Analytics, Microsoft Clarity, Meta Ads) supported by a dedicated digital marketing consultant. The website is multilingual (Italian, English, German), indicating active international demand capture.

Revenue is generated through multiple unit-priced streams: accommodation across three formats, half-board and full-board meal plans, F&B à la carte, a structured €30 day-spa package, massage and wellness treatments, sports courses, and packaged corporate events and weddings. Distribution is omnichannel but heavily direct: the company's own website with SimpleBooking, phone, WhatsApp, and a dedicated events sales team. Family ownership (three Bianchi legal representatives) and a small share capital (€10,200) indicate a closely-held operating business with no disclosed external investment, M&A activity, or funding rounds.

Name

Fattoria La Principina

Legal name

ALPADA SRL

Website

https://fattorialaprincipina.it

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Fattoria La Principina is a privately-held Tuscan resort in Grosseto operated by ALPADA SRL, offering hotel, relais, and apartment accommodations across a 100-hectare estate with restaurants, spa, pools, an educational farm, and event facilities, serving leisure families, couples, and corporate event clients across Italy and Europe.

Ownership category

akta.pro rank

Product category

Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Restaurants and Other Eating Places (72251), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Luxury Villas & Residences Resorts (THAGACAM)

akta.pro secondary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Resort hospitality services
• Hotel accommodation booking
• Wellness spa services
• Conference event hosting
• Educational farm tourism

Headquarters

HQ city

Grosseto, GR

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Accommodation Revenue: Revenue from multiple accommodation types: Park Hotel La Principina (4-star hotel), Relais Antica Fornace, and Borghi & Casali apartments. Rooms range from Standard to Family rooms, with options for connecting rooms.
2. Food & Beverage: Two restaurants on property: Restaurant Tuscia offering Italian and Maremman cuisine with 4 first courses and 4 second courses daily; Braceria-Pizzeria San Luigi serving BBQ and pizza in the Borghi & Casali area during summer months. Half-board and full-board meal plans available.
3. Wellness & Spa Services: Day spa packages at €30 per person, massage treatments, facial and body treatments, wellness rituals. Pool access and wellness courses included or available as add-ons.
4. Sports & Recreation: Free access to outdoor sports fields (football, tennis, volleyball), Technogym fitness center. Sports courses and personal training available with instructors.
5. Events & Conferences: Corporate events, conferences, incentives, weddings, and ceremonies hosted in dedicated meeting spaces. Custom packages for group bookings.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Fattoria La Principina operates a Tuscan countryside resort estate on a 100-hectare private park near Grosseto, Italy, selling accommodations across three formats (4-star Park Hotel, Relais Antica Fornace, Borghi & Casali apartments) bundled with on-site dining (Restaurant Tuscia and seasonal Braceria-Pizzeria San Luigi), wellness and spa services, sports and recreation facilities, an educational farm, and dedicated conference and wedding venues. Revenue is generated from room nights, meal plans (half-board and full-board), spa treatments and wellness day packages, sports courses, and corporate/private events.

Product overview

Fattoria La Principina is a resort complex located in the Maremma Toscana region near Grosseto, set within a 100-hectare private park. The property offers three main accommodation options: Park Hotel La Principina (4-star hotel), Relais Antica Fornace (boutique rooms with park views), and Borghi & Casali (independent apartments in renovated farmhouses). Dining is available at Restaurant Tuscia (traditional Italian and Maremman cuisine) and Braceria-Pizzeria San Luigi (summer outdoor dining). The resort features extensive wellness facilities including an indoor heated pool, outdoor pools, spa treatments, and Technogym-equipped gym. Additional amenities include an educational farm, sports fields, conference facilities, children's animation, and pet-friendly services. The property is managed by ALPADA SRL and operates as a unified resort destination combining accommodation, dining, wellness, and recreational activities.

Differentiator

Problem solved

Functional benefit

Brands

• Park Hotel La Principina: 4-star hotel with comfortable rooms featuring furnished balconies, near hotel amenities, with option for connecting rooms. Classic Tuscan style with terracotta floors.
• Relais Antica Fornace
• Borghi & Casali

Products and services

• Park Hotel La Principina
• Relais Antica Fornace
• Borghi & Casali apartments
• Restaurant Tuscia
• Braceria-Pizzeria San Luigi
• Wellness Center and Spa

Quantifiable outcome

• Average Google rating of 4.2/5 based on extensive guest reviews

Named customers4 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Zucchetti Hospitality SrlcoreTechnology or IntegrationZucchetti Hospitality provides the property's hotel software solutions including PMS (Property Management System), reservation organization, operational guest stay management, guest profiles, and administrative services for the resort facility.
• SimpleBookingcoreChannel Partner/ Reseller/ DistributorSimpleBooking provides the booking engine platform integrated into the Fattoria La Principina website, enabling real-time availability checking and direct reservation management for hotel rooms and apartments.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Terme di Saturnia Spa & Golf Resort: Established 5-star thermal wellness resort in southern Tuscany with extensive spa, golf course, and multiple dining options. Comparable as a large-scale Tuscan wellness-focused resort destination, though with a more thermal-driven positioning.
• Il Pellicano: Iconic luxury boutique hotel on the Tuscan coast with a renowned spa, restaurants, and yacht club. Comparable as a high-end Tuscan resort destination, though positioned more upscale and focused on a coastal boutique experience versus Principina's estate/farm model.

Direct peers

• Borgo Santo Pietro: Luxury 5-star resort estate in Tuscany set on a private estate with farm-to-table dining, spa, and experiential offerings. Comparable to Fattoria La Principina in combining Tuscan countryside estate setting, multiple accommodation types, dining, wellness, and farm experiences.
• Castello di Casole: A Belmond-managed 10th-century estate in Tuscany offering hotel rooms, suites, and private villas with spa, dining, and event facilities. Highly comparable in being a large Tuscan estate resort combining historical heritage, multi-format accommodations, and full resort amenities.
• Fonteverde Lifestyle & Thermal Retreat: Luxury thermal spa resort in Tuscany with multiple pools, spa treatments, and on-site dining. Comparable as a Tuscan resort integrating wellness facilities, multiple accommodations, and a nature-immersed setting for couples and families.
• Adler Thermae Tuscany: 5-star wellness and thermal resort in southern Tuscany with extensive spa, indoor/outdoor pools, multiple dining venues, and sports facilities. Comparable in offering a full-service Tuscan resort with a strong wellness/spa component and family-friendly amenities.
• Castiglion del Bosco: Rosewood-managed Tuscan estate resort in Val d'Orcia with hotel, private villas, spa, winery, and golf. Comparable in providing a multi-component Tuscan estate experience spanning accommodation, F&B, wellness, and curated local experiences.

Regional players

• Grotta Giusti Thermal Spa Resort: Historic thermal spa resort in Tuscany offering hotel accommodations, thermal pools, spa treatments, and dining. Comparable in providing a full-service Italian resort with strong wellness infrastructure and multiple amenities within a single property.

Emerging players

• Borgo Egnazia: Luxury resort in Puglia designed as a reimagined traditional village with hotel rooms, villas, multiple restaurants, spa, sports, and event facilities. Comparable in being a multi-format estate-style resort combining accommodation, dining, wellness, sports, and experiential content.
• Baglioni Resort Castiglion del Bosco: Luxury resort in a Tuscan estate offering villa accommodations, spa, wine experiences, and dining. Comparable as a Tuscan estate property with villas/residences, wellness, and curated experiences, though positioned at the higher luxury tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/fattorialaprincipina
• Instagraminstagram.com/fattorialaprincipina
• LinkedInlinkedin.com/company/fattoria-la-principina

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fattoria La Principina