HAKAFOOD OY
HAKAFOOD OY is a Finnish confectionery and bakery producer founded in 2002 in Valkeakoski, operating a centralized FSSC 22000-certified facility that serves B2B retail and HoReCa clients as a contract manufacturer and B2C consumers through branded cafés and a 24/7 e-commerce platform.
- Company typePrivate
- Founded2002
- HeadquartersValkeakoski, Finland
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What HAKAFOOD OY does
HAKAFOOD OY is a Finnish confectionery and bakery producer founded in 2002 and headquartered in Valkeakoski, Pirkanmaa. The company operates a dual B2B/B2C model: as a contract manufacturer, it supplies co-developed, exclusive bakery and confectionery products (layer cakes, round cakes, pies, muffins, savory pastries, and sandwiches) to Finland's largest grocery retailers and to HoReCa customers, with all production centralized at an FSSC 22000-certified facility; as a direct-to-consumer operator, it sells through a 24/7 e-commerce platform (kauppa.hakafood.fi) and four branded cafés — Hakafood Café in Valkeakoski, Cake House Café in Tampere, the seasonal Mokkapirtti, and a theatre café at Valkeakosken Kaupunginteatteri — offering both ready-to-eat pastries and customizable celebration cakes with gluten-free, lactose-free, and vegan variants.
The underlying technology is a modern bakery production line rather than a software platform, supported by domestic Finnish raw materials that qualify all products for the Avainlippu (Key Flag) designation, plus compliance with Finnish Oiva food safety inspections. The company has invested in a multi-channel distribution architecture: B2B contract delivery to retail chains, B2C e-commerce with Paytrail-integrated Finnish banking and wallet payments, and physical café retail. Pricing is per-transaction unit pricing in the €4–€75 range, with a 3-day advance-order requirement for custom cakes and additional fees for text and decoration customizations.
The business model blends per-transaction retail revenue from cafés and e-commerce with contract manufacturing revenue from retail and food-service clients who receive exclusive rights to co-developed recipes. With a stated headcount of 5 and reported revenue undisclosed, the firm is positioned as a small but established regional player, leveraging certifications, domestic-origin branding, and exclusive B2B product rights as its primary commercial differentiators in a mature Finnish bakery market.
HAKAFOOD OY firmographics
Firmographics- Name
- HAKAFOOD OY
- Legal name
- Hakafood Oy
- Website
- https://hakafood.fi
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- HAKAFOOD OY is a Finnish confectionery and bakery producer founded in 2002 in Valkeakoski, operating a centralized FSSC 22000-certified facility that serves B2B retail and HoReCa clients as a contract manufacturer and B2C consumers through branded cafés and a 24/7 e-commerce platform.
- Ownership category
- akta.pro rank
HAKAFOOD OY industry classification
Industry- Product category
- Bakery and Confectionery Manufacturing
- NAICS
- Bread and Bakery Product Manufacturing (31181), Commercial Bakeries (311812), Retail Bakeries (311811), Baked Goods Retailers (445291)
- SIC
- Bakery Products (2050), Sugar & Confectionery Products (2060), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Pastry, Cakes & Tortes Manufacturing (AFAKAAAB)
- akta.pro secondary industries
- Patisseries & Dessert Boutiques (CRAHAGAB), Dessert Cafes (Coffee + Desserts) (THAFADAH), Pastry, Cakes & Desserts Wholesale (AFAIAFAB)
Keywords
Where HAKAFOOD OY is headquartered
LocationHeadquarters
- HQ city
- Valkeakoski
- HQ country
- Finland
- HQ region
- Europe
Offices5 records
Markets served
HAKAFOOD OY business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- E-commerce Cake and Bakery Product Sales: The company operates a 24/7 e-commerce platform (kauppa.hakafood.fi) selling cakes, pastries, and bakery products directly to consumers. Orders are placed online and picked up at either Valkeakoski or Tampere café locations. This is a per-transaction model with no subscription required.
- B2B Subcontract Manufacturing: Hakafood operates as a major subcontractor for Finland's largest bakery product retailers, manufacturing confectionery and bakery products for both retail (vähittäiskauppa) and food service (HoReCa) customers. Customers receive exclusive rights to co-developed products.
- Café Retail Operations: The company operates branded café locations including Hakafood Café (Valkeakoski), Cake House Café (Tampere), Mokkapirtti (seasonal), and a café at Valkeakosken Kaupunginteatteri. Cafés serve both baked goods and food service items including salads, bagels, and toasts, generating walk-in retail revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Voileipäkakut (Sandwich Cakes) - Standard and Gluten-Free Options |
| Unit Pricing | Pay-as-you-go | Täytekakut ja moussekakut (Layer Cakes and Mousse Cakes) |
| Unit Pricing | Pay-as-you-go | Levykakut ja -piirakat (Layer Cakes and Pies) |
| Unit Pricing | Pay-as-you-go | Suolaiset piirakat (Savory Pies) |
| Unit Pricing | Pay-as-you-go | Sesonkikoristeet ja tekstit (Seasonal Decorations and Cake Text) |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels4 records
HAKAFOOD OY product offering
Product offeringCore offering
HAKAFOOD OY manufactures and sells confectionery and bakery products including layer cakes, round cakes, pies, muffins, savory pastries, and sandwiches from a modern FSSC 22000-certified facility in Valkeakoski, Finland. The company operates a direct-to-consumer 24/7 e-commerce shop and four branded cafés in Valkeakoski and Tampere, while also serving as a major subcontractor producing private-label bakery products for Finland's largest retail chains and HoReCa operators.
Product overview
HAKAFOOD OY is a Finnish confectionery and bakery company founded in 2002, operating two distinct business segments: (1) a direct-to-consumer online shop (Verkkokauppa) and café network offering cakes, pastries, savory pies, and sandwich cakes for retail customers; and (2) a contract manufacturing operation (Leipomo) supplying major Finnish bakery retailers and the HoReCa sector with confectionery products. The product portfolio includes cream cakes and mousse cakes (Täytekakut), layer cakes and pies (Levykakut), sandwich cakes (Voileipäkakut), savory pies (Suolaiset piirakat), and seasonal cake decorations. Products are manufactured in Valkeakoski and distributed through cafés in Valkeakoski and Tampere, as well as via the online shop with pickup options.
Differentiator
Problem solved
Functional benefit
Brands
- Hakafood Café: Modern and cozy café offering delicious culinary experiences and relaxed atmosphere in Valkeakoski
- Cake House Café
Products and services
- Hakafood Verkkokauppa (Online Shop) 24/7 e-commerce platform for ordering cakes and bakery products for pickup at Hakafood cafés in Valkeakoski or Tampere; orders must be placed at least three days before pickup. Targets individual consumers seeking celebration cakes and pastries.
- Täytekakut ja Moussekakut (Cream Cakes and Mousse Cakes) Assorted filled cakes and mousse cakes in flavors including strawberry, raspberry, carrot, mango, lemon, and pistachio-raspberry, available in multiple sizes from 6 to 20 servings.
- Levykakut ja -piirakat (Layer Cakes and Pies) Large-format layer cakes and pies serving 20-25 people, including caramel cream layer, strawberry cream layer, raspberry cream layer, and traditional Finnish pies (Tosca, blueberry, carrot, apple, lingonberry, mocha).
- Voileipäkakut (Sandwich Cakes) Savory sandwich cakes in ham, salmon, and vegetarian varieties; lactose-free as standard with gluten-free options available, priced by size (6-20 persons).
- Suolaiset piirakat (Savory Pies) Savory pies including feta-spinach-broccoli, chicken-feta, ham, and salmon varieties, with gluten-free and lactose-free options; each pie serves approximately 10 people.
- Sesonkikoristeet ja tekstit kakkuun (Seasonal Decorations and Cake Text) Customizable cake decorations including text plaques, lyre decorations, and graduate caps for special occasions such as graduations and seasonal events.
- Hakafood Café Operations
Quantifiable outcome
- All products can carry the Key Flag (Avainlippu) symbol as a sign of Finnish domestic work and domestic raw materials
Companies that use HAKAFOOD OY
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
HAKAFOOD OY technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
HAKAFOOD OY partnerships and signals
Strategic signalScale indicators3 records
Recent moves9 records
Expansion highlights5 records
HAKAFOOD OY competitors and assessment
Company assessmentBroad incumbents
- Saarioinen: Finnish packaged food manufacturer producing ready meals, meat products, and bakery items for retail and HoReCa. Comparable as a Finnish food manufacturer supplying national retail chains, though diversified well beyond bakery.
- Fazer: Finland's largest bakery and confectionery group, producing breads, pastries, cakes, and confectionery for retail and HoReCa across the Nordics. Comparable as a Finland-based bakery and confectionery producer, though materially larger and broader in scope.
- Lantmännen (Vaasan): Major Nordic bakery group operating the Vaasan brand in Finland, producing breads, pastries, and frozen bakery products for retail and foodservice. Comparable as a Finnish bakery manufacturer serving retail chains, but at significantly greater scale and with a frozen-bakery focus.
Direct peers
- Brukettu: Small Finnish artisan bakery and café operating in the Helsinki area with retail storefronts and custom-cake offerings. Comparable as a craft Finnish patisserie combining café retail with made-to-order celebration cakes.
- Moilas: Finnish bakery specialising in gluten-free baked goods, supplying retail and HoReCa channels domestically. Comparable as a Finnish specialist bakery manufacturer with dietary-accommodation expertise and B2B retail supply.
- Ekberg: Historic Helsinki patisserie (operating since 1852) offering cakes, pastries, and café service. Comparable as an established Finnish patisserie and dessert boutique with a strong local brand, similar café-and-cake retail positioning.
Regional players
- Paul (Lagardère): French-origin international bakery and patisserie chain with cafés across Europe. Comparable as a patisserie-and-café operator offering cakes, viennoiserie and savoury items, though operating in a different geographic footprint and at chain scale.
Emerging players
- Kaffa Roastery: Finnish specialty coffee roaster with Helsinki cafés. An adjacent rather than directly competing player, but comparable as a Finnish specialty café operator in the Tampere/Helsinki consumer market that shares the DTC café-plus-local-brand playbook.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
HAKAFOOD OY social profiles
Digital presenceHAKAFOOD OY compliance and trust
Trust signalCompliance3 records
HAKAFOOD OY financial estimates
Financial estimateRevenue estimate
Valuation estimate
HAKAFOOD OY leadership team
Management profileNumber of profiles
Profiles4 records
HAKAFOOD OY funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HAKAFOOD OY M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HAKAFOOD OY
What does HAKAFOOD OY do?
HAKAFOOD OY manufactures and sells confectionery and bakery products including layer cakes, round cakes, pies, muffins, savory pastries, and sandwiches from a modern FSSC 22000-certified facility in Valkeakoski, Finland. The company operates a direct-to-consumer 24/7 e-commerce shop and four branded cafés in Valkeakoski and Tampere, while also serving as a major subcontractor producing private-label bakery products for Finland's largest retail chains and HoReCa operators.
Is HAKAFOOD OY a public or private company?
HAKAFOOD OY is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HAKAFOOD OY founded?
HAKAFOOD OY was founded in 2002. It employs 1 to 10 people.
Where is HAKAFOOD OY based?
HAKAFOOD OY is headquartered in Valkeakoski, Finland, in the Europe region.
How does HAKAFOOD OY make money?
Three revenue lines are on record. E-commerce Cake and Bakery Product Sales are the primary driver. The others are B2B Subcontract Manufacturing and café Retail Operations.
Who are HAKAFOOD OY's main competitors?
Broad incumbents on record are Saarioinen, Fazer and Lantmännen (Vaasan). Direct peers are Brukettu, Moilas and Ekberg. Paul (Lagardère) is listed as a regional player. Kaffa Roastery is listed as an emerging player.
Does HAKAFOOD OY have an API?
No public API is recorded for HAKAFOOD OY.
What industry is HAKAFOOD OY in?
HAKAFOOD OY's product category is Bakery and Confectionery Manufacturing. Its primary akta.pro industry code is AFAKAAAB, Pastry, Cakes & Tortes Manufacturing, with a secondary code of CRAHAGAB, Patisseries & Dessert Boutiques. Its NAICS code is 31181 and its SIC code is 2050.