Hapoel Tel Aviv FC

What Hapoel Tel Aviv FC does

Hapoel Tel Aviv FC is a privately held professional football club founded in 1923 and headquartered in Tel Aviv-Yafo, Israel, operating from Bloomfield Stadium in Jaffa. The club competes in the Israeli Premier League and UEFA competitions, with 13 Israeli league championships, 16 State Cups, and a 1967 Asian Club Championship title in its history. It is owned by Edmond Safra and operated through Poalim Tel Aviv Holdings Ltd. (company registration 515598449), a private limited company registered in Israel.

The club's commercial operation spans season ticket and individual match ticket sales (direct via leaan.co.il), premium hospitality under the "Hapoel Premium" sub-brand offering VIP boxes and catering at Bloomfield Stadium, corporate sponsorship (with IBI Investment House as main sponsor conferring the "Hapoel IBI Tel Aviv" commercial name), merchandise including NFC-enabled smart jerseys co-developed with IBI, and travel packages for European away matches sold through Goalzo. It also runs community programs including the Hapoel Shavim (Equal) team for players with disabilities, peace-building initiatives with the Peres Center for Peace and Innovation, and youth academy development.

Revenue mechanics are diversified across matchday, sponsorship, hospitality, merchandise, and travel-package streams, though the club does not publish financial statements. The technology surface is modest: an official website (htafc.co.il), social media presence (Instagram, TikTok, YouTube), and the recent NFC jersey product represent the digital footprint. Sponsors include Nike (kit), Shlomo Sixt (mobility), Sion Medical (medical), and Grip AI (technology), with medical services provided by Shamir Medical Center. The club employs 101-250 staff across management, coaching, media, innovation, community relations, and operations functions.

Name

Hapoel Tel Aviv FC

Legal name

Poalim Tel Aviv Holdings Ltd. (פועלי תל אביב אחזקות בע"מ)

Website

https://htafc.co.il

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

101–250 employees

Short description

Hapoel Tel Aviv FC is a privately owned Israeli professional football club founded in 1923, competing in the Israeli Premier League and UEFA competitions. It serves fans, corporate sponsors, and community stakeholders through matchday, hospitality, merchandise, and travel-package offerings based at Bloomfield Stadium.

Ownership category

akta.pro rank

Product category

Professional Football Club Services

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

akta.pro secondary industry

Professional & Major League Stadiums (MPAKAEAA)

Keywords

• Professional football club
• Match ticket sales
• Premium hospitality services
• Team merchandise retail
• Community football programs

Headquarters

HQ city

Tel Aviv-yafo

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Premium Hospitality: VIP box experiences at Bloomfield Stadium offering premium seating, catering, and hospitality services for corporate clients and individuals.
2. Season Tickets and Match Tickets: Season passes and individual match ticket sales for home games at Bloomfield Stadium and away European fixtures.
3. Travel Packages: Flight and hotel packages for away European matches, sold in partnership with Goalzo travel company.
4. Sponsorship: Corporate sponsorship deals including main sponsor IBI Investment House, and various commercial partners including Nike, Shlomo Sixt, and others.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Hapoel Tel Aviv FC is a professional football club operating in the Israeli Premier League and UEFA competitions, generating revenue through match-day ticket sales, season ticket subscriptions, premium hospitality (VIP boxes), corporate sponsorships, official merchandise including NFC-enabled jerseys, and European match travel packages. The club also operates community programs including youth academies, an inclusive football team for players with disabilities (Hapoel Shavim), and peace-building initiatives.

Product overview

Hapoel Tel Aviv FC operates primarily as a professional football club rather than a technology product company. The club's offerings include match-day experiences (season tickets, premium hospitality boxes), fan merchandise (official jerseys with optional NFC technology), travel packages for European away matches, community programs, and inclusive sports initiatives through the Hapoel Shavim team. The club has recently launched an NFC-enabled smart jersey offering for 2026/27 season ticket holders in partnership with IBI Investment House.

Differentiator

Problem solved

Functional benefit

Brands

• Hapoel Premium: Premium hospitality experience offering private viewing boxes, premium seating, catering, and business networking opportunities at Bloomfield Stadium.

Products and services

• Hapoel Premium Hospitality Premium seating and hospitality experience at Bloomfield Stadium, including private viewing boxes, premium seats, catering, and business networking opportunities for up to 15 guests, targeting corporate clients and individuals seeking premium matchday experiences.
• European Travel Packages Travel packages for fans attending away games in European competitions, including flights, accommodation, transfers, and match tickets, offered in partnership with Goalzo travel company. Packages include Budapest (€679), Debrecen (€549), and Bulgaria (€599) per person.
• Season Ticket Membership Season ticket packages granting access to all home league matches, with priority access to cup and European competition tickets, sold through the leaan.co.il platform.
• NFC Smart Jersey Official match jerseys with embedded NFC technology enabling fans to verify authenticity and access exclusive digital content via smartphone tap.
• Hapoel Celebration Experiences Special match-day experiences including player escorts onto the pitch, birthday/celebration announcements on the scoreboard during halftime, official team scarf and Namrod shoes gifts, and bundled celebration packages.
• Hapoel Shavim (Equal) Team Football team for players with disabilities, integrated with Hapoel Tel Aviv FC, training at Hodarov complex and participating in tournaments.
• Home Match Tickets Individual match ticket sales for home games at Bloomfield Stadium and European fixtures, with tiered seating categories including behind-goal and center-pitch seats.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• GoalzocoreChannel Partner/ Reseller/ Distributor · 29 June 2026Official travel partner providing flight and hotel packages for fans attending away European matches against Ludogorets in Conference League qualifiers.
• Peres Center for Peace and InnovationminorStrategic or Co-development Partner · 25 June 2026Peace-building initiative 'Twinned Peace Soccer Schools' bringing together Jewish, Arab, Druze, and Bedouin children aged 8-12 for football activities promoting inclusion and hope.
• Shamir Medical Center (Assaf Harofeh)minorOthers · 24 June 2025Medical services partner providing pre-season medical examinations and ongoing medical accompaniment for players at the Alpha Institute (hyperbaric chamber), considered innovative in sports medicine.
• NikeminorOthersOfficial kit supplier and sponsor providing equipment and apparel for the club.
• Shlomo SixtminorOthersCar rental and mobility partner, sponsor displayed on club materials.
• Grip AIminorOthersTechnology sponsor providing AI solutions for the club.
• Sion MedicalminorOthersMedical services partner and sponsor.
• Israel Football AssociationcoreOthersGoverning body organizing Israeli Premier League and national cup competitions in which the club participates.
• Ahava LaChaim (Brothers for Life)minorOthersNon-profit organization supporting wounded IDF soldiers that the club hosts for memorial events.
• Echat 9 (One in Nine)minorOthersBreast cancer awareness organization partnered for pink jersey games during breast cancer awareness month.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Maccabi Tel Aviv FC: The flagship Israeli Premier League rival and most direct competitor for titles, sponsorship spend, and Tel Aviv fan base. Operates the same league, shares the same Bloomfield Stadium tenant dynamic, and competes head-to-head in both domestic and European competitions.
• Maccabi Haifa FC: One of Israel's 'Big Three' clubs and recurring Premier League title challenger. Comparable in European participation history, sponsorship scale, and trophy count, making it a natural benchmark for on-pitch and commercial performance.
• Beitar Jerusalem FC: Major Israeli Premier League competitor with a passionate national fan base and active commercial operations. Competes for the same sponsorship pool, media rights, and cup competitions.
• Hapoel Jerusalem FC: Direct 'Hapoel' sister-club within the same Israeli Hapoel sports movement; competes in overlapping leagues and cups and shares cultural/brand positioning as a working-class, community-rooted club.

Regional players

• Bnei Yehuda Tel Aviv FC: Historic Tel Aviv-based Israeli club with comparable community-rooted identity, though operating at a smaller commercial scale. Useful comparable for grassroots-to-pro pathway and local sponsorship dynamics.

Emerging players

• AEK Athens FC: Greek Super League club of comparable size and brand heritage, with active sponsorship, hospitality, and European competition programs. Useful benchmark for premium-hospitality and merchandise monetization at a mid-tier European club.
• Red Star Belgrade (FK Crvena Zvezda): Serbian Super League heavyweight with a comparable brand-led, community-anchored model and active European competition profile. Comparable on membership culture, ultra-fan engagement, and corporate-hospitality products.
• Ferencvárosi TC: Hungarian top-flight club of similar historic pedigree and European participation track record. Comparable on sponsorship-driven revenue mix, premium hospitality offerings, and reliance on a single national stadium.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=5tJD0zkYKYg
• Instagraminstagram.com/reel/DVbhzvDDPc-
• Xx.com/hapoeltelavivfc
• LinkedInlinkedin.com/company/hapoel-tel-aviv-fc

Revenue estimate

Valuation estimate

Number of profiles

Profiles27 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hapoel Tel Aviv FC