FC Maccabi Netanya

What FC Maccabi Netanya does

FC Maccabi Netanya is a professional Israeli football club founded in 1936 in Netanya, Israel, competing in the Israeli Premier League (Ligat Ha'al) under the nickname "The Diamonds" (היהלומים). The club fields a senior first team that plays home matches at Miriam Stadium (Netanya Stadium) and trains at the Shapira Synthetic Pitch complex, alongside a structured youth football school ("Bet Sefer Lekadur") for boys and girls aged 4–16 across birth-year cohorts 2009–2022. The first-team roster consists of approximately 20 senior players supported by a professional coaching, medical, scouting, and analytics staff.

Since July 2025, the club has been majority-owned by Aliya Capital Partners, an investment fund managing assets exceeding $2 billion, with Ross Kastin appointed as chairman. Under the new ownership, the club has signaled an ambitious turnaround posture targeting State Cup contention and European qualification, supported by player recruitment from South American and Portuguese markets and continued investment in the youth academy.

The business model is a multi-stream sports entertainment operation. Primary revenue comes from annual season ticket subscriptions (over 5,555 holders) and single-match ticket sales, supplemented by club-branded merchandise sold through a physical store at Shapira, a mobile caravan at match venues, and an online shop, plus recurring football school tuition. Ticketing is operated through a partnership with the Leaan platform. Marketing is anchored in the official website (fcmn.co.il), direct fan communication via WhatsApp and email, and earned media through Israeli football press. Sponsorship revenue is diversified across approximately 15 commercial partners including Buligo, Buy & Drive, Levi's, San Benedetto, KIA, ABC, Tempo, and GMI.

Name

FC Maccabi Netanya

Legal name

Maccabi Netanya Football Club (מועדון הכדורגל מכבי נתניה)

Website

https://fcmn.co.il

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

11–50 employees

Short description

FC Maccabi Netanya is an Israeli Premier League football club founded in 1936 in Netanya, owned since July 2025 by Aliya Capital Partners. It generates revenue from season tickets, matchday sales, merchandise, and a youth football school, serving local fans, families, and youth athletes in Israel.

Ownership category

akta.pro rank

Product category

Professional Football Club Services

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

akta.pro secondary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Professional football club
• Youth football academy
• Sports entertainment
• Football merchandise
• Season ticket subscriptions

Headquarters

HQ city

Netanya

HQ country

Israel

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Season Ticket Subscriptions: Annual subscription-based season tickets sold to fans, with the club reporting over 5,555 subscribers as a target threshold for loyalty refunds. Renewals processed via dedicated ticketing platform Leaan.
2. Matchday Ticketing: Single-match ticket sales for home games at Miriam Stadium, with restricted seating during security-limited events (e.g., 1,000 spectator cap).
3. Merchandise & Retail: Sale of club-branded merchandise (apparel, equipment) through physical store at Shapira training complex, mobile caravan at matches, and online shop. Payment processed via credit card with delivery by courier or self-pickup.
4. Football School Tuition: Monthly fees charged for youth football academy enrollment (ages 4–16, cohorts 2009–2022), plus one-time equipment fee. Season 2026-27.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

FC Maccabi Netanya runs a professional senior football team competing in the Israeli Premier League (Ligat Ha'al) at Miriam Stadium in Netanya. The club also operates a youth football academy (Football School) for children aged 4-16, sells season tickets and single-match tickets, and distributes club-branded merchandise through physical retail and an online shop.

Product overview

FC Maccabi Netanya operates as a professional football club offering multiple connected products: the senior competitive football team (competing in Israeli Ligat Ha'al), a football school training program for youth ages 4-16, a merchandise fan shop, and season ticket memberships. The club also publishes historical content documenting its heritage. The senior team competes from Netanya Stadium (Hatikva/Barak Stadium) and trains at the Sapir complex. All offerings support the club's mission as a community-based sports organization.

Differentiator

Problem solved

Functional benefit

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Leaan TicketingcoreChannel Partner/ Reseller/ DistributorLeaan is the official ticketing office partner for Maccabi Netanya, handling season ticket sales, renewals, lottery-based ticket allocation for restricted-capacity matches, and customer communications. They operate the ticket office and provide WhatsApp customer support for the club.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Maccabi Tel Aviv FC: Israel's most successful football club, competing in the same Israeli Premier League. Comparable league-level product, season-ticket model, youth academy, and sponsorship structure, but materially larger scale and consistently top-of-table performance.
• Hapoel Haifa FC: Israeli Premier League club with comparable mid-tier positioning and supporter-driven economics. Same product offering (professional football, academy, ticketing) targeting a regional Israeli fanbase.
• Hapoel Jerusalem FC: Israeli Premier League side operating the same product stack in a single Israeli city. Comparable on scale, academy footprint, and reliance on season-ticket and matchday revenue.
• Hapoel Tel Aviv FC: One of Israel's oldest football clubs, direct league rival. Same product stack (professional team, academy, season tickets, merchandise) and similar reliance on a single-city supporter base.
• Ironi Kiryat Shmona FC: Smaller Israeli Premier League club with a similar scale profile to Maccabi Netanya. Closely comparable on perennially mid-table positioning, modest matchday capacity, and reliance on domestic revenue streams — useful as a like-for-like mid-budget benchmark.
• Hapoel Be'er Sheva FC: Israeli Premier League competitor with recent league titles and European qualifications. Comparable product offering (senior team, academy, ticketing, merchandise) and serves as a benchmark for mid-budget Israeli clubs chasing European football.
• Beitar Jerusalem FC: Historic Israeli football club competing in the same league. Comparable on heritage, supporter culture, and product structure (senior team + academy + ticketing), with a similarly passionate but domestically concentrated fanbase.
• Maccabi Petah Tikva FC: Historic Israeli Premier League club with comparable mid-tier scale. Competes in the same league with a similar product mix (senior team, academy, ticketing, merchandise) and historically comparable supporter economics.
• Bnei Yehuda Tel Aviv FC: Israeli Premier League / second-tier club with comparable mid-budget operations. Similar product offering (professional team, academy, ticketing, merchandise) and a useful peer for benchmarking smaller-scale Israeli football economics.
• Maccabi Haifa FC: Israeli Premier League powerhouse and regular European participant. Directly comparable as a domestic league rival operating the same product (professional football team + academy + matchday revenue) with a similar community-rooted brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/maccabi-netanya

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FC Maccabi Netanya