Fazzenda Resort

What Fazzenda Resort does

Fazzenda Park Resort is a privately held Brazilian all-inclusive family resort operating on a footprint of more than 2 million square meters in the Vale Europeo (European Valley), municipality of Gaspar, Santa Catarina, with 164 employees and corporate backing from the FG Brazil holding group. Founded in 1983 by Arthur Graciola and his family, the property began as a Pesque e Pague (pay-and-fish) operation, formally entered the hotel business in 1994/1998 with the Vila dos Pássaros building (48 apartments), and expanded through Vila das Flores, Vila dos Peixes (106 apartments), and a 2015 luxury complex. The resort generates revenue primarily through multi-day all-inclusive packages that bundle accommodation, seven daily meals (breakfast, pool snacks, lunch, afternoon snack, pizzeria, dinner, midnight snack), unlimited alcoholic and non-alcoholic beverages, and recreational programming, sold at tiered daily rates across Standard, Prime, and Luxo room categories. Supporting offerings include the Fazzendásticos in-house entertainment team (five original theatrical shows), the Clube do Gasparinho kids club, nature and farm activities (horseback riding, fishing, carriage rides), a 3,000+ m² heated pool complex described as the largest in southern Brazil, and themed seasonal packages tied to Brazilian holidays (Natal, Réveillon, Halloween, Dia das Crianças, Bierfest, Festa Junina).

The commercial model is hybrid direct-to-consumer plus intermediary distribution: the proprietary booking portal (reservar.fazzenda.com.br) is integrated with the Omnibees property management system, supported by WhatsApp sales lines, a Central de Parceiros portal for travel agencies and tour operators (who earn post-checkout commissions), and dedicated group consultants handling reservations above 20 people. Pricing is dynamic and floating, with public payment options of credit card (up to 12x, minimum R$200 installment), PIX, and bank deposit; children aged 0-5 stay free, and progressive early-booking discounts (10-30%) and multi-night tiers (10-20%) are actively used for yield management. Marketing channels span Instagram, Facebook, YouTube, TikTok, LinkedIn, the Fazzenblog, email newsletters, influencer activations, and live radio broadcasts during major sales events.

The most recent strategic move is the July 1, 2026 inauguration of Fazzenda Business, a dedicated MICE (Meetings, Incentives, Conferences, Exhibitions) sub-brand built around a modular 1,235 m² event complex (Sala Estância, divisible into Estância I and II) plus smaller meeting rooms, with capacity for 10 to 1,353 attendees. The corporate push targets Brazilian business tourists, who spend on average four times more than leisure tourists, and is supported by sponsorships of regional cultural anchors (Oktoberfest Blumenau as flagship partner, Festival Gastronômico de Pomerode) and prestige collaborations (Escola do Teatro Bolshoi no Brasil for the inauguration). Customer evidence indicates strong leisure-segment loyalty (e.g., a guest with 20+ visits over 10 years) and record-breaking commercial traction, with Black Friday 2025 delivering R$30M+ in revenue and 15,000+ room nights sold, a 70% year-over-year increase.

Name

Fazzenda Resort

Legal name

Fazzenda Park Resort

Website

https://fazzenda.com.br

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

101–250 employees

Short description

Fazzenda Park Resort is a private Brazilian all-inclusive family resort in Gaspar, Santa Catarina, operating across 2+ million square meters with 164 employees. It serves leisure families and corporate MICE clients via accommodation packages, themed entertainment, and a new event complex launched in July 2026.

Ownership category

akta.pro rank

Product category

Family Resort and Hospitality Services

NAICS

Traveler Accommodation (7211), Amusement and Theme Parks (71311)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Family & Kid-Friendly All-Inclusive Resorts (THAGAKAA)

akta.pro secondary industry

Mountain & Adventure All-Inclusive Resorts (THAGAKAH)

Keywords

• All-inclusive resort
• Family resort
• Corporate events
• Vacation packages
• MICE hospitality

Headquarters

HQ city

Gaspar

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. All-Inclusive Resort Stays: The primary revenue stream is all-inclusive resort accommodations offering 7 meals daily (breakfast, pool snacks, lunch, afternoon snack, pizzeria, dinner, and midnight snack), plus unlimited alcoholic and non-alcoholic beverages. Packages are sold at daily or multi-day rates with tiered pricing based on room category (Standard, Prime, Luxo).
2. Corporate Events (Fazzenda Business): MICE (Meetings, Incentives, Conferences, Exhibitions) segment generating revenue from event space rentals, corporate packages, and meeting services. Targets business tourists who spend approximately 4x more than leisure tourists.
3. Travel Agency Commissions: Travel agencies and tour operators receive commissions on bookings, with commissions paid after guest checkout via bank deposit. Group bookings (above 20 people) have special consultation services.
4. Premium Entertainment Packages: Special event packages featuring live performances by national artists (Roupa Nova, Fernando & Sorocaba, Alexandre Pires, Daniel, Dino Fonseca) at premium pricing during holiday periods.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Fazzenda Park Resort operates an all-inclusive family resort on over 2 million square meters in Gaspar, Santa Catarina, Brazil, selling multi-day vacation packages that bundle accommodation (Standard, Prime, and Luxo room tiers), seven daily meals, unlimited alcoholic and non-alcoholic beverages, themed entertainment produced by the Fazzendásticos team, kids club programming, farm/nature activities, and access to a 3,000+ m² heated pool complex. The resort also runs Fazzenda Business, a separate corporate events brand with modular MICE space for 10 to 1,353 attendees, and distributes through travel agencies and tour operators paying post-checkout commissions.

Product overview

Fazzenda Park Resort is an all-inclusive family resort located in Gaspar, Santa Catarina, Brazil, spanning over 2 million square meters in the Vale Europeu. The resort operates on an all-inclusive model providing accommodation, seven daily meals, beverages, and unlimited recreational activities. The portfolio includes the core Fazzenda Park Resort experience, the newly launched Fazzenda Business corporate events brand (July 2026), All Inclusive system, Spa Services, and seasonal themed vacation packages. Entertainment is delivered through the Fazzendásticos team featuring five theatrical shows, complemented by the Clube do Gasparinho kids club, nature/farm activities including horseback riding, and a major 3,000+ m² heated pool complex. The resort targets families and, increasingly, corporate groups through its Fazzenda Business MICE offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Fazzenda Business: Corporate events brand launched in July 2026 for the MICE market (Meetings, Incentives, Conferences and Exhibitions), featuring sophisticated event complex with capacity for up to 1,300 participants

Products and services

• Fazzenda Park Resort All-Inclusive Stays Multi-day all-inclusive family resort stays on 2+ million m² of property in Gaspar, Santa Catarina, bundling Standard/Prime/Luxo accommodation, seven daily meals, unlimited beverages, themed entertainment, kids club, and recreational facilities for families and individual leisure guests.
• All Inclusive System

Quantifiable outcome

• R$30 million+ revenue in Black Friday 2025 (70% YoY increase)
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• Oktoberfest BlumenauflagshipStrategic or Co-development Partner · 6 July 2026Fazzenda Park Resort is an official sponsor of the 41st Oktoberfest Blumenau (October 7-25, 2026), the largest German festival in the Americas. The partnership includes special Oktoberfest presentations at the resort on October 8, 15, and 22 featuring the official Oktoberfest Blumenau band, combining the resort experience with regional cultural celebration.
• FG Brazil (Holding)coreOthers · 1 July 2026Fazzenda Park Resort is part of the FG Brazil holding company, which provides corporate backing and strategic direction for the resort's operations and expansion initiatives including the Fazzenda Business MICE division.
• Escola do Teatro Bolshoi no BrasilminorStrategic or Co-development Partner · 1 July 2026The Bolshoi Ballet School in Brazil performed artistic presentations at the Fazzenda Business inauguration event, adding prestige and cultural programming to the corporate facility launch.
• Festival Gastronômico de PomerodecoreGTM or Marketing Partner · 13 July 2025The resort is a sponsor of the Festival Gastronômico de Pomerode, one of the most important gastronomic events in Santa Catarina's calendar. The partnership showcases Fazzenda's gastronomic identity through chef demonstrations (including the famous Bolo de Milho) and experiential marketing activations.
• Tabajara Tênis ClubeminorStrategic or Co-development Partner · 3 July 2025Fazzenda Park Resort partnered with Tabajara Tênis Clube in Blumenau to deliver a day of children's recreation activities, extending the resort's entertainment expertise to external venues and strengthening brand presence in the regional community.

Scale indicators9 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Beaches Resorts: Caribbean all-inclusive family resort brand by Sandals. Comparable premium all-inclusive family positioning, kids' programming, and entertainment IP — though operating in a different geography, useful as international benchmark for all-inclusive family resort economics.
• Club Med: Global leader in all-inclusive resort experiences, with Brazilian operations (e.g., Lake Paradise). Comparable all-inclusive family model and entertainment programming; broader portfolio and international brand recognition versus Fazzenda's regional focus.

Regional players

• Beto Carrero World: Largest theme park in Latin America, located in Penha, Santa Catarina — geographically proximate to Fazzenda and frequently cross-promoted with regional accommodations. Adjacent entertainment category rather than direct resort competitor, but a key demand driver for Vale Europeo/Costa Verde tourism corridor where Fazzenda operates.

Direct peers

• Transamérica Comandatuba: Premium all-inclusive resort in Bahia targeting families, couples, and corporate events on a large natural property. Closely comparable to Fazzenda in business model (all-inclusive, family/corporate mix, large land footprint) and target customer profile.
• Nannai Resort & Spa: Premium all-inclusive beachfront resort in Muro Alto, Pernambuco, focused on couples and families. Comparable all-inclusive model with proprietary amenities and entertainment programming, though positioned more upscale than Fazzenda.
• Bourbon Resort: Brazilian resort chain with multiple all-inclusive and family-oriented properties, including Atibaia and Foz do Iguaçu locations. Comparable scale and family/MICE targeting; broader portfolio than Fazzenda but similar operating model.
• Thermas Park Resort: All-inclusive resort in Olímpia, São Paulo, built around thermal-water pool attractions similar to Fazzenda's heated pool focus. Directly comparable in family leisure positioning and water-centric recreational infrastructure.
• Hot Beach Resort: All-inclusive family resort in Olímpia, São Paulo, with extensive pool/water-park infrastructure similar to Fazzenda's 3,000+ m² heated pool complex. Comparable mid-market positioning and family-targeting entertainment programming.
• Costão do Santinho Resort: Large all-inclusive beachfront resort in Florianópolis, Santa Catarina, offering family-oriented accommodations, multiple restaurants, and recreational programming. Most direct geographic and product peer to Fazzenda within the same Brazilian state.

Emerging players

• Resort Ilhas Paradise: Brazilian all-inclusive resort in Bahia targeting families with nature and recreation programming. Smaller scale than Fazzenda but similar model and target segment — useful comparable for growth-stage Brazilian all-inclusive operators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fazzenda_park
• YouTubeyoutube.com/@fazzendaparkresort
• Facebookfacebook.com/fazzendaparkresort
• LinkedInlinkedin.com/company/fazzenda-park-resort
• Instagraminstagram.com/fazzendaparkresort
• TikToktiktok.com/@fazzendaparkresort

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fazzenda Resort