FBK Games

What FBK Games does

FBK Games (Fanny Blankers-Koen Games) is the only international top-level athletics meeting held in the Netherlands, organized annually at the Fanny Blankers-Koen Stadium in Hengelo since 1981. The organization operates a single annual event featuring men's, women's, and Paralympic disciplines, complemented by a portfolio of sub-products: FBK Kidsrun (youth ages U9-U14), FBK Dubbele Mijl (3.2km mass-participation run), FBK Schoolatletiek (~1,500-1,800 primary school students), the FBK Business Club (corporate membership founded 1991), and hospitality packages. The event holds World Athletics Continental Tour Gold status — the second-highest tier below Diamond League — and was the first-ever recipient of the IAAF Heritage of World-Athletics designation in 2018.

Name

FBK Games

Legal name

FBK Games

Website

https://fbkgames.nl

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

1–10 employees

Short description

FBK Games is the Netherlands' only international top-level athletics meeting, held annually at the Fanny Blankers-Koen Stadium in Hengelo since 1981. Privately owned by Jos Hermens via Global Sports Communication, it serves elite athletes, regional spectators, corporate sponsors, and youth programs.

Ownership category

akta.pro rank

Product category

Athletics Event Management

NAICS

Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Individual Sports Events (Tennis, Golf, Boxing/MMA, Athletics) (MPAGAMAC)

akta.pro secondary industry

Amateur Event & Tournament Organizers (Meets, Invitationals, Opens) (MPAKACAL)

Keywords

• International athletics events
• Track and field competitions
• Athletics event management
• Para-athletics programs
• Sports event hospitality

Headquarters

HQ city

Hengelo

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Ticket Sales: Revenue from spectator tickets sold online (pre-sale at discounted rates) and at the box office on event day. Pricing varies between online pre-sale and door prices.
2. Sponsorship and Business Club Memberships: Corporate sponsors pay for visibility, hospitality, and partnership benefits through the FBK Business Club (founded 1991) and various sponsorship tiers including Main Sponsors, Partners, and Noabers
3. Hospitality Packages: Premium hospitality offerings including Business Plaza access, main stand seating with food and beverages, and networking opportunities with afterparty
4. Side Event Registrations: Revenue from FBK Dubbele Mijl (3.2km running race) individual and corporate team registrations, and FBK Kidsrun participation fees

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

FBK Games organizes and delivers the Netherlands' only top-level international athletics meeting held annually at the Fanny Blankers-Koen Stadium in Hengelo. The event features men's, women's, and para-athletics disciplines, supported by side events (Kidsrun, Dubbele Mijl, Schoolatletiek), corporate hospitality, and a mobile app for live results.

Product overview

FBK Games is a single annual athletics event, not a software platform. The core offering is the FBK Games international athletics meeting featuring men's, women's, and paralympic disciplines. Supporting products include the FBK Kidsrun (youth athletics), FBK Dubbele Mijl (3.2km fun run), FBK Schoolatletiek (school program), FBK Business Club (corporate membership), Hospitality packages, and an FBK App for event information and live results.

Differentiator

Problem solved

Functional benefit

Brands

• FBK Kidsrun: A talent program event where children run 600 meters in series, with finals for the fastest participants. Part of FBK Games aimed at youth engagement.
• FBK Dubbele Mijl
• FBK Schoolatletiek

Products and services

• FBK Games
• FBK Kidsrun
• FBK Dubbele Mijl (Double Mile)
• FBK Schoolatletiek
• FBK Business Club
• Hospitality Packages
• FBK App

Quantifiable outcome

• 45 editions completed since 1980s
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered core and minor.

• FBK BusinessclubcoreGTM or Marketing Partner · 4 March 1991Founded March 4, 1991 by leading Twente region companies to provide financial support for the FBK Games organization. Includes mix of large, medium-sized, and small companies from industry, services, and non-profit sectors. Works from four pillars: sponsoring FBK Games, building relationships & doing business, inspiration & knowledge sharing, regional orientation & connection.
• World AthleticscoreStrategic or Co-development PartnerInternational athletics governing body that designates FBK Games as Continental Tour Gold event and provides World Ranking points and sanctioning.
• Reggeborgh FoundationcoreGTM or Marketing PartnerFoundation partner strengthening collaboration to develop para-athletics program. Partnership aims to integrate Paralympic events into main program, providing elite stage for para-athletes.
• Provincie OverijsselcoreGTM or Marketing PartnerProvincial government recognizing FBK Games as one of 15 iconic events in Overijssel, providing regional support and designation.
• Gemeente HengelocoreGTM or Marketing PartnerMunicipal government handling stadium rental inquiries and providing city support for the event.
• LAAC TwenteminorStrategic or Co-development PartnerLocal athletics club co-organizing the FBK Dubbele Mijl side event.
• Solar Team TwenteminorStrategic or Co-development PartnerUniversity of Twente student team providing RED Shift solar car for 'human vs machine' racing demonstration at FBK Games 2019.
• Thales (Shuttle Service)minorGTM or Marketing PartnerCompany providing shuttle service location from their facility to FBK Stadium during event days.
• Hengelo SportminorStrategic or Co-development PartnerLocal sports organization co-organizing FBK Schoolatletiek program for primary school students.
• Rabobank Centraal TwenteminorGTM or Marketing PartnerRegional bank providing sponsorship support including backing for FBK Schoolatletiek program.
• NOSminorGTM or Marketing PartnerDutch public broadcaster providing live TV coverage of FBK Games through Studio Sport.
• International Topsport EventsminorStrategic or Co-development PartnerFBK Games works with other major Twente sports events including Enschede Marathon, Military Boekelo-Enschede, Triathlon Holten, and CSI Twente as part of regional topsport ecosystem.
• Global Sports CommunicationcoreStrategic or Co-development PartnerAthletes management bureau owned by Jos Hermens that acquired FBK Games in November 2017 and provides athlete roster expertise.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Meeting de Paris: Diamond League athletics meeting in Paris. Closely comparable single-meeting athletics event with elite international fields, similar prize-money structure, and similar broadcast/sponsor revenue mix.
• Memorial Van Damme: Diamond League athletics meeting in Brussels. Same one-day international athletics format, similar Continental Tour-style athlete field, and similar Western European ticketed event model.
• ISTAF Berlin: International athletics meeting held annually at Berlin's Olympiastadion. Comparable one-day international athletics format, similar European Continental Tour positioning, and similar municipal-stadium dependency.
• Gyulai István Memorial: World Athletics Continental Tour Gold meeting held in Székesfehérvár, Hungary. Closest peer in tier (Continental Tour Gold, like FBK Games), single-day European international athletics format.
• Doha Diamond League: Diamond League meeting in Qatar. Comparable single-meeting elite athletics event with large purses and broadcast-driven sponsorship, though at a higher tier than FBK Games.
• Weltklasse Zürich: Diamond League one-day international athletics meeting held annually in Switzerland. Directly comparable single-day athletics meeting with elite fields, similar Continental Tour/Diamond League positioning, and comparable ticketing/sponsorship economics.
• Prefontaine Classic: Premier annual international athletics meeting held in Eugene, Oregon. Comparable elite-field international athletics event with broadcast-driven sponsorship model and Continental Tour/Diamond League positioning.
• Bislett Games: Diamond League athletics meeting held annually at Bislett Stadium in Oslo. Comparable heritage (historic venue with multiple world records) and similar Nordic-European one-day athletics meeting structure.
• Golden Gala Pietro Mennea: Diamond League athletics meeting held in Rome. Same one-day international athletics format with elite fields; directly comparable in scale, Continental Tour positioning, and European ticketed-spectator model.

Others

• Global Sports Communication: Athletes management bureau owned by Jos Hermens that acquired FBK Games in 2017. Not a competing event organizer but a parent/ecosystem partner that provides athlete roster expertise; included for context on FBK Games' operating model rather than direct competitive overlap.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FBKGamesHengelo
• YouTubeyoutube.com/user/FBKgames
• Facebookfacebook.com/FannyBlankersKoenGames
• Instagraminstagram.com/fbkgames
• LinkedInlinkedin.com/company/fbk-games-hengelo

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FBK Games