Fayon Group

What Fayon Group does

Fayon Group operates as a B2B cleaning products wholesaler and private label manufacturer headquartered in Alphen aan de Rijn, Netherlands. The company offers a catalog of more than 15,000 unique professional cleaning products organized across eight vertical segments: professional cleaning products, industrial cleaning agents, degreasers, cleaning articles (including Vikan hygiene systems and Nilfisk equipment), personal protective equipment, hygiene paper, hygiene dispensers, and food disposables. Branded third-party lines include Suma (Diversey) chlorine tablets, Tork dispensers, and Nilfisk industrial vacuums, alongside Fayon's own sub-brands Fayon Quartz (programmable air freshener systems) and Fayon Sports (sports and wellness facility supplies). The company carries certifications relevant to regulated buyers, including ISO 9001, BRC-IoP, FSC and GS1 DAS on food-disposable lines, with HACCP-compliant offerings for food and healthcare verticals.

Name

Fayon Group

Legal name

Fayon BV

Website

https://fayon.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Fayon Group is a Dutch B2B wholesaler offering 15,000+ professional cleaning products, hygiene supplies, food disposables, and private label manufacturing services to SMB and mid-market buyers across eight verticals in the Netherlands.

Ownership category

akta.pro rank

Product category

Cleaning Supplies Wholesale

NAICS

Industrial and Personal Service Paper Merchant Wholesalers (424130), Stationery and Office Supplies Merchant Wholesalers (42412)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Janitorial & Sanitation (JanSan) Supplies Wholesale (CRAOAGAA)

Keywords

• Professional cleaning supplies
• Industrial cleaning products
• Hygiene paper products
• Personal protective equipment
• Private label manufacturing

Headquarters

HQ city

Alphen aan de Rijn

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Product Sales: Wholesale distribution of professional cleaning products, industrial cleaning agents, hygiene paper, cleaning equipment, food disposables, and personal protective equipment to businesses across multiple sectors including cleaning services, industry, hospitality, healthcare, and food processing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Fayon Group is a B2B wholesaler and private label manufacturer of professional cleaning products, selling over 15,000 SKUs of cleaning agents, industrial cleaners, hygiene paper, cleaning articles, hygiene dispensers, food disposables, and personal protective equipment to businesses across the Netherlands. In addition to wholesale distribution, the company offers private label manufacturing services that allow businesses to develop and sell their own branded cleaning product lines.

Product overview

Fayon Group operates as a B2B cleaning products wholesaler and private label manufacturer based in the Netherlands. The company offers over 15,000 unique professional cleaning products across 8 main categories: Professionele Schoonmaakmiddelen (professional cleaning products including disinfectants, ecological cleaners, floor and kitchen cleaners), Industriële Reinigingsmiddelen (industrial cleaning products including solvents, lubricants, absorption agents), Ontvetter (degreasers in biological, industrial, and water-based formulations), Schoonmaakartikelen (cleaning tools including microfiber cloths, Vikan hygiene systems, cleaning machines like Nilfisk vacuums), Personal Care/PBM (protective equipment, hand disinfection, disposable items), Hygienepapier (hygiene paper products), Hygiene Dispensers (soap dispensers, air fresheners, hand dryers), and Food Disposables (biodegradable cups, food labels, lids, straws). The company also provides Private Label manufacturing services enabling businesses to create custom-branded cleaning products. Major branded products include Suma Tab chlorine tablets, Nilfisk cleaning equipment, Tork dispensers, Vikan hygiene tools, and the company's own Fayon Quartz air freshener systems.

Differentiator

Problem solved

Functional benefit

Brands

• Fayon Sports: Sports-themed sub-brand offering cleaning products for sports facilities
• Fayon Quartz
• Fayon Quartz

Products and services

• Professionele Schoonmaakmiddelen (Professional Cleaning Products) Comprehensive range of professional cleaning products including disinfectants, ecological cleaners, floor cleaners, kitchen cleaners, carpet cleaners, detergents, sanitary cleaners, interior cleaners, dishwashing detergents and laundry detergents for various industrial and commercial applications. Target customers include cleaning service companies, hospitality operators, food industry, healthcare, offices and industrial facilities.
• Industriële Reinigingsmiddelen (Industrial Cleaning Products) Heavy-duty industrial cleaning products including absorption agents, car cleaners, facade cleaners, industrial hand soap, industrial floor cleaners, solvents, and lubricants for manufacturing and industrial environments. Designed for industrial facility operators needing maintenance chemicals and consumables.
• Ontvetter (Degreasers) Degreasing products including biological degreasers, household degreasers, industrial degreasers, kitchen degreasers, cold degreasers, and water-based degreasers for various cleaning applications across industrial, commercial and food-service settings.
• Schoonmaakartikelen (Cleaning Articles) Physical cleaning tools and articles including brooms, brushes, cloths, mops, buckets, glass washing articles, microfiber products, waste bins, cleaning carts, cleaning machines, sponges, Vikan hygiene systems, floor pads, and garbage bags for professional cleaning operations.
• Personal Care - PBM (Personal Protective Equipment) Personal care and protective equipment including COVID products, disposable clothing, hairnets, hand hygiene products, gloves, face masks, PMU/beauty disposables, and sauna products for hospitality, food, healthcare and industrial workplaces.
• Hygiënepapier (Hygiene Paper) Hygiene paper products including hand towel paper, industrial paper, examination table paper, polishing cloths, polishing paper, and toilet paper for office, healthcare, hospitality, industrial and cleaning service customers.
• Hygiene Dispensers Dispenser systems including odor neutralizers, fragrance dispensers, towel dispensers, hand dryers, soap dispensers, air fresheners, polish roll dispensers, toilet dispensers, floor dispensers, and wall dispensers for offices, hospitality, healthcare and other facilities.
• Food Disposables Food service disposable products including bio disposables, lids, food labels, coffee cups, milkshake cups, tea cups, straws, and stirrers for hospitality and food industry buyers.
• Private Label Services Custom private label manufacturing services for cleaning products, industrial cleaning products, microfiber cloths, car products, impregnating agents, and lubricants. Allows businesses to develop their own branded cleaning product lines under their own brand.
• Branches/Sector Solutions Industry-specific curated cleaning solutions for Schoonmaak (cleaning services), Industrie (industry), Horeca (hospitality), Food Industry, Transport, Zorg (healthcare), Kantoor (office), and Sport en Wellness (sports and wellness) sectors, bundling relevant products and supplies for each vertical customer.

Named customers8 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Hygiëne.nl: Dutch online wholesaler of hygiene and cleaning products for professional buyers. Directly comparable as a regional B2B e-commerce competitor in the same product categories and Dutch market.
• CWS Group: European provider of hygiene, washroom, and workplace solutions including dispensers, hygiene paper, and cleaning consumables. Comparable as a directly competing professional hygiene and cleaning supplies provider with similar B2B customer base across hospitality, healthcare, and industry.
• Hagleitner Hygiene: Austrian manufacturer and wholesaler of professional cleaning and hygiene products, including private label capabilities. Comparable as a direct peer offering both distributed and own-brand cleaning products to similar B2B verticals in the DACH/Benelux region.
• 2XL Nederland: Dutch e-commerce B2B wholesaler of cleaning, hygiene, and facility supplies. Closely comparable as a direct competitor running a similar webshop-led JanSan wholesale model serving Dutch business customers.
• Schoonmaakgoedkoop.nl: Dutch online retailer/wholesaler focused on affordable professional cleaning supplies. Comparable as a direct competitor using a price-led e-commerce model in the Dutch cleaning supplies category.

Broad incumbents

• Nilfisk: Global manufacturer of professional cleaning machines and equipment, including industrial vacuums Fayon distributes. Comparable as a broad incumbent whose branded equipment lines overlap with Fayon's industrial cleaning category.
• Bunzl: Global B2B distribution and outsourcing group supplying cleaning, hygiene, hospitality, and PPE products to businesses. Comparable as a broad incumbent operating in the same JanSan wholesale category Fayon targets, but with vastly larger scale, international footprint, and institutional sales capability.
• Ecolab: Global leader in water, hygiene, and infection-prevention solutions serving foodservice, hospitality, healthcare, and industrial markets. Comparable as a broad incumbent with overlapping JanSan and hygiene product portfolios and similar enterprise sales motion.
• Diversey: Global manufacturer and provider of professional cleaning, hygiene, and infection-prevention products (including the Suma brand Fayon distributes). Comparable as a broad incumbent with overlapping product categories and the same B2B food/healthcare/industrial end markets.
• Vikan (Diversey brand): Specialist provider of colour-coded hygiene tools, microfiber, and cleaning equipment (now part of Diversey). Comparable as a broad incumbent whose products Fayon distributes; relevant both as a vendor relationship and as an overlapping product portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/pro_hygiene
• YouTubeyoutube.com/channel/UCxHl0tlkBuAaSeGTG3Rj4cg
• Facebookfacebook.com/fayon.nl
• Instagraminstagram.com/fayon_schoonmaakgroothandel
• LinkedInlinkedin.com/company/fayon

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fayon Group