FB Accountancy Services Limited

What FB Accountancy Services Limited does

FB Accountancy Services Limited is a privately-held chartered certified accountancy firm headquartered in Basildon, Essex. Founded in 1994, the firm serves UK-based SME business owners — primarily directors of limited companies with turnover of £250k-£5m — with cloud-based accountancy, tax, and advisory services. The team is led by Directors Francis Stephens and Philip Cooksley and operates under ACCA Approved Employer Practising Certificate credentials.

The firm's service offering is organised around three monthly subscription tiers — Essentials (£130/mo), Premium (£205/mo, most popular), and Premium Plus+ (£305/mo) — each bundling annual accounts, company tax returns, statutory filings, a dedicated relationship manager, and (at higher tiers) management reporting and KPI analysis. Add-on subscriptions cover payroll from £25/mo and bookkeeping (including VAT and CIS returns) from £60/mo. The underlying technology stack is built on third-party cloud accounting platforms, Sage and FreeAgent, for which FB Accountancy provides setup, training, and ongoing support, with the firm positioning itself as an MTD-ready advisory practice aligned to HMRC's Making Tax Digital regime.

The go-to-market model is sales-led and direct: prospective clients book a free 30-minute consultation via Calendly, after which the firm runs a structured three-step engagement (Consultation, Review, Action Plan). Marketing is concentrated on the firm's own website and direct phone/email channels, with no intermediary distribution partners. The firm is independent and bootstrapped, with no external investors, parent entity, or subsidiaries disclosed.

Name

FB Accountancy Services Limited

Legal name

FB Accountancy Services Limited

Website

https://fbaccountancy.co.uk

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

FB Accountancy Services Limited is a digital-first, ACCA-certified chartered accountancy firm in Basildon, Essex, serving UK SME limited company owners (£250k-£5m turnover) through monthly subscription packages for cloud accounting, tax planning, and management reporting.

Ownership category

akta.pro rank

Headquarters

HQ city

Basildon

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Annual Accountancy Services: Monthly subscription packages for limited company accountancy services including annual accounts, tax returns, VAT returns, payroll support, and management reporting
2. Additional Support Services: Payroll support and bookkeeping services offered as add-on monthly subscriptions

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

FB Accountancy Services Limited provides fixed-fee monthly accountancy services to UK small and medium-sized limited companies. The firm delivers bookkeeping, statutory accounts preparation, corporation tax, VAT returns, payroll, and business advisory through cloud-based platforms, packaged as recurring subscriptions tied to client turnover. Services are structured into tiered offerings (Lite, Standard, Premium) for owner-managed businesses with turnover roughly between £250k and £5m.

Product overview

FB Accountancy Services is a fully digital firm of chartered certified accountants offering a tiered package structure for SME business owners. The core offering consists of three service packages (Essentials from £130pm, Premium from £205pm, and Premium Plus+ from £305pm) that provide annual accounts, tax returns, compliance services, and advisory support. These packages are supplemented by add-on services including payroll support (£25pm) and bookkeeping services (£60pm). The firm specializes in cloud accounting integration with platforms including Sage and FreeAgent, providing digital accounting, management reporting, and tax planning services to help business owners make confident financial decisions and grow their businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Monthly Cloud Bookkeeping Subscription

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and supporting.

• SagecoreTechnology or IntegrationSage is a leading cloud accounting software platform. FB Accountancy Services supports clients using Sage for their accounting needs, providing setup, training, and ongoing support.
• FreeAgentcoreTechnology or IntegrationFreeAgent is a cloud accounting software solution. FB Accountancy Services supports clients using FreeAgent, offering accredited training and implementation services.
• CalendlysupportingGTM or Marketing PartnerCalendly is used for scheduling client consultations and discovery calls, integrated into the firm's website for lead generation and appointment booking.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• TaxScouts: UK digital tax and accountancy platform offering subscription-based self-assessment and small business tax support. Comparable in targeting SME/individual clients with a digital-first delivery model.
• Crunch Accounting: UK digital-first accountancy firm offering fixed-fee packages and cloud accounting support to limited companies and freelancers. Closely comparable in GTM and customer base to FB Accountancy.
• 1st Contact Accounting: UK online chartered accountancy serving SMEs and contractors with tiered monthly packages including accounts, tax and payroll. Direct competitor in the SME limited company segment FB targets.

Regional players

• Booqed: UK-focused cloud accountancy and bookkeeping practice supporting SMEs — comparable in business model and customer segment, though often structured as a tech-enabled network rather than a single HQ firm.

Broad incumbents

• Bench Accounting: Digital bookkeeping and accounting service for SMBs combining software with dedicated human support. Comparable business model of human-assisted cloud accounting for SMEs.
• Pilot.com: Larger SMB-focused bookkeeping, accounting and tax provider. Comparable in addressing SME financial back-office needs, though operating at significantly greater scale in the US market.
• QuickBooks (Intuit): Dominant cloud accounting ecosystem for small businesses. Competes with FB Accountancy by enabling SME owners to manage their own bookkeeping and tax filings at lower cost.
• Xero: Global cloud accounting platform widely used by SMEs and their accountants. Functionally adjacent — increasingly competing with traditional accountants by enabling self-serve compliance.

Others

• FreeAgent: Cloud accounting platform and FB Accountancy's named integration partner, serving UK freelancers and small businesses. Comparable as an SME-oriented digital accounting platform, though operating as software rather than an accountancy practice.

Emerging players

• Coconut: UK challenger banking-adjacent accountancy app for sole traders and limited companies. Emerging competitor in the same SME digital accountancy niche.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fb-accountancy-services-limited

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FB Accountancy Services Limited