What FC Haka does

FC Haka is a private professional football club founded in 1934 and headquartered at Tehtaan kenttä in Valkeakoski, Finland. Its senior team competes in Ykkösliiga, Finland's second tier, with the stated objective of returning to Veikkausliiga; the club also has a junior organization and a supporter base centered on the Valkeakoski and Pirkanmaa region.

The club's commercial offering combines matchday tickets and hospitality at Tehtaan kenttä, an online merchandise store, fan programming such as Haka-Show and Hacast, and corporate services including sponsorship, box rentals, restaurant rental, and event hosting. Revenue mechanics are primarily ticket transactions, merchandise sales, sponsorship packages, and hospitality or event sales, while Ruutu+ extends match distribution. The described technology is non-proprietary and limited to commerce, ticketing, website, podcast, and streaming channels; no API, SDK, AI capability, or proprietary software is disclosed.

Name

FC Haka

Legal name

FC HAKA OY

Website

https://fchaka.fi

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

11–50 employees

Short description

FC Haka is a private Finnish professional football club founded in 1934 and based at Tehtaan kenttä in Valkeakoski, serving supporters, local businesses, and corporate partners through matches, merchandise, hospitality, sponsorships, and club media.

Ownership category

akta.pro rank

Product category

Professional Football Club Operations

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Team Sports Matches (Club & National) (MPAGAMAB)

akta.pro secondary industry

Association Football (Soccer) Leagues (MPAKAAAA)

Keywords

• Professional football club
• Matchday ticketing services
• Sports merchandise sales
• Corporate hospitality events
• Football sponsorship packages

Headquarters

HQ city

Valkeakoski

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Matchday Revenue: Ticket sales through lippu.fi for home matches at Tehtaan kenttä, including season tickets and single match tickets. Hospitality boxes (aitioelämys) are available for corporate entertaining.
2. Merchandise Sales: Online store (fchaka.fi/kauppa) selling fan merchandise including jerseys, clothing, accessories, and novelty items. Products range from €8 to €149.
3. Sponsorship: Main partners include Puma (kit supplier), HakaFood, Veikkaus, Adara, UpMioBiofuels, Katepal, Valkeakosken Energia, Walki, OP, Terveystalo, and FinnFoam. Additional smaller sponsors and supporters.
4. Broadcasting Rights: Matches streamed live on Ruutu+ platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

FC Haka operates a professional men's football team that competes in Ykkösliiga, Finland's second-tier football league, playing home matches at Tehtaan kenttä in Valkeakoski. The club sells match tickets, fan merchandise, and corporate hospitality experiences, and generates recurring revenue through sponsorship partnerships with brands such as Puma, Veikkaus, and OP Financial Group. It also runs a youth academy (FC Haka Juniorit), produces the Hacast podcast and Haka-Show fan entertainment, and operates an online merchandise store.

Product overview

FC Haka is a Finnish football club operating a unified offering consisting of its professional football team competing in Ykkösliiga and an official online merchandise store. The product portfolio includes fan merchandise (official fan shirts, clothing, accessories), match-day experiences at Tehtaan kenttä stadium, and digital content via Hacast podcast and Haka-Show fan entertainment. The club also offers corporate hospitality services including box rentals and corporate partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• FC Haka Online Store (Verkkokauppa) FC Haka's official e-commerce store selling fan merchandise including jerseys, clothing, accessories, novelty items (postcards, patches), gift cards, and premium items such as the FC Haka x Puma winter jacket. Targets individual supporters in Finland.
• Fanipelipaita 2026 (Supporter Match Shirt) Official supporter match shirt for the 2026 season, available in various sizes at EUR 80 to EUR 120 depending on size and variant. Sold to individual fans and supporters.
• Matchday Tickets and Season Tickets Individual match tickets sold via lippu.fi for home fixtures at Tehtaan kenttä stadium, plus season ticket packages for supporters attending multiple home games throughout the Ykkösliiga season.
• Corporate Hospitality Boxes (Aitioelämys) Hospitality box rental at Tehtaan kenttä for corporate entertaining, networking, and client hosting during FC Haka home matches. Targeted at corporate clients and local businesses.
• Ravintola Paviljonki Venue Rental Venue rental for corporate events, recreational days, and meetings at the club's Tehtis facilities. Targets businesses seeking a venue for team-building, conferences, and corporate events.
• Corporate Sponsorship Packages Recurring sponsorship and partnership packages sold to businesses for marketing visibility through association with FC Haka football, including main partner, sponsor, and supporter tier arrangements.
• Mustavalko-klubi (Corporate Club Membership) Corporate membership club offered by FC Haka for businesses seeking ongoing engagement with the club, networking opportunities, and access to club hospitality services.

Quantifiable outcome

• Currently 2nd place in Ykkösliiga with 37 points from 19 matches, competing for promotion to Veikkausliiga

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• PumacoreOEM/ Whitelabel/ Licensing PartnerPuma is FC Haka's kit supplier, providing official team uniforms and branded sportswear. The partnership includes exclusive Puma branded merchandise in the club store such as the FC Haka x Puma toppatakki (winter jacket) and Puma Training collection.
• HakaFoodminorOthersHakaFood is listed as a main partner, likely providing food services or catering for the club.
• VeikkausminorOthersFinnish betting company listed as main partner. Promotional banners visible on website linking to Veikkaus betting services.
• AdaraminorOthersListed as main partner, nature of partnership not detailed in source material.
• UpMioBiofuelsminorOthersListed as main partner, nature of partnership not detailed in source material.
• KatepalminorOthersListed as main partner, nature of partnership not detailed in source material.
• Valkeakosken EnergiaminorOthersLocal energy company from Valkeakoski listed as main partner.
• WalkiminorOthersListed as main partner, nature of partnership not detailed in source material.
• OP (OP Financial Group)minorOthersLarge Finnish financial services group listed as main partner.
• TerveystalominorOthersFinnish healthcare provider listed as main partner, likely providing sports medicine/healthcare services to players.
• FinnFoamminorOthersListed as main partner, nature of partnership not detailed in source material.
• Pallari Design & FC HakaminorStrategic or Co-development PartnerLocal Valkeakoski artisans collaboration producing handcrafted merchandise including sauna thermometers, wooden keychains, and decorative items sold exclusively in the club store.

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• MP (Mikkelin Pallot): Ykkösliiga rival from Mikkeli; comparable small-city club economics and league-level sponsorship scale.
• Jippo: Joensuu-based Ykkösliiga rival; similar small-market, second-tier profile and shared operational constraints as FC Haka.
• KTP (Kotkan Työväen Palloilijat): Finnish football club currently leading the Ykkösliiga table alongside FC Haka; same league, same tier, same matchday/streaming/sponsorship dynamics make it the closest direct comparable.
• PK-35: Helsinki-based Ykkösliiga competitor sitting just above FC Haka in the standings; identical competition and commercial framework.
• EIF (Ekenäs IF): Ykkösliiga competitor with a small-town profile mirroring FC Haka's Valkeakoski-based structure and similar commercial ceiling.

Broad incumbents

• HJK Helsinki: Finland's dominant Veikkausliiga club; comparable football business model at a much larger scale, useful as an upside benchmark for promotion economics.
• Tampereen Ilves: Veikkausliiga club from the same Pirkanmaa region; same catchment and corporate partner ecosystem (OP, local industrials) as FC Haka.
• KuPS (Kuopion Palloseura): Top-tier Finnish club with a similar regional/industrial-city identity to Valkeakoski; useful peer for sponsorship and matchday economics in Finnish football.

Others

• FC Haka Juniorit: Listed separately but operates as FC Haka's youth development arm — directly comparable as a feeder to senior football operations.
• HJK Klubi 04: HJK's reserve/development team also competing in Ykkösliiga; comparable as a development-stage professional football operation within the same league.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/FCHakaOfficial
• Instagraminstagram.com/fchakaedits
• LinkedInlinkedin.com/company/fc-haka

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FC Haka